Table 2.8: Techcombank's international transaction turnover and revenue, 2007 - 2010
2007 | 2008 | 2009 | 2010 | |
Transaction turnover (billion USD) | 2.72 | 3.37 | 3.84 | 5.52 |
Revenue (billion VND) | 86 | 176 | 333 | 480 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The role of the state in Vietnam's international economic integration - 3 -
Improving the competitiveness of Vietnam's tourism industry in the period of international economic integration - 12 -
Solutions for developing international payment activities at Techcombank, period 2007 - 2010 - 2 -
Opportunities and Challenges of International and Regional Economic Integration for Vietnam's Foreign Trade

Source: Techcombank's international financial performance report 2007 - 2010
From Table 2.8, it can be seen that in recent years, TCB has done a very good job of promoting the development of international payment activities, both in terms of revenue and international payment transaction turnover.
Customer Number Indicator
The number of customers is one of the most important indicators, reflecting the quality and efficiency of the Bank or any organization. Customers are always the target of the Bank, and the Bank must always strive to bring products and services that best meet the needs of customers. The development of the number of customers can be considered one of the Bank's greatest successes.
During the period 2007 - 2010, TCB's customer base increased dramatically, both in terms of corporate and individual customers.
Table 2.9: Number of Techcombank's corporate customers, 2007-2010
2007 | 2008 | 2009 | 2010 | |
Number of customers | 13 541 | 26 026 | 38,000 | 45 252 |
Source: Techcombank Annual Report 2007 - 2010
As for individual customers, in 2010, there were 500,000 more customers choosing to use banking services, increasing the number of individual customers to 1.3 million people, an important milestone in the development orientation of TCB's retail banking.
Indicators on the number of correspondent banks
Over the years, TCB has continuously strived to expand its network of correspondent banks worldwide, ensuring smooth international payment operations. Specifically, in 2007, TCB established correspondent relationships with 7,629 banks worldwide, and by 2008, this number was 8,427 banks in 88 countries worldwide. By 2010, TCB had correspondent relationships with more than 1,000 correspondent banks in over 200 countries worldwide such as: Citibank, Wachovia, Commezbank AG, Intesa Sapaolo SPA, Bank of New York, JP Morgan chase, ....
Techcombank has set a target to expand not only the number of correspondent banks but also the quota that major correspondent banks grant to Techcombank.
Table 2.10: Credit limits granted by correspondent banks to Techcombank
Unit: thousand USD
Name of the agent bank granting the credit limit | Techcombank credit limit granted | ||||
2007 | 2008 | 2009 | 2010 | ||
1 | Citibank, NA, New York | 500 | 700 | 1000 | 5000 |
2 | Wachovia NA, New York | 300 | 1000 | 2000 | 5000 |
3 | Bank of Nova Scotia, Canada | 200 | 800 | 2000 | 4000 |
4 | Commezbank AG, Germany | 150 | 1000 | 3000 | 5000 |
5 | Intesa Sanpaolo SPA, Italy | 100 | 200 | 800 | 3000 |
Source: Techcombank's international payment activities report 2007 - 2010
Through table 2.10, it can be seen that major banks in international payment activities have continuously raised the ceiling limit for Techcombank's international payment activities. For example, Citibank is one of the major correspondent banks, having a long-term relationship with TCB. In 2007, Citibank set a limit of 500 thousand USD, in 2008 this limit was increased to 700 thousand USD. And by 2010 it had increased to 5 million USD. This proves that TCB's reputation is increasingly enhanced with banks around the world.
3.2.2. In-depth assessment criteria
The criteria for execution time, accuracy in circulation, and convenience for customers are shown in the standard payment process criteria.
Standard payment procedure or standard telegram percentage (STP Straight-Through Processing percentage ) is the percentage between the number of telegrams with standard procedure and the total number of telegrams that the Bank has performed in a year.
STP is an evaluation indicator that shows the standard process of a telegram in an international payment transaction at a bank. To achieve a high STP indicator, the bank must determine in-depth evaluation criteria such as: processing transactions in a short period of time, avoiding waiting for customers when participating in transactions, clearly reflecting the accuracy in the circulation and processing of contracts, and thereby, bringing customers the highest possible satisfaction with products and services.
Table 2.11 shows the STP evaluation criteria of Techcombank. If STP is within the range of 90% - 100%, then that bank has the standard telegram rate or the bank has the most standard payment process. In 2010, STP in Techcombank's international payment activities was 99%. This number is truly remarkable, and affirms Techcombank's leading position compared to other commercial banks in Vietnam in international payment activities.
Table 2.11: Evaluation of STP index of a commercial bank
The most standard payment process | Standard payment process | Average checkout process | Below average checkout process | |
STP Rate (%) | 90 – 100 | 80 – 90 | 60 – 80 | < 60 |
Source: Techcombank Payment Center's International Payment Activity Report Accuracy in transaction processing
Percentage of money transfer orders in international TT that are formatted with absolute accuracy
Determining the correct format of money transfer orders shows the ability of a bank to analyze money transfer orders. From the formatting activity, the bank will successfully execute the money transfer order, thereby accurately executing an international payment transaction. It shows the quality and capacity of the bank's international payment activities. It objectively reflects the criteria when evaluating the development of a bank's international payment activities such as: reflecting the development of support services such as science - technology, foreign currency supply activities. Table 2.12 shows the assessment when considering the ratio of correctly formatted money transfer orders.
