solidarity and responsibility; self-awareness, actively applying what has been learned to participate in physical education and sports activities; fostering sports talent" [ 4].
Knowledge objectives: Physical Education helps students know how to take care of their health and personal hygiene; form the habit of exercising to improve health; through physical games and physical training, form basic motor skills, develop physical qualities, as a basis for comprehensive development. Students can choose physical education and sports activities that are suitable for their physical strength and the school's ability to respond.
Skill objectives : Help students consolidate and develop basic health care, personal hygiene and movement skills, exercise habits and physical education skills.
Attitude goal : Forming students' self-awareness, actively applying what they have learned to participate in physical education and sports activities. Forming the habit of regular physical education and sports and a healthy lifestyle, agile style, discipline, team spirit and moral qualities, and will.
1.3.2. Structure of physical capacity of junior high school students
The Physical Education program helps students form and develop physical capacity with the following components: health care capacity, basic movement capacity, and sports activity capacity. The requirements for physical capacity are shown in the following table:
Table 1.1. Physical capacity of secondary school students
Teaching capacity
physical education
Secondary School | |
Health care | - Forming a habit of personal hygiene and hygiene in physical exercise. - Have basic knowledge and awareness of implementing a nutritional regimen in exercise and daily life to protect and improve health. - Actively participate in collective activities in a natural environment natural to exercise |
Basic movement | - Understand the important role of basic motor skills in developing physical qualities. - Perform basic motor skills learned in the curriculum. - Forming exercise habits to develop qualities physical |
Sports activities | - Understand the role and significance of sports for the body and life. - Choose and regularly practice appropriate sports to improve health and develop physical strength. - Participate responsibly and get along with the group in the group exercise and other activities in life. |
Maybe you are interested!
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Current Status of Directing the Implementation of Physical Culture Value Education for High School Students in Cao Bang City -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Organizing physical education teaching activities at People's Security College I in the current reform period - 14 -
The Goal of Moral Education for Middle School Students -
Managing the “Process” of Physical Education Activities (Process)

[General physical education program (Issued with Circular No. 32/2018/TT-BGDDT dated December 26, 2018 of the Minister of Education and Training)]
1.3.3. Content of physical education activities according to competency approach
Physical education activities in secondary schools include two basic forms: curricular physical education and extracurricular sports activities. Therefore, physical education in secondary schools has the following basic contents:
Organize physical education classes according to the curriculum prescribed by the Ministry of Education and Training.
Organize training and test physical training standards according to age once a year.
Organize physical training activities in curricular and extracurricular hours to practice basic motor skills for the development of physical qualities.
Choose and regularly practice appropriate sports content to improve health, develop physical strength for students, and foster sports talents for students.
Based on the actual conditions of the locality and the school, organize for students to choose one of the sports content suitable for their personal characteristics and age: Athletics; Gymnastics; Swimming; Soccer; Volleyball; Basketball; Badminton; Shuttlecock; Table tennis; Martial arts; Sports dance; Aerobics; Traditional local sports;...
Through physical education activities in schools, students are oriented towards sports trends, favorite fields or choosing favorite sports and types of sports training to train and protect the physical health of the young generation.
Through participation in various types of physical training and sports activities, positive attitudes towards physical training and sports activities and physical education activities are formed in learners. Learners have the skills and manners to seriously train and protect their own health.
According to the regulations of the General Education Program approved by the Ministry of Education in April 2017, Physical Education became a compulsory subject, and Physical Education was designed into modules. Therefore, determining the content of physical education for students according to the TCL is very important and necessary, and is the basis for schools to choose, design, build and develop school programs.
1.3.4. Methods and forms of physical education according to competency approach for students
- Physical education method based on competency approach for students:
+ Language method: This is the method of using various types of language to guide students in the process of teaching physical education and sports to achieve the tasks and requirements in this activity. This method helps students clearly identify learning tasks; determine the right learning attitude; stimulate positive thinking; quickly understand and master the teaching content (knowledge, skills, techniques, physical strength); foster the ability to self-analyze and solve problems.
+ Question and answer method : That is, posing problems and questions for students to think about and answer by themselves first, then the teacher explains, making students pay more attention, actively find ways to answer correctly and use their own language to express. Even the students' answers and the teachers' explanations are a comparison, which can help to consolidate (strengthen) the correctness, correct mistakes, and supplement shortcomings. It is also necessary to pay attention to the necessity and timing of questions and answers. If you ask randomly, without distinguishing between main and secondary points, it will no longer be attractive to students.
+ Commands and instructions : Teachers use short language in the form of commands to direct students to practice. Commands and instructions must be clear, strong, timely, accurate, serious and consistent so that students feel serious and forced to do so.
+ Modeling movements: The teacher (or designated student) performs the movements themselves as a model for other students to learn and practice. This helps students understand the image, structure, technique, and completion method, in order to build a symbol of movement for students. The model movement must be beautiful, natural, and rhythmic; so as to arouse students' interest in imitating and learning.
+ Complete teaching method : This is the method of learning the entire movement from beginning to end. Its advantage is that it is convenient for students to grasp.
complete movements, without breaking the structure or internal connection between the parts of the movement. However, it is impossible to learn difficult, complex movements quickly, so these methods are only used when teaching relatively simple movements or relatively complex movements that, if divided, would break the structure of the movement.
