Tourism development strategy of Ba Ria - Vung Tau province to 2020

5. Recommendations

5.1. Recommendations to the Central Government

Strengthening and expanding international cooperation, creating conditions for Vietnam's tourism industry to integrate with the world. Exempting taxes on machinery and specialized vehicles serving tourism. Strengthening the existing functions of commercial counselors in other countries to promote tourism for Vietnam. Must allow the establishment of a specialized force in charge of security, order and safety for tourists at tourist areas.

The General Department of Tourism needs to further promote the image of Vietnamese tourism to the world, taking advantage of every opportunity for domestic tourism businesses to access major tourism markets. The General Department of Tourism must be the leader in the development process.

Expanding visa exemptions to Vietnam for tourists from large and potential markets. Improving tourist registration procedures at accommodation locations. Simplifying temporary residence declaration procedures by connecting businesses with competent authorities. When checking accommodation establishments, ensure civility and politeness to avoid disturbing tourists.

It is necessary to build a good impression for tourists right from the beginning when they first arrive in Vietnam, so staff at airports and border gates must be responsible for building a friendly and enthusiastic image to avoid causing trouble for tourists, especially foreign tourists.

Closely coordinate with local tourism sectors to provide economic forecast information, in which the role of trade counselors, the Ministry of Trade and domestic research agencies is very important. It is necessary to promote more about the policy of developing Vietnam tourism to domestic and foreign investors.

Complete the legal system on tourism, issue and effectively implement decrees and circulars on accommodation, travel, tour guides and tourist transportation businesses. Regularly inspect and examine tourist areas, and punish violating businesses to create a clear legal corridor in tourism business activities.

The government must encourage and influence industries to cooperate more closely. The Ministry of Transport and transport enterprises must coordinate with the Tourism Department to develop and implement strategies for air, water, rail and road transport. The Ministry of Posts and Telecommunications must complete and upgrade technical infrastructure and gradually reduce service fees.

Need to support and pay more attention to the tourism industry of Ba Ria - Vung Tau province in investing in infrastructure construction and attracting investment capital. Need to invest in upgrading Vung Tau airport and Co Ong airport to facilitate passenger transportation. Upgrade Vung Tau tourism service school to serve the training of on-site human resources for the province's tourism industry.

5.2. Recommendations for localities

Based on the orientation on organizing tourism development space, it is necessary to have a plan to immediately promote detailed projects at tourist clusters and spots based on consideration of priority projects. Localities must manage local tourism resources well, large projects must consult with central ministries, branches and the General Department of Tourism.

Strengthen joint ventures with domestic partners, give priority to domestic investment projects, gradually increase the capital contribution ratio of the Vietnamese side in the projects. Direct foreign investment to large projects in Vung Tau City, Long Hai, Phuoc Hai, Con Dao. In order to gradually improve the quality of tourism products, ensure the uniformity and uniqueness of Ba Ria - Vung Tau tourism.

Early establishment of MICE tourism market promotion center (under the management of the provincial Department of Tourism) with the participation of partners such as hotels, travel companies, exhibition centers, etc. This center will connect with the tourism center of Ho Chi Minh City and neighboring provinces to promote and attract visitors for MICE tourism in Ba Ria - Vung Tau province.

We must focus on attracting investment with more reasonable and attractive policies to attract large projects, quickly build large entertainment centers in key tourist areas. We must pay attention to managing well the prices of goods and services at hotels.

Hotels and tourist areas should avoid arbitrarily raising prices too high during major holidays, which can have a negative psychological impact on tourists.

Promote human resource training and development programs, invite foreign experts to advise and teach tourism skills to employees. Focus on the quality of human resource training to gradually improve the professional quality of employees to be on par with other countries in the region.

Establish a development investment support fund to sponsor businesses in promoting tourism images, promoting tourism development, and sponsoring research programs. In addition, the provincial tourism industry must soon put a tourism website into operation with continuous and accurate news updates, and set up a hotline to resolve tourism-related incidents.

Step by step implement the program of socialization of tourism education for all people, improve the culture of behavior towards tourists of local people. Must make people understand the importance of tourism in the process of socio-economic development, guide them to the common development goal of the province's tourism industry.

Strengthen inter-sectoral coordination under the centralized and unified direction of the provincial tourism development steering committee and the Provincial People's Committee, through specific tasks.

- Tourism and Public Security - Foreign Affairs: coordinate to create favorable conditions for tourists, increase attraction of international resources and overseas Vietnamese to promote tourism development.

- Tourism - Transportation: developing transportation and improving transportation capacity must create conditions for the tourism industry to develop.

- Tourism - Post and telecommunications: develop modern information infrastructure, provide diverse and high-quality services, gradually reduce service costs to create conditions for socio-economic development in general, and create conditions to enhance the competitiveness of the tourism industry in particular.

- Tourism - Finance, tax: Reduce import tax on specialized machinery and equipment in the tourism industry, propose reasonable value-added tax for goods in the tourism industry, calculate reasonable land rental tax to create conditions for business development.

- Tourism - Information culture, labor, war invalids and social affairs: coordinate to restore and protect historical and cultural relics. Promote the inclusion of traditional festival programs and folk arts into tourism activities to serve tourists. Thoroughly resolve social evils, ensure a cultural and safe environment for tourists.

- Tourism - Trade and localities: Building culinary quarters, shopping centers, recreating traditional craft villages, promoting souvenir sales with local cultural and unique features.

