Refund the excess amount if the advance payment is more than the actual treatment cost. At the end of the working day, the hospital accounting department summarizes the amount collected during the day and submits it to the cashier department. The cashier balances the expenditures, leaving the treasury (safe) with a reasonable amount of cash according to regulations, and deposits the remaining amount into the deposit account at the State Treasury for monitoring, management and use.
- For socialized revenue sources: the hospital develops a joint venture and shareholding project for the type of service performed (ultrasound, digital X-ray, CT scan, etc.) and submits it to the Department of Health for approval. For joint venture activities, the hospital signs contracts with companies that install the machines and allocates revenue and expenditure according to the approved project. For shareholding activities, the hospital establishes a separate Management Board to monitor, manage and use.
- For other service revenue sources, other revenue: the hospital signs contracts with contractors to collect service fees from parking lots, drugstores, and canteens. Monthly or quarterly, the contractor makes a lump sum payment to the hospital. The contractor monitors and manages related costs.
The hospital declares and fulfills its tax obligations to the State for taxable revenues as prescribed such as joint ventures, parking services, drugstores, canteens, etc. Every year, the hospital has fully and promptly paid taxes to the State.
The hospital's revenue sources are quite large and complex. The Finance and Accounting Department monitors and updates daily and regularly reports the actual situation, advantages and disadvantages so that the Board of Directors can grasp and issue appropriate handling decisions. The financial disclosure regime is implemented according to current regulations.
* Building a budget at Hanoi Obstetrics Hospital
The use of financial resources including funds from the State budget, health insurance, hospital fees, service fees, aid and other sources of revenue of the hospital, in general, ensures proper spending according to regulations, implemented according to the Spending Regulations.
internal criteria and current financial regimes. Regular activities include the following four groups of items:
Table 2.5. Structure of regular expenditure activities of Hanoi Obstetrics and Gynecology Hospital from 2016 - 2019
TT
Content | 2016 | 2017 | 2018 | 2019 | |||||
Amount (million) copper) | Proportion (%) | Amount (million) copper) | Proportion (%) | Amount (million) copper) | Proportion (%) | Amount (million) copper) | Proportion (%) | ||
I | Personal Payment | 10,662.6 | 27.6% | 11,804.7 | 27.6% | 13,955.0 | 21.2% | 15,210.7 | 20.4% |
1 | Salary | 4,830.5 | 5,412.5 | 6,052.3 | 6,478.8 | ||||
2 | Salary allowance | 2,344.4 | 2,554.0 | 2,992.8 | 3,481.6 | ||||
3 | Contract labor wages | 1,104.9 | 1,800.3 | 2,120.3 | 2,296.5 | ||||
4 | Contributions | 1,382.8 | 1,459.7 | 1,893.3 | 2,028.8 | ||||
5 | Collective welfare and other personal payments | 200 | 578.2 | 896.3 | 925 | ||||
II | Professional service | 24,372.4 | 63.0% | 27,109.5 | 63.3% | 45,631.5 | 69.3% | 52,749.3 | 70.6% |
6 | Payment of public services | 1,463.2 | 1,713.3 | 2,406.3 | 2,706.4 | ||||
7 | Office supplies | 528.5 | 516.7 | 781.2 | 527.2 | ||||
8 | Media contact information | 389.3 | 306.8 | 311.2 | 285.6 | ||||
9 | Business trip expenses | 264.8 | 182.3 | 241.3 | 255.2 | ||||
5 | Surgery, procedure, overtime | 1,871.4 | 2,842.2 | 4,112.9 | 4,543.9 | ||||
11 | Medicines, supplies and expenses other professional services | 19,855.2 | 21,548.2 | 37,778.6 | 44,431.0 | ||||
III | Regular shopping and repairs through | 875.5 | 2.3% | 1,064.9 | 2.5% | 2,793.7 | 4.2% | 2,876.4 | 3.9% |
IV | Other costs | 2,791.3 | 7.2% | 2,842.9 | 6.6% | 3,473.6 | 5.3% | 3,850.7 | 5.2% |
TOTAL | 38,701.9 | 42,822.0 | 65,853.8 | 74,687.1 | |||||
Maybe you are interested!
