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The most important aspect of corporate governance is to have a Board of Directors with sufficient capacity to direct and control the company. According to international practice, the Board of Directors is the highest authority of the enterprise, which outlines strategies and supervises the production and business activities of the enterprise. Good corporate governance will help the decisions and actions of the Board of Directors reflect the will and ensure the interests of investors, shareholders and stakeholders. In short, corporate governance is a model of balancing and restraining power among the company's stakeholders, aiming at the long-term development of the company.
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Branch management at multinational banks: Experience of Mizuho Corporate Bank, Ltd and lessons for Vietnamese commercial banks - 17 -
Multinational Corporate Finance Management - 13 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12 -
Ethical risk management in business operations of Vietnamese commercial banks - 28
Branch Management: We have had some concepts about the issue of management in the company. Branch management is the management activity of the parent company or head office with the branch, ensuring sustainable development for the branches as well as the entire company.
To better understand the branch management activities of multinational banks, we will learn some common characteristics in the branch management of multinational banks as follows:

First , it is centralized ownership: subsidiary banks or branches around the world are all centrally owned by the parent bank, although their specific daily activities are not exactly the same and similar to the parent bank, the branches are allowed to provide specific services in countries depending on the laws of the countries.
Second , multinational bank leaders often pursue global management, operations, and business strategies. However, each multinational bank may have many specific strategies and operating techniques to suit each locality where it has branches and headquarters.
Third , in terms of international financial management or other management activities in subsidiary banks, branches of multinational banks operating in countries around the world also have many differences compared to parent banks and bank branches operating purely in the domestic market such as differences in monetary systems.
9
currency, differences in profit accounting basis, legal policy regulations, culture, politics...
Thus, branch management at multinational banks is the management activity of a parent bank headquartered in a country with its subsidiaries or bank branches operating in the parent bank's country and in other countries around the world, through regulations, policies, implementation plans and control activities of the parent bank with its subsidiaries or branches to ensure that the subsidiaries or branches operate according to the common development goals and orientations of the parent bank. At the same time, it ensures that the subsidiaries or bank branches operate most effectively under the impact of the international macro environment and the international industry environment.
1.1.2. Some characteristics of multinational banks
In a global operating environment, multinational banks must always pay attention to fundamental differences in their operations. These fundamental differences are:
Firstly, it is the difference in monetary systems : the issue that multinational banks pay great attention to in the process of business operations and branch management activities on a global scale is the issue of financial management between branches worldwide and the issue of financial consolidation between branches and the parent company. Because the business environment between branches and the Head Office is different, branches use different currencies, apply different accounting systems... In the issue of financial management, branches operating in countries record cash flows in and out through accounting systems according to specific regulations in the host country where the branch operates. Financial transactions arising therefrom must be accounted for using the accounting system in the host country and calculated in local currency and then converted to the unified currency of the parent bank (the unified currency is usually a strong foreign currency or the currency used by the Head Office). Thus, when analyzing the financial situation of multi-bank
10
Countries need to pay attention to exchange rate analysis indicators or analyze the impact of currency value fluctuations or accounting mechanisms...
Second, it is about political and economic institutions : Each country has its own economic and political model and characteristics. This difference is a very important issue in the policies of multinational banks in operating and managing their subsidiaries and branches on a worldwide scale.
Third is the difference in language : Communication ability is the top requirement in all business transactions, in which language plays a crucial role. Therefore, multinational banks that want to expand their business beyond national borders must pay attention to the foreign language ability of the host country.
Fourth is cultural differences : Each country has its own cultural identity and deeply affects business activities in society. Therefore, multinational banks that want to expand their business activities, open more branches or carry out business goals abroad need to pay special attention to this issue.
From the differences in the international business environment above, we see that multinational banks have the following characteristics:
First of all, in terms of origin, multinational banks are the product of the alliance of the most powerful capitalists. This characteristic distinguishes multinational banks in the era of financial capitalism, that is, modern multinational banks, from banks operating internationally that came into being in the era of free competition capitalism and even in the era of primitive accumulation capitalism. In the present era, when the internationalization of production is promoted, companies of developing countries, especially those of the group of newly industrialized countries, expand their international competitive markets and with the help of the state they can expand their operations internationally, even establishing branches.
11
branches in developed capitalist countries. Therefore, multinational banks also develop their operating networks globally rapidly.
The second characteristic of multinational banks is that they are international banks operating in an international business environment. These banks establish a system of branches abroad with the aim of increasing the rate of profit through international expansion. They carry out the international division of labor and divide the world market between capitalist companies in particular and industrial powers in general.
The third characteristic of multinational banks is that the parent bank, or Head Office, and the branches have a special connection. Multinational banks always have an organizational structure consisting of two basic parts: the parent bank or Head Office and the branches. The Head Office is usually located in the country of which the bank is a national. There is a mutual relationship between the Head Office and the branches, in which the Head Office plays a general management role, the branches are independent accounting units but comply with the charters, regulations and general development policies of the Head Office, all forming a unified entity. However, this connection is a whole but contains contradictions. In their vortex of operations, there are both centripetal and centrifugal forces. The centripetal forces link the subsidiary banks, subsidiaries, and branches into a unified international economic complex through many connections, connections and dependencies at certain levels. Centrifugal forces force subsidiaries, subsidiary banks, and branches to develop and plan their own business strategies to improve business efficiency and competitiveness in each country in the world, operating independently from the Head Office.
1.1.3. Some factors affecting branch management activities of multinational banks
From some characteristics of multinational banks in section 1.1.2, we see some important factors affecting the management activities and branch management decisions of multinational banks.
