How to create keywords on Vietnamese electronic newspapers

That is all reporters, editors, secretaries, admins. However, editors or secretaries have to read and edit a large number of articles every day, so reporters must be proactive in creating keywords when entering articles. Then, they will be edited by editors.

In addition, the newspaper also has an SEO support team, which will suggest keywords that are being searched for a lot and support the content team.

Question 5: Does Zing News provide training on keyword optimization for online news articles to its reporters, journalists, and editors? When did the training start?

In early 2016, we started hiring an SEO company to support the search engine optimization process. They held training sessions on optimization skills, in which keywords were considered the core issue. The sessions helped reporters and editors gain basic knowledge about creating and optimizing keywords, which were initially applied in the process of creating an electronic newspaper. In addition, experts worked with the technical team to regularly monitor and remind reporters and editors about creating keywords. They also monitored keywords that were trending a lot to suggest reporters to write corresponding articles. In the near future, the newspaper will also calculate the score for keyword creation and effective keyword use according to a scale and include it in royalties. This makes reporters and editors more aware and responsible in the process of writing articles and creating appropriate keywords.

Question 6: What is the process (steps) for creating keywords on Zing.vn newspaper?

Maybe you are interested!

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Zing News' CMS system has been in operation since the beginning of 2016.

changes in keyword entry. Accordingly, the keyword is the first required field to be filled in. Once the keyword is entered, the system will open and allow other fields such as title, sapo, content, etc. to be entered. In which, the keyword is divided into 2 parts. Each article will have only 1 main keyword, usually a long keyword, expressing the whole

The content of the problem that users are searching for. Second, tags are understood as secondary keywords, distinguished from main keywords by the following criteria: words with similar meanings to keywords, single keywords according to the formula Who - Where - What - When related to the content of the article. Each article should contain 5 keywords including 1 main keyword and 4 tags.

In which, the main keyword should be placed in the title but should not be exactly the same as the title. Priority should be given to the main keyword placed at the beginning of the title, not separated by special characters. The main keyword is also recommended to be placed in the introduction, main text, photo captions and sub-titles.

Question 7: How effective is keyword optimization for Zing News?

Although the results have not been dramatic, the initial changes have been recorded and the newspaper's name has been successful in appearing at the top of search results. They are a good way to attract readers to the newspaper.

Question 8: What limitations does Zing News encounter in the process of creating keywords for online newspaper articles? What are the causes of these limitations?

It’s the reporters who create ineffective keywords that don’t match the search demand. For example, when an issue has just happened, they can’t guarantee speed, find popular keywords, and use them effectively in the story. It’s very difficult to ensure all three factors.

Question 9: To improve the effectiveness of creating and using keywords, what solutions do you think are needed?

The editorial office needs to further promote the use of keywords and consider it mandatory in the working process. At the same time, there should be training sessions for reporters and editors on keyword creation skills. In addition, the editorial office will apply royalties deductions for articles with keywords that do not meet the requirements.

APPENDIX 5

MINUTES OF IN-DEPTH INTERVIEW QUESTIONS

- Topic: How to create keywords on Vietnamese electronic newspapers

- Name of interviewee: Nguyen Nam Phuong

- Position: Deputy Head of Health Department

- Working agency: VnExpress electronic newspaper

- Interview form: Direct interview

What?

Question 1: You said in the electronic newspaper VnExpress, the keyword means

Keywords are words that help the public find newspaper articles on search engines.

Google search. It is the tags at the end of the article. Those tags are the content related to the article. For example, an article about male cancer will have keywords such as: cancer, male cancer, cancer treatment, early detection of cancer, ...

Question 2: Who directly created those keywords – tags?

Tags are entered by reporters and are a mandatory step in the article creation process. If keywords are not created, the article will not be saved. In addition, the technician will support and check whether the tag placement is good or not. In our editor system, there is also a technician to support whether the tag placement is appropriate or not, if not, we will adjust.

Question 3: How does VnEpress train employees about keywords?

Keywording is always mentioned in meetings. Managers will also say how to tag.