Table 2.12: Evaluation of correctly formatted money transfer orders
Absolute | Exactly | Relatively accurate | Not correct | |
Fixed transfer order exact form (%) | 100 | 90 – 100 | 80 – 90 | < 80 |
Source: International payment activity report of Techcombank payment center
Always identifying international payment as one of its leading activities, Techcombank has set a relatively high target for itself when determining the rate of international payment transfer orders that must be formatted 100% accurately.
Standard electricity rate
The standard electricity rate is the percentage of the number of times a standard electricity order is correctly executed to the total number of standard electricity orders that the bank has executed in a year.
The standard electricity rate partly reflects the criteria for the development of support services from information technology exploitation activities that the Bank applies to support and develop its international payment activities. Table 2.13 shows the assessment when considering the standard electricity rate indicator.
Table 2.13: Evaluation of the standard electricity rate of a commercial bank
Excellent | Rather | Medium | Below middle jar | |
Standard electricity rate (%) | 90 – 100 | 80 – 90 | 60 – 80 | < 60 |
Source: International payment activity report of Techcombank payment center
In 2010, Techcombank set its standard electricity target at only 95%, but with the efforts of the entire center and the help from the board of directors, the payment center achieved 99% of the standard electricity rate.
Indicators on the development of services supporting international trade activities
The installed computer system can automatically process: This is an evaluation criterion that is not only applicable to international payment activities but also to many other areas of Techcombank's operations. However, international payment activities require a very high level of quality and modernity of science and technology, due to the characteristics of international payment activities requiring a high level of
High accuracy, short processing time. Currently, when Techcombank provides Techcombank Visa international payment card, the demand for modern technology is even higher.
In addition, TCB not only won the award for Bank with excellent international payment activities but also won the award for Bank with high and modern application of science and technology, creating very reasonable mutual support, helping international payment activities develop easily.
3.3. Evaluation of the development of international payment activities at Techcombank
3.3.1. Advantages in developing Techcombank's international payment activities
Firstly, Techcombank has extensive customer relationships with many domestic and foreign banks, which creates great favorable conditions for the development of international payment activities. Up to now, the Bank has had correspondent relationships with nearly 200 countries in the world. In particular, Techcombank is highly appreciated by major banks in the world such as Citibank, Wachovia, The Bank Of New York... This proves that the Bank's reputation is increasingly enhanced in the international market and in the hearts of customers, helping the Bank gradually penetrate the international market and gradually expand its international payment services.
Second, Techcombank is one of the banks applying modern technologies in the financial sector - banking in Vietnam. For example, from 2007 to 2010, upgrading the core banking software system from version T24.R6 to the latest version T24R10 opened up the ability to connect with new applications to better meet business requirements; processing electricity, transmitting information to process international transactions within the bank and with customers quickly, accurately, and conveniently. Or investing in a solution to automate the process of processing and appraising credit applications for customers (LOS - Loan Origination System) provided by the leading IT solutions company - Exeprian in 2010 will provide customers with professional and fast banking credit services equivalent to the standards of international banks.
The success in applying modern science and technology to serve the development of Techcombank and the Payment Center in particular and contributing to the development of the national economy in general, has been recognized when Techcombank was honored to receive the title: "large enterprise effectively applying information technology in business activities" awarded by the Ministry of Information and Communications.
Third, a team of good staff, most of the staff of the International Payment Department have university degrees, English proficiency, and are proficient in using the Swift network with banks around the world. The style of dealing with customers is dedicated, civilized, polite, ready to guide customers to resolve any problems in the drafting and signing of contracts or advise customers on the terms of the letter of credit so that it is most beneficial for customers.
Fourth, the Payment Center builds and issues international payment procedures suitable to Techcombank's reality.
To further standardize the document checking work, a particularly important part of international payment operations, the payment center has researched and released a new Checklist, regulating document checking standards based on the revised ICC Uniform Customs and Practice for Documentary Credits, effective from July 1, 2007 (UCP 600).
The international payment process that was implemented in 2008 was no longer suitable for the actual international payment operations at Techcombank, so in December 2010, the international payment department coordinated with the international payment project leader to revise and release a new process book, detailing and specifying each payment method, and more suitable for the actual T24 Corebanking software. R7.
3.3.2. Problems in developing Techcombank's international payment activities
Firstly , in international payment activities, Techcombank currently provides many products and services such as payment by money transfer, collection, payment
L/C payment, but new products recently applied such as: revolving L/C payment, red clause L/C payment, back-to-back L/C payment, ... customers still do not know or are still hesitant, and do not trust to use. Meanwhile, the needs of customers are still not fully met.
Second , although the payment process has been improved, cutting out many annoying intermediary steps for customers, the coordination between security departments is still not synchronized and smooth, leading to the time it takes to suspend customers' files being prolonged and time-consuming.
Third, the Payment Center at the headquarters is currently operating like a Back Office but in reality should operate like a Trade Finance Department. The Center only stops at supporting and coordinating other departments to handle related operations; but has not really approached, consulted or supported customers during the transaction process. Meanwhile, it is the International Payment specialists who understand and know best about International Payment products and services, and can give the best and most suitable advice to customers.
Fourth, although, in recent times, TCB has continuously invested and researched to upgrade payment technology, system errors or slowness still occur frequently. For example, although the core banking software T24 has been continuously improved, due to the large amount of data, along with simultaneous access by employees, the system is often slow or inaccessible, affecting the processing of customer information.
3.3.3. Causes of those problems
3.3.3.1. Objective causes
Trade and non-trade barriers in many world markets cause difficulties for Vietnamese exports: Especially the recent anti-dumping lawsuits in

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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