APPENDIX 8
SUMMARY OF EXPERTS' ANSWERS TO OPEN QUESTIONS
Question 11. The main current advantage of Ninh Thuan province in developing tourism is:
- Potential for sea tourism, Vinh Hy Bay, Nam Cuong sand dunes, eco-tourism, exploration.
- Champa cultural tourism with ancient Cham towers, unique dances, and rich culture.
- Hardworking, diligent, cheap.
- Favorable social environment such as security and friendliness of people.
- Low prices and product and service costs.
- Diverse, rich and unique cuisine.
Question 12. The main current difficulty of Ninh Thuan province in developing tourism is
- Infrastructure and transportation are still poor.
- Socio-economic conditions are still poor.
- Hot weather.
- No investment in building entertainment and tourism centers.
- Poor communication and promotion work.
- The level of tourism human resources is still low.
- Lack of connection with major travel companies
- Tourism products are still poor and monotonous.
Question 13. In order to attract more tourists to Ninh Thuan, in your personal opinion, what practical solutions or policies do the tourism management agencies as well as the Provincial People's Committee need to have?
- Investment in transport infrastructure
- Economic development
- Building a development strategy for the entire tourism industry
- Coordinate with travel agencies
- Improve capacity of staff working in the tourism sector
- Invest in market research and survey and build a systematic marketing strategy
- Investing in construction of integrated tourist areas (combining sightseeing of natural landscapes, cultural history with relaxation at amusement and entertainment areas, etc.)
- Develop tourism human resource development projects and tourism investment incentives.
- Promote tourism culture to all classes of people, especially people in tourist areas.
- Invest in producing traditional products to serve tourists.
APPENDIX 9
RESULTS OF PROCESSING THE SURVEY OF EXPERTS ON NINH THUAN TOURISM
Question 5: Development direction of Ninh Thuan economy
Frequency | Percent | Valid Percent | Cumulative Percent | |
Mainly develop agriculture and tourism | 1 | 10.0 | 10.0 | 10.0 |
Mainly develop industry and tourism | 1 | 10.0 | 10.0 | 20.0 |
Develop tourism and industry but tourism is the main strength | 5 | 50.0 | 50.0 | 70.0 |
Tourism, agriculture and industry are equally important | 2 | 20.0 | 20.0 | 90.0 |
Other opinions | 1 | 10.0 | 10.0 | 100.0 |
Total | 10 | 100.0 | 100.0 |
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Question 6: The main types of tourism should be
Responses | Percent of Cases | ||
N | Percent | ||
Ecotourism | 10 | 12.0% | 100.0% |
Adventure travel | 7 | 8.4% | 70.0% |
Beach tourism | 10 | 12.0% | 100.0% |
Hotel accommodation | 2 | 2.4% | 20.0% |
Restaurant | 10 | 12.0% | 100.0% |
Medical tourism | 7 | 8.4% | 70.0% |
Shopping tourism | 8 | 9.6% | 80.0% |
Cultural and historical tourism | 10 | 12.0% | 100.0% |
Entertainment services | 7 | 8.4% | 70.0% |
Travel | 6 | 7.2% | 60.0% |
Other travel | 6 | 7.2% | 60.0% |
Total 83 | 100.0% | 830.0% | |
Frequency | Percent | Valid Percent | Cumulative Percent | |
Fast development | 5 | 50.0 | 50.0 | 50.0 |
Normal development | 3 | 30.0 | 30.0 | 80.0 |
Slow development | 1 | 10.0 | 10.0 | 90.0 |
There are signs of a recent slowdown. | 1 | 10.0 | 10.0 | 100.0 |
Total | 10 | 100.0 | 100.0 |
Question 8: Factors affecting tourism in Ninh Thuan
N | Minimum | Maximum | Mean | Std. Deviation | |
Landscape and tourism environment | 10 | 3 | 4 | 3.80 | .422 |
Roads and vehicles | 10 | 2 | 3 | 2.10 | .316 |
Various types of tourism services | 10 | 1 | 2 | 1.50 | .527 |
Professional qualifications of tour staff | 10 | 1 | 2 | 1.80 | .422 |
Promotion and information about Ninh Thuan tourism | 10 | 1 | 2 | 1.70 | .483 |
Night entertainment venues | 10 | 1 | 2 | 1.20 | .422 |
Goods and shopping system | 10 | 1 | 2 | 1.70 | .483 |
Accommodation system | 10 | 1 | 2 | 1.80 | .422 |
Travel service costs | 10 | 3 | 5 | 4.00 | .667 |
Cultural and historical relics | 10 | 3 | 5 | 4.10 | .568 |
Security and social order | 10 | 3 | 5 | 3.70 | .675 |
Hospitality of Ninh Thuan people | 10 | 3 | 5 | 4.50 | .707 |
Current tourism development policy | 10 | 2 | 4 | 3.10 | .568 |
Valid N (listwise) | 10 |
Question 9: Current industry management mechanism (committees and departments) for enterprises
Frequency | Percent | Valid Percent | Cumulative Percent | |
Suitable but also has disadvantages | 9 | 90.0 | 90.0 | 90.0 |
Suitable but needs many modifications | 1 | 10.0 | 10.0 | 100.0 |
Total | 10 | 100.0 | 100.0 |
Responses | Percent of Cases | ||
N | Percent | ||
Investing in tourism | 10 | 19.2% | 100.0% |
Promote tourism | 10 | 19.2% | 100.0% |
State management | 4 | 7.7% | 40.0% |
Landscape environmental management | 6 | 11.5% | 60.0% |
Developing human resources for tourism | 10 | 19.2% | 100.0% |
