- For customers living far away with printing contracts over 10 million VND, the company will deliver the goods to their location at the following preferential price:
Table 8
Preferential rates for shipping by route
STT
Route (Km) | Discount from standard price (%) | |
1 | < 50 | 0.5 |
2 | 50-70 | 0.6 |
3 | 70-90 | 0.7 |
4 | 90-110 | 0.8 |
5 | 110-130 | 0.9 |
6 | >130 | 1 |
Maybe you are interested!
-
Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
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zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Analysis of the Company's Labor Situation Over the Three Years 2012-2014 -
Analysis of alcohol consumption situation at Hue Food Company Limited - 13 -
Analysis of Working Capital Efficiency at the Company.

5. Analyze the company's sales performance and financial situation over the past period.
While conducting production and business activities, enterprises always want what they get back to be greater than what they spend. It is thanks to the difference between spending and receiving that enterprises are able to expand their operations. Consumption activities are the activities for enterprises to recover the capital spent and the profits generated by using that capital. If an enterprise purchases input factors and conducts production while the products created cannot be sold, the enterprise will no longer have capital for production activities in the next business cycles and will face bankruptcy. Thus, consumption activities are the basis for enterprises to have conditions to ensure financial security for the next business cycles. When the goods are consumed, the enterprise will recover the capital spent and make a profit. Thanks to this recovered amount, the enterprise has enough financial resources to conduct activities to purchase input factors for production activities. Also thanks to
The profit earned by the enterprise is favorable for expanding the scale of its production activities. As presented above, production and business activities are continuous and cannot be interrupted. If consumption activities encounter difficulties, it will directly affect the production activities of the enterprise. Enterprises cannot produce haphazardly so that the products cannot be consumed in time or cannot be consumed and must be stored in warehouses. If this happens, the enterprise will quickly lose all its business capital due to both the cost of raw materials and manufacturing costs as well as the cost of storage, and at the same time, the loss of profits if it does not invest in product production. In a market economy, enterprises must base on the market situation to determine the consumption capacity, thereby making appropriate production plans to achieve high economic efficiency.
Previously, under the centralized management mechanism, product consumption activities of enterprises were almost eliminated. Most enterprises only knew how to produce without caring about product quality and product consumption was almost not given attention.
Entering the market economy, consumption activities have been placed in their proper position, as a decisive factor for the existence and development of enterprises. And from here, product consumption activities at Ha Giang Printing Company have received appropriate investment attention, measures to promote consumption have been put into use. In the early period of innovation, although the number of consumed products was not high, compared to the previous period, there has been clear progress. In recent years, in order to improve production and business efficiency, take advantage of abundant human resources and improve the capacity of machinery and equipment, the Company has specialized and diversified products. Therefore, the situation of product consumption
The Company's products have achieved many proud results. To better understand its business activities, we have the following comparison table of indicators over the years:
Table 9
Sales results and financial situation of the company from 1999 - 2000 - 2001 - 2002 and 2003
(unit: Million VND)
Indicators
1999 | 2000 | 2001 | 2002 | 2003 | |
-Printed pages (Million pages) | 43.18 | 44.8 | 48 | 50.6 | 53.7 |
1. Revenue | 3,240 | 3,370 | 3,626 | 3,834 | 4,082.5 |
2. Cost | 3,079.5 | 3,204.7 | 3,453.2 | 3,642.6 | 3,877.5 |
3. Profit | 160.5 | 165.3 | 172.8 | 191.4 | 205 |
4. Labor (people) | 72 | 72 | 72 | 72 | 72 |
5. Average income | 0.45 | 0.501 | 0.502 | 0.559 | 0.565 |
6. Assets | 1,329 | 2659.2 | 3,418 | 3,418 | 3,518 |
+ Fixed capital | 573.2 | 2,084 | 2,582.8 | 2,258 | 2,358 |
+ Working capital | 756.7 | 575.2 | 835.2 | 1,160 | 1,160 |
In there: | |||||
- Labor and Employment | 82 | 162 | 205 | 230 | 225 |
7. Capital | 1,329.9 | 2,659.2 | 3,418 | 3,418 | 3,518 |
+ Budget capital | 1.119.2 | 1,680 | 2,438.8 | 2,438.8 | 2,438.8 |
