CONCLUDE
Japan is currently the second largest export market of Vietnam. Japan is a large market with many opportunities but also poses many challenges for Vietnamese enterprises exporting agricultural, forestry and aquatic products. Although the volume and export turnover of agricultural, forestry and aquatic products of Vietnamese enterprises to Japan have continuously increased in recent years, but facing the strict requirements of this market, Vietnamese export enterprises have revealed many limitations in export capacity.
Vietnam has favorable natural conditions, abundant labor resources, etc. for agricultural, forestry and fishery production for export. However, for the Japanese market, product quality is the deciding factor in whether a business can export products to this market. In addition, a series of problems also arise for Vietnamese agricultural, forestry and fishery export enterprises such as capital, technology, human resources, product brand reputation, business, etc.
Penetrating the Japanese market has become the goal of Vietnamese export enterprises, and at the same time, it is also the goal of our country's agricultural economic development strategy. Therefore, overcoming weaknesses in the export capacity of Vietnamese enterprises exporting agricultural, forestry and fishery products to the Japanese market to successfully penetrate and export to this market is becoming increasingly important in the current situation. To improve the export capacity of enterprises exporting agricultural, forestry and fishery products to the Japanese market requires efforts from both enterprises and the State. Solutions to improve export capacity for enterprises must also be diverse and in many different aspects. On the State side, it is necessary to create a complete legal system to facilitate export activities, attract investment capital for agricultural, forestry and fishery processing technology, and implement financial and credit policies to support exports for enterprises exporting agricultural, forestry and fishery products. On the business side, it is necessary to invest in
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Investing in machinery and equipment to improve productivity and quality, reduce product costs, improve management systems, research and strengthen marketing measures, penetrate markets and promote trade. In addition, it is necessary to apply e-commerce in business, build human resources for production and export of agricultural, forestry and fishery products to the Japanese market.
Overcoming and resolving these issues will improve the export capacity of Vietnamese enterprises exporting agricultural, forestry and fishery products to the Japanese market, contributing to increasing the export turnover of Vietnamese agricultural, forestry and fishery products to the Japanese market in particular and other export markets of Vietnam in general.

REFERENCES
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INDEX
INTRODUCTION 1
CHAPTER I: SOME THEORETICAL ISSUES ON ENTERPRISE EXPORT CAPACITY 4
I. ENTERPRISES AND THEIR EXPORT CAPACITY 4
1. ENTERPRISES AND TYPES OF ENTERPRISES IN VIETNAM 4
1.1. CONCEPT OF ENTERPRISE AND CHARACTERISTICS OF ENTERPRISE 4
1.2. TYPES OF ENTERPRISES IN VIETNAM 5
2. THE ROLE OF EXPORTS FOR ENTERPRISES AND VIETNAM'S ECONOMY 6
2.1. THE ROLE OF EXPORT FOR ENTERPRISES 6
2.1.1. EXPORT IMPROVES LABOR QUALIFICATIONS AND MANAGEMENT QUALIFICATIONS OF ENTERPRISES 6
2.1.2. EXPORTING IMPROVES THE REPUTATION AND BRAND OF ENTERPRISES 6
2.1.3. EXPORT CONTRIBUTES TO CREATING LINKS BETWEEN ENTERPRISES AND FOREIGN TRADERS 7
2.2. THE ROLE OF EXPORTS IN VIETNAM'S ECONOMY 7
2.2.1. EXPORTS CREATE FOREIGN CURRENCY EARNINGS FOR IMPORT NEEDS TO SERVE THE COUNTRY'S INDUSTRIALIZATION AND MODERNIZATION PROCESS 7
2.2.2. EXPORTS CONTRIBUTE TO PROMOTING RAPID AND SUSTAINABLE ECONOMIC GROWTH 7
2.2.3. EXPORTS CONTRIBUTE TO INCREASING INCOME AND IMPROVING PEOPLE'S LIFE 7
2.2.4. EXPORT CONTRIBUTES TO ECONOMIC STRUCTURE TRANSFORMATION 8
2.2.5. EXPORTS PROMOTE ECONOMIC LINKAGES... 8
3. EXPORT CAPACITY OF ENTERPRISES 8
3.1. CONCEPT OF ENTERPRISE EXPORT CAPACITY 8
3.1.1. CONCEPT 8
3.1.2. DISTINGUISHING EXPORT CAPACITY AND COMPETITIVE CAPACITY 10
3.2. FACTORS CONSTITUTING THE EXPORT CAPACITY OF ENTERPRISES 11
3.2.1. MARKET RESEARCH AND MARKETING CAPABILITY, CUSTOMER SEARCH 11
3.2.2. PRODUCTION ORGANIZATION CAPACITY 11
3.2.3. EXPORT ORGANIZATION CAPACITY 12
II. FACTORS AFFECTING ENTERPRISES' EXPORT CAPACITY 21
1. FACTORS OF THE INTERNAL ENVIRONMENT OF THE BUSINESS 22
1.1. HUMAN RESOURCES 22
1.2. FINANCIAL CAPACITY 23
1.3. CORPORATE MANAGEMENT ORGANIZATION 24
1.4. TECHNOLOGY CAPABILITY 24
2. FACTORS OF THE BUSINESS ENVIRONMENT 25
2.1. FACTORS OF THE INTERNATIONAL BUSINESS ENVIRONMENT 25
2.2. FACTORS OF THE DOMESTIC BUSINESS ENVIRONMENT 26
CHAPTER II: CURRENT STATUS OF EXPORT CAPACITY OF VIETNAMESE ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUATIC PRODUCTS TO THE JAPANESE MARKET 28
I. OVERVIEW OF JAPANESE MARKET 28
1. OVERVIEW OF JAPANESE ECONOMY 28
2. OVERVIEW OF VIETNAM-JAPAN ECONOMIC AND TRADE RELATIONSHIP 30
3. JAPANESE MARKET AND CONSUMERS 33
3.1. CHARACTERISTICS OF THE JAPANESE MARKET 33
3.2. JAPANESE CONSUMERS 35
4. JAPANESE IMPORT POLICY AND MECHANISM 36
4.1. JAPANESE IMPORT POLICY:
................................................................ ................................................................ ..... 37
4.2. TOOLS AND MEASURES TO REGULATOR IMPORTS 38
4.2.1. TARIFFS 38
4.2.2. NON-TARIFF INSTRUMENTS 39
II. CHARACTERISTICS OF VIETNAMESE ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS TO THE JAPANESE MARKET 41
1. ON THE NUMBER OF ENTERPRISES 42
2. ABOUT BUSINESS SCALE 42
3. ABOUT INPUT MATERIALS 42
4. ON TECHNOLOGY LEVEL AND FINANCIAL CAPACITY: .. 43 5. ON HUMAN RESOURCE LEVEL 44
III. CURRENT STATUS OF EXPORT CAPACITY OF VIETNAMESE ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUATIC PRODUCTS TO THE JAPANESE MARKET 45
1. CURRENT STATUS OF EXPORT OF AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS OF VIETNAMESE ENTERPRISES TO THE JAPANESE MARKET 45
1.1. EXPORT TURNOVER OF AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS TO JAPANESE MARKET 45
1.1.1. AGRICULTURAL PRODUCT EXPORT TURNOVER TO JAPANESE MARKET 45
1.1.2. EXPORT TURNOVER OF AQUACULTURE TO JAPANESE MARKET 45
1.1.3. FOREST PRODUCTS EXPORT TURNOVER TO JAPANESE MARKET 46
1.2. STRUCTURE OF AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS EXPORTED TO JAPAN 47
1.2.1. STRUCTURE OF AGRICULTURAL PRODUCTS EXPORTED TO JAPANESE MARKET 47
1.2.2. STRUCTURE OF AQUACULTURE PRODUCTS EXPORTED TO JAPANESE MARKET 48
1.2.3. STRUCTURE OF FORESTRY PRODUCTS EXPORTED TO JAPANESE MARKET 49
2. ASSESSMENT OF THE EXPORT CAPACITY OF VIETNAMESE ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS TO THE JAPANESE MARKET 50
2.1. ON THE QUALITY OF VIETNAMESE AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS EXPORTED TO THE JAPANESE MARKET 50
2.2. CURRENT STATUS OF LABOR QUALIFICATIONS, FINANCIAL CAPACITY AND TECHNOLOGY OF ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS TO THE JAPANESE MARKET 55
2.3. CURRENT STATUS OF PRODUCTION AND EXPORT ORGANIZATIONAL CAPACITY OF VIETNAMESE ENTERPRISES EXPORTING AGRICULTURAL, FORESTRY AND AQUACULTURE PRODUCTS TO THE JAPANESE MARKET 60