Social order management for tourism services | 2 | 3.8% | 20.0% |
Coordination between Departments, Committees and tourism units | 4 | 7.7% | 40.0% |
Other policies | 6 | 11.5% | 60.0% |
Total | 52 | 100.0% | 520.0% |
Question 11: Competitive advantage of Ninh Thuan tourism compared to Nha Trang, Da Lat, Phan Thiet:
Responses | Percent of Cases | ||
N | Percent | ||
Has unique Cham culture | 5 | 10.4% | 50.0% |
Beautiful beach | 7 | 14.6% | 70.0% |
Accommodation prices | 10 | 20.8% | 100.0% |
Accommodation | 1 | 2.1% | 10.0% |
Cuisine and specialties | 8 | 16.7% | 80.0% |
Food service prices | 10 | 20.8% | 100.0% |
Other advantages | 7 | 14.6% | 70.0% |
Total | 48 | 100.0% | 480.0% |
APPENDIX 10
SURVEY OF TOURISM BUSINESS COMPANIES ON TOURISM DEVELOPMENT IN NINH THUAN PROVINCE
Dear Company,
My name is Tran Nguyen Khanh Hai, a graduate student at Ho Chi Minh City University of Economics. I am researching the topic "Marketing solutions for tourism development in Ninh Thuan province until 2020" to contribute to the development of Ninh Thuan tourism. Please take a moment to complete this survey. Your comments will greatly contribute to the success of the research. We guarantee that the information collected from the company will be kept confidential.
Tran Nguyen Khanh Hai Tel: 0942725444
Email: tnkhanhhai@gmail.com
1. Company name……………………………………………………………………………………..
2. Address……………………………………………………………………………………........ 3. Business field……………………………………………….. 4. Year of establishment……………………………………………………….
5. What is the type of ownership of the company?
State Joint Venture Private 100% foreign capital
6. Main business types of the company
Eco-tourism, resort tourism and medical treatment
Adventure Travel Shopping Travel
Beach tourism Cultural-historical tourism
Hotel accommodation Entertainment services
Restaurants, food, travel, and other tourism such as….
7. In your company's opinion, what is the current situation of Ninh Thuan tourism?
Rapid growth Showing signs of slowing down recently
Normal development with signs of decline
Slow development Showing clear signs of decline
8. With the perception of an expert, please let us know how the following factors are affecting tourism in Ninh Thuan.
The scale of influence of each factor is as follows: 1: very bad influence; 2: bad influence; 3: fair influence; 4: good influence; 5: very good influence
(Note: the higher the score, the better the evaluation factor, scale from 1 -> 5) Circle the box that you think is suitable for each factor from 1 -> 15
STT
Factors | Score | |||||
1 | Landscape and tourism environment | 1 | 2 | 3 | 4 | 5 |
2 | Roads and vehicles | 1 | 2 | 3 | 4 | 5 |
3 | Various types of tourism services | 1 | 2 | 3 | 4 | 5 |
4 | Professional qualifications of tour staff | 1 | 2 | 3 | 4 | 5 |
5 | Promotion and information about Ninh Thuan tourism | 1 | 2 | 3 | 4 | 5 |
6 | Cuisine for tourists | 1 | 2 | 3 | 4 | 5 |
7 | Entertainment venues | 1 | 2 | 3 | 4 | 5 |
8 | Goods and shopping system | 1 | 2 | 3 | 4 | 5 |
9 | Accommodation system | 1 | 2 | 3 | 4 | 5 |
10 | Travel service costs | 1 | 2 | 3 | 4 | 5 |
11 | Cultural and historical relics | 1 | 2 | 3 | 4 | 5 |
12 | Security and social order | 1 | 2 | 3 | 4 | 5 |
13 | Hospitality of Ninh Thuan people | 1 | 2 | 3 | 4 | 5 |
14 | Competition among translation companies | 1 | 2 | 3 | 4 | 5 |
15 | Current tourism development policy | 1 | 2 | 3 | 4 | 5 |
9. Your company's travel service staff
Need to retrain the whole thing. Long term still need to retrain.
Need to retrain some departments to meet current and long-term service requirements
10. Areas that need training for tourism staff Foreign language skills Cultural level
Communication skills General knowledge of tourism
Service skills Other skills such as…….
11. Current industry management mechanism (committees and departments) for enterprises Completely suitable Suitable but also has shortcomings Suitable but needs many amendments Completely unsuitable
12. Which of the following areas do you think need to be improved and revised to make the management mechanism of Ninh Thuan tourism industry more open and effective?
Investment in tourism industry Coordination between departments, agencies and committees with tourism units
Promoting tourism Developing human resources for tourism Promoting tourism Managing social order for tourism Managing landscape environment Other policies such as…..
13. Compared with Nha Trang, Lam Dong, Binh Thuan, the competitive advantage of Ninh Thuan tourism is shown in which of the following criteria?
Has unique Cham culture Food service prices
Beautiful Beach Accommodation
Prices for accommodation, food and specialties
Other advantages such as……………………………………………………………
14. The main advantages of companies in the tourism industry today are:
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………