+ Self-funded capital | 210.7 | 267.1 | 58.8 | 123.8 | 223.8 |
+ Loan capital | 712.1 | 920.4 | 855.4 | 855.4 | |
In there: | |||||
- Liabilities | 39 | 78 | 100 | 110 | 100 |
% of equity/trading capital | 43.03 | 78.37 | 75.56 | 66.06 | 67.03 |
Ratio % of working capital/working capital | 56.97 | 21.63 | 24.44 | 33.94 | 32.97 |
Equity/Business Equity Ratio | 100 | 73.22 | 73.07 | 74.97 | 75.69 |
Loan/Equity % | - | 26.78 | 24.76 | 25.03 | 24.31 |
2.1 | 2.07 | 2.05 | 2.09 | 2.25 | |
NPT/Ng.Equity | 0.03 | 0.04 | 0.04 | 0.04 | 0.04 |
Profit Ratio/Capital | 12.07 | 6 | 5.06 | 5.6 | 5.83 |
Profit/revenue | 4.95 | 4.91 | 4.77 | 4.99 | 5.02 |
Revenue/Asset Value | 2.44 | 1.27 | 1.15 | 1.12 | 1.16 |
TSLD & DTNH/NPT
(Source: Financial report - Accounting Department)
Looking at the business performance we see:
- Regarding annual revenue increasing steadily by ~ 5%, that is an encouraging target, it allows the Company's leaders to come up with new strategies to attract more attractive and more certain contracts, especially the increasingly expanding capital scale, especially fixed capital. Through that, we can see that the company's production scale has increased, new and relatively modern machinery and equipment have made many types of products, diverse in size and design, high in quality, attracting many orders from customers.
- Total profit increased over the years. In 1999 it reached 160.5 million, then in 2003 it reached 205 million, an increase of 27% compared to 1999. This indicator is the most important for the Company, it strongly promotes all production activities and directly affects the business efficiency of the Company. However, the profit increase over the years is not very high due to the increasing price of input materials, old and outdated machinery and equipment that often need maintenance and repair... these things have led to the total cost of production and business activities of the Company increasing, so the cost of products is getting higher and higher. Therefore, the competitiveness of the Company is reduced.
- The implementation of state budget payment also increases steadily every year, which means that the Company has fulfilled its obligations to the state budget.
- Average labor does not increase but also contributes to solving employment for local workers and for society.
- Increased income helps workers feel secure with their material life and wholeheartedly focus on improving their skills and productivity, helping the company achieve better and better results.
- The Company's operating capital has been relatively stable over the years. The ratio of working capital/working capital has decreased, which shows that the Company's inventory is not large and not stagnant; Equity/Total Capital is from 73 - 100%; Debt to Equity ratio is <1; Current and quick payment capacity is on average 2.1. From the above results, we can see that the Company's financial situation is healthy.
Thus, after 4 years, through many forms of organizational management transformation, Ha Giang Printing Company has achieved significant successes, overcome initial difficulties and increasingly stood firm in the market that increasingly demands diversity in designs and high product quality.
In addition to the business goal of profit that any enterprise pursues, reputation and quality are the criteria that Ha Giang Printing Company puts first. Over the years, the Company's products have been increasingly improved, the quality is trusted by customers, which is shown through this year's revenue being higher than last year, the number of standard-sized printed pages (13 x 19) has also increased. To achieve that, the Company's Board of Directors and CBCVN agree on the view: " All for quality ". Therefore, in the early years of establishment, the Company did not have a KCS department, but now it has established a KCS team with its own remuneration policy. The task of the KCS team is to check product quality at all stages: from the quality of materials in the warehouse to the finished product.
In addition, the Company builds a warehouse system suitable for the nature of production, ensuring the quality of materials and finished products while facilitating the production process.
Thus, through some of the results that Ha Giang Printing Company has achieved in recent years, we can affirm that: Ha Giang Printing Company is a successful business company.
effective, constantly innovating and developing, increasingly maintaining the market. The company always focuses on implementing well the after-printing support services, serving all the demands and problems of customers. In addition, promoting advertising is a process of activities including many contents from building goals on the basis of market orientation to establishing long-term cooperative relationships with old customers, while attracting the trust and attention of new customers.
