- Need for achievement: Aim for outstanding results, achieve standards and strive for success.
- Need for power: Is the desire to have influence or the ability to influence others.
- Need for affiliation: Is the desire to have friendly and close relationships with others.
Maybe you are interested!
-
Research on factors affecting the decision to choose savings deposit service of individual customers at Vietnam Joint Stock Commercial Bank for Investment and Development - Thua Thien Hue branch - 17 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Completing the personal credit rating model at Saigon Commercial Joint Stock Bank - 12 -
The impact of job satisfaction on employees' intention to quit Saigon Commercial Joint Stock Bank - 16 -
Factors affecting the decision of customers to deposit savings at Asia Commercial Joint Stock Bank - 1
1.1.3.4 Herzberg's two-factor theory
Herzberg proposed a two-factor model, which includes:

- Demotivate factor: Is the cause of employee dissatisfaction at work in an organization, which can be due to:
Organizational policies and regulations.
Inadequate supervision at work.
Working conditions do not meet employee expectations.
Wages and remuneration are not appropriate or contain many unfair elements.
Poor relationship with colleagues.
Relationships with all levels (superiors, subordinates) are not satisfactory.
- Motivator factor:
Achieve desired results.
Recognition from the organization, leaders and colleagues.
Responsibility.
Career advancement.
Desired growth.
Satisfaction factors are considered as motivational factors, dissatisfaction factors are considered as maintenance factors. Accordingly, Herzberg believes that only motivational factors can bring satisfaction to employees and if maintenance factors are not done well, it will lead to employee dissatisfaction.
Disgruntled and unmotivated employees
Factor
maintain
Employees are not dissatisfied but unmotivated
Factor
mobilize
Satisfied and motivated employees
Figure 1.3 Herzberg's two-factor model
http://www.valuebasedmanagement.net/methods_herzberg_two_factor_theory.html
1.1.3.5 Adams's Theory of Equity
Adams’s (1963) theory suggests that people tend to expect rewards that are commensurate with the effort or contribution they make. If an individual perceives that he or she is underpaid, he or she will reduce his or her effort to maintain “equilibrium”. If he or she believes that he or she is overpaid, he or she will work harder. Equity is also considered as the ratio of an employee’s contribution and the results received to other employees. In case of perceived inequity, they may demand an increase or decrease in their effort to achieve “equilibrium”.
1.1.3.6 Vroom's Expectancy Theory
V. Vroom's (1964) expectancy theory argues that human behavior and motivation are not necessarily determined by reality but by people's perceptions of their expectations in the future. This theory is built according to the formula:
Reward x Expectancy x Means = Motivation
Reward = attraction for a certain goal (What is the reward for me?).
Expectancy (performance) = employee's belief that if they work hard, the task will be completed (How hard do I have to work to achieve the goal).
Instrumentality (belief) = employees' belief that they will be rewarded for completing tasks (will people notice and appreciate my efforts?).
The result of these three elements is motivation. This is the source of power that leaders can use to steer the group to achieve the set goals. When an employee wants to be promoted at work, that promotion will be like a high reward for that employee. If an employee believes that when he works well, on schedule, ... he will be highly appreciated by everyone, it means that this employee has a high level of expectation. However, if that employee knows that the company will recruit people from outside sources to fill vacant positions or put them in management positions instead of promoting people from the company from the lower levels, that employee will have a low level of means and it will be difficult to encourage this employee to work better.
1.2 Research model on the decision to quit
1.2.1 Previous research models on the decision to quit
According to Janet Cheng Lian Chew's study on "the impact of human resource management practices on the retention of key employees in Australian organizations" (2004), the main factors affecting employees' intention to leave include: Fit (fit between individual and organization and fit between individual and job); Salary, rewards and recognition of employee achievements; Training and career development; Job challenges, leadership behavior; Workplace relations; Company policies; Working environment.
According to the research of Tran Thi Truc Linh, Master's thesis "Factors affecting the decision to quit at TMA IT company", University of Science - VNU HCM, (July 2007), the decision to quit of employees depends on factors such as pressure, working environment, salary, promotion/training/development, company brand, workplace relations, bonuses and benefits.
According to the research model in the banking sector in Pakistan by Hunjra et al. (2010), the factors affecting employee satisfaction include only 3 main factors: Autonomy, leadership behavior and team spirit.
According to a study by a group of students at Bryn Mawr College in the US on job changes. This group of students interviewed 97 female employees in many different fields in society such as: Textile, Hotel, Telecommunications, Banking and other domestic service industries,.. gave many reasons why employees decided to quit their jobs. The level of impact of these factors also varies for different industries on female respondents. Accordingly, the 8 reasons considered the most important are given:
Salary and working hours at the agency;
Layoffs, downsizing;
Dissatisfied with the company's management style
Dissatisfaction with the company's operations and processes
Training and coaching
Improvement of sanitation and health care
Promotion
Disease
1.2.2 Proposed research model
From the models mentioned in the theoretical basis section, the proposed research model is based on the research model of Janet Cheng Lian Chew. Reasons for choosing this model:
Janet Cheng Lian Chew's model gathers quite a lot of factors affecting the decision to quit a job that other studies have mentioned.
