1T3.4.4. For Tourism Promotion Center1T 95
1T3.4.5. Recommendations to the General Department of Tourism: 1T 95
1TPONCLUSION1T 96
1REFERENCES1T 98
1TPENDIX1T 100
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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LIST OF ABBREVIATIONS

I. ENGLISH
1. ASEAN: Association of Southeast Asian Nations
2. IUOTO: International Union of Official Travel Organizations
II. VIETNAMESE
1. CSKDDL: Tourism business establishment
2. Investment and Trade Joint Stock Company: Investment and Trade Joint Stock Company
3. DLST: Ecotourism
4. DNTNVN: Vietnamese private enterprise
5. Unit: Unit of measurement
6. Mekong Delta: Mekong Delta
7. Tourist area: Tourist area
8. Publisher: Publishing House
9. QHCT: Detailed planning
10. STT: Serial number
11. Production - Trade: Production - Trade
12. Ho Chi Minh City: Ho Chi Minh City
13. TT. UBND: Standing. People's Committee
1. Urgency of the topic
INTRODUCTION
Nowadays, tourism has become an indispensable human need and one of the largest economic sectors on the planet, strongly affecting economic, cultural and social life such as creating income, creating jobs, improving people's intellectual level, etc.
In Vietnam, at the 9th Party Congress, it was determined: “…Develop tourism to truly become a spearhead economic sector; improve the quality and efficiency of operations on the basis of exploiting advantages in natural conditions, ecology, traditions, culture, and history to meet domestic tourism needs and rapidly develop international tourism, soon achieving the level of tourism development of the region…”. The tourism industry has received great attention from the Party and the State, so in recent years it has achieved initial positive achievements.
In the context of the country's growing development, the life of each person is increasingly busy, the need to travel is increasing. The purpose is to relax the mind and discover new things. In the general trend of tourism in the whole country, tourism in Long An province has also contributed to embellishing the picture of Vietnam tourism, because this is a land formed with the influence of the famous Oc Eo civilization, with customs and practices typical of the culture, folk arts of the ethnic community, with the tradition of fighting foreign invaders of the people "Loyal and resilient, the whole people fight the enemy". On the other hand, mentioning Long An is to recall in the memory and soul of the Vietnamese people a famous land with many places marking a heroic historical period with names still recorded in the history of the nation such as: Nguyen Trung Truc, Nguyen Dinh Chieu, Nguyen Huu Huan, Vo Van Tan, Nguyen Huu Tho, Nguyen Thai Binh, Vo Thi Thang, ..
However, Long An's tradition and people are valuable resources for the locality to develop a comprehensive, multi-sector economy towards industrialization and modernization, including tourism. With those incentives, it promises many interesting things, attracting tourists from all over the world to visit the beautiful landscape of Dong Thap Muoi river. But at present, in general, Long An's tourism industry has not developed commensurate with its available potential, and business management still has many limitations. For the above reasons, I have chosen the topic: "Potential, current situation and orientation for exploiting tourism resources of Long An province towards sustainable development" with the desire to make practical contributions to the development of tourism in the province so that Long An is always an attractive destination for domestic and foreign tourists.
2. Objectives and tasks of the topic
2.1. Objectives of the topic
Approach and select appropriate theoretical basis for tourism resource assessment and sustainable development.
Assess the potential and current status of tourism resource exploitation for tourism development in the province in recent times.
Provide orientation and solutions for exploiting tourism resources for sustainable tourism development.
2.2. Tasks of the topic
Collect and supplement theoretical and practical basis on tourism resource assessment and sustainable tourism development in the world and Vietnam.
Analyze and evaluate tourism resources; socio-economic resources and the process of exploiting resources to develop tourism in Long An province.
Proposing directions and solutions to exploit and use tourism resources reasonably and protect the environment for sustainable tourism development in Long An province.
3. Scope of research
3.1. About content
The main research content of the topic delves into the potential, current status and development orientation of Long An tourism.
Exploiting tourism resources of Long An province for sustainable tourism development.
3.2. About space
The research scope of the topic focuses on exploiting tourism development resources in Long An province.
4. Research history
Tourism is a topic that has been researched a lot, but the topic " Potential, current status and orientation of exploiting tourism resources in Long An province towards sustainable development" has few approaches, and if there are, the approach is not comprehensive and not deep.
5. Methodology and research methods
5.1. Methodology
5.1.1. General view
The application of a synthetic perspective allows to consider factors and events in interactive relationships, discover the laws of development, conditions, factors affecting tourism development and determine tourist routes. The tourism territorial system is considered as a social system made up of many natural, cultural, historical, human, etc. elements that are closely related and completely connected to each other. Therefore, the research, identification and evaluation of tourism resources are often viewed in a certain spatial or territorial relationship to achieve synchronous values in terms of economy, society and environment. Tourist routes are considered as an open system with close relationships with tourist routes in other territories and other components.
