2.2. For the State
Create a healthy business environment and fair competition for all economic sectors by perfecting the legal system, especially the Commercial Law and the Competition Law. The State should have a policy to reduce taxes on alcoholic products such as wine and beer.
There are support policies for companies in borrowing capital for business.
Strictly manage poor quality wines, counterfeit goods and imitation goods to protect consumers and the company's brand.
REFERENCES
1. Truong Dinh Chien (2007), Marketing Management , National Economics University Publishing House, Hanoi.
2. Truong Dinh Chien (2010), Marketing Management , National Economics University Publishing House, Hanoi.
3. Nguyen Van Cong (2013), Business Analysis Textbook , Publishing House
National Economics University, Hanoi.
4. Nguyen Thi Lien Diep (1997), Management , Statistical Publishing House, Hanoi.
5. Dang Dinh Dao (2002), Textbook of Economics of Trade and Service Sectors , Statistical Publishing House, Hanoi.
6. Dang Dinh Dao, Hoang Duc Than (2012), Trade Economics Textbook , National Economics University Publishing House, Hanoi.
7. Tran Minh Dao (2002), Basic Marketing Textbook , National Economics University Publishing House, Hanoi.
8. Nguyen Van Diem, Nguyen Ngoc Quan (2007), Human Resource Management Textbook , National Economics University Publishing House, Hanoi.
9. Hoang Van Minh, Luu Ngoc Hoat (2020), Sampling methods and sample size calculation in health science research , University of Public Health, Vietnam Health Science Research Network.
10. Bui Xuan Phong (2009), Business performance analysis , Statistical Publishing House, Hanoi.
11. Nguyen Xuan Quang (2007), Trade Marketing Textbook , National Economics University Publishing House, Hanoi.
12. Nguyen Dinh Tho, Nguyen Thi Mai Trang (2009), Scientific research
in Business Administration, Statistical Publishing House, Hanoi.
13. Hoang Trong, Chu Nguyen Mong Ngoc (2005), Analyzing research data with SPSS , Statistical Publishing House, Hanoi.
14. Trinh Van Son, Dao Nguyen Phi (2006), Business performance analysis , Hue University Publishing House, Hue.
15. Nguyen Dang Ton Canh (2017), Promoting the consumption of Xika wine products of Xika Wine and Beverage Joint Stock Company in Hai Lang district, Quang Tri province , Master's thesis in Economics, Hue University of Economics.
16. Le Duc Huy (2014), Analysis of product consumption activities of the Joint Stock Company
Hue Food Industry Section , Graduation Thesis, Hue University of Economics.
17. Le Thi Ly Ly (2014), Solutions to promote alcohol product consumption at Hue Food Company Limited , Graduation thesis, Hue University of Economics.
18. Nguyen Thi Cam Giang (2019), Analysis of organic rice consumption situation at Que Lam Organic Agricultural Products Company Limited , Graduation thesis, Hue University of Economics.
19. Nguyen Thi Thu (2019), Analysis of the consumption situation of colored roof tile products of Thien Tan Joint Stock Company in Quang Tri province , Graduation thesis of Hue University of Economics.
20. Ngo Trong Nghia (2012), Analysis of beer product consumption situation of Hue Beer Limited Company in Hue city , Graduation thesis, Hue University of Economics.
21. Questions and answers on alcohol harm prevention. Manila, Philippines, World Health Organization Regional Office for the Western Pacific , 2019, Licence: CC BY-NC-SA 3.0 IGO
22. Nunnally, J.C. (1978), Psychometric Theory: 2d Ed , McGraw-Hill
23. Martin Sternstein Ph.D, (1996), Statistics , Barron's.
24. Jakob Manthey, Kevin D Shield, Margaret Rylett et al. Global alcohol exposure between 1990 and 2017 and forecasts until 2030: a modeling study . Lancet 2019; 393 (10190): 2493-2502
Related websites and magazines
1. https://baomoi.com
2. https://www.brandsvietnam.com/19831-Nghi-dinh-100-thach-thuc-cac-cong-ty-bia-ruou
3. https://doanhnghiepvn.vn
4. https://huefoods.com
5. https://www.mbs.com.vn
6. https://www.thesaigontimes.vn/299546/nghi-dinh-100-thach-thuc-cac-cong- ty-bia-ruou.html
7. https://voer.edu.vn/m/khai-niem-tieu-thu-san-pham/a2aaa837
8. https://www.yellowpages.vn
9. https://www.vba.com.vn
10. https://vi.wikipedia.or
11. https://www.worldbank.org
APPENDIX 1 QUESTIONNAIRE
Coupon code:………
CUSTOMER SURVEY QUESTIONNAIRE
Hello!
