As the quantity and nature of work become more and more complex, the above model gradually shows weaknesses and inadequacies such as: not bringing maximum satisfaction to customers, internal control issues are not given due attention, risk management still has many shortcomings and is not effective,...
According to Mr. Le Xuan Nghia, Director of the Banking Development Strategy Department: “Currently, many general directors of banks do not know the exact number of their bank’s bad debt ratio – an indicator reflecting credit risk, an indicator showing the level of safety or credit risk of the bank. This poses a very high risk because even the bank itself cannot control the level of bad debt and how much it has improved”. The reason for this weakness is not only due to limited management skills but also because banks have not established a risk management system that ensures an independent risk monitoring mechanism and mutual control to provide those directly responsible for risk management with the most updated and complete information.
In general, the governance and management model of state-owned commercial banks is still backward and has a large gap compared to the international system. Moreover, with the corporation-style governance mechanism, state-owned commercial banks will not be able to overcome the constraints of state mechanisms and policies to develop. To successfully build a financial-banking group model, commercial banks, especially state-owned commercial banks, must inevitably change their organizational model to gradually overcome these shortcomings.
III - THE NECESSITY OF BUILDING A FINANCIAL - BANKING GROUP IN VIETNAM
As analyzed in chapter 1, the formation of banking and financial groups is a common and inevitable trend in the period of high development of financial services in many countries around the world. Vietnam is in the position of a
New members of the World Trade Organization cannot stand outside this objective trend. The process of corporatization of financial institutions, especially state-owned commercial banks in particular, becomes more urgent due to the following five main reasons:
Firstly: help increase the contribution of the financial sector to the economy: The emergence of financial and banking groups with large revenues and profits will contribute mainly to increasing the proportion of the financial sector in a country's GDP. Developed countries in the OECD group have a fairly high proportion of the financial sector in GDP (15 - 25%). In China alone, this proportion in recent years is 20%. In Vietnam, the financial, banking and insurance sector only accounts for a very small proportion of 1.81% of GDP. The financial sector plays a particularly important role in the economy, especially for countries that do not have an effective capital distribution channel like Vietnam at the present stage. This is because in the economy, if the financial system is well operated, it will lead to an effective shift of savings into investment, ensuring the effective exploitation of resources to bring the highest possible profits. To become an industrialized country, financial institutions must be of adequate size to meet the development needs of the economy.
Second: to compete with foreign banks: in the face of the fact that since April 1, 2007, 100% foreign-owned subsidiary banks have been officially allowed to be established in Vietnam and are treated equally as domestic joint-stock commercial banks, our country's financial system is facing an unprecedented challenge of fierce competition with the world's leading financial groups. These foreign banks established in Vietnam are mainly established by large financial groups, so they have many advantages in terms of large scale, good management level, professional and highly qualified staff, providing diverse products and especially new products and services, lower service prices, etc. will be "heavyweight" competitors.
with Vietnamese banks. Therefore, to solve the problem of capital, structure and organization and the efficiency of financial business activities, commercial banks must inevitably build a roadmap to establish financial-banking groups, in order to gradually become a competitive rival on par with the world's leading financial groups.
Third, meeting the need to provide a full package of banking and financial services to both individual and corporate customers. In the Vietnam economic update report recently published by Citigroup, Vietnam will be able to maintain a growth rate of 8% in the next 5 years. This shows the potential of a developing economy and opens up opportunities for increasing income for people. At that time, the demand for full-package service products will increase, especially when Vietnam's population is currently young, with an average age of 22, and a high ability to absorb modern factors, in which the use of banking services is a familiar address .
Fourth, the trend of mergers and acquisitions aims to take advantage of each other's advantages and overcome each other's limitations and weaknesses. Instead of competing for each other's small market shares, small financial institutions join together, helping to accelerate the process of capital accumulation and concentration, forming large financial institutions with higher competitiveness.
Thus, the establishment of financial-banking groups is an objective and inevitable trend in the process of Vietnam's financial integration with the world, not only to protect the safety of financial institutions themselves, especially commercial banks, against external intrusion but also to contribute to promoting the development of other sectors in the economy.
IV - LESSONS LEARNED FROM SOME EUROPEAN COUNTRIES
1. The process of forming financial and banking groups in Europe
Under the general leadership of the European Central Bank, since the mid-1970s, in the development trend of the banking industry globally, the European commercial banking system has also developed significantly, competing well with strong foreign banks.
Since 1989, EU member states have simultaneously reduced regulations, allowing universal banks to not only provide banking and securities services as before, but also own insurance companies. 2002 was an important milestone with the introduction of Directive 2002/87/EC on financial groups including banks, securities, and insurance. A more open legal environment has created conditions for financial and banking groups to be established and operate effectively.
Following the deregulation of financial activities, there has been a significant increase in the capital and size of European commercial banks through mergers and acquisitions.
Table 7:Europe's Big Mergers
Unit: billion euros
Occupying side
Water | Target side | Water | Year | Delivery price pandemic | |
Allianz (NH) | Virtue | Dresdner Bank (NH) | Virtue | 2001 | 22.3 |
Lloyds TSB Group (NH) | UK | Scottish Widows Fund & Life (NH) | UK | 2000 | 12.0 |
Fotis (BH) | Belgium | General Bank (NH) | Belgium | 1998 | 10.5 |
National Netherlands (BH) | River Lan | NMB Posbank group (NH) | Netherlands | 1991 | 5.6 |
ING Group (BH) | River Lan | BHF Bank (NH) | Virtue | 1999 | 2.3 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The Formation and Development Process of Vietnam Development and Investment Bank -
The Formation and Development Process of Water Transport Joint Stock Company No. 4. -
Overview of the Formation and Development Process of Vietcombank -
Kwan And Eisenbeis (1995), “Bank Risk, Capitalization, And Operating Efficiency”, Journal Of Financial Services Research 12(2), Pp.117-131.

