The branch's flagship product is a companion product to attract customers with high deposit balances.
BIDV-HCM promotes lending with collateral and gradually reduces lending without collateral, in order to ensure credit safety, limit the occurrence of overdue debt, bad debt. Outstanding loans with collateral are mainly real estate (such as houses, land) on average about 50%/total outstanding loans with collateral, the rest are outstanding loans with collateral being movable property (such as cars), valuable papers (such as savings books, promissory notes, bonds, stocks, etc.) or other valuable assets. The proportion of outstanding loans with collateral is still very high, so the quality of retail credit is still under control.
2.2.4.3. Retail credit quality at BIDV-HCM in the period 2008 - 09/2012:
Table 2.13: Retail credit quality at BIDV-HCM
Unit: million VND
Debt classification
2008 | 2009 | 2010 | 2011 | September 30, 2012 | ||||||
Outstanding debt | Proportion | Outstanding debt | Proportion | Outstanding debt | Proportion | Outstanding debt | Proportion | Outstanding debt | Proportion | |
Group 2 debt | 198 | 0.13% | 468 | 0.20% | 3,561 | 0.84% | 8,836 | 2.35% | 12,073 | 2.40% |
Bad debt | 39 | 0.03% | 137 | 0.06% | 249 | 0.06% | 435 | 0.12% | 1,332 | 0.26% |
Total outstanding debt | 155,441 | 229,671 | 422,777 | 375,830 | 502,261 | |||||
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Investment Situation in Non-Credit Services at Saigon Commercial Joint Stock Bank in the Period of 2015-2019 -
Improving credit quality at Joint Stock Commercial Bank for Foreign Trade of Vietnam in the integration process - 30 -
Some solutions to improve the quality of credit activities at Military Commercial Joint Stock Bank, Viet Tri Branch - 2 -
Solutions to improve the quality of credit services of Vietnam Joint Stock Commercial Bank for Industry and Trade (Vietbank) - 17

(Source: Retail credit balance report at BIDV-HCM 2008-09/2012)
In recent years, BIDV-HCM has actively limited credit risks and bad debts, especially in TDBL. The bad debt ratio of retail credit activities is relatively low, mainly focusing on unsecured loans. Group 2 debt increased significantly in the period 2010 - September 30, 2012. The reason is that the economy is difficult, manufacturing enterprises still have a lot of unsold inventory, production stagnation, affecting the income source used to pay debts of employees. However, the bad debt ratio and group 2 debt account for a small proportion and are within the bank's allowable limit. In addition, BIDV-HCM always tries to remind and urge customers to pay debts and has measures to support and handle overdue debt cases to control the bad debt ratio and group 2 debt.
Along with the issue of retail credit growth, improving the quality of lending with a reasonable debt structure and diversifying the features of products is extremely necessary. BIDV has gradually implemented the orientation of developing retail banking activities, including retail credit, building a roadmap to strive to become the leading modern commercial bank in Vietnam in providing retail banking products and services.
2.2.5. Achievements, limitations and causes in retail credit activities at Vietnam Joint Stock Commercial Bank for Investment and Development - Ho Chi Minh City Branch
2.2.5.1. Achievements in retail credit activities at Vietnam Joint Stock Commercial Bank for Investment and Development - Ho Chi Minh City Branch
The banking market in Ho Chi Minh City is experiencing fierce competition among banks. In particular, in recent years, realizing the advantages of retail banking services, most commercial banks have targeted individual customers, strengthening the restructuring of customer sources towards rapid and sustainable growth. In accordance with the directives of the State Bank of Vietnam and BIDV, BIDV-HCM has proactively and flexibly responded, promptly implementing measures to maintain scale, prevent capital decline, as well as well control credit activities, strictly manage the balance between mobilization and lending to ensure effective operations. TDBL activities in particular, with the increasingly diverse development of TDBL products, have achieved encouraging achievements:
- Outstanding loans of TDBL have grown strongly and tend to continue to increase. As of September 30, 2012, outstanding retail loans reached 502 billion VND, accounting for 4.08% of total outstanding loans, increasing
41.4 billion VND (about 12.7%) compared to the same period in 2011. Thanks to understanding the increasing demand for quality consumption, BIDV-HCM has continuously improved and promoted retail credit policy for individual customers, while still ensuring the level of credit safety for the Branch.
- The market is increasingly expanding, customers are increasingly diverse. The continuous growth in both scale and credit quality of BIDV-HCM has proven that the bank is attracting more and more customers, the bank's market is increasingly expanding, especially for the large consumer market in Ho Chi Minh City.