Question 4: How does VnExpress newspaper regulate keywords?

We will choose tags that are phrases that appear in the title, lead, many times in the article and those words must have many articles associated with it. The purpose is that when someone clicks on the tag, it will show a series of other articles.

Question 5: Does that mean an article will have many keywords?

We do not control the number of keywords. Reporters can put as many as they like.

Question 6: What keywords should be avoided?

We do not control the number of keywords but limit keywords that are too long. In addition, we also limit keywords that only have 1 article in them, meaning that when readers click on that keyword, it will show a series of related articles, not just 1 article.

Question 7: What difficulties did you encounter in the process of creating keywords?

That is, not all reporters are aware of how to place effective keywords. Although we have a technical support system, we still require reporters to be proactive. Many people just set them for the sake of it and violate the rules such as setting tags that are too short or only leading to one article instead of a series of articles.

Question 8: So what do you think is the solution?

I think we need to step up training and mention keywords more. Actually, we are not very determined about this yet. In addition, there should be mandatory regulations such as calculating points, adding and subtracting royalties for reporters when evaluating the effectiveness of keywords.

APPENDIX 6

MINUTES OF IN-DEPTH INTERVIEW QUESTIONS

- Topic: How to create keywords on Vietnamese electronic newspapers

- Name of interviewee: Le Cam Quyen

- Position: Deputy Head of News Department

- Working agency: Vietnamnet electronic newspaper

- Interview form: Direct interview

Question 1: Tell me, at Vietnamnet, what do people understand by keywords?

It is a word that has a meaning related to the article that helps the writer focus on that keyword. Especially the keyword is the word used to search on search engines. Therefore, we evaluate that keywords play a very important role in connecting with readers, increasing visits and rankings for the article.

Question 2: Who creates keywords in Vietnamnet?

Reporters, editors. Keyword insertion – tagging is a mandatory step in Vietnamnet e-newspaper. The first keyword is entered by the reporter who writes the article and enters the article into the CMS content management system. Then, during the article approval process, the editor will review and edit the keywords before publishing.

Question 3: How has Vietnamnet focused on keyword creation?

Vietnamnet has updated the keyword field in each article as well as provided specific instructions to reporters on how to set specific keywords for articles so that reporters can be proactive in their work. Basically, reporters and editors have basic concepts about keywords.

Over the past year, we have been pushing hard on SEO and keywords. Therefore, we have had training sessions for our staff.

Question 4: What are Vietnamnet's regulations on keywords?

Vietnamnet focuses on tag insertion. Depending on each section, the number of keywords in the tag will be different and the implementation of SEO will also have differences. But in general, for each work, reporters will insert from 2 to 10 specific keywords, showing the main content of the work.

The title should not exceed 13 words and must contain keywords. Keywords should also be in the introduction, preferably in the first 20 characters. Keywords will be spread throughout the work to ensure the content and form requirements of the work. However, if conditions do not allow, Vietnamnet still prioritizes ensuring the content of the work first.

For keyword optimization in images, Vietnamnet does not require inserting keywords into photo captions. For photo series and photo reports, keywords must be included in photo captions.

Question 5: What difficulties did you encounter while creating keywords for the online newspaper?

The first is due to the time issue. Online newspaper reporters always have a limited time to create an article and upload it to the CMS content management system. Therefore, creating an optimal keyword is very time-consuming and is not given much attention. Second, to ensure optimal standards, keywords are required to appear in mandatory positions such as the title, sapo, the first paragraph of the main text, etc. However, in the creative process, rigid regulations will affect the softness of the article. For example, requiring keywords to be placed in the title will make it difficult to create a title that attracts views and creates appeal. At that time, we still prioritize attractive content for the article before optimizing it.

Question 6: In your opinion, what are the solutions to solve these difficulties and bring higher efficiency in keyword creation?

If you want to create keywords effectively, I think there must be specific regulations required for reporters and editors. This must be implemented vigorously and there must be supporting courses and training sessions.

How to create keywords on Vietnamese electronic newspapers - 13

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