(Source: European Central Bank)
All business expansion, mergers and consolidations of banks and insurance companies in Europe are aimed at increasing capital and competitiveness for universal banks.
2. Some European financial and banking groups
BNP - Paribas Group: was formed in 2000, from the acquisition of all shares of Paribas Bank by BNP Commercial Bank. This group has 117,000 employees, branches and subsidiaries throughout France and 90 branches abroad in many countries around the world. All have the same logo. This group mainly operates in 4 product groups: Corporate Services, Investments, Asset Management and Retail Services. Subsidiary banks as well as branches of member banks all manage business according to the above product groups. The leaders of this group are representatives of senior officials of member banks, responsible for issuing regulations, operating standards and unified management methods for all member banks.
HSBC Holdings Group : After only 8 years of establishment, HSBC Holdings has become one of the leading financial and banking service providers in the world with total assets of 1,276,778 million USD and equity of 67,259 million USD. This group owns 9,500 offices with
260,000 employees, present in 76 countries and territories. HSBC Group operates in 5 regions: Europe, Hong Kong, other countries in the Asia-Pacific region including the Middle East, Africa, North America and South America. The main member companies of HSBC Holdings: The parent company is: HSBC Bank Plc; Other member companies are HSBC North America Holdings Inc; HSBC Finance (Netherlands); HSBC Investment Bank Holdings plc; HSBC Insurance Holdings Limited; HSBC
Latin America Holdings (UK) Limited and Group Financiero HSBC, etc. Under the subsidiaries are the subsidiaries. The subsidiaries or subsidiaries may be wholly owned or partly owned by the founding bank HSBC Holdings.
The Dresdner - Allanz Group was born in 2000 from the merger between Dresdner Commercial Bank and Allanz Insurance Company within Germany. Two Banking and Non-Banking Financial Institutions merged together into a mixed financial - banking alliance to consolidate their financial position and especially to maximize the advantages of the parties: Allanz Insurance Company maximized the profits gained from expanding the market and using the retail system through banking business operations, while Dresdner Bank focused its huge resources on business in the field of financial asset investment. This new group was founded and controlled by Dresdner Bank. After its establishment, this group had all the conditions and strength to both defend itself and expand into the world financial market as a German multinational financial group.
In February 2006 in Europe , the UnitCredit Group of Italy was merged by the second largest commercial bank in Germany - Hypo Vereisbank Bank of Australia (HVB), and became a global corporation, operating in main product groups including: retail services; asset management services, small and medium-sized enterprise services, commercial real estate financing and investment banking. The group "leads" by the "golden principles" - Accordingly: each member bank is an independent legal entity and operates according to the same product structure, organizational structure and management method. Each bank is divided into 5 business divisions (fields) according to the 5 product groups as mentioned above, and each of these divisions has an organizational structure according to 5 independent functional groups.
relatively different including: Marketing, Control, Marketing, products and services and human resources organization. All member banks operate under the same organizational structure and field of activity. The Group Management Board consists of senior officials of the member banks, still receiving the main salary from the member banks and a part of the allowance as a part-time member of the group's management board contributed by the member banks.
3. Lessons learned for Vietnam
Through studying the process of forming financial and banking groups in Europe, some of which have European nationality, we can gain valuable lessons for Vietnam in the process of building financial and banking groups from commercial banks.
Firstly , from European practice, with the unified directive 2002/87/EC, a favorable legal environment has been created for financial and banking groups to be established and operate effectively. Therefore, to build successful financial and banking groups in Vietnam, it is necessary to have a suitable legal environment, open enough for groups to be established and develop quickly and also strict enough for these groups to develop sustainably and safely.
Second , the large, multi-functional, multi-sector corporations in Europe are all the result of mergers, consolidations or self-establishment of independent subsidiaries from the parent company. Therefore, mergers, consolidations or self-establishment of subsidiaries in the process of corporatization is an objective trend. However, these moves must not be carried out arbitrarily but must comply with certain rules.
- The merged party cannot save itself from the brink of recession or bankruptcy.
- All parties that merge or are established as independent subsidiaries within the group find greater benefits in a larger market space.
- The advantage of any merger always belongs to the party with the controlling power. Therefore, a commercial bank should not just buy shares of another financial institution at a ratio too small to accept the position of having no role in the Board of Directors and should not buy preferred shares to play the role of a pure dividend payer.
Third , European financial groups such as BNP - Paribas, UnitCredit Group, ... are all universal banking models. Accordingly, the group has no legal status, and its member companies are all independent legal entities. The group's headquarters are senior officials of the member companies and operate under a part-time mechanism. This model has had relative limitations compared to other models. Therefore, Vietnam needs to choose a model: universal banking, parent - subsidiary relationship or financial holding company that is suitable to the country's reality and the development orientation of each bank.
Fourth, it is necessary to build the parent bank into a strong core of the group, with an organizational model that ensures effective governance, good risk management and focuses on customers as a service focus, as some European financial and banking groups have done.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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