Table 2.1: Economic growth rate of Son Tay town 2017-2020
Unit: Billion VND
STT
Content | 2017 | 2018 | 2019 | 2020 | |
I | Total production value | 8,224 | 8,997 | 9,877 | 10,768 |
1 | Industry - Construction build | 3.503 | 3,860 | 4.425 | 5,190 |
2 | Service | 3,701 | 4,031 | 4,376 | 4,372 |
3 | Agriculture - Forestry, Fisheries | 1,020 | 1.106 | 1,076 | 1,206 |
II | Growth rate (%) | 11.8 | 9.4 | 9.8 | 9.0 |
1 | Industry - Construction | 5.4 | 10.2 | 14.6 | 17.3 |
2 | Service | 22.4 | 8.9 | 8.6 | -0.1 |
3 | Agriculture - Forestry, Fisheries | 1.0 | 8.4 | -2.7 | 12.1 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Credit Investment at Bidv Son Tay in the period 2012-2014 -
Conditions and Potential for Tourism Development in Sam Son Town Sam Son

(Source: Report on socio-economic results of Son Tay town 2017-2020)
Son Tay town has a fairly high average growth rate, the main economic indicators basically completed and exceeded the plan. The total output increased in 2020 compared to 2017 was 2,554 billion VND, the average growth rate reached 10%. In which, the Industry - Construction sector had an average growth rate of 11.9%, the service sector reached 10%, the Agriculture - Forestry and Fishery sector reached 4.7%. However, the growth rate of the Agriculture - Forestry and Fishery sector in 2019 decreased by 2.7% compared to 2018 due to the serious impact of African swine fever, which forced the destruction of a large number of pigs in the town.
In 2020, due to the impact of the Covid-19 epidemic, the economic growth rate of Son Tay town slowed down, not reaching the set target but the growth rate still reached 9%. Of which, the Industry - Construction sector increased by 17.3%, the service sector decreased by 0.1%, the Agriculture - Forestry and Fishery sector increased by 12.1%.
Table 2. 2: Economic structure of Son Tay town 2017-2020
Unit: %
Content
2017 | 2018 | 2019 | 2020 | |
Economic structure | 100 | 100 | 100 | 100 |
Industry - Construction | 42.6 | 42.9 | 44.8 | 48.2 |
Service | 45.0 | 44.8 | 44.3 | 40.6 |
Agriculture - Forestry, Fisheries product | 12.4 | 12.3 | 10.9 | 11.2 |
(Source: Report on socio-economic results of Son Tay town 2017-2020)
The economic structure of Son Tay town by industry and sector in the period of 2017-2020 has shifted towards increasing the proportion of Industry - Construction and Services; gradually reducing the proportion of Agriculture - Forestry and Fisheries.
Industry - Construction : Is a key economic sector of Son Tay town, including industries such as: metallurgy - electricity, textiles, food processing industry, beverages, wood products, construction materials production, concrete... Currently, there are about 265 enterprises operating in the Industry - Construction sector, 800 households producing small-scale handicrafts. The structure of the Industry - Construction sector increased from 42.6% in 2017 to 48.2% in 2020, the average for the whole period reached 44.6%.
Service industry : This is an industry with a relatively high growth rate, gradually becoming a key economic sector of Son Tay town. The structure of the service industry during this period fluctuates around 40.6% - 45%, averaging around 43.7%. The town currently has about 565 enterprises, cooperatives and 8,139 households operating in trade, tourism and services. The main service activities of Son Tay town include: Banking, insurance, transportation services, restaurants, hotels, post and telecommunications, which are increasingly developing, rich and diverse to meet the service needs of the people. Health care and education services are gradually developing with increasingly improved and enhanced quality. The commercial and service infrastructure has been renovated, upgraded, and a number of new wholesale markets have been built in the town, and a mini-supermarket system covers most wards in the town. The development
The development of supermarket systems, convenience stores such as Lan Chi supermarket system, Vinmart convenience store chain and many other convenience stores contribute to enriching the forms of providing necessities for people in the area.
The tourism industry is increasingly interested in investing in infrastructure construction, promoting communication, organizing the sale of increasingly rich and diverse tourism products to meet the increasing needs of tourists. The town has many more places attracting many visitors such as: Khai Nguyen Pagoda, Mang Son Temple, Linh Thong Pagoda, Son Tay Temple, Son Tay Ancient Citadel, Duong Lam Ancient Village, Dong Mo Lake tourist area, etc.