- Tourism – Environmental science and technology and sports: coordinate to assess the feasibility of projects, resolve environmental incidents, preserve and enhance the natural environment. Develop marine sports suitable to the natural characteristics of the province, organize sports tournaments to attract tourists.

CONCLUSION

Known as the smokeless industry, the role of tourism in the socio-economic development process is very important. Ba Ria - Vung Tau as well as some localities with developed tourism industry have also recognized the important role of tourism in their economic structure. Besides industry, tourism has also received special attention from the province. The goal of developing this industry in the coming period is very clear, specifically, Ba Ria - Vung Tau province wants to turn this industry into a spearhead economic sector, a major tourism center of the country as well as the region. This will only become a reality when the province's tourism industry builds its own development strategies, suitable to its potential and advantages. The province also needs to have specific solutions to implement its strategies. This is a difficult task for leaders and managers in the province's tourism industry. Based on that reality, my thesis has contributed to the following main issues:

1. Systematize basic theories on tourism, some theories on strategy,

build and choose strategy.

2. Analyze the current situation of the tourism industry in Ba Ria - Vung Tau Province, the potential for tourism development in the Province, analyze other factors in the operating environment of this industry, thereby identifying the main strengths, weaknesses, opportunities and challenges of the tourism industry in the Province.

3. Develop key development strategies, combined with goals and directions

Provincial development chooses the most appropriate strategies.

4. Propose recommendations to the Central and local governments to resolve current difficulties and obstacles. Create a basis for successful strategies to be selected.

My thesis has practical significance, which are the issues that I have researched in the past. The strategies that the thesis builds are very suitable for the current conditions of the province's tourism industry. If the solutions are implemented synchronously, they will create conditions for the tourism industry of Ba Ria - Vung Tau province to develop rapidly.

quickly and will achieve the set goals.

However, my thesis cannot avoid certain shortcomings due to preparation time, knowledge and scale of the thesis. I hope that teachers will sympathize with me. I sincerely thank you!

My thesis only focuses on researching general issues to orient the development strategy of the tourism industry in Ba Ria - Vung Tau Province until 2020, not going into depth on specialized issues. Therefore, in order for the tourism industry in Ba Ria - Vung Tau Province to become a spearhead economic sector, a major tourism center of Vietnam as well as the region, it is necessary to research more specialized issues. I also suggest that the tourism industry of the Province research a sustainable tourism development model, which is the current development trend.

REFERENCES

1. Ba Ria - Vung Tau Provincial Statistics Office, Statistical Yearbook , 2010.

2. Associate Professor, Dr. Nguyen Thi Lien Diep, Master Pham Van Nam, Business strategy and policy , Statistical Publishing House, 2008.

3. Dr. Nguyen Hong Giap, Tourism Economics , Tre Publishing House, 2007.

4. Dr. Nguyen Huu Lam, Strategic management, developing competitive position , Education Publishing House, 2005.

5. Master Tran Ngoc Nam - Tran Huy Khang, Tourism Marketing , Ho Chi Minh City Publishing House, 2005.

6. Ton That Nguyen Thiem, Strategic market, structure , Ho Chi Minh City Publishing House

Minh, 2008.

7. Dr. Le Van Ty, Strategy for developing production of high-grade construction materials in the South to 2000 , 2005.

8. Nguyen Nhu Y, Great Vietnamese Dictionary , Hanoi Culture and Information Publishing House,

1998.

9. Fred R.David, Concept of strategic management , Statistical Publishing House, 2003.

10. General Department of Tourism, Vietnam Tourism Development Strategy for the period 2010-2015.

11. People's Committee of Ba Ria - Vung Tau Province, Decision approving "Master plan"

"Target for tourism development in Ba Ria - Vung Tau province in the period 2010 - 2015" .

12. People's Committee of Ba Ria - Vung Tau Province, Approval of the planning adjustment project

Overall tourism development of Ba Ria - Vung Tau province , 2010.

13. Southern Rural Urban Planning Center, Adjusting the master plan for tourism development in Ba Ria - Vung Tau Province to 2010 and orientation to 2020 .

14. Department of Tourism of Ba Ria - Vung Tau Province, Report on the implementation of tasks

5-year period 2005-2010 tourism industry of Ba Ria - Vung Tau province ,

15. Some specialized and non-specialized books, newspapers and magazines.

APPENDIX 1

HANOI UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF ECONOMICS AND MANAGEMENT

EXPERT CONSULTATION FORM

Dear Mr./Ms.: ............................................................................................

Position : ...........................................................................................

Place of work: ...................................................................................................

Please give your comments in the “Importance” and “Classification” columns for the factors.

Importance column :

- Including 9 strengths and 10 weaknesses that I have filtered out based on the analysis and statistics of the Department of Tourism of Ba Ria-Vung Tau province. Classify the importance from 0.0 (not important) to 1.0 (very important) for each factor. The total number of classification levels assigned to these factors is equal to 1 or 100 (if calculated by %)

Classification column:

-Rate from 1 to 4 for each factor as follows: 1 (weakest point), 2 (weakest point)

smallest), 3 (smallest strength), 4 (biggest strength).

INTERNAL FACTOR EVALUATION MATRIX (IFE)

Main internal factors

Level

important

Manure

type (1-4)

Geographical advantage

Has diverse and rich natural resources

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