I am a student of the University of Economics - Hue University. I am currently doing my graduation thesis on: "Analysis of the consumption situation of alcohol products at Hue Food Company Limited" . I would like to ask you to take some of your time to answer questions related to the topic I am researching.
I assure you that the information received from you will be kept confidential and used only for research purposes and not for any other purpose. Thank you very much for your help.
Please mark (x) or ( ) in the position of your choice.
----------------------------------------
CONTENT SECTION
Question 1: Through which information channels did you learn about the company's products?
Fairs, events | ☐ | Flyers, posters | |
☐ | Family and friends referrals | ☐ | Salesperson introduction |
Question 2: How long have you been selling the company's products? | |||
☐ | Under 1 year | ☐ | 1-3 years |
☐ | 3-5 years | ☐ | Over 5 years |
Maybe you are interested!
-
Solution to Improve Alcohol Product Consumption of Hue Food Company Limited -
Labor Situation of Vnpt Thua Thien - Hue Business Center in the Period 2018 - 2020 -
Analysis of the Company's Consumption Efficiency and Financial Situation Over the Past Period. -
Analysis and evaluation of the current business strategy of Hanoi Beer Alcohol Beverage Corporation (habeco) - 1 -
Business registration under Vietnam Enterprise Law - Current situation and some recommendations - 1
Question 3: Please indicate your level of agreement with the statements below regarding your decision to purchase the company's products according to the following levels:
1: Strongly disagree 2: Disagree 3: Neutral
4: Agree 5: Strongly agree
Evaluation criteria
Level of agreement | |||||
(1) | (2) | (3) | (4) | (5) | |
1. About the product | |||||
1.1. Beautiful shape, eye-catching colors | |||||
1.2. Diverse product range | |||||
1.3. Impressive label and packaging design, easy to distinguish from other wines on the market | |||||
1.4. Good quality products | |||||
2. About selling price | |||||
2.1. Clear published selling price | |||||
2.2. Attractive price discounts | |||||
2.3. Product price is lower than market price | |||||
3. About sales support | |||||
3.1. Provide information and rules about the promotion program | |||||
3.2. Provide gifts such as cups, raincoats, umbrellas, helmets... | |||||
3.3. Recall of expired products | |||||
4. About product promotion policy | |||||
4.1. Attractive promotion program | |||||
4.2. The company often organizes exhibition booths. product | |||||
4.3. Have a close relationship with the seller | |||||
5. About sales activities | |||||
5.1. Friendly and enthusiastic sales staff | |||||
5.2. The company always fulfills orders correctly.
5.3. Delivery on time and at required location | |||||
5.4. Delivered goods are not damaged or broken. | |||||
6. General assessment | |||||
6.1. The company has good product consumption activities. | |||||
6.2. Will continue to supply the company's products. | |||||
6.3. Will recommend the product to friends and relatives | |||||
Question 4: According to you, what should the company do to improve product consumption?
☐ Diversify designs ☐ Increase promotional programs
☐ Strengthen sales support ☐ Adjust reasonable selling prices
PERSONAL INFORMATION SECTION
1. Customer name:
2. Address:
THANK YOU VERY MUCH FOR YOUR HELP!
APPENDIX 2
RESULTS OF DATA ANALYSIS USING SPSS SOFTWARE
SAMPLE CHARACTERISTICS
Through which information channels did you learn about the company's products?
$bietdenquakenhnao Frequencies
Responses | Percent of Cases | |||
N | Percent | |||
event | 11 | 19.6% | 27.5% | |
$ knowwhichchannel | big, advertising poster family, friends introduction | 5 7 | 8.9% 12.5% | 12.5% 17.5% |
sales representative | 33 | 58.9% | 82.5% | |
Total | 56 | 100.0% | 140.0% | |
How long have you been selling the company's products?
Frequency | Percent | Valid Percent | Cumulative Percent | ||
<1 year | 5 | 12.5 | 12.5 | 12.5 | |
1-3 years old | 11 | 27.5 | 27.5 | 40.0 | |
Valid | 3-5 years old | 15 | 37.5 | 37.5 | 77.5 |
>5 years old | 9 | 22.5 | 22.5 | 100.0 | |
Total | 40 | 100.0 | 100.0 |
- About the product
DESCRIPTIVE STATISTICS OF FACTORS
FREQUENCY TABLE
About the product [Beautiful shape, eye-catching color]
Frequency | Percent | Valid Percent | Cumulative Percent | ||
totally disagree | 1 | 2.5 | 2.5 | 2.5 | |
disagree | 6 | 15.0 | 15.0 | 17.5 | |
Valid | neutral agree | 6 20 | 15.0 50.0 | 15.0 50.0 | 32.5 82.5 |
totally agree | 7 | 17.5 | 17.5 | 100.0 | |
Total | 40 | 100.0 | 100.0 |