Some solutions to develop tourism in Da Nang

Relatively good about 27, increasing the proportion of Da Nang City's annual GDP contribution about 5.12.

2013 is also a year of strong development of Da Nang tourism industry. With the investment of all levels of government to orient tourism to become a spearhead economic sector, Da Nang tourism industry has had significant growth. According to statistics of the General Department of Tourism, from the beginning of 2013 until now, the tourism market in Da Nang has grown well and become the locality with tourism revenue ranked 3rd in the country, only after Hanoi and Ho Chi Minh City. According to information from the Department of Culture, Sports and Tourism of Da Nang, in 2013 tourism revenue reached more than 7,780 billion VND and is still growing strongly in the following years.

2.3.3 Tourism products

The city does not have a unique tourism product to differentiate itself from other regions in the country. This is a problem that not only affects the attractiveness of Da Nang as a tourist destination, but also affects the competitiveness of Da Nang tourism in the future. Because, currently, neighboring localities, especially Thua Thien - Hue and Quang Nam, have been promoting the advantages of world cultural heritage tourism products to attract tourists to the Central region.

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In today's competitive environment, tourism products are an important factor in determining the ability to attract visitors to tourist areas and attractions. With favorable geographical location, climate conditions and investment in modern infrastructure, Da Nang is forming and developing many new tourism products to attract and retain visitors to the city.

To turn potential into advantages, the Da Nang tourism industry has constantly diversified the content of tourism events, improved service quality and ensured all conditions for tourists to enjoy their vacation in the city.

The potential of Da Nang tourism is not only about the sea, but also many other equally attractive products, such as cultural - spiritual tourism, eco-tourism, scenic tourism and MICE tourism (Meeting: meeting; Incentive: reward; Conference: conference, seminar; Event, Exibition: exhibition event).

Beach tourism

Da Nang's outstanding tourism potential is sea tourism, especially after the famous American economic magazine Forbes voted Da Nang beach as one of the six most attractive beaches on the planet in 2005, with eco-tourism areas and many luxurious resorts. In addition, Da Nang beach has small waves, calm water and clear blue water all year round. The sea water salinity is about 60, very suitable for developing resort tourism and swimming. Some places have many corals, rich coastal and underwater flora and fauna. Currently, sea tourism products have been invested and developed. In recent years, despite the difficult economic situation, international-class resorts and hotels have been built in Da Nang. Along with the development of infrastructure, service quality has also been improved, contributing to creating a system of sea tourism products to meet the high-class resort needs of tourists.

However, at present, the potential of Da Nang beach tourism has not been exploited properly to attract enough tourists. The problem that hinders the attractiveness of Da Nang beach tourism has been considered by many tourists: entertainment services in beach resorts seem to be too lacking and poor; at the same time, the quality and price of all types of business services in beach resorts are still too inadequate.

In addition, the problem of environmental pollution due to the lack of awareness of the people, tourists; of the treatment of wastewater and waste from tourism services. Along with that, the situation of soliciting tourists still occurs at some beaches and coastal tourist areas, causing many inconveniences for tourists, which has become a factor hindering the development of Da Nang sea tourism.

River tourism:

This is a potential tourism product that Da Nang is promoting investment and promotion. In particular, the city's upcoming construction of a wharf and marina will not only overcome the difficulty of lacking berths for many years but also open up a new direction for the development of Da Nang's river tourism.

In recent times, river tourism in Da Nang has made great strides, creating a unique "flavor" for the city's tourism industry. When the Dragon Bridge and Tran Thi Ly Bridge were inaugurated, the number of visitors registering for river tours increased significantly, with boats carrying dozens of visitors almost every night. Especially the "Enjoying the Han River at Night" tour, although only in operation for nearly a year, has made an impression on many visitors, contributing to "solving difficulties" for the Da Nang tourism industry regarding the lack of night tourism products.

Ecotourism

Not far from the city center are the ancient villages of Tuy Loan, Phu Thuong and Phong Nam. These are traditional Vietnamese villages, with bamboo fences, wells and surrounded by green fields. The villages still preserve ancient architectural works such as communal houses, pagodas, temples, ancestral temples, clan temples... These traditional villages, if well preserved and organized, will also become promising eco-tourism destinations.

Recently, in the tourism development program of Da Nang city in the period of 2011 - 2015, the city's tourism industry has proposed solutions to develop tourism. One of the important solutions is to invest in developing the Ba Na - Suoi Mo eco-tourism area and the surrounding area into a regional-scale tourist accommodation, entertainment and shopping area with high quality services.

