Table 1.1: Contribution of FDI projects to Vietnam's economic development
Target
Period 1991-1995 | Period 91-95 | Period 1996-2000 | 2001 | 2002 | 2003 | 2004 | 2005 | ||||||||
91 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 2000 | |||||||
FDI share in GDP (%) | 3.6 | 6.1 | 6.3 | 6.3 | 7.4 | 9.1 | 9.8 | 11.8 | 13.3 | 13.7 | 13.7 | 14.5 | 15.2 | 15.5 | |
National industrial growth rate (%) | 14.2 | 13.8 | 12.1 | 11.6 | 17.5 | 14.6 | 14.5 | 16.0 | 16.0 | 16.0 | |||||
Industrial growth rate FDI sector (%) | 21.7 | 23.2 | 23.3 | 21.0 | 21.8 | 12.6 | 14.5 | 18.3 | 18.3 | 18.4 | |||||
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Principles for Perfecting the FDI Economic Efficiency Indicator System in Vietnam -
The Integration Process Creates a New, More Dynamic Economic Environment Serving the Growth Process and Gradually Shifting the Economic Structure -
Assessing the Impact of FDI Capital Flows on the Socio-Economic Development of Quang Ninh -
Shifting Land Use Structure and Economic Sector Structure in the Mekong Delta

Source: http:/www.vneconomy.com.vn
Table 1.2: Budget revenue from direct investment sector
Unit: million USD
Target
Period 1991-1995 | Period 1996-2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | |||||||||
1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | |||||||
Submit budget | 128 | 195 | 263 | 315 | 317 | 271 | 324 | 373 | 459 | 628 | 916 | 1,130 | 1,250 | |||
Source: General Statistics Office - 2006
Table 1.3: Export situation of foreign investment sector
Unit: Million USD
Target
Period 91-95 | Period 1996-2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | ||||||
1996 | 1997 | 1998 | 1999 | 2000 | 5 year | ||||||||
Revenue | 4,106 | 2,800 | 4,050 | 4,628 | 6,150 | 9,470 | 27,098 | 10,492 | 12,668 | 15,240 | 18,000 | 22,000 | 25,000 |
Import and export turnover | 3,612 | 2,962 | 4,680 | 4,651 | 5,972 | 7,658 | 25,923 | 8,657 | 11,306 | 15,053 | 19,786 | 23,400 | 27,000 |
Export | 1,230 | 920 | 1,790 | 1,983 | 2,590 | 3,308 | 10,591 | 3,673 | 4,602 | 6,340 | 8,816 | 10,300 | 12,000 |
Import | 2,382 | 2,042 | 2,890 | 2,668 | 3,382 | 4,350 | 15,332 | 4,984 | 6,704 | 8,713 | 10,970 | 13,100 | 15,000 |
Source: http://www.vneconomy.com.vn Exports excluding crude oil .
From 1991 to 1996, the lowest year of tax revenue from the foreign investment sector accounted for 16% of total revenue, while the highest year accounted for 21.2%.
In addition, with the export activities of FDI investment projects, it contributes to improving Vietnam's trade balance and international payment balance: excluding oil and gas, the export turnover of the foreign investment sector in the period 1991 - 1995 reached over 1.2 billion USD; in the period 1996 - 2000 reached over 10.5 billion USD; in 2001 reached 3.67 billion USD; in 2002: 4.5 billion USD (see table 1.3). Many important export items are implemented by FDI projects: 100% crude oil export; 25% garment products; 84% electronics, computers and
components. The proportion of export value compared to revenue of FDI projects increased rapidly from 30% in the period 1991-1995, to 48% in the period 1996-2000 and reached 50% in 2002.
over 50% in 2003.
1.2.2.3. FDI projects contribute to shifting the economic structure towards industrialization and modernization.
In the years 1988 - 1995, foreign investment was mainly carried out in real estate businesses: hotel construction, resorts, export processing zones, offices for rent... then in the period 1996 - 2003, FDI investment was more carried out in industrial production and service sectors: accounting for 53% of registered capital and 73% of implemented capital, investment projects in telecommunications and technical services increased 1.4 times in this period (Source: http://www.mpi.gov.vn).Currently, foreign investment accounts for nearly 35% of Vietnam's industrial output with an annual growth rate of over 20%.
Foreign investment plays an important role in the completion of EPZs and industrial parks in Vietnam.
1.2.2.4. FDI projects make important contributions to improving the level of
technical and technological level of the host country
One of the greatest benefits that the host country gains is the benefit from technology transfer. Technology transfer includes scientific and technical advances and management skills. The transferred technologies can be advanced technologies but can also be old and outdated technologies in developed countries. Management skills are one of the most important assets that each large company transfers to joint venture companies. The transfer of management depends on the scale of the investment project.