- Retail credit products at BIDV-HCM are increasingly improved and diversified, combined with accompanying promotional support. Diversified products create more attractiveness to attract more customers, which also means diversifying customers, helping banks limit risks when focusing on a traditional customer group, creating dynamism and flexibility in the bank's lending activities. This is an important goal in the current context when banks compete with each other more and more fiercely and fiercely. Helping the existence and development of BIDV-HCM, increasing the competitiveness of retail credit with commercial banks, contributing to promoting retail credit growth.
- BIDV-HCM has implemented a new, specialized and independent TDBL issuance process, clearly separating the tasks and responsibilities of departments while implementing risk control and management right in the process, gradually improving to create a legal corridor for safe and effective credit implementation.
- BIDV has a brand, a long history and experience in serving large corporate customers. These customers will have a positive impact on the development of TDBL activities combined with products and services, such as salary payment services via banks, opening ATM cards with unsecured consumer credit products, overdrafts, credit cards, overdrafts... creating conditions for the development of product packages to support retail banking activities in general and TDBL in particular.
- BIDV-HCM's lending interest rate policy for individual customers is always updated from the market in accordance with BIDV and State regulations to create attractiveness, attract many people, and compete with banks in the same area.
- The scale and business quality of the system is strong in both quantity and quality to expand the area of operation, better approach customers to promote activities.
retail banking services. Expanding and developing new distribution channels (ATM network, POS/EDC, Homebanking, Directbanking, etc.) creates added convenience for customers and helps customers easily access banking services, making the BIDV brand increasingly familiar to the people.
- Highly qualified staff. BIDV-HCM is rejuvenating its staff of over 350 people with professional qualifications, skills, and experience in banking operations, quickly accessing new knowledge.
- Information technology infrastructure is focused on, effectively supporting professional development, information exploitation and more effective retail credit management.
2.2.5.2. Some limitations of retail credit activities at Joint Stock Commercial Banks
Vietnam Investment and Development - Ho Chi Minh City Branch
- Compared to other commercial banks, BIDV does not have a strong position in retail banking activities in general and TDBL in particular. Development according to the retail banking model in recent years has been focused on by BIDV-HCM. On the other hand, most people do not know the BIDV brand and often confuse it with the Bank for Agriculture and Rural Development, because BIDV previously served mostly large corporate customers. Therefore, when they need to borrow money for personal needs, these people tend to look for banks specializing in retail such as Asia Commercial Bank, Thuong Tin Bank, Dong A Bank, etc. This causes many difficulties for BIDV-HCM in approaching individual customers and marketing retail credit products.
- Outstanding retail credit accounts for a low proportion of BIDV-HCM's total outstanding debt, reaching only 4.6% of total outstanding debt in 2011, while the proportion of retail credit of joint stock commercial banks accounts for about 40% of total outstanding debt. Therefore, BIDV-HCM's retail credit products, although complete, are not attractive and are still under competitive pressure from joint stock commercial banks in the same area, greatly affecting retail credit growth.
- The structure of retail credit products is unbalanced, the proportion of housing support loans and mortgage loans/discounted valuable papers accounts for too large a proportion of over 40%; study abroad loans, unsecured consumer loans, and loans for individual business households account for too large a proportion.
The importance is too small. Some products exist but are not developed and have no outstanding debt such as loans for workers working abroad, loans for officers and employees to buy shares for the first time in equitized enterprises, showing that the diversification of retail credit products has not really brought about practical results.
- The indicators of group 2 debt and bad debt have increased over the years. Although they account for a very small proportion and are inevitable in the current economic situation, compared to the small scale of retail credit, banks must be more active in credit risk monitoring and control.
- The general retail credit granting process and the regulations on retail credit products in particular have been improved but are still cumbersome, the long appraisal time makes customers lose the opportunity to buy good goods, requires many supporting documents causing difficulties for customers, and the valuation of collateral assets is still low compared to commercial banks in the same area.
- BIDV-HCM has recently focused on implementing marketing activities, but the organization of retail credit marketing activities is still weak and unprofessional, so the efficiency is not high, there is a lack of experience and investment is not appropriate.
- Due to the nature of the work and the rotation of employees according to BIDV's regulations, the personnel of the Personal Customer Relations Department at BIDV-HCM is often subject to change, most of them are young employees, newly graduated and still confused in consulting and guiding customers, and have not yet grasped the documents firmly.
- Customer assessment is not strict and does not follow the correct procedures. When the customer is an acquaintance, getting a loan will be much easier. Besides, there are also customers who use the loan for a purpose other than the original loan.
- BIDV in general and BIDV-HCM in particular still do not have a Customer Support Service Center (Call Center) to quickly answer customer questions and suggestions to improve customer service quality, which also affects the quality of services provided.
