Tourism Development Orientation of Champa Sac Province to 2015

 Social work in tourism development is not well implemented, people's awareness of protecting tourism environmental resources is still limited.

Chapter 2 Summary

The two tourism development processes of Champa Sac Province in recent times have achieved a number of achievements: the growth rate has not decreased, contributing a lot to the province's GDP, contributing to the transformation of the economic structure, the expansion of investment and tourism areas, creating jobs for local people, attracting investment, and the tourism development policy mechanism has been gradually implemented to meet the tourism business situation. In addition to the achieved results, Champa Sac tourism still has a lot of work to do to achieve the annual plan of the industry, deserving a key position in the economic development strategy of the province.

Clearly recognizing the achievements, in addition to the shortcomings, studying the objective and subjective causes to propose solutions to develop Champa Sac tourism in the direction of high quality and sustainability in the period of expanding socio-economic development in the direction of socialism.

Maybe you are interested!

CHAPTER 3

SOLUTIONS FOR TOURISM DEVELOPMENT IN CHAM PA SAC PROVINCE TO 2015

3.1. ORIENTATION FOR TOURISM DEVELOPMENT IN CHAM PA SAC PROVINCE TO 2015

3.1.1. Opportunities and advantages

3.1.1.1. On the international level.

The world in the early years of the 21st century is undergoing profound changes in economics, politics and society; Global trends and development cooperation are increasing, requiring changes in the scope, functions and structures of global organizations such as the Asian Development Bank (ADB), the United Nations (UN), the World Bank (WB), the International Monetary Fund (IFM), the World Trade Organization (WTO) ...; tourism demand is increasing sharply, world tourism is developing with a gradual shift to the East Asia - Pacific and Southeast Asia regions. According to the forecast of the World Tourism Organization, Southeast Asia tourism will welcome about 125 million international visitors by 2020, with an average growth rate of international visitors to the region currently at 6%/year. This context creates favorable conditions for Lao tourism in general and Champasak tourism in particular to develop towards regional and international integration.

3.1.1.2. Domestic

Recently, the 9th Congress of the Lao People's Revolutionary Party held from June 17 to 21, 2011, in the report on the socio-economic development planning activities over the past 5 years, emphasized that the Lao economy is increasingly developing, the average annual GDP is increasing, the economic structure is transforming towards socialism; The main development program orientation in expanding ASEAN relations in the 5 years also oriented 3

Important industries such as forestry, environment and tourism with the goal of becoming a "green, clean and beautiful" country are also strengths for tourism development; infrastructure is increasingly invested in and developed; people's material and spiritual life is improving; tourism awareness is changing in a positive direction; tourism demand is increasing rapidly.

The legal system is being gradually improved, typically the birth of the Tourism Law on November 9, 2005 has created a favorable legal corridor for tourism development;

The policy of innovation, opening up and being considered for the upcoming accession of Lao PDR to the WTO, will create favorable conditions for foreign economic development, including tourism.

Laos has a stable political regime and guaranteed security; the country and people of Laos are hospitable; it is a safe and friendly destination for international tourists. The tourism industry of Champasak province has received attention and support from relevant agencies.

Central.

3.1.1.3. In the province

Provincial leaders have had a correct view of the long-term development trend, specifically:

 Tourism and tourism services have been oriented as economic sectors contributing to the province's driving force; infrastructure, including tourism infrastructure, is receiving investment attention and development in a favorable direction, attracting many domestic and foreign investors; the province has issued a number of open and preferential policies and mechanisms in investment, creating a favorable environment, attracting domestic and foreign investors.

 Champa Sac province has many potentials and advantages to become a large national and international tourist city, with eco-tourism, resort, conference, seminar, nature tourism, cultural and historical tourism products.

Tour of 4000 islands associated with high quality scientific research and training centers;

 The development trend and regional connectivity are expanding, Champa Sac has many potential strengths to develop and expand the tourism product market with the Northern - Central - Southern provinces such as: Luong Pha Bang province, Sa Van Na Khet, Vientiane capital, and also expand the market with borders such as the Kingdom of Thailand, Ubon province and the Kingdom of Cambodia;

Awareness of tourism among people in the province has been improved, creating a favorable social environment for tourism development according to the set goals.

3.1.2. Difficulties and challenges

Lao tourism, including Champasak tourism, develops in an environment of many fluctuations in terms of economy, politics, weather, etc. on a global scale. In particular, the current economic recession in the world is one of the major difficulties and challenges for the tourism industry of the country in general and Champasak tourism in particular.

The country's economic development level and people's living standards are generally low compared to many countries in the region; international competition is increasingly fierce; affecting the development of domestic and international tourism markets.

Tourism resources and environment are degraded due to shortcomings in management, protection and exploitation and many other reasons. The infrastructure system and tourism facilities have not met the increasing development needs of tourism.

Tourism development still lacks focus, key points, capital, and is ineffective; investment policies have not really attracted all social resources to invest in tourism development.

The work of building, directing, managing and implementing tourism development plans overlaps; the system of policies and legal regulations related to tourism development lacks uniformity; management and business experience, and professional qualifications of staff and workers in the tourism sector are still limited.