To do well the above tasks with the goal of attracting customers, the production costs are also very significant, the focus is on the business costs for product consumption. The business costs for product consumption are all costs associated with consumption activities. Here, we only analyze the situation of sales and management costs of the Company.
Table 10
selling and administrative expenses
(unit: 1000)
Target
1999 | 2000 | 2001 | 2002 | 2003 | |
Selling and administrative expenses | 360.5 | 380.6 | 432.44 | 435.6 | 464.75 |
In there: | |||||
+ CF tools, instruments | 23.7 | 23.98 | 27.24 | 27.44 | 29.55 |
+ CF repair fixed assets | 118.15 | 127.5 | 142.7 | 143.7 | 165.8 |
+ CF shipping | 55.3 | 57.9 | 64.87 | 65.34 | 65.25 |
+ CF preservation | 44.3 | 45.7 | 51.9 | 52.3 | 54 |
+ CF transaction | 107.91 | 93.92 | 92.73 | 98.07 | 99.15 |
+ Taxes and fees | 11.14 | 31.6 | 53 | 48.75 | 51 |
(Source: Financial report - Accounting Department)
According to the above table: Sales and management costs over the years have not increased significantly, but compared to the total costs in a year (revenue figures
Using comparison taken from Table 5 - 5-year business results) accounts for 11 - 13% of total costs. The reason is that the cost of repairing the Company's assets mostly has a long usage time, depreciating nearly 50% of some assets have expired but the Company has not had the conditions to replace them, so the large cost of fixed assets is an objective reason.
Transaction costs: also relatively large due to poor management and here there is also the reason for wanting to attract customers to increase revenue.
The production and business activities of any enterprise require the company's management to determine the production and business plans of the company in the short term and in the long term. To determine the content of these plans, it is necessary to base on the operating results of previous periods and must be based on the market context plus the existing potential of the enterprise.
The product consumption activity of an enterprise is an activity that plays an important role in the existence and development of the enterprise. Therefore, in order to achieve high efficiency in product consumption activities, it is necessary to develop a specific plan for future activities.
In fact, the company's product consumption activities always exceed the set plan. That is shown in the following table:
Table 11
implementation status of consumption plan
(Unit: Million VND)
2001
2002 | 2003 | |||||||
KH | T.Te | % KH | KH | T.Te | % KH | KH | T.Te | % KH |
3,300 | 3,626 | 109.9 | 3,500 | 3,834 | 109.6 | 3,700 | 4,083 | 110.4 |
(Source: Department of Planning and Investment)
Through the above data table, we can see that the company always exceeds the set plan. Specifically:
+ In 2001, the consumption plan was set at 3,300 million VND, the actual result was 3,626 million VND, exceeding the plan by 9.9%.
+ In 2002, the consumption plan was set at 3,500 million VND, the actual result was 3,834 million VND, exceeding the plan by 9.6%.
+ In 2001, the consumption plan was set at 3,700 million VND, but the actual sales were 4,083 million VND, an increase of 10.4% compared to the plan.
To achieve the above results, the Company has actively implemented promotional measures to stimulate customer demand such as: Discounts for large quantities of printed products, shipping to the customer's requested location without charging shipping fees.... Due to such activities, the company's revenue has increased day by day.
6. Analyze the causes of fluctuating consumption situation
Currently, the printing industry is one of the fields with a rich market and high competition density - especially in the center of the province. Ha Giang Printing Company identifies its main market as Ha Giang province, where many agencies and units have the need to print and distribute books, newspapers, magazines and papers.
However, in the current Ha Giang market, the Company is facing fierce competition from private printing establishments. Therefore, the Company always focuses on providing good after-printing support services, serving all the demands and problems of customers. In recent times, the Company has continuously improved the quality and design of its products, so customers have accepted the Company's products because of their relatively good quality and reasonable prices. In addition, promoting advertising is a process that includes many contents from building goals based on market orientation to establishing long-term cooperative relationships with old customers, while attracting the trust and attention of new customers.

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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