Besides Ba Na, the western area of the city also has many other attractive eco-tourism spots that need to be effectively exploited such as Phuoc Nhon hot spring, Dong Nghe lake in Hoa Khuong, Ngam Doi tourist area, Suoi Hoa, eco-tourism of rural villages, traditional craft villages, etc.

With special natural conditions, it can be said that ecotourism resources are a typical tourism product of the western part of the city. However, currently, accommodation facilities for ecotourism are in the formation stage, supporting services for ecotourism products are slow to develop. In addition, investment is still scattered, not many businesses have invested in large projects in this area. At the same time, the city's tourism industry also needs to have a master plan, linking the infrastructure.

infrastructure, linking tours and routes of businesses to form unique tourism products. For example, visitors can come to Da Nang, visit the countryside, bathe in streams, relax in hot springs, explore the Cu De river area, climb mountains, and combine with a resort at the high-end Ba Na resort... If this connection is made, the length of stay of visitors will be longer, better exploiting the tourism potential of the whole region, contributing to increasing local income. At the same time, implementing ecotourism well will help Da Nang protect the natural environment, protect biodiversity and local cultural identity.

Cultural, historical and festival tourism

When it comes to cultural and spiritual tourism in Da Nang, visitors cannot help but think of two annual festivals: the Quan The Am Festival on the 17th, 18th and 19th of the second lunar month at the Ngu Hanh Son Scenic Tourist Area and the Cau Ngu Festival taking place in the middle of the third lunar month in the city's fishing villages. During the festival season, hundreds of thousands of visitors from all over the country come to worship, enjoy and immerse themselves in the scenery as well as the solemn and mysterious atmosphere of the temples and caves here.

In addition, historical relics are being restored and embellished but are not attractive enough to develop into tourism products. With the city's efforts, cultural programs and events have been organized to attract a large number of tourists such as: "Da Nang - Summer rendezvous", "International fireworks competition", "International parachute competition". And it can be said that the success of the event "International fireworks competition" has become the brand of Da Nang.

According to the Department of Statistics of Da Nang City, among the types of tourism that have been and are operating, sea tourism brings high economic efficiency compared to other types of tourism. Specifically, about sea tourism revenue: tourism revenue grows on average 27.4 / year, especially in 2012, in the revenue structure, revenue from service activities always accounts for a higher proportion than revenue from travel activities. During this period, the proportion of revenue from services always remains at 60 in the total revenue of the tourism industry with an average growth rate of

The average growth rate of revenue from tourism activities is 27.65 per year, in which the average growth rate of revenue from tourism activities is 26.53 per year. In 2012, the revenue from sea tourism was 966,281 million VND, accounting for 36.5% of the revenue from the tourism industry and together with the tourism industry, it contributed significantly to the budget as well as to the city's GDP (the contribution ratio of the tourism industry to the city's GDP is 5.12 per cent). From the achieved results, it can be affirmed that the tourism industry in general, and sea tourism in particular, plays a very important role in the city's economic structure, contributing to creating jobs, increasing income for people, attracting investment, enhancing the position and image of Da Nang, contributing positively to GDP, and contributing to the economic restructuring.

2.3.4 Travel agencies.

Da Nang City is the central city of the country and the capital of the Central and Central Highlands provinces. Although it does not have the same advantages as other major cities in the country such as Ho Chi Minh City and Hanoi, tourism activities in Da Nang are quite bustling compared to the Central Coast provinces. Currently, there are 23 travel agencies in Da Nang, but most of them are only brokers, only 3 directly sell tours: Vietnam Tourism Joint Stock Company (Vitour), Da Nang Tourism Joint Stock Company, Trade Union Tourism Company. In addition, some representative offices of major travel agencies such as: Saigon Tourism Company (Saigontourist), Vietnam Tourism Company (Vietnamtourism), Ben Thanh Tourism (Benthanhtourist) ... from Ho Chi Minh City and Hanoi also participate in tourism activities in the City.

Vitours Vietnam Tourism Joint Stock Company:

The predecessor is Vietnam Tourism Company in Da Nang, established in 1975. After more than 30 years of construction and development, the Company has made great strides in the tourism sector. With prestige and extensive experience, scale and development speed, Vitours is proud to be the leading unit in the tourism business in the Central and Central Highlands regions and is one of the leading travel companies in Vietnam. Customers both domestic and foreign, traveling or working, using full or partial services, all know Vitours as a destination.

Bright in service quality and ability to meet needs. Always approaching new things, creating products that suit customers' psychology and tastes, and organizing and operating services accurately, scientifically, and responsibly are Vitours' clear commitments to customers.