Agriculture - Forestry and Fishery : The sector with the lowest proportion, not contributing much to the town's economy. The structure of the Agriculture - Forestry and Fishery sector has gradually decreased over the years from 12.4% to 11.2%. The main activities of the sector are cultivation, livestock and poultry farming, and aquaculture. The town's agricultural sector has gradually shifted towards commodity production, applying high technology, creating clean, high-quality products such as gradually converting rice and cereal cultivation to vegetable and flower production areas with much higher economic value than rice cultivation, bringing good income to farmers. The Livestock sector has gradually shifted from quantity to quality and value; developed towards disease-safe farms and ranches; the proportion of livestock value is increasingly high in agricultural production. Farmers have gradually shifted to investing in developing some high-value specialties and building brands such as: Kim Son honey beekeeping, Son Tay Mia chicken farming, free-range chicken farming with herbs, commercial ostrich farming in the direction of producing quality goods, raising French pigeons, and raising goats. Son Tay town has actively directed the transformation of the economic structure model of crops and livestock; introducing high-yield and high-quality varieties of crops and livestock into production. In addition, the town has initially built a number of models linking production - consumption of agricultural products, output consumption for farmers and has 01 high-tech agricultural model of PANFARM Joint Stock Company deployed in Trai Lang village, Co Dong commune.
2.1.2.2. Average income of people
The average income of people in Son Tay town in the period of 2017-2020 has gradually improved, people's lives have gradually improved and enhanced.
Table 2.3: Average income per capita in Son Tay town
Unit: Million VND/person/year
Content
2017 | 2018 | 2019 | 2020 | ||
Average income per capita | 36.5 | 39 | 46.6 | 52 | |
60 50 52 40 46.6 30 36.5 39 20 10 0 2017 2018 2019 2020 | |||||
Chart 2.1: Chart of average income per capita in Son Tay town 2017-2020
The economic situation of the town has had encouraging developments, the average economic growth rate is about 10%, the total production value is increasing. This has contributed to the average income per capita of the town increasing steadily over the years, from 36.5 million VND/person/year (2017) to 52 million VND/person/year (2020). The increasing average income per capita of the town reflects the increasing living standards of the people, reducing the gap between rich and poor, which is the basis for the Party Committee and the government of Son Tay town to plan policies and guidelines to help eliminate hunger, reduce poverty, and gradually improve the living standards of local people.
2.1.2.3. Technical infrastructure, social infrastructure
Technical infrastructure: With the attention of the City, Departments, and the People's Committee of Son Tay town, the town's technical infrastructure system has been gradually invested in synchronously. The invested traffic network contributes to connecting the
The main axis road contributes to promoting trade and facilitating people's travel. In the period of 2017-2020, the town has invested in 89.86km of roads, including some key routes such as: Tung Thien Road, Thanh Vi Road, Huu Hong dike upstream corridor road to Son Tay Port, TL418 Road passing through Son Tay town, Cong Bridge across Tich River... Investing in renovating, upgrading and building new 65.63km of commune and inter-village roads; 27.6km of alley and hamlet roads; 51.15km of main intra-field roads contribute to facilitating people's travel in the area.
Social infrastructure:
The school system has been invested in by the town, contributing to promoting the education career in the town, creating favorable conditions for teachers and students to teach and learn. In the period of 2017-2020, the town invested in renovating and upgrading 25 schools; building 05 new schools, helping 14 schools at all levels in the communes have facilities and teaching equipment that meet national standards.
The grassroots health network system has received investment and development. From 2017-2020, investment was made in 07 commune and ward health stations and Le Loi polyclinic; 02 hospitals in the town have been and are being invested in renovation, upgrading, expansion and construction to be more spacious and modern; private health facilities are maintained, regularly inspected, monitored and evaluated for the quality of medical examination and treatment.
The system of cultural institutions continues to be invested in and completed. In the period of 2017-2020, the town has completed the investment in renovating and building 57/70 cultural houses, village sports areas, and building 03 new central cultural houses and commune sports houses. Thereby creating favorable conditions for people to participate in cultural and entertainment activities. At the same time, investing in the installation of 142 sports equipment for cultural houses of residential groups and villages in the town helps the mass sports movement to continue to be maintained and developed.
2.1.3. Overview of revenue and expenditure of the state budget of Son Tay town
The town's budget revenue is relatively stable, contributing to ensuring the implementation of the town's political, economic and social goals. State budget expenditures are
Strictly control to ensure budget balance, no budget deficit. The results of revenue and expenditure of Son Tay town's state budget in the period 2017-2020 are as follows:
Table 2.4: Revenue and expenditure situation of Son Tay town's state budget 2017-2020
Unit: Billion VND
TT number
Year Content | 2017 | 2018 | 2019 | 2020 | |
1 | State budget revenue | 1,169 | 1.101 | 1,195 | 1.109 |
2 | State budget expenditure | 1,144 | 1,089 | 1,163 | 1,099 |
3 | Balance the budget | 25 | 12 | 32 | 10 |
Expenditure/income ratio | 98% | 99% | 97% | 99% |
(Source: State budget settlement report of Son Tay town 2017-2020)
State budget revenue: The town's budget revenue is relatively stable over the years, reaching about >1,100 billion VND, slightly decreasing from 2017 to 1,169 billion VND to 1,109 billion VND in 2020. State budget revenue includes the main sources of revenue, which are regulated local budget revenue ( including tax revenue from non-state industrial and commercial zones, land revenue, registration fees, fees and charges, other revenue ), additional revenue from higher-level budgets, source transfer revenue and budget surplus. In which, the revenue source with the largest proportion is additional revenue from the higher-level budget, accounting for about 61.5% of the town's budget revenue. In 2020, due to the impact of the Covid-19 epidemic, most of the town's revenue sources have not reached the set target, but the decrease compared to 2019 is not much, so it still ensures political, economic and social tasks.