The benefits to host countries from research and development activities are even greater than the movement of capital.
Through FDI investment projects, many new and modern technologies have been put into use in Vietnam in the fields of oil and gas exploration and exploitation, post and telecommunications, electronic microchip manufacturing, computer manufacturing, chemicals, automobile manufacturing, software design, etc. These projects have made significant contributions.
to increase the competitiveness of Vietnamese technology in the context of international economic integration.
In addition, the use of advanced and modern technology in FDI projects also stimulates domestic enterprises to invest in technological innovation to create products that can compete with products of foreign-invested enterprises in the domestic and export markets.
Modern management models and business methods of foreign-invested enterprises encourage Vietnamese enterprises to innovate their business management and technology thinking to increase competitiveness.
1.2.2.5. FDI projects contribute to promoting the development of market economy and quickly integrating the economy of the investment recipient country with the world.
Investment projects of multinational corporations also create opportunities for the industry of the recipient country to penetrate the international market, which is very difficult for developing countries. It can also promote the development of a specific industry or the development of a geographical area. Along with the investment project is the participation of a series of multinational corporations in the domestic market, which
That makes competition in the market more fierce. This can make domestic companies face difficulties, even bankruptcy. However, this competition also makes domestic companies try to take advantage of their advantages to rise up.
By the end of 2003, there were 74 countries and territories with investment projects in Vietnam, including over 80 of the world's leading transnational companies. These projects had a significant impact on changing Vietnam's economic management policy mechanism towards international integration. They impacted the removal of international blockade and embargo against Vietnam, joining ASEAN, and signing over 100 bilateral and multilateral agreements, including the Vietnam-US Trade Agreement.
In addition, over 50% of the product value of foreign investment projects is exported to the world market, contributing to improving Vietnam's product market share and reputation in the international market.
1.2.2.6. FDI contributes to solving employment, training human resources and improving living standards for workers.
Foreign direct investment through FDI projects is also one of the directions to create jobs for workers. Project activities, in addition to directly creating jobs for workers in joint ventures, also indirectly create job opportunities for other workers in society. Joint ventures often pay workers higher wages than the domestic wage level, which also contributes to raising the wage level of the domestic labor market.
The number of employees working in foreign-invested enterprises is increasing. A significant number of business managers and workers
Workers trained domestically and abroad contribute to increasing labor quality; this is an important factor contributing to enhancing the competitiveness of Vietnam's investment environment.
In addition, FDI projects through wages bring income to workers.
dynamic, contributing to improving life. According to statistics of the Ministry of Planning and Investment in 2003: The average salary of Vietnamese workers in foreign investment projects is 76-80 USD/month; of engineers 220-250 USD/month; of managers about 490-510 USD/month. The total income of workers in FDI projects is over 500 million USD annually, this is a factor contributing to increasing purchasing power for the social market.
Table 1.4: Number of jobs created by the FDI sector.
Unit: 1000 people
Target
1995 | Period 1996-2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | |||||
1996 | 1997 | 1998 | 1999 | 2000 | ||||||||
Job creation | 200 | 220 | 250 | 270 | 296 | 379 | 450 | 590 | 686 | 759 | 860 | 950 |
Source: Ministry of Planning and Investment
In addition to the number of direct workers from FDI projects, the number of indirect workers is also very large. According to statistics, depending on the field, the number of indirect workers created from FDI activities is 9.2 times the number of direct workers .
Besides the positive effects of direct investment, we also need to mention
to its negative effects. Technology transfer places recipient countries at the mercy of new technology flows. In general, for
Developing countries receive technology at the final stage of development. Therefore, the recipient countries will depend more on the technology of developed countries. Without careful assessment, the recipient country may turn itself into a waste of outdated technology.
The emergence of joint ventures causes a “brain drain” of domestic enterprises due to higher salary levels in joint ventures.
Foreign direct investment attracts a large amount of capital from abroad, but it also requires a large amount of domestic counterpart capital. In addition, it also creates a large and long-term capital outflow from abroad.
Expectations regarding management and technological skills of workers in the host country are not always met, as foreign investors focus more on using cheap local labor than on training to improve skills.
workers and technology transfer.
The operation of joint ventures with foreign countries can cause changes
changes in the lifestyle, consumption preferences... of local people. The business and cultural activities of joint ventures are sometimes not suitable with the culture and customs of the host country. Not to mention that direct investment can be used as a tool to interfere in the political, economic and diplomatic activities of the host country...