5.1.2. Territorial perspective
This is a widely used viewpoint in tourism research. According to this viewpoint, the study of a specific object must be placed in correlation with other objects, with elements in higher and lower systems. Tourism is a territory consisting of many components, although having its own characteristics and functions, it always has a mutual relationship with the systems as well as must operate according to the laws of the whole system. Therefore, the topic always thoroughly grasps the territorial system viewpoint.
5.1.3. Historical perspective - perspective
This viewpoint is expressed in: paying attention to geographical and historical aspects when determining tourist routes and destinations of the country in general and Long An in particular.
Analyze the formation and development of tourist routes and destinations in specific historical contexts and take into account sustainable development.
5.1.4. Sustainable development perspective
When exploiting any resource to serve tourism development, people must outline many aspects to exploit effectively while still ensuring good resource development. Therefore, the sustainable perspective raises the issue of how we use resources reasonably to bring high efficiency and long-term value.
5.2. Research methods
5.2.1. Methods of data collection, processing and statistics
Collect information and documents from many different sources and fields to ensure sufficient and accurate information to meet the needs of tourism organizations.
5.2.2. Field survey method
It is a method of directly collecting tourism information data in the research area.
The amount of information collected is guaranteed to be close to reality, highly reliable, creating a basis for proposing development orientations and reasonable implementation solutions.
5.2.3. Investigation interview method
This is a method of collecting data through talking to the person in charge of the problem being researched. This method helps us to understand the problem specifically through interviews.
Before the interview, you need to pay attention to a few issues such as: You need to prepare a few questions before the interview.
Questions should be short and concise, not confusing to the interviewee. Words should be chosen from the field being asked, avoiding local terms.
5.2.4. Methods of analysis, synthesis and evaluation
After collecting the information, how to process the information effectively is a big problem for us. Therefore, this method helps researchers to analyze the data in detail.
After analyzing the collected data, we can synthesize the problem and thereby assess the problem more accurately.
5.2.5. Mapping, remote sensing and Geographic Information Systems (GIS) methods
Since the research area is often large in scale, using maps will help us have a comprehensive view. Research also needs to be expressed through map construction.
5.2.6. The cartographic method has two main functions.
Reflects the spatial characteristics of the distribution of tourism resources, infrastructure, technical facilities serving tourism, and tourist flows.
It is the basis for analyzing and discovering the operating rules of the tourism territorial system, based on which to determine the development direction and organization of tourism space in the future.
Geographic Information System (GIS) is a new method that helps researchers synthesize research information by displaying objects through charts and maps in problem assessment by digitizing collected data.
5.2.7. Mathematical methods
This method brings clear results for the study of the tourism territorial system in the current conditions. It works with a huge amount of information thanks to electronic computers, shortening the time for processing documents. The statistical sample method is specialized for studying the ability to select in tourism. The correlation analysis method aims to determine the synthesis of factors and their influence on the formation of the tourism rest territorial system...
6. Structure of the topic
The structure of the thesis includes 3 parts: introduction, content and conclusion. The content of the thesis includes 3 chapters:
Chapter 1: Theoretical basis.
Chapter 2: Potential and current status of tourism resource exploitation in Long An province.
Chapter 3: Orientation and solutions for exploiting tourism resources of Long An province towards sustainable development .
CHAPTER 1 : THEORETICAL BASIS
1.1. Concept of tourism
Nowadays, worldwide, tourism has become an indispensable need in cultural and social life and tourism activities are being developed strongly, becoming an important economic sector in many countries around the world. Therefore, the term "tourism" has become very popular. It originates from French: "Tour" means to go around, a walk, and "Tourist" is a person who goes for a walk.
According to the International Union Official Travel Organization (IUOTO): “Tourism is understood as the act of traveling to a place other than one's usual residence for purposes other than business, that is, not to do a job or earn a living...”
At the United Nations Conference on Tourism held in Rome - Italy (August 21 - September 5, 1963), experts defined tourism as: "Tourism is the sum of relationships, phenomena and economic activities arising from the travel and stay of individuals or groups outside their usual place of residence or outside their country for peaceful purposes. The place they go to stay is not their place of work".
According to (IIPirogionic, 1985): "Tourism is a form of leisure time activity of people related to temporary movement and stay outside the usual place of residence for the purpose of rest, medical treatment, physical and mental development, improvement of cultural awareness or sports accompanied by the consumption of natural, economic and cultural values".
1.2. Concept of tourism resources
Tourism is one of the industries with clear resource orientation. Tourism resources directly affect the territorial organization of the tourism industry, the formation and specialization of tourism areas and the economic efficiency of service activities.
Tourism resources include different components and combinations of natural landscapes and human (cultural) landscapes that can be used for tourism services and satisfy the needs of medical treatment, relaxation, sightseeing or tourism.
Tourism resources are the natural and cultural-historical complex and their components that contribute to the restoration and development of human physical and mental strength, their working capacity and health. These resources are used for direct and indirect needs, for the production of tourism services.