Organizing foreign tours is one of Vitours' strengths. With a worldwide network of partnerships, a professional management team, a quick and agile transaction team, a team of experienced tour guides fluent in many foreign languages, Vitours always meets special programs organized according to the specific requirements of tourists, regularly organizes promotional tours, visa services, free consultation on tourism issues, cuisine, shopping, entertainment, etc. Vitours' foreign travel department has received the trust and satisfaction of customers nationwide, especially in the Central and Central Highlands regions.

Danang Tourism Joint Stock Company (Danatour):

Danang Danatours Tourism Joint Stock Company is a state-owned enterprise, established in 1976 and granted international travel license No. 29/LHQT by the General Department of Tourism on May 26, 1993. In June 2006, Danatours was converted into a joint stock company and granted travel business license No. 0559/TCDL - GP LHQT by the Vietnam National Administration of Tourism on July 14, 2006. Danatours Company was granted license No. 1501/TCDL - DL by TCDL to organize travel programs for transit passengers at Danang airport for sightseeing and tourism.

The company's services include diverse activities such as: cross-country and international travel programs for organizations and individuals, with a team of professional tour guides and interpreters, air and train ticket registration, car rental, visa services and hotels at preferential prices.

Danatours also has a system of affiliated hotels that suit the spending level of tourists such as Da Nang Hotel, Thanh Long Hotel, Thanh Thanh Hotel, Hai Van Hotel. In addition, Danatours is also a trusted partner of resorts, hotels, tourist attractions... in the Central region and the whole country.

Danatours is not only a reputable travel agency but also a very successful and experienced organizer of cultural tours, business tours, eco-tours, veteran tours, adventure tours and conferences... in Vietnam. In particular, the company has a lot of experience in organizing large-scale cruises with 700 to 1000 passengers arriving at Da Nang port to visit world cultural heritages in the Central region.

Trade Union Tourism Company Limited :

As an enterprise in the Vietnam Trade Union Tourism Association system, Danang Trade Union Tourism One Member Co., Ltd specializes in hotel business in Danang such as: Thanh Binh Trade Union Hotel, Danang Trade Union Hotel... In addition, the company also regularly organizes domestic and international tours, professional in tourism types: history, culture, ecology, Teambuilding, events, conferences, seminars...

2.3.5 Human resources for tourism

Human resource training facility for tourism

The city's tourism training system has developed positively, with 03 universities training in tourism business administration and 03 colleges training in hotel, travel and restaurant business administration. In addition, there is a system of secondary schools and vocational schools, especially the Vietnam - Australia vocational school specializing in training tourism workers, which is highly appreciated. The city is also actively coordinating with the Ministry of Culture, Sports and Tourism to focus on building the Da Nang Tourism Vocational College during this period.

Human resources involved in tourism activities

The quality of tourism staff has not met the demand, hindering the development of tourism brands. It can be seen that the lack of connection between training schools and businesses makes "supply not meet demand" for tourism service human resources. Da Nang has about 12 tourism training facilities, but in many places, students have few opportunities to experience reality, mainly learning "bare" theory; training in working skills is still too poor. Therefore, still

There is a situation where many students graduate without jobs, while businesses are “hungry” for human resources. Therefore, if there is no connection between schools and businesses, the quality of tourism human resources in the City will not meet the needs of the labor market.

Human resources directly involved in tourism activities in recent times have had quite clear changes with a range of above and below.

6,000 workers in 2010, but by 2012 this number had more than doubled to about 13,903 workers (according to the report of the Department of Tourism of Da Nang city in 2012), with a significant increase showing that this is one of the key industries that the city has paid special attention to and promoted in recent years.

International travel business

With its strategic position in the economy of the whole country and located on the East-West economic corridor of the countries in the region, Da Nang city has advantages in development as well as with the city's incentive policies, so private international travel businesses have boldly invested and developed continuously (Table 2.8) showing that the number of limited liability companies increased from 9 in 2006 to 19 in 2009, bringing the total number of businesses operating in the tourism industry to nearly double with 16 in 2006 to 30 in 2009 and 40 in 2012. Especially in the period of 2006-2009, due to some objective reasons such as the A/H1N1 flu epidemic or the economic crisis, the global economy was seriously affected and tourism was directly affected. Therefore, Da Nang city has had stimulus policies to boost the tourism industry. In the period 2009-2012, although the total number of international travel businesses increased compared to the previous period, the number of state-owned enterprises decreased. This is also the city's policy and guideline to create conditions and competitiveness between businesses to improve and revive the tourism industry which is facing difficulties.

Some solutions to develop tourism in Da Nang - 10

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