2.2.5.3. Causes of limitations in retail credit activities
Stemming from increasingly fierce competition between banks
After Vietnam officially became a member of the World Trade Organization (WTO), competition in the business of products and services for BIDV from domestic and international banks has become increasingly fierce. Vietnam is the target of foreign banks penetrating the Vietnamese market to gain market share through investing in strategic partners who are domestic joint stock banks, expanding operations and establishing 100% foreign-owned bank branches. With the support of capital, technology and experience from foreign strategic partners, domestic joint stock commercial banks have continuously expanded their networks, diversified and improved the quality of their products and services. State-owned commercial banks have also quickly converted to a joint stock model to create a more dynamic operating mechanism under competitive pressure.
In addition, foreign banks have begun to exploit the retail market, instead of only wholesale as before, retail banking products and services have begun to be planned and launched by foreign banks, with the desire to soon dominate the market share. The deep penetration of foreign banks in the Vietnamese financial market is becoming increasingly clear, although domestic banks are also accelerating the launch of many new products .
And some domestic banks leading in retail banking activities such as ACB, Sacombank and Techcombank... have had clear strategies and development directions. Now in the context of more and more competitors, especially foreign competitors who have strengths in retail banking activities in general and retail credit activities in particular, it is even more difficult for BIDV-HCM in particular and BIDV in general to be able to compete and develop TDBL.
Originating from the legal environment
Up to now, credit activities have been regulated according to common mechanisms and policies, from the Law, sub-law documents, to circulars, guiding decrees, and regulations of the State Bank, all of which only provide general regulations for credit activities.
credit activities, regardless of wholesale and retail. Meanwhile, credit activities with their own characteristics require specific policy mechanisms and separate appropriate procedures as a foundation to promote the development of this activity.
In addition, the institutional framework related to the development of banking services is still inadequate, incomplete and inconsistent. Although there has been significant progress in perfecting the system of legal documents related to banking, the current banking legal system is not yet complete and inconsistent, especially in the fields of international payments, electronic banking... The State Bank Law, Labor Law, Bankruptcy Law... still have many shortcomings, not creating a consistent legal environment for the operations of banks and credit institutions in the market mechanism.
From the bank side
- BIDV has not yet developed a development strategy to become a modern , professional retail bank, with a specific roadmap for each stage, with a plan to develop diverse and convenient products and services, with an appropriate organizational model, mechanism, and policies, meeting the requirements of a modern retail bank. At the same time, BIDV has not yet developed a plan to develop specific groups of banking products and services, including retail credit.
- Retail credit products have not attracted many customers and are not suitable for each customer segment. For example, for lending activities to support housing needs at BIDV, there is only one general product for all customer needs (buying new houses/land, building/repairing/renovating houses, purchasing interior equipment, etc.), while joint stock commercial banks and foreign banks often divide into many different products, meeting each specific need of customers (ACB has 4 products: installment loans to buy houses/land, installment loans to build/repair houses, loans to buy Phu My Hung apartments with mortgages using purchased apartments, loans to buy Riveria villas with mortgages using purchased villas; ANZ has 4 products: loans to buy houses for living, loans to buy houses for investment, loans for real estate investment, loans to buy houses with preferential interest rates, etc.).
BIDV lacks potential products compared to other banks such as installment loan products through consumer goods distributors, apartment/land purchase loans through investors...
Some products are not suitable for customers' needs, so after being issued, the products are slow to be implemented in practice, such as: loan products for workers going to work abroad, loan products for officers and employees buying shares for the first time in equitized enterprises.
BIDV's TDBL products have not applied modern technology (online loan application, online consultation, by phone...) so they are not convenient and cannot meet customers' loan needs quickly and promptly.
- Limitations of the current retail credit granting process : Some products have regulations on the time to complete credit granting procedures for customers through the announcement of product quality targets, for home/land loans it is 5 days (from the date of receiving complete documents); mortgage loans, overdrafts are 1 day... According to the current process, granting credit to customers goes through many stages, but there are no detailed regulations on the maximum time for each stage, so it is difficult to ensure the fastest credit granting time for customers.
Some TDBL products are quite simple/safe but must fully implement the steps of the general TDBL process, such as mortgage lending, discounting valuable papers... still have to check the purpose of using the loan before, during and after lending.
The form system is incomplete and not standardized, too many people have to sign but it is not necessary (the receipt/delivery of collateral); customers have to sign multiple times when registering to use a product package including many products (customers registering to use overdraft via card must sign and fill out 5 registration forms: opening an account, overdraft loan, issuing an ATM card, registering for text messaging via mobile phone, and inquiring via the internet).
- The customer relations staff is not professional and has not been trained to meet the requirements of retail banking. BIDV-HCM has a team of credit officers who are well-trained and have in-depth experience in the field of sales .

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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