FIRMSIZE
Frequency | Percent | Valid Percent | cumulative Percent | ||
Valid | FROM 10 PEOPLE TO UNDER 50 PEOPLE | 48 | 23.9 | 23.9 | 23.9 |
FROM 50 PEOPLE TO 300 PEOPLE | 75 | 37.3 | 37.3 | 61.2 | |
FROM 301 PEOPLE ASSEMBLED | 78 | 38.8 | 38.8 | 100.0 | |
Total | 201 | 100.0 | 100.0 |
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FIRMTYPE
Frequency y | Percent | Valid Percent | cumulative Percent | ||
Valid | Supermarket | 44 | 21.9 | 21.9 | 21.9 |
Cashback | 55 | 27.4 | 27.4 | 49.3 | |
Supermarket/specialized store | 102 | 50.7 | 50.7 | 100.0 | |
Total | 201 | 100.0 | 100.0 |
APPENDIX 9: RESULTS OF RELIABILITY ASSESSMENT OF THE SCALE
1. Absorptive Capacity (AC) scale: Absorptive capacity is a second-order variable (second-order factor) and is reflected by four first-order variables: Knowledge acquisition capacity (AC_ACQU); Knowledge assimilation capacity (AC_ASSI); Knowledge conversion capacity (AC_TRANS) and Knowledge application capacity (AC_APPL).
Knowledge acquisition ability (AC_ACQU)
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.778 | .779 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
AC_ACQU1 | 4.84 | 2,148 | .642 | .413 | .670 |
AC_ACQU2 | 4.67 | 2,092 | .627 | .396 | .690 |
AC_ACQU3 | 5.38 | 2,496 | .583 | .341 | .736 |
Knowledge assimilation capacity
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.893 | .893 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
AC_ASSI1 | 12.47 | 12,940 | .638 | .414 | .886 |
AC_ASSI2 | 11.98 | 12,590 | .723 | .563 | .872 |
AC_ASSI3 | 12.13 | 12,643 | .716 | .567 | .873 |
AC_ASSI4 | 12.66 | 12,735 | .688 | .576 | .878 |
AC_ASSI5 | 12.92 | 12,934 | .720 | .550 | .873 |
AC_ASSI6 | 12.87 | 12,407 | .801 | .697 | .860 |
Knowledge transfer capacity
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.858 | .859 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
AC_TRAN1 | 5.00 | 2,335 | .802 | .707 | .733 |
AC_TRAN2 | 4.73 | 2,640 | .619 | .385 | .905 |
AC_TRAN3 | 5.13 | 2,417 | .784 | .694 | .753 |
Knowledge application capacity
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.787 | .788 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
AC_APPL1 | 4.39 | 2,039 | .597 | .368 | .742 |
AC_APPL2 | 4.53 | 1,860 | .609 | .384 | .733 |
AC_APPL3 | 4.60 | 1,922 | .679 | .461 | .656 |
2. Innovation Capacity Scale (IC): Innovation capacity is a second-order variable (second-order factor) and is reflected by two first-order variables: Process innovation capacity (IC_PC) and Retail service innovation capacity (IC_SC).
Process innovation capability (IC_PC):
Reliability Statistics
Cronbach's
Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.863 | .865 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
IC_PC1 | 7.20 | 4,960 | .695 | .500 | .835 |
IC_PC2 | 7.58 | 5.234 | .712 | .538 | .825 |
IC_PC3 | 7.96 | 5,548 | .700 | .495 | .831 |
IC_PC4 | 7.84 | 5.165 | .748 | .575 | .811 |
Retail service innovation capacity (IC_SC):
Reliability Statistics
Cronbach's
Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.889 | .890 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
IC_SC1 | 9.69 | 7,484 | .744 | .573 | .862 |
IC_SC2 | 10.51 | 7,421 | .808 | .687 | .848 |
IC_SC3 | 10.80 | 7,323 | .779 | .657 | .854 |
IC_SC4 | 10.03 | 7,839 | .677 | .468 | .877 |
IC_SC5 | 9.90 | 7,580 | .653 | .436 | .884 |
3. Brand Building & Development Capacity Scale (BC): Brand Building & Development Capacity is a second-order variable (second-order factor) and is measured by three first-order variables (first-order factor) including: Brand Interaction Capacity with Stakeholders (BC_INTER); Brand Co-Building Capacity (BC_COBU) and Brand Attitude and Sentiment Development Capacity (AC_ATTI).
Brand's ability to interact with stakeholders (BC_INTER)
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.805 | .806 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
BC_INTER1 | 10.51 | 7.121 | .586 | .356 | .769 |
BC_INTER2 | 10.54 | 7,099 | .549 | .400 | .780 |
BC_INTER3 | 10.52 | 6,681 | .625 | .493 | .757 |
BC_INTER4 | 10.52 | 6,681 | .644 | .505 | .751 |
BC_INTER5 | 10.42 | 7,025 | .548 | .392 | .781 |
Co-branding capacity (BC_COBU)
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.749 | .750 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
BC_COBU1 | 10.36 | 6,781 | .520 | .444 | .702 |
BC_COBU2 | 10.51 | 6.811 | .549 | .475 | .691 |
BC_COBU3 | 10.47 | 6,650 | .641 | .413 | .658 |
BC_COBU4 | 10.82 | 7,331 | .449 | .305 | .727 |
BC_COBU5 | 10.49 | 7,371 | .418 | .300 | .738 |
Ability to develop attitudes and feelings about the brand (AC_ATTI)
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.766 | .766 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
BC_ATTI1 | 4.91 | 2,602 | .586 | .372 | .700 |
BC_ATTI2 | 5.19 | 2,217 | .672 | .455 | .599 |
BC_ATTI3 | 4.92 | 2,614 | .544 | .308 | .746 |
4. Multi-channel Integration Capability (CC) scale: Multi-channel integration capability is a first-order variable and is reflected by five components, coded from CC1 to CC5.
Reliability Statistics
Cronbach's
Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.816 | .815 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
CC1 | 9.44 | 7,148 | .487 | .308 | .812 |
CC2 | 10.60 | 6.152 | .650 | .445 | .767 |
CC3 | 10.42 | 6,095 | .618 | .436 | .777 |
CC4 | 10.25 | 6,228 | .621 | .399 | .775 |
CC5 | 10.07 | 5,949 | .656 | .444 | .764 |
5. Business performance scale (FP): Business performance is a first-order variable, measured by eight factors and coded from FP1 to FP8.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items | N of Items | |
.913 | .913 | 8 |
Item-Total Statistics