About 33% of vocational students rated their professional knowledge as good or better:
51.5% have average knowledge;
+ Regarding practical skills, the evaluation levels are as follows: Fair and excellent: 29.4%
Average: 61.8 %
+ About independent working skills:
Fair and good: 20.6% Average: 52.9%
+ About problem solving analysis ability
Fair and good: 17.6% Average: 29.4%
+ About adaptability and self-regulation at work: Fair and good: 38.2%
Average: 41.2%
+ About team capacity
Fair and good: 55.9% Average: 35.3%
+ About industrial working style
Fair and good: 48.5% Average: 34.3%
+ About social communication skills
Fair and good: 32.3%
Average: 58.8%
Vocational training institutions have provided vocational training to help surplus laborers change jobs during the restructuring of state-owned enterprises. In rural areas, many people, after receiving vocational training and vocational training, have created jobs, established production facilities, opened farms, and increased income for themselves and their families. Technology transfer and vocational training for rural laborers have contributed to the shift in labor and economic structure. Vocational training and retraining in enterprises have helped workers access new technology and techniques, contributing to improving labor productivity, stabilizing jobs and income.
The quality of vocational training has been improved due to the increasingly better conditions for vocational training. In recent years, the State, provinces, cities, and sectors have increased investment in conditions to ensure the quality of vocational training. Specifically:
The strengthening and development of the vocational teaching staff has contributed to the quality of training. The number and quality of vocational teachers have increased significantly.
Regarding pedagogical qualifications, nearly 82% of teachers have level I and level II qualifications. The Prime Minister has decided to upgrade the Technical Pedagogical School to form a system of teacher training schools and improve the quality of the teaching staff. The professional qualifications of vocational teachers have been improved.
Training content and programs have been and are being developed and innovated to suit the changes in production techniques and technologies; facilities and vocational training equipment have been invested and upgraded. From 1997 to 2001, the state budget for basic construction investment for vocational training increased from 240 billion VND to 530 billion VND/year. Some schools have invested in modern vocational training equipment and advanced technology.
such as Vietnam - Korea Technical Workers School, Electrical Vocational Training School, Vietnam - Singapore Technical Training Center, Post and Telecommunications Technical Workers School, Quy Nhon Technical Workers School, District 5 Vocational Training Center, Industrial College IV, Hanoi Industrial College... have increasingly improved the quality of training.
In order to teach vocational skills with high quality, many emulation movements for good teaching and good learning are maintained such as the Excellent Teacher Competition, the Excellent Vocational Student Competition, the Golden Hand Competition at all levels are regularly organized. In 2000, the National Excellent Teacher Competition was successfully organized. In 1999, the first DIY Equipment Competition was successfully organized, helping vocational training institutions gain experience in creating teaching models and saving costs.
The quality of vocational training in some sectors such as post and telecommunications, aviation, oil and gas and some occupations in the mechanical and electronic sectors has met the requirements of businesses with modern production technology. The rate of students finding jobs or creating their own jobs after graduation is over 70%, in schools belonging to enterprises (Construction, Post and Telecommunications, Electricity, Garment sectors is over 90%).
- Training structure:
Vocational training aims to overcome the irrationality in human resource structure, creating opportunities for a large number of workers to be equipped with knowledge, skills, and professional techniques, and have the ability to absorb new technology to create jobs for themselves, proactively seek career opportunities to serve the cause of industrialization.
- modernization. The State has planned the vocational training network based on the socio-economic development strategy of the whole country, each industry, each economic region and
each locality to reasonably adjust the structure of occupations, levels, regions, expand the scale of training on the basis of ensuring quality, effective combination between vocational training and job creation, encourage non-public vocational training institutions, foreign-invested institutions, expand technical workers, professional staff at many levels, interconnection between occupations, vocational training levels.
To meet the needs of the labor market in the industrial, agricultural and service sectors, we have opened many vocational schools, vocational training centers and many new forms of vocational training, especially vocational training programs for farmers to improve their qualifications and skills. Focus on training in a number of high-tech occupations and high-quality services, especially in big cities, industrial parks, export processing zones, and some key industries such as information technology, telecommunications, precision mechanics, mechanics - electricity, electricity - electronics, aviation, petrochemicals, new materials, biotechnology and some industries with large labor demand such as textiles, footwear, aquaculture, vocational training to serve the cause of industrialization - modernization of agriculture, rural and mountainous development and labor export.
+ Structure of vocational training facilities by region: in general, vocational training facilities are distributed in all regions and localities nationwide. The region with the most facilities is the Red River Delta (accounting for 32% of facilities), followed by the Southeast region (26.5% of facilities). These are the two regions with the highest economic level because large cities and industrial zones are concentrated in these regions. The regions with the fewest facilities are the Northwest (0.68%) and the Central Highlands (0.85%).
Particularly for vocational schools, a network of schools has been formed nationwide, serving the vocational training needs of regions. Through data
The synthesis shows that although most provinces and cities have at least one vocational school, vocational schools are mainly distributed in key economic regions, such as the Red River Delta (nearly 31%), the Southeast region (37.56%). The number of vocational schools in the Red River Delta is 17.67 times larger than in the Northwest region and 13.25 times larger than in the Central Highlands region. The imbalance in the distribution of vocational schools between regions reflects the uneven economic development between regions. Even within each region, there is an uneven distribution of vocational schools. Vocational schools are mainly in large urban cities, while in rural areas the number of vocational schools is still small. For example, in the Red River Delta region, the number of vocational schools in Hanoi accounts for nearly 40% of the number of schools in the region. Or in the Southeast region, Ho Chi Minh City alone accounts for nearly 37% of the number of schools in the region...