+ Methods to prevent and correct wrong movements: In physical education and sports, making mistakes while learning movements is a normal phenomenon. Teachers need to have the right perspective to prevent and correct them well. In physical education and sports, preventing and correcting mistakes in movements is not only to grasp knowledge and movement techniques but also to create conditions for good physical training and injury prevention.
If you let a wrong movement form a dynamic and then correct it, it will take more time and effort than learning a new equivalent movement. Therefore, you must promptly prevent and correct mistakes.
+ Training method : It is a method of physical movement combined with repeated thinking activities to complete specific physical education teaching tasks. In physical education teaching, to grasp movements, train the body, improve physical strength, cultivate qualities and psychology... all must be done through doing movements many times and thinking activities. Therefore, this type of method is very important in carrying out physical education teaching tasks.
+ Methods of training through games and competitions: In the method of training through games (abbreviated as the game method), students practice according to the game method. It has a certain plot and ideology, and is competitive and fun, so it is easy to attract, making the trainees self-conscious, positive, and proactive in practicing; enhancing sympathy, solidarity, and support among people on the same side and fierce competition, even tension, and attraction among players. That competitive activity often takes a lot of energy (amount of exercise). This method easily promotes the positivity of students.
development of both physical and mental strength and the ability to apply knowledge and skills (especially basic motor skills); fostering team spirit, courage, determination and will to strive.
- Form of organizing physical education according to competency approach:
Any form and educational activity organized within the school has the meaning of educating students or about scientific/social knowledge; or is the student's personal experience of a certain type of activity, difficulty requiring learners to make efforts to mature such as social skills, organization, etc. In that process, activities are designed based on the educational goals to be achieved, the characteristics of the needs and interests of the students. This process includes both training and physical education activities for students such as: perseverance, some basic motor qualities such as agility, liveliness, quick reflexes, etc. and so the following forms are often organized within the school to have the effect of physical education for high school students: Organizing labor activities; Collective activities; Cultural and artistic activities and sports.
+ Regular school hours: Is the most basic form of physical education conducted in the school's study plan. Because of the basic physical and sports training for students, first of all, there must be appropriate content to develop physical qualities and motor coordination for students. At the same time, help them have a certain level to absorb sports and physical exercise techniques.
Therefore, the physical education curriculum hours are administrative and legal regulations for students and teachers. That is, the curriculum hours have prescribed time and quality assessment methods according to the regulations of the Ministry of Education and Training.
+ Extracurricular study hours - extracurricular physical training: Is the training process of a group of students who have the need and interest in their free time with the purpose of developing physical capacity comprehensively, at the same time.
extracurricular activities are designed to reinforce and complement the regular lessons and are conducted during students' self-study hours under the guidance of physical education teachers or physical education instructors.
In addition, there are mass sports activities outside of school hours including: Practice in clubs, representative teams of each sport, daily anti-fatigue exercises, as well as self-practice hours for students, and self-practice movements to improve physical fitness.
+ Folk dance : This type of dance relies on beautiful and relatively popular movements to express beautiful, joyful emotions and physical movement. Folk dance does not have difficult movements, high artistic requirements but mainly aims to create joy and exercise the body. Therefore, folk dance is considered a very good, easy to perform, inexpensive means to enrich physical activities, promote exchange, expand and enhance feelings in the community.
+ Group dance: This type is preferred by most students. The dance movements here are often simple, consistent, combined with singing and music; many people can participate at the same time (sometimes singing and dancing at the same time). Through this, the body is trained, cultural and aesthetic level is improved, and exchanges, solidarity and friendship among people are expanded.
+ Competitive sports: as an important and attractive form of physical exercise, it is widely developed not only in high-level sports competitions, but also introduced into schools at all levels, in health training and entertainment facilities.
+ Individual training sessions: Individual training sessions are usually organized in the form of morning exercises, daily hygiene and walking exercises, self-training sessions in the direction of general training and sports training. It usually includes walking, running and some general development exercises performed for 8-10 minutes. The self-training session must be structured like the main class time.
It should be emphasized that individual self-training is only effective when the practitioner has some necessary knowledge about the general theory and methods of physical education; first of all, about regular school hours.
+ Voluntary group training sessions: Typical voluntary group training sessions include: games, competitions. The organizers and leaders of these types of training sessions are elected or appointed by the group members. The most common form of voluntary group training is physical games. According to the training trend, games can be divided into: learning - training games, health games, entertainment games, competition games such as soccer matches between groups of teenagers in the same locality. To compete well, children often organize their own training sessions.
+ Group training sessions : Training sessions under the control of teachers. Group training is often competitions, health improvement sessions during sports festivals.
1.3.5. Evaluation of physical education results according to the competency approach
Assessment of learning outcomes according to the competency-based approach should focus on the ability to creatively apply knowledge in different application situations. In other words, assessment based on competency is the assessment of knowledge, skills and attitudes in meaningful contexts. Assessment of students' learning outcomes for subjects and educational activities according to the process or at each learning stage is the main measure to determine the level of implementation of teaching objectives in terms of knowledge, skills, attitudes and competencies, and at the same time plays an important role in improving students' learning outcomes.
To demonstrate that students have some level of competence, it is necessary to create opportunities for students to solve problems in practical situations. At that time, students must apply both the knowledge and skills learned at school and their own experiences gained from experiences outside of school (family, community and society) to solve problems.


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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