xii
(equivalent to 2,671.37 billion Yen), good capital ratio reached 10.55%, the founding members all have very good credit rating (S&P = A). MHFG is the second largest corporation in Japan with total assets, second only to Mitsubishi UFJ Financial Group (MUFG) with total assets of 2.02 trillion USD. [18, 19].
Table 1: Total assets and capital ratio of MHFG in March 2009
MHFG | Financial Group Sumitomo (SMFG) | Tokyo Financial Group Mitsubishi (MUFG) | |||
CEO product | USD1.55 trillion | USD1.22 trillion | JPY119.6 trillion | USD2.02 trillion | JPY198.73 trillion |
Proportion capital (BIS Ratio) | 10.05% | 11.47% | 11.77% | ||
Proportion (S&P) | A | A | A | ||
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Branch management at multinational banks: Experience of Mizuho Corporate Bank, Ltd and lessons for Vietnamese commercial banks - 2 -
Multinational Corporate Finance Management - 13 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12 -
Ethical risk management in business operations of Vietnamese commercial banks - 28

Source: 2008 fiscal year-end summary report on MHFG
At the same time, the founding members of MHFG participated in the listing of the group's shares on the Tokyo Stock Exchange, the Osaka Stock Exchange and the New York Stock Exchange. MHFG is one of the largest financial institutions in the world, providing a complete financial service system including financial services in retail banking, corporate banking, securities advisory and mergers and acquisitions, asset and trust management, credit cards and consumer finance, private banking and financial management services, capital projects and private capital, corporate research and consulting, etc. providing loans through its founding members, in which the founding members are multinational banks, multinational companies with many branches and representative offices, and functional management units.
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APPENDIX 2: INTRODUCTION OF MIZUHO CORPORATE BANK, LTD. HANOI BRANCH
1. Formation and development process
Mizuho Corporate Bank, Ltd. Hanoi Branch, one of 39 branches of MHCB in the world, was established in Vietnam in 1996 with the original name of Fuji Bank, Hanoi Branch (establishment license No. 26/NH-CP issued by the State Bank of Vietnam and effective from July 3, 1996, with transaction address: 4th Floor, Building 63 Ly Thai To, Hanoi, Vietnam, initial legal capital: 15 million US$. On April 1, 2002, Fuji Bank, Hanoi Branch changed its name to Mizuho Corporate Bank, Ltd. Hanoi Branch after the merger of three major Japanese banks to form Mizuho Financial Group. After 14 years of operation and continuous development, Mizuho Corporate Bank, Ltd. Hanoi Branch has a relatively stable market and a significant number of loyal customers in Vietnam. In In recent years, Vietnam has had a favorable investment environment and has increasingly received investment capital from foreign individuals and organizations, including Japanese investors. With such a development trend and with the strategy of expanding global business, MHCB has opened a representative office in Ho Chi Minh City (address: 18th Floor, Sunwah Tower, 115 Nguyen Hue, District 1, Ho Chi Minh City) and has received an official operating license since March 30, 2006 (Establishment License No. 02/NH-GP issued by the State Bank of Vietnam). On October 1, 2007, the representative office in Ho Chi Minh City was officially converted into a foreign bank branch under the name Mizuho Corporate Bank, Ltd. Ho Chi Minh City Branch.
With the noble mission applied to all branches of MHCB in the world: "Mizuho is your global financial partner - Your Global Financial Partner", the Headquarters in general and branches of MHCB in the world in particular, especially the Hanoi Branch, are making every effort to become a "Global Bank", capable of providing financial solutions and added value to the customer network.
xiv
customers worldwide through a unique strategy, which is the "Channel to discovery" business strategy . With this strategy, the bank has continuously developed service types, expanded its global business network and other social activities carried out at all branches such as financial support for educational and training institutions, charity activities, environmental protection activities... The bank always aims for a goal of "Financial partner to help customers orient the future and achieve all their wishes".