Table 2.3. Vocational training structure divided by region and economic zone
key economic
Unit: %
Total | School DN | Central business center | High School - College vocational | |
Total | 100.00 | 100.00 | 100.00 | 100.00 |
In there | ||||
Red River Delta | 32.26 | 30.05 | 31.12 | 37.21 |
Northeast | 12.99 | 12.68 | 10.84 | 12.79 |
Northwest | 0.68 | 1.41 | 0.35 | |
North Central Coast | 12.14 | 6.75 | 18.18 | 5.81 |
South Central Coast | 9.91 | 5.63 | 11.19 | 16.28 |
Central Highlands | 0.85 | 0.94 | 0.70 | 1.16 |
Maybe you are interested!
-
Ethnic Council (2013), "Results of Implementing Vocational Training Policy for Rural Workers in Ethnic Minority Areas from 2010 to 2013". Topic -
Ability to Use Vocational Training, Employment and Livelihood Support Services for Migrant Workers in the Non-State Economic Sector -
Strengthening Orientation and Vocational Training for Workers -
Ministry of Education and Training Coordinates with the General Department of Vocational Training in Educating and Training Workers -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Southeast
26.50 | 3.56 | 19.58 | 20.93 | |
Mekong Delta | 6.67 | 5.16 | 8.04 | 5.81 |
According to economic triangles | ||||
Hanoi, Hai Phong, Quang Nam Ninh | 23.59 | 22.07 | 23.08 | 30.23 |
Ho Chi Minh City, Dong Nai, Binh Duong | 24.44 | 34.47 | 17.83 | 19.77 |
Source: General Department of Vocational Training
Up to now, all provinces/cities in the country have had vocational schools. Particularly for localities in the two key triangle areas, the proportion of concentrated vocational schools is quite high. In the northern key triangle (Hanoi, Hai Phong, Quang Ninh), the number of vocational schools accounts for nearly 23%, while in the southern key triangle (Ho Chi Minh City, Dong Nai, Binh Duong) this proportion is even higher.
The distribution of vocational training centers is similar to that of vocational schools. Most of the vocational training centers in the country are concentrated in the Red River Delta (over 30%) and the Southeast (nearly 20%). The Northwest region has a very small proportion of vocational training centers (0.35%). The Central Highlands region also accounts for less than 1%. The Southwest region has more vocational training centers than the Central Highlands, but the proportion is also insignificant (8,045).
According to incomplete statistics, there are currently 138 vocational high schools and colleges nationwide, of which 90 technical high schools and technical colleges participate in long-term vocational training with an average annual enrollment of about 30% of total long-term enrollment. These schools are mainly technical schools and are distributed similarly to vocational schools.
occupations, mainly concentrated in the Red River Delta (accounting for 37.21%) and the Southeast region (accounting for 21%), of which the most concentrated are in the two major cities of Hanoi and Ho Chi Minh City (Hanoi accounts for 16% of the whole country, 47.8% of the Red River Delta; in Ho Chi Minh City, the corresponding figures are 17.5% and 77.4%)
Colleges and vocational high schools participating in long-term vocational training are mostly public schools (accounting for 96.5%), of which schools belonging to ministries and branches account for 59.3% and schools belonging to localities account for 40.7%.
Thus, we can see that in cities, especially large cities such as Hanoi and Ho Chi Minh City, training facilities are developing strongly, attracting students and workers to participate in vocational training. However, most of these workers after graduation (including short-term training) do not return to work in their localities but look for jobs in the city. Meanwhile, many localities are very short of technical workers but have not attracted local workers. Policies to attract technical workers to work in their localities or lack appeal. This makes it difficult to develop the country's economy synchronously in all regions of the country. Therefore, the planning of training and vocational training networks by region and locality in the coming years needs to be balanced and widespread to ensure the labor supply needs of each region.
Table 2.4. Planned vocational training centers by 2010
Unit: Center
TT
Target | 2005 | Year 2010 | |
1 | Training scale of the centers vocational training | 450,000 | 900,000 |
2
Number of vocational training centers | 240 | 360 | |
In there | |||
2.1 | Red River Delta | 65 | 80 |
2.2 | Northeast | 25 | 50 |
2.3 | Northwest | 10 | 15 |
2.4 | North Central Coast | 30 | 45 |
2.5 | South Central Coast | 35 | 55 |
2.6 | Central Highlands | 10 | 15 |
2.7 | Southeast | 40 | 50 |
2.8 | Mekong Delta | 25 | 50 |
Source: General Department of Vocational Training
+ Training structure by training profession: In total 71 occupational groups recorded from vocational training institutions, there are 8 occupational groups with over 100 training institutions. Of which, there are 3 occupational groups with very high participation: cold profession (235 institutions), electrical engineering (317 institutions) and sewing (289 institutions). Besides, there are 31 occupational groups with less than 10 institutions nationwide participating in training and especially there are only 4 occupational groups with only 1 training institution: diving, automation, credit, and inspection.
As for vocational schools, there are only 61 vocational groups being trained, of which 2 vocational groups have over 100 schools participating in training. These are the electrical engineering vocational group with the highest number of training schools (117 schools) and the cold engineering vocational group (112 schools); there are 7 vocational groups with over 50 schools participating in training. Some vocational groups with many training schools are: iron engineering (87 schools), car driving (77 schools), construction engineering (66 schools) ...; there are 25 vocational groups with over 10 schools participating in training and there are 7 vocational groups with only 1 to 2 schools participating in training.





![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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