Testing the Reliability of the Scale Through Cronbach'S Alpha Coefficient

Programs and events take place regularly.

14

Events and programs are diverse and rich with many innovative and creative forms.

15

You can easily get information about events and programs at the Center.

16

Events and programs that influenced your decision to enroll in a course.

D. Public relations

1

2

3

4

5

17

AMES participates in many public relations activities (sponsorship, charity, social activities, …).

18

AMES' public relations activities help you gain more confidence in the Center.

19

AMES' public relations activities create goodwill for you about the Center.

20

AMES' public relations activities are meaningful and bring value to the community.

21

AMES' public relations activities influence your decision to enroll in the course.

E. Interactive Marketing

1

2

3

4

5

22

AMES information on email, website, fanpage, and phone channels is responded to quickly.

Information provided on website, email, fanpage, phone is presented clearly, easy to understand, eye-catching, attracting viewers.

24

The information provided is necessary and useful.

25

Information on channels is updated regularly and frequently.

26

You have a seamless, continuous experience on the website, fanpage, email (without interruption).

27

The Center's information interaction activities influence your decision to register for a course.

F. Consulting activities

1

2

3

4

5

28

AMES consultants have full knowledge, good expertise, and provide full information about the courses.

29

Enthusiastic consultants, always answer all your questions.

30

Consultants are dressed neatly and politely.

31

Fast course registration process

fast

32

AMES's consulting activities influence your decision to enroll in courses.

G. General assessment

1

2

3

4

5

33

I am satisfied with the communication activities.

Marketing Communication at English Center

AMES.

34

I would choose AMES for the courses

next.

35

I will speak well of AMES to others.

36

I will recommend AMES to friends and relatives.

Frequency

Percent

Valid Percent

Cumulative Percent

Suitcase

Male

Female

Total

60

37.5

37.5

37.5

100

62.5

62.5

100.0

160

100.0

100.0

Frequency

Percent

Valid

Percent

cumulative

Percent

Suitcase

From 15 to 22

year old

From 23 to 35

year old

From 36 to 45

Age Over 45 years old

Total

86

53.8

53.8

53.8

36

22.5

22.5

76.3

32

20.0

20.0

96.3

6

3.8

3.8

100.0

160

100.0

100.0

Frequency

Percent

Valid

Percent

cumulative

Percent

Suitcase

Students Students Officials and civil servants

General labor

Business information

Other

Total

36

22.5

22.5

22.5

60

37.5

37.5

60.0

44

27.5

27.5

87.5

6

3.8

3.8

91.3

4

2.5

2.5

93.8

10

6.3

6.3

100.0

160

100.0

100.0

Frequency

Percent

Valid

Percent

cumulative

Percent

Suitcase

Under 3

million/month From 3 million to 5 million

million/month

From 6 million to 10

million/month Over 10 million/month

Total

88

55.0

55.0

55.0

16

10.0

10.0

65.0

40

25.0

25.0

90.0

16

10.0

10.0

100.0

160

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative Percent

Suitcase

35%-40% off, Back to school - Get cool gifts 40%-45% off, Make more friends, have more fun

– Ready to break through Up to 45% off, Celebrating Vietnamese Women's Day October 20 No offers Another offer

Total

62

38.8

38.8

38.8

36

22.5

22.5

61.3

8

5.0

5.0

66.3

32

20.0

20.0

86.3

22

13.8

13.8

100.0

160

100.0

100.0

Responses

Percent of Cases

N

Percent

Printed publications

6

2.3%

3.8%

Relatives, friends

raft

118

46.1%

73.8%

People

Website, news

36

14.1%

22.5%

n a

Facebook

82

32.0%

51.2%

E-mail

4

1.6%

2.5%

Programs, events, activities

8

3.1%

5.0%

community

Consulting call from

Center

2

0.8%

1.2%

Total

256

100.0%

160.0%

Responses

Percent of Cases

N

Percent

Halloween Festival

134

42.9%

83.8%

Back Program

to school - Get gifts

42

13.5%

26.2%

super cool

Trial test program

IELTS at school

National High School

42

13.5%

26.2%

Learn

Program

Fundraising activities

dental​

donate to charity

school student

18

5.8%

11.2%

Quang An, Quang

Blessing

Cambridge Competition

Challenge

26

8.3%

16.2%

Mid-Autumn Festival Program

46

14.7%

28.7%

Other programs

4

1.3%

2.5%

Total

312

100.0%

195.0%

Responses

Percent of Cases

N

Percent

Website

60

22.2%

37.5%

Fanpage

88

32.6%

55.0%

E-mail

18

6.7%

11.2%

Ken

h a

Banners, posters,

information leaflet

28

10.4%

17.5%

of the programs

Friends, relatives

70

25.9%

43.8%

Other

6

2.2%

3.8%

Total

270

100.0

%

168.8%

Responses

Percent of Cases

N

Percent

English is lacking

pediatric

42

24.7%

26.2%

English is lacking

year

22

12.9%

13.8%

Science​​

English communication

next

4

2.4%

2.5%

IELTS test preparation

64

37.6%

40.0%

Toeic test preparation

30

17.6%

18.8%

B1 Exam Preparation

8

4.7%

5.0%

Total

170

100.0%

106.2%

N of

Items

.836

5

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlatio

n

Cronbach's Alpha if Item

Deleted

QC

1

15.09

5,841

.582

.818

QC

2

15.23

5,660

.647

.800

QC

3

15.16

5,495

.693

.787

QC

4

15.10

6.254

.621

.811

QC

5

15.43

5,076

.669

.797

N of

Items

.878

5