12
The first is the operating environment of the Bank , the Head Office and branches. The operating environment of the bank includes factors belonging to the macro environment and the industry environment. The macro environment includes the economic environment, the political environment, the legal environment, the technological environment, the socio-cultural environment. The industry environment includes competitors, customers, new substitute products and potential competitors. For multinational banks, in addition to the macro environment and the industry environment of the country where the Head Office is located, they are also affected by the macro environment and the industry environment of the countries where the branches operate, which can be understood as the international macro environment and industry environment. In the business environment with international scope and subject to the regulation of national laws and international treaties, the governance of multinational banks is a very important issue. Therefore, multinational banks, with the characteristic of being financial intermediaries performing the business function of a special commodity, namely currency, with branches operating around the world, the issue of branch management to ensure the implementation of the goals and operating principles of the entire banking system becomes even more important.
The second is in terms of management . The highlight in the management of multinational banks is the control of the parent bank over its subsidiaries, subsidiary banks or branches in its own style, by using economic levers, implementing a certain level of centralization and controlling mainly vertically from the center to the periphery. According to that management method, the role of the parent bank in guiding the strategic development of finance, technology, information and credit is very important, while the subsidiaries, subsidiary banks and branches are business units that operate relatively independently and become independent accounting units. Therefore, they are forced to be dynamic, building appropriate conditions and environments to promote dynamism.
13
1.2. Some basic principles in branch management of multinational banks
Strategic management plays a very important role for any business enterprise. Commercial banks are also a type of enterprise, so strategic management of commercial banks must also follow the basic contents of corporate governance. However, commercial banks are special enterprises, with their own characteristics and features, so commercial bank management has its own management principles. At the same time, the principles of branch management in multinational banks are a specific case of the principles of branch management in multinational companies or multinational corporations, so to learn about the principles of branch management in multinational banks, we will learn about the basic principles of corporate governance, branch management of multinational companies, multinational corporations, from which to propose the basic principles of branch management in multinational banks. Corporate governance requires certain principles, so branch management requires stricter and more complete principles. The principles of branch management of a multinational bank are also the principles of branch management of a commercial bank within a country or the principles of managing subsidiaries in a financial group. Studying the process of formation, existence, development, association or integration of corporations in the economic development history of many countries in the world, it can be seen that each country, depending on its economic characteristics, has its own and different management models and principles. However, it is also possible to draw some general principles that are decisive to the success of these management models.
Firstly , in the process of branch management, it is necessary to determine the operating procedures of the entire banking system , from the Head Office to the branches, ensuring consistency and tightness in the organization. It can be a clear financial management system in the case of a multinational bank with subsidiaries, banks, and branches operating in many different fields. It can also be the Head Office that manages
14
managing all activities of subsidiaries and branches: from issues such as strategy and development orientation of branches to daily operations of branches. In short, when managing branches, multinational banks must determine how subsidiaries, subsidiary banks and branches in the banking system will be managed and linked together.
Second, ensuring independence and autonomy in a unified entity . With this principle, it is necessary to simultaneously ensure the unity of independence and autonomy in accounting and business activities of branches, subsidiaries, and subsidiary banks with the Head Office. To do this, multinational banks must establish clear market relationships between branches in the bank, in financial management, investment capital management as well as in the management and coordination of shares.
Third, improve the competitiveness of branches, subsidiaries, and subsidiary banks to improve the competitiveness of the entire bank. One of the core points of the market and the source of development is competition. Regardless of the field of operation, the issue of improving the competitiveness of each branch, subsidiary, subsidiary bank and of the entire multinational bank is extremely important. Therefore, multinational banks always focus on establishing a mechanism to promote healthy competition between branches, subsidiaries, and subsidiary banks, thereby improving the competitiveness of the entire banking system.
In addition to complying with the basic operating principles, with the characteristics of the banking industry being the currency business and providing financial products and services, in the process of managing branches, multinational banks must comply with a number of additional principles prescribed by the Basel Committee on Banking Supervision, abbreviated as Basel. Since 1999, this Committee has made efforts to issue a new Accord to replace Basel I, and by 2004, the Basel International Capital Accord (called Basel II) was officially issued with a new approach based on three basic principles that international banks must comply with when operating:
15
Principle 1 : Banks must maintain a sufficient amount of capital to cover the risk-bearing activities of the entire bank, including the Head Office and all branches, including credit risk, market risk and operational risk. Accordingly, the method of calculating the cost of capital for credit risk prescribed in Basel II has a major modification compared to the regulations in Basel I and a small change for market risk but is a completely new version in operational risk.
Principle 2 : Banks need to properly assess the types of risks they are facing and ensure that supervisors can assess the adequacy of these assessments. With this principle, Basel II emphasizes the mandatory issues of review and supervision in banking business activities. Banks need to develop a process for assessing the adequacy of their capital according to their risk profile and establish appropriate strategies to maintain that capital level .
The third principle : banks must disclose information appropriately according to market principles. With this principle, Basel II provides a list of requirements that require banks to disclose and be transparent about information from information on capital structure, capital adequacy to information related to the bank's sensitivity to credit risk, market risk, operational risk and the bank's assessment process for each type of risk.
In addition to some basic principles of Basel, in the process of branch management, each multinational bank also develops specific management principles depending on the strategic management goals of that bank.
1.3. Some basic branch management models of multinational banks
1.3.1. Approach to branch management in multinational banks From the characteristics of multinational banks as studied in section 1.1.2,
We will go to the approaches to branch management in multinational banks. To understand more about multinational banks, we will learn more about the structure



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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