3.2. VIEWPOINTS ON TOURISM DEVELOPMENT GOALS IN CHAM PA SAC PROVINCE TO THE SOUTH 2015

3.2.1. Development perspectives

The viewpoint of tourism development in Champasak province must follow the general development direction of the Party and the State. According to the resolution of the 9th Congress of the Lao People's Revolutionary Party in 2011, it has been specified: Orientation of tourism development towards sustainable development and participation of local people.

The development of Lao tourism in general and Champasak province in particular in the direction of sustainable tourism must be based on the following viewpoints:

- Tourism development must be sustainable, with contributions from local people to alleviate poverty for local people.

- Tourism development must ensure the rational and effective use of resources. At the same time, it is necessary to limit the overuse of resources and minimize waste;

- Development must be associated with the conservation of natural, cultural and social diversity, which is a particularly important factor in creating the attractiveness of tourism, satisfying the diverse needs of tourists, and enhancing the richness of tourism products.

- Development must be consistent with the overall socio-economic planning, for example, tourism is an economic sector with high inter-sectoral and inter-regional relationships. This will contribute to ensuring the sustainable development of tourism in the relationship.

with other economic sectors as well as with the efficient use of resources and environmental protection.

- Development must focus on training to raise awareness of environmental resources. For any development activity, people always play a decisive role. Putting awareness of environmental management into the tourism industry's training program will ensure the implementation of environmental policies and laws at tourism establishments.

- Development must increase responsible marketing and advertising and regularly conduct research.

- Tourism development must ensure security and social order and safety.

3.2.1.1. General objectives

- Regarding economy: If in the recent period, Champa tourism development was aimed at becoming a strong and convincing economic sector, contributing to the socio-economic development of the locality, then from now until 2015, Champa tourism will develop with the following general goals:

- Develop tourism in the direction of high-quality and sustainable tourism so that the tourism industry becomes the driving force of the province; effectively exploit local resources, support from the Central Government, attract foreign investment and economic sectors to build Champasak province into a high-quality tourism center of the country and the Southern Laos region. Invest in building technical facilities and develop types of tourism with local advantages such as nature tourism, sightseeing tours of 4000 islands, cultural tourism, Vat Phu, eco-tourism, seminars, resorts, conferences along with promoting the development of scientific research facilities, education and training, developing tourism associated with preserving and promoting the cultural identity of indigenous peoples, developing many types of products and services to promote

promote consumption, create jobs, contribute to improving living standards, and reduce poverty in rural, remote and isolated areas.

- Regarding culture and society: tourism development planning must be closely linked to the preservation and promotion of the locality's unique cultural traditions. Exploiting valuable cultural heritages and historical heritages to serve tourism development. Tourism development must preserve and promote cultural values, maintain good social order as well as a stable political environment and must contribute to improving and enhancing the spiritual and material life of the Cham Pa Sac people.

- Environment: tourism development planning must be based on sustainable development. There must be appropriate planning and management, rational and effective use of tourism resources, especially ecological areas and historical and cultural relics.

- Regarding national security and defense, social order and safety: developing tourism in Champa Sac province must contribute to maintaining national security and defense, stabilizing the region, creating a safe and friendly destination.

If the above goals are properly implemented, it will create conditions for Champa Sac to develop a strong and sustainable tourism industry.

3.2.1.2. Specific objectives

 Tourists: increase the attraction of domestic and international tourists to Champasak province from 20010 - 2015 to achieve

2,066,053 visitors, the average growth rate of visitors in the period 2010 - 2015 reached 15%/, in 2015 there will be 535,944 visitors to Champa Sac.

 Revenue from tourism: Increase revenue from tourism. Strive for 2010 - 2015 to achieve revenue from tourism of about 3,460 million Kip, equivalent to 276 million USD.

 Tourism technical facilities: Invest in building new ones, upgrading the tourism technical facilities system; tourist areas; tourist routes, destinations, tourism types and products... Strive from 2010 - 2015, the whole province will have 206 tourist areas, including 109 natural tourist areas, 40 historical tourist areas, 57 cultural tourist areas. Strive to develop accommodation facilities to reach about 5,448 hotel rooms, of which 35% will meet the ranking standards (4% will reach 1 - 4 stars).

 Labor and employment: Create more jobs for society. By 2015, the entire Cham Pa Sac tourism industry strives to have about 4,500 workers (including 2,500 direct workers and 2,000 indirect workers).

3.2.1.3. Specific indicators

Currently, tourists to Champasak mainly concentrate in Pakse, Khong, Paksong and Champasak. In the future, to reduce pressure on resources and environment in these areas, it is necessary to invest in synchronous development of other areas such as Ba Chieng, Pa Thum Phon, Sa Na Som Bun. However, Pakse and Khong, Pak song, Champasak are still the main tourist clusters, attracting the majority of tourists in Champasak Province.

- Tourism income

Tourism revenue of a locality includes all the revenue paid by tourists in that locality such as: revenue from accommodation, food, transportation, shopping and other services such as Post Office, Banking, Healthcare, insurance, entertainment services, etc. Calculating tourism revenue of a locality is based on main indicators such as number of visitors, average days of stay, average daily spending per visitor.

 About average days of stay:

In 2005-2010, the average stay of visitors to Champa Sac was only 1.6 days for international visitors, and 2.4 days for domestic visitors, to suit the context.

Comment