The research results of Janet Cheng Lian Chew showed that the impact of factors is quite large on the turnover variable.
The study was conducted in the Australian market, a dynamic and highly developed financial center, in line with the future development trend of the Vietnamese financial market.
The proposed research model has added the factor "Pressure at work" according to the opinions of the survey subjects in the preliminary interviews and of some experts in the group discussions. The reason is largely that with the rapid development of the financial market in general and the banking industry in particular, the business targets set for business departments are very high, and at the same time, employees, regardless of which department of financial institutions, are mostly a team of employees who will work in a multi-skilled team. This creates a culture of sharing ideas and knowledge across the international market and business units. Operating in a fiercely competitive field, financial institutions often have to provide complex financial services. The factor that ensures their success is human resources that are always ready to solve any difficulties. You may face professional challenges in a very large business or a myriad of problems that require analytical skills and the impact of what you are doing will be very wide and long-lasting. Therefore, the pressure and requirements of the job are often very high. And it is also one of the reasons why employees decide to quit and move to another working environment.
Suitability
Income
Training
and career development
Challenges at work
Decision to quit job
Relationship with leaders
Relationship with colleagues
Pressure at work
Figure 1.4 Proposed research model
1.2.3 Factors in the research model
1.2.3.1 Suitability
Includes person-job fit and person-organization fit.
- Person-job fit: Emphasizes the fit between person and job based on the perspective of the individual's awareness, skills or abilities with the job that the individual undertakes (Edwards, 1991). This fit
including the need for perfect provision and the need for perfect ability. In which, the need for perfect provision is the personal desires, wishes and the characteristics and nature of the job that satisfy those desires. Accordingly, personal desires include: Personal goals (Locke, Shaw, Saari and Latham, 1981), psychological needs (Dawis and Lofquist, 1984), Interest (Campbell and Hansen, 1981) and received value (Locke, 1976). The need for perfect ability means the job requirements for each individual to complete the job tasks well and the individual's ability to meet the requirements of the job undertaken, job requirements include knowledge, skills, qualifications, experience and attitudes (Caldwell and O'Reilly, 1990).
- Individual-organization fit: Defined as the similarity between an individual and an organization. It is the similarity between an individual's beliefs and the organization's or an individual's goals and the organization's goals (Kristof, 1996). According to Barnard (1938), individual-organization fit is defined as the individual's willingness to commit to an organization because the individual's desires and goals are consistent with the company's policies, guidelines, and culture.
Thus, people who are not well suited to their current job and organization tend to quit more than those who have a good fit between the individual and the job and the individual and the organization. Therefore, the hypothesis about the relationship between the fit variable and the decision to quit of employees in the Banking industry in Ho Chi Minh City is as follows:
H1 : The lower the perception of individual-organization fit and individual-job fit, the higher the decision to quit.
1.2.3.2 Income
Income is the amount of money that an individual, organization, region, country, etc. gets from work, investment or business, etc. In this study, the term income is the amount of money that an individual gets from working for a business or organization. This income does not include income from other jobs (not
related to the business or organization they are working for). Accordingly, which income will include basic salary, allowances (if any), bonuses including regular and irregular bonuses, commissions (if any) and other monetary benefits arising directly from the employee's current job. This income does not include benefits from the company (social insurance, health insurance, other types of insurance, etc.).
Wages: According to the International Labor Organization ILO, wages are remuneration or income expressed in money and determined by agreement between the employer and the employee. In a market economy, labor is considered a commodity, so wages are considered the price of labor, formed through an agreement between the employer and the employee, agreed upon by both parties in the labor contract and paid according to productivity, quality and efficiency of work. As for employees, wages are income from their labor process, the main part of income that directly affects the living standards of the majority of employees. Therefore, striving to increase wages is the goal and motivation for employees to develop their qualifications and working capacity.
Bonus: Essentially, it is an additional amount of money to the salary to better implement the principle of distribution according to labor and improve the efficiency of production and business of enterprises. Bonus is considered one of the material incentives for employees during the working process. It has a very positive effect on them to strive to do their work better, thereby improving labor productivity, product quality, and shortening time.
According to Willis (2000, p. 20), compensation is the most important issue when it comes to attracting and retaining talent. A fair salary is the foundation of agreements between employees and employers, with the assumption that money can influence their behavior (Parker and Wright 2001). A company's compensation system affects recruitment, retention


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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