Table 2: Data of Hanoi branch (as of March 31, 2009)
Unit: million dollars
Profit
Hanoi Branch | HCMC Branch | Total HN and HCMC | |
Operating profit dynamic | 17.46 | 7.79 | 25.25 |
Net profit | 11.03 | 4.35 | 15.38 |
Total assets | 1.101 | 503 | 1,604 |
Total deposit | 273.53 | 184.97 | 458.50 |
Total Loans | 183.65 | 191.46 | 375.11 |
(Source: Financial data summary table of Hanoi Branch)
2. Organizational structure of MHCB Bank. Hanoi Branch
In recent times, MHCB Bank. Hanoi Branch has continuously expanded its business and developed. In 2006, MHCB Hanoi Branch had only 07 departments and 90 employees, by September 30, 2009 this number had increased to 11 departments and 125 employees. Members of the Board of Directors include: Mr. Akihiro Saito: General Director, Mr. Norihiko Shimizu: 1st Deputy General Director, Mr. Kimihisa Ono: 2nd Deputy General Director. Specialized departments: Human Resources Department, General Administration Department, Accounting Department, Business Department 1, Business Department 2, Information Technology Department, Japanese Enterprises Department, Corporate Finance Department, Foreign Exchange Business Department, Risk Management Department, Legal Department.
xv
APPENDIX 3: OVERVIEW OF VIETNAM'S BANKING INDUSTRY
Before 1990, the Vietnamese Banking System was a one-tier system, with no separation between management functions and business functions. The State Bank played the role of both the Central Bank and a Commercial Bank. In May 1990, two Banking Ordinances were issued, the Ordinance on the State Bank of Vietnam and the Ordinance on Credit Cooperative Banks and Finance Companies, which officially changed the operating mechanism of the Vietnamese Banking System from one tier to two tiers: The State Bank performs the task of State management of monetary, credit, payment, foreign exchange and banking business activities; performs the tasks of a Central Bank (CB) - the only bank allowed to issue money; is a bank of banks and is the State Bank; The Central Bank is the agency that organizes the implementation of monetary policy, taking the task of stabilizing the value of money as the main objective and fundamentally controlling specific management policies for the system of level 2 banks (source: Banking sector summary report). The banking level operates in the fields of currency circulation, credit, payment, foreign exchange and banking services throughout the national economy, carried out by banking and non-banking financial institutions.
In recent years, the banking industry has grown rapidly in both quantity and scale. From 1991-1993, the number of joint stock commercial banks jumped from 4 to 41 and peaked at 51 in 1997. After the 1997 financial and monetary crisis, a number of banks went bankrupt or had their operating licenses revoked due to ineffective business operations, so this number has decreased. As of October 2009, the Vietnamese banking system has 3 state-owned commercial banks, 40 joint stock commercial banks, 5 joint stock commercial banks and 41 branches of the State Bank of Vietnam.
xvi
Table 3: Number of banks in the period 1991-2009
Year
199 1 | 199 3 | 199 5 | 199 7 | 199 9 | 200 1 | 200 5 | 200 6 | 200 7 | 200 8 | 2009 * | |
Commercial Bank D | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 |
Joint Stock Commercial Bank | 4 | 41 | 48 | 51 | 48 | 39 | 37 | 34 | 35 | 39 | 40 |
NHLD | 1 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
CNNHN N | 0 | 8 | 18 | 24 | 26 | 26 | 29 | 31 | 41 | 41 | 41 |
(Source SBV – 2009* is as of October 2009)
In addition to the growth in quantity, the scale of operations of the banking system also grew strongly. In 2007, the total assets of the entire system increased to more than 1,500 trillion VND, equivalent to more than 130% of GDP in 2007. The growth of the banking system focused on two traditional activities: lending and mobilization. The growth rate of credit and deposit mobilization activities was very high, reaching an average of over 35%/year during the period 2002-2007. In particular, in 2007, credit growth became too hot when it reached a growth rate of 54% due to the high demand for credit in the economy, including the demand for capital for investment in securities and real estate (source: IMF, General Statistics Office, BVSC). Rapid credit growth puts the banking industry at greater risk as the industry-wide credit/deposit ratio is always above 90%, higher than the regional average (about 83%). [21]
xvii
Credit/Deposit Ratio, 2002 - 2007 in Asia Region, 2006
2007
2006
2005
2004
93%
91% | |
91%
99%
99%
Korea Thailand Malaysia Vietnam China Philippines Singapore
98%
95%
91%
86%
85%
81%
121%
India 76%
2003
2002
93%
Indonesia Taiwan
Hong Kong
68%
66%
42%
Figure 2: Comparison of credit/deposit ratio with countries in the region
Source: Summary report on credit management of Vietnamese commercial banks by ADB and BVSC
synthetic
Financial depth has also changed significantly as Vietnam's credit/GDP and deposit/GDP ratios have increased rapidly over the years and reached 71% and 78% respectively by the end of 2006. This shows the rapid development of the Vietnamese banking system. However, this ratio is still lower than the average in the region.
Korea Taiwan Hong Kong China Malaysia Singapore Thailand
160%
143%
134%
131%
113%
95%
77%
Hong Kong Taiwan China Korea Malaysia Singapore Thailand
322%
216%
152%
133%
120%
118%
79%
Vietnam 71% Vietnam 78%
India Philippines Indonesia
57%
35%
25%
India Philippines Indonesia
75%
41%
37%
Figure 3: Comparison of credit/GDP and mobilization/GDP ratios in 2006
Source: Summary report on credit management of Vietnamese commercial banks by ADB and BVSC
synthetic
xviii
These indicators show that the banking system still has growth potential, but the growth rate in the coming years will decrease. At the same time, the banking system will have to focus more on increasing financial capacity and improving credit quality to ensure system safety.
In addition to the two traditional business segments of credit and capital mobilization, the service business segment has also grown strongly. Along with strong investment in technology, facilities and diversification of products and services, income from these business segments has also increased sharply in recent years.
In 2007, the average growth in net service income reached 92% compared to 2006. For banks that have implemented a strategy to develop service activities, income from this activity also accounts for an increasingly high proportion of total income. Banks with leading positions in service activities include: VCB, BIDV, ACB, EAB, TCB.
However, Vietnamese commercial banks also face many challenges and great competition from other banks, especially from branches of foreign banks. Through the above analysis, the banking market has a clear differentiation between banking groups. There is a clear differentiation between banking groups in terms of scale, market share, customer base as well as development strategy. The scale of assets and equity of Vietnamese banks in recent years has grown strongly but is still much lower than the average in the region. The state-owned commercial bank sector has a superior scale, but the growth rate is slower than that of the joint-stock commercial bank sector.
The rapid growth in capital scale has helped banks significantly improve their financial capacity. The average capital adequacy ratio (CAR) of state-owned commercial banks increased from 7% in 2006 to 9% in 2007, while that of joint-stock commercial banks averaged over 12%. Meanwhile, this ratio of the Asia Pacific region is 13.1%, of the East Asia region is 12.3%. According to BASEL II regulations, CAR of banks must reach a minimum of 8%. Therefore, in the coming years, the trend of increasing capital of banks will continue to occur.
xix
Table 4: Capital adequacy ratio (CAR) of some banks
AGRI | VCB | BIDV | ICB | MHB | ACB | STB | EAB | |
2005 | 0.41 | 7.27 | 3.97 | 4.36 | 10.19 | 12.1 | 15.4 | 8.94 |
2006 | 4.94 | 9.57 | 4.82 | 5.18 | 9.31 | 10.89 | 11.82 | 13.57 |
2007 | 7.2 | N/A | 11 | N/A | 9.44 | 16.19 | 11.07 | 14.36 |
Source: Banking industry report 2008 compiled by BVSC
Market share among banking sectors has shifted strongly from the state-owned commercial bank sector to the joint-stock commercial bank sector in recent years:
Table 5: Lending market share in the period 2000-2007
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
National Commercial Bank | 77% | 79% | 80% | 79% | 77% | 73% | 65% | 55% |
Joint Stock Commercial Bank | 9% | 9% | 10% | 11% | 12% | 15% | 21% | 29% |
CNNHNN&LD | 12% | 10% | 9% | 9% | 10% | 10% | 9% | 9% |
Financial organization other | 2% | 2% | 2% | 2% | 2% | 2% | 5% | 7% |
Source: ADB Banking Industry Report 2008 compiled by BVSC
Table 6: Market share of mobilization in the period 2000-2007
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
National Commercial Bank | 77% | 80% | 79% | 78% | 75% | 75% | 69% | 59% |
Joint Stock Commercial Bank | 11% | 9% | 10% | 11% | 13% | 16% | 22% | 30% |
CNNHNN&LD | 10% | 10% | 9% | 9% | 10% | 8% | 8% | 9% |
Financial organization other | 1% | 1% | 1% | 1% | 2% | 2% | 1% | 2% |
Source: ADB Banking Industry Report 2008 compiled by BVSC
The State-owned commercial banks are still dominating the market share in the main business segments. However, the market share of this group is tending to narrow due to strong competition from the Joint Stock Commercial Banks and the State Bank of Vietnam. In 2006-2007, the market share of this group decreased sharply because the State-owned commercial banks did not focus much on increasing



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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