International payment activities:
In 2009, the total import-export payment turnover of the branch in USD was 66,117 million USD. In 2010, it increased by 91,984 million USD, equal to 139% compared to 2009.
In 2011, it was 86.7 million USD. By 2012, it reached 111.3 million USD, an increase of 128.3% compared to 2011. Of which, the largest proportion is payment by L/C and collection, followed by payment by T/T. Import payment activities generally account for a higher proportion than export payment.
Figure 2.3 Import and export situation at Vietcombank Long An over the years
(Unit: million USD)
Import-Export Revenue
111.3
120
100
80
60
40
91,984
86.7
66,117
20
0
Year 2009
Year 2010
2011
2012
(Source : Summary report of Vietcombank Long An branch, 2013)
Card Activities:
In 2010, the branch issued 5,325 domestic debit cards, equal to 115% compared to 2009 (4,630 cards in 2009). International debit cards were 212 (97 cards in 2009), credit cards reached 291 (2009 was 200 cards). Credit card sales in 2010 were a huge leap with the figure of 15 billion VND (in 2010).
2009 is 3,245 million VND), international debit cards are 24.7 billion VND (2009 is 50,780 million VND)
In 2012, the branch issued 7,015 domestic debit cards, an increase of 22.5% compared to 2011 (5,725 cards in 2011). International debit cards were 255 cards (160 cards in 2009), and credit cards reached 747 cards (380 cards in 2011).
2.2 INTRODUCTION TO ONLINE BANKING SERVICES AT JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIETNAM
2.2.1 Service development history
In November 2001, Vietcombank began implementing online banking services for customers with the following functions: viewing account balances and transactions, viewing credit card statements and transactions.
In December 2004, the bank's Board of Directors assigned the Technology Project Management Department to reorganize service provision and take charge of developing this service channel.
In January 2005, Vietcombank temporarily suspended service registration via the Internet to resolve the remaining customers (about 20,000 customers); continued to develop legal documents to regulate service provision and complete the service provision program.
On May 24, 2006, VCB - iB@nking service was officially reopened, allowing customers to register for the service at Vietcombank transaction points.
Since May 15, 2009, in addition to information query services, customers can also make payments for internet banking services.
On March 10, 2010, Vietcombank officially began providing financial services through an online banking channel for rent called VCB-iB@nking. This
is the first bank to deploy this service in Vietnam. The service allows individual customers of units that cooperate with Vietcombank (finance, insurance, securities, telecommunications companies, etc.) to transfer money to these units to pay interest, loan principal, securities investment, insurance premiums, service fees or other payment contents. All payment transactions are made in Vietnamese Dong. With this service, individual customers who have registered to use Vietcombank's VCB-iB@nking service and are customers of units that cooperate to deploy Financial Services with Vietcombank can perform financial transactions with each other via computers with Internet connection.
2.2.2 Security system of Joint Stock Commercial Bank for Foreign Trade
* Security using electronic code generation system using RSA technology:
The RSA electronic authentication code generation system includes interface software and electronic code generation devices to enhance security tools when accessing the information technology system and services provided by Vietcombank. Specifically, the RSA system is an access security solution that uses 2 factors: password (PIN created by the user) and a random number sequence (consisting of 6 digits - created by the electronic code generation device, displayed and changed periodically (60 seconds) used simultaneously at the time the user accesses the system. This PIN combination and this number sequence create a number sequence that becomes a dynamic password (called a passcode). The user must enter this passcode combination instead of entering a fixed password as before.
Using an electronic code generator when accessing ensures high security by using two factors simultaneously during the authentication process to avoid password detection or disable unauthorized access in case the passcode is eavesdropped.
*Security by electronic certificate system
Vietcombank has purchased a security certificate from VeriSign, the world's leading web security service provider. Currently, information on Vietcombank's website has been encrypted with Secure Sockets Layer (SSL) technology. With a 128-bit SSL Certificate, Vietcombank's website security along with VCB - iB@nking online banking service has been guaranteed and certified by VeriSign. With the Secure Site Seal service, customers can click on the VeriSign icon on Vietcombank's website to check the security and reliability of the website. This SSL security mechanism is implemented by encrypting sensitive information during transactions. And each SSL Certificate contains trusted information that allows access through the format from the provider. This technology is widely used on the Internet today. SSL Certificate contains a public key and a private key. The public key is used to encrypt information and the private key is used to decrypt the encrypted information. When a web browser visits a protected domain, thanks to SSL, the information is encrypted and the connection from the client browser to the server is secure.
Along with the development of science and technology and social awareness, the popularity of the Internet is increasing rapidly.
2.2.3 Online banking service features of Joint Stock Commercial Bank for Foreign Trade
* Query service:
Look up deposit account information: demand deposits, term deposits, savings deposits; types of valuable papers: promissory notes, deposit certificates, bonds; loan accounts, information on fee schedules, interest rates, exchange rates...
* Payment services
• Pay invoices for goods and services to suppliers (list of suppliers may change from time to time).