1.2.3. Benefits of foreign direct investment for foreign investors
The transfer of capital to invest in foreign markets is to implement a business development strategy on an international scale. Investors often achieve the following benefits:
Firstly, through foreign direct investment in the host country, investors can dominate the consumer market and main raw materials of the host country.
Second: Foreign investors have the ability to control the operations of the joint venture and make decisions that benefit them. Therefore, capital
Investments are safer and used more efficiently.
Third: Foreign investors will have more opportunities to exploit cheap labor resources in the host country, helping them reduce costs and improve labor productivity.
Fourth: By establishing joint ventures within the host countries, foreign investors can avoid trade protection barriers of the host countries.
Foreign direct investment increases the gross domestic product of the host country, from the profits remitted to joint ventures. In many cases
Foreign direct investment is not only a means to stimulate economic development but also a tool to serve the political and social purposes of the country implementing the investment. In addition, foreign direct investment can also turn the country implementing the investment from an exporting country to an importing country for some goods and services. For workers in the host country, joint ventures with foreign countries can be an opportunity for employment, but on the contrary, in the country implementing the investment, it will reduce the employment opportunities of workers. In addition, through the establishment of joint ventures abroad, it can weaken the competitive position of the investing company itself. This is especially true when the country receiving the investment has the ability to quickly absorb and develop new technology.
Foreign investment will create a larger market for the production and consumption of a company's products. Along with the extended product life cycle, the benefits of the investing company will be enhanced and maintained for a long time.
When joint ventures operate abroad, companies will exploit material and labor resources in host countries, this is especially meaningful.
For developing countries with scarce resources and labor, joint ventures abroad are also an effective tool to capture the market.
This is the main reason for the establishment of joint ventures between corporations.
investment group
Another reason for the establishment of joint ventures is that the investing companies will have the opportunity to carry out technology transfer contracts that are beneficial to them. The transfer of university technology lines that have to be replaced will help the parent companies have the conditions to replace them.
change and update advanced technology to meet competitive requirements. In addition, they
also gain significant profits from technology copyright, product branding...
Investing abroad also helps foreign companies implement their diversification strategy (diversifying types of activities and diversifying markets). With a diversification strategy, foreign companies can spread business risks and increase profits. Most companies that are successful in the domestic market try to invest abroad. Conversely, investing abroad will help companies be more successful in the domestic market.
However, foreign investment can still cause disadvantages for the parent company in terms of operation, management, competition and risk diversification. When conducting foreign investment activities, it means having to share ownership with foreign companies, the company will lose the right to decide on business issues, as well as the division of profits earned from shared business activities.
Along with the benefits from technology transfer, the company's technological and management secrets may also be lost. Foreign investment may create opportunities for the company's competitors to improve their competitiveness.
Ultimately, investing abroad means that a company must accept operating abroad.
operating in many different environments in different countries. That can lead to increased risk exposure for the company such as economic, political, financial risks...
1.2.4. Factors affecting the benefits of foreign direct investment
There are three factors that affect the benefits of foreign investment.
First, the impact of FDI on investment quality tends to decline as FDI increases steadily. As new investors continue to enter the domestic market, the productivity gains from the presence of foreign technology will decline. Eventually, as new technology and know-how become widely adopted, the advantages held by foreign investors will become irrelevant, so that in the absence of other investment incentives, the domestic market may lose its attractiveness to new investors.
Second, FDI is a consequence rather than a driver of growth.
The benefits of FDI are similar to the benefits of financial markets due to integration, only consolidating and enhancing the existing benefits of sound economic and financial policies without creating benefits of its own. Integration expands
The benefits of a sound policy foundation are numerous, but cannot be substituted for them.
get this policy system.
Third, the impact of FDI on development varies across economies. In economies with an inadequate policy system, poorly managed and inefficient domestic markets, or a weak financial sector, FDI may be directed to inefficient sectors. In economies with sound policy systems and fully functioning markets, FDI will be directed to efficient sectors with high returns.
International integration and capital circulation create many benefits. The benefits from FDI capital are quite clear and obvious. FDI promotes the transfer of technology, techniques, and know-how, and at the same time creates new export markets. In this aspect, FDI not only contributes to the development of capital in the economy, but also plays an important role in increasing the efficiency of capital. Besides
In addition, FDI in the financial sector also strengthens and develops the domestic financial system, thereby creating a cycle in which increased foreign capital can maximize
maximize benefits and minimize risks associated with capital turnover.
1.2.5. Factors affecting the interests of the investee in attracting and managing foreign direct investment
1.2.5.1. Orientation of foreign direct investment
Receiving foreign investment capital for the host country is an objective necessity for economic development. The problem in this aspect is to make FDI projects operate in accordance with the original principles and purposes.
the host country's head at the beginning of the investment project.
The issue of foreign