State budget expenditure: The town's state budget expenditure in the 2017-2020 period fluctuated between VND 1,099 billion and VND 1,163 billion. The town's budget expenditure includes development investment expenditure, regular expenditure, budget transfer expenditure, and source transfer expenditure. Of which, regular expenditure is the expenditure item accounting for the largest proportion of about 51% of the town's total budget expenditure. In 2020, the town's budget expenditure decreased by about 5.5% compared to 2019 due to the impact of the Covid-19 pandemic, which reduced revenue, leading to the need to adjust expenditure items.
Budget balance: In the period of 2017-2020, the town's budget revenue was always 10-32 billion VND higher than the budget expenditure, contributing to ensuring the town's budget balance without budget deficit. Budget balance not only reflects the correlation between revenue and expenditure in a fiscal year, but also reflects the close correlation between revenue and expenditure, which shows the harmony and rationality in the structure of revenue and expenditure to carry out the tasks of economic and social development of the town. A surplus of revenue greater than budget expenditure will contribute to creating investment resources for the following budget years. In essence, the budget of Son Tay town depends heavily on the city's budget, so the small difference in revenue and expenditure contributes to reducing dependence on the city's budget, creating more initiative for the town in budget management.
Table 2.5: Budget revenue structure of Son Tay town 2017-2020
Unit: Million VND
Content
2017 | 2018 | 2019 | 2020 | |||||
Value | Proportion | Value | Proportion | Value | Proportion | Value | Proportion | |
State budget revenue | 1,169 | 100 | 1.101 | 100 | 1,195 | 100 | 1.109 | 100 |
1. Local budget collection | 215 | 18% | 175 | 16% | 323 | 27% | 239 | 21% |
2. Additional revenue from higher budget | 724 | 62% | 708 | 64% | 693 | 58% | 683 | 62% |
3. Revenue carried forward from previous year | 199 | 17% | 193 | 18% | 167 | 14% | 155 | 14% |
4. Collect the previous year's budget surplus | 31 | 3% | 25 | 2% | 12 | 1% | 32 | 3% |
(Source: Report on final settlement of state budget revenue of Son Tay town for the period 2017-2020)
Looking at the budget revenue structure of Son Tay town in the period of 2017-2020, it shows that additional revenue from the higher-level budget accounts for a very large proportion of about 61.5%, including additional revenue from balancing and targeted revenue, in which additional revenue from the higher-level budget accounts for about 60-70%. Budget revenue at the local level
The local budget accounts for about 20.5% of total budget revenue, of which revenue from non-state industrial and commercial zones and land rent are the two revenue items with the largest proportions. Revenue transferred from the previous year accounts for about 15.8%, this target is high in the context that the town budget still depends on the support and supplementation of the higher-level budget. The previous year's budget surplus accounts for a very small proportion of the total budget revenue, about 2.3%, but also contributes to creating resources to continue investing in development in the following year.
Local budget revenue tends to increase gradually from 215 billion VND (2017) to 239 billion VND (2020), the proportion has also increased from 18% to 27%. Since then, the revenue structure has gradually shifted in a more reasonable direction, increasing the proactiveness of Son Tay town budget.
Additional revenue from the higher-level budget has decreased gradually over the years from 724 billion VND to 683 billion VND, the proportion fluctuates around 58-64% of total budget revenue. This shows a large dependence on the higher-level budget.
Revenue transferred from sources tends to decrease gradually from 199 billion to 155 billion, the proportion decreases from 17% to 14%. This shows that the town's budget management has gradually improved, however, the annual revenue transferred from sources is quite high, showing that the ability to utilize resources and seek support from superiors is not good.
Table 2.6: Budget expenditure structure of Son Tay town 2017-2020
Unit: Million VND
Content
2017 | 2018 | 2019 | 2020 | |||||
Value | Proportion | Value | Proportion | Value | Proportion | Value | Proportion | |
Household budget water | 1,144 | 100% | 1,089 | 100% | 1,163 | 100% | 1,099 | 100% |
1. Development investment expenditure | 308 | 27% | 291 | 27% | 344 | 30% | 317 | 29% |
2. Regular expenses | 545 | 48% | 547 | 50% | 589 | 51% | 612 | 55% |
3. NS transfer fee | 98 | 9% | 85 | 8% | 75 | 6% | 70 | 6% |
4. Source transfer next year | 193 | 17% | 166 | 15% | 155 | 13% | 100 | 10% |
(Source: State budget settlement report of Son Tay town for the period 2017-2020)



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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