• Payment transfer within the same Vietcombank system and other Vietcombank systems.
• Transfer money to units that cooperate with Vietcombank (finance, insurance, securities, telecommunications companies...)
• Credit card payment.
* Online savings deposit:
• With this service, customers can withdraw money from their accounts to make online savings deposits with terms of 1, 3, and 6 months.
* Register to use other services of Vietcombank: such as charity money transfer, e-wallet...
2.3 CURRENT STATUS OF ONLINE BANKING SERVICE DEVELOPMENT AT JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE - LONG AN BRANCH
Table 2.3 Statistics of money transfer transactions via online banking services at Vietcombank - Long An branch over the years
Year
Number of transactions | Amount VND | |
2009 | 336 | 1,535,619,668 |
2010 | 2,901 | 37,302,350,811 |
2011 | 10,085 | 48,102,350,811 |
2012 | 19,868 | 141,299,627,742 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Assessment of Production and Business Situation of An Giang Seafood Import-Export Company -
Import-export and investment activities at Vietnam Paper Corporation in recent years - Current situation and solutions - 14 -
Import-Export Situation Between Vietnam and EU in Recent Times -
Current situation and solutions to improve accounting work of textile and garment export enterprises and general services - 1

( Source : Summary report of Vietcombank Long An branch, 2013)
For Internet Banking services, statistics show that customers are increasingly
more interested and used with the number of transactions increasing rapidly over the years. By the end of 2009, the number of transactions was 336 with the amount achieved being 1,535,619,668 VND. In this year, most of the transfer transactions were transactions within the system. The most impressive thing was in 2010, from the number of 336 transactions with a modest amount of 1,535,619,668 VND in 2009, in 2010 the number of transactions increased 8 times, the transaction amount jumped dramatically to 24 times compared to the previous year. From 2010 to 2012, the number of transactions in parallel with the transaction amount continued to increase over the years.
Thus, we can see that over the years, the number of transactions via online banking has been constantly increasing, showing that customers' support for the service is very high, because of the safety and convenience of the service, customers can make money transfers anytime and anywhere. This also proves the speed for the potential development of non-cash payment services in the future.
Along with the constantly increasing number of money transfer transactions, the number of new accounts using internet banking also increases accordingly:
Table 2.4 Number of people registering to use online banking services at Vietcombank Long An over the years
Year
Number of users | |
2009 | 272 |
2010 | 492 |
2011 | 765 |
2012 | 1100 |
(Source: Vietcombank General Report - Long An Branch, 2013)
From the table, it can be seen that the number of people using online banking services increases every year. In 2009, there were 272 new users of this service, and in 2010, this number nearly doubled to 492 new users. In 2011 and 2012, the number of new registrations increased to an impressive 765 and 1,100, respectively. Thus, in the early years when this type of service was first deployed, the number of people who knew about and needed to use the service was very low, partly because Long An's economy was not yet developed, and the rate of people with computers connected to the internet at home was still very low, so they did not have the conditions to use this service. In recent years, when the internet has developed widely, as well as the higher demands for the transaction system for banks, the number of people accessing this service has tended to increase.
The increase in the number of transactions and the number of people using online banking services has proven the economy and efficiency of this service. At Vietcombank, on average, online transactions reduce at least 3 times the cost of direct transactions at the bank. In addition, this service reduces a series of cumbersome and complicated administrative procedures when having to transact directly at the bank. From the customer's perspective, it will reduce waiting time and reduce their opportunity costs; from the bank's perspective, it will reduce related paperwork costs and costs to hire counter staff if this type of online banking service develops.
However, along with the achievements, online banking services at Vietcombank still have limitations:
+ Compared with some domestic banks such as Asia Commercial Bank, Techcombank..., Vietcombank's online banking services are not really diverse. Online banking services at these banks are very diverse in terms of features.
functions such as: securities transactions, flexible savings products... Most recently, Asia Commercial Bank has also designed the online service "Document transactions, electronic authentication". Accordingly, customers who have signed credit transaction contracts, international payments, deposit services, foreign currency trading with ACB, when performing transactions, do not need to go to the transaction counter but only need to email the documents that have been authenticated with electronic signatures to the bank. Therefore, customers can save maximum time, human resources, costs, and at the same time can be assured of the accuracy and absolute security of transaction documents. In addition, banks such as HSBC, ANZ... have outstanding online banking services, the bank's products do not stop at simple money transfer transactions but also expand to the level of lending, batch payments, L/C opening requests... to meet the diverse needs of customers. Thus, compared to these banks, online banking services at Vietcombank are still very modest, mainly focusing on payment and money transfer.
+ In terms of online savings, in the 2 years of implementing this feature, the amount and number of transactions account for a small proportion compared to money transfer transactions. Most of the deposits are still small in nature. This proves that customers are still quite hesitant to save online due to fear of risks and they often feel more secure when holding a savings book in hand. In addition, online savings products are still limited in terms: 1, 3, 6 months, so they are not really flexible and diverse.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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