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Financial management at Hanoi Obstetrics and Gynecology Hospital - 2 -
State budget expenditure management in Dan Phuong district, Hanoi city - 13 -
Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
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zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Impact of Financial Market Development on Enterprise Capital Structure by National Institutional Quality

(Source: Financial report of Hanoi Obstetrics and Gynecology Hospital from 2016 to 2018)
2019 and author's own calculation)
Through the above table, it can be seen that the proportions of groups I and II tend to reverse. While professional expenses increase gradually, personal payments decrease gradually over the years. The reason is that in recent years, the number of staff in the Health Sector has not changed. The hospital has proactively streamlined staff in some unnecessary positions and instead recruited new highly qualified staff. The increase in salary costs is mainly due to an increase in the basic salary. On the other hand, the following year's career revenue increased sharply compared to the previous year. This means that the expenses also increased sharply, mainly due to professional expenses because this group accounts for a large proportion of the total regular expenses of the hospital. The remaining expense groups account for an insignificant proportion and do not fluctuate much.
a. Personal payment
Including expenses for salaries, wages, salary allowances and salary-based payments (health insurance, social insurance, unemployment insurance and union funds), collective welfare, subsidies and other allowances. This is to compensate for labor loss, ensuring the maintenance of the labor reproduction process for civil servants, public employees and contract workers of the Hospital. Personal payments account for 20% - 30% of the total regular expenses of the hospital. Every year, the hospital is allocated state budget funds to pay salaries to staff at the time of budget allocation at the beginning of the year. The additional part due to regular salary increases and increases in basic salary during the year, the hospital must cover itself from the source of 35% of the unit's salary reform. In 2019, the hospital must pay all personal payments from career revenue.
- For hospital civil servants and public employees, the salary coefficient and salary allowance coefficients are approved by the competent authority, applying the current basic salary level. For contract staff, the salary is paid according to the agreement and the Director is the one who decides. Based on the monthly timesheet
At the end of the month, the departments report to the Finance - Accounting Department to synthesize and calculate the salary payment for the staff. After deducting the contributions, the actual salary is paid regularly every month via ATM card at BIDV Investment and Development Bank - where the hospital registers to pay salaries to staff. After completing 1 month of work, the staff will receive their salary. Hanoi Obstetrics and Gynecology Hospital is the unit with the largest number of internal contract staff in the industry. Due to the limited number of staff assigned, but to ensure there are enough employees to serve patients, the hospital signs internal contracts with many subjects, at different salary levels: foreign experts (Belgium) with a salary of 100 million VND/month; CKI, CKII doctors who have worked at facilities of the Health Sector; newly graduated doctors, pharmacists and subjects with other professional qualifications such as accountants, physicians, nurses, etc.
- Contributions (social insurance, health insurance, unemployment insurance, union fees): including 24% from hospital expenses and 10.5% from staff salary deductions. The hospital calculates and pays in full, and compares data with the City Social Insurance every month.
- Collective welfare expenses: Collective welfare expenses are paid according to current regulations, detailed in the hospital's internal spending regulations. This expense level is not large and stable over the years.
b. Professional services:
This is the expenditure group that accounts for the majority of hospital expenditures (up to 70%) and has been increasing steadily over the years due to the increasing number of patients and the increasingly expanding scale of hospital operations. Because the price of health insurance services has been structured with costs for electricity, water, fuel, waste treatment, and environmental sanitation directly to perform the service, the State budget only partially supports the cost to pay for these contents. In 2016 - 2018, the State budget allocation is calculated based on the regular expenditure norms for each bed.
approved hospital plan (average 10 million VND/bed per year, equivalent to 1 billion VND for the entire hospital). In 2019, the hospital was only granted a small amount of funding to support professional activities, the rest the unit paid for itself from the unit's revenue.
This group of expenses can be divided into two basic contents: expenses for management activities, ensuring regular hospital operations (electricity, water, stationery, etc.) and expenses for activities directly serving patients (medicine, blood, consumables, replacement supplies, etc.).
- Management expenses: based on current spending guidelines, spending norms are discussed and agreed upon on the basis of savings and efficiency at the Conference of civil servants, public employees and workers. Specific contents are specified in detail in the hospital's internal spending regulations and are spent in 2 forms:
+ Direct payment: electricity, water, fuel, business trip expenses (in case of business trip to other provinces with invoice).
+ Lump sum expenses for departments and individuals to implement: office supplies, business expenses (in case of business trips outside the province, there will be invoices and lump sum business expenses within the city).
The Administrative Department is responsible for coordinating with the Finance - Accounting Department to monitor the daily use of electricity, water, fuel... to ensure reasonable and proper spending.
- Direct professional activities:
+ In addition to the general working time of 8 hours/day and night work and overtime (if any) as prescribed by the Labor Law; the specific nature of the medical sector is to implement the on-call and surgical procedures regime according to the schedule assigned by the heads of departments (professional on-call). On-call and surgical procedures allowance
implemented according to Decision No. 73/2011/QD-TTg of the Prime Minister dated December 28, 2011 on the regulation of special allowances for civil servants, public employees, and workers in public health facilities. Officers participating in on-call and surgical procedures are paid on-call, surgical procedure allowances, and meal allowances for 24/7 shifts and holidays. The specific expenditure levels for each type of surgery and each department are specifically regulated in the hospital's internal spending regulations. The regime under Decision 73 has been implemented since 2012, however, at that time, the fee collected from a portion of hospital fees did not include on-call and surgical procedure costs. Therefore, the State budget is subsidizing this expense. In 2016, the hospital was granted funding to implement Decision 73 to collect back payments for 2012 and 2013, an amount of 1.26 billion VND to pay staff. From 2016 onwards, a portion of hospital fees were transferred to the service price mechanism, with costs for direct care and surgical procedures structured. The state budget does not subsidize this portion of the funding, and the hospital must cover it from its own revenue.
+ Medicines, blood, consumables, replacement supplies...: Every month and quarter, from the detailed cost list of each discharged patient, the accountant will summarize all incurred costs and send them to the City Social Insurance agency for appraisal and settlement. This expense item accounts for more than 80% of the total professional expenses and is quite stable (not much increase or decrease over the years).
The characteristic of the Health Sector is that these goods must be purchased in advance by the hospital from its revenue or from the social insurance agency's provisional budget to ensure sufficient quantity and quality for use by patients. However, whether the amount of expenses spent is accepted as reasonable and settled is the deciding factor. Therefore, the hospital must determine the quantity needed for purchase and strictly manage it during the use process.
Using for patients is an extremely important step to avoid loss and waste of resources for the hospital.
c. Regular purchases and repairs.
With the goal of strengthening facilities to improve the quality of medical examination and treatment services, for many years the Hospital has always paid attention to investing in purchasing and repairing fixed assets. However, according to the accounting system, the expenditure for purchasing and repairing is monitored from two sources: regular expenditure (from the State budget and career revenue) and the Career Development Fund. For the group of regular purchasing and repairing expenditure items, it only reflects small, regular expenditure activities to ensure the minimum operation of the hospital such as purchasing working equipment, repairing computers, equipment, etc. This expenditure level accounts for a small proportion of total regular expenditure (average 3.5%). The main expenditure from the Career Development Fund is to purchase modern machinery and equipment, and to renovate and repair major infrastructure facilities to improve the quality of medical examination and treatment, meeting the needs of serving patients.
d. Other expenses: include expenses for reception, support, fees, etc. Other expenses account for a small proportion of the unit's total regular expenses (average 6%) and tend to decrease over the years. Implementing the financial autonomy mechanism, the hospital saves unnecessary expenses to reduce costs, increase the difference to set up funds and spend additional income for staff.
2.2.2. Managing the implementation of revenue and expenditure estimates at Hanoi Maternity Hospital
The implementation of the plan takes place within a budget year (from January 1 to December 31 each year). The implementation of the financial plan is carried out by all departments, divisions and all staff.
Hospital, because all departments must develop an operational plan as the basis for the spending plan. In other words, all must contribute to creating sources of revenue and must spend. However, the direct subject of the organization implementing the revenue and spending plan is the Finance - Accounting Department. The work is carried out as follows:
a. Budget delivery:
- Every year, based on the actual expenditure data of the previous year, the expected revenue and expenditure of this year, the target of the following year and current policies, the hospital builds the annual State budget estimate and sends it to the Department of Health for appraisal and synthesis. Based on the needs of the unit, the Department of Health submits to the Department of Finance and the Provincial People's Council the State budget estimate of the entire sector, including Hanoi Obstetrics and Gynecology Hospital. By the end of the year, the Provincial People's Committee issues a decision to assign the budget to the health sector. Based on the total revenue and expenditure estimate assigned, the Department of Health allocates the budget to Hanoi Obstetrics and Gynecology Hospital and provides funding for the unit to implement.
Based on the allocated budget, Hanoi Obstetrics and Gynecology Hospital rebalances the revenue and expenditure contents to be consistent with the previously established budget. The revenue and expenditure contents are detailed in the internal expenditure regulations of the unit, discussed at the Conference of civil servants and approved by the Department of Health. After approval, Hanoi Obstetrics and Gynecology Hospital publicly announces and informs all departments and divisions for information and implementation.
b. Organization and personnel
The Finance and Accounting Department is a professional and technical department under the direct leadership of the Board of Directors, directly led by Associate Professor, Dr. Nguyen Duy Anh - Director of the hospital; advising the director in managing hospital finances, establishing norms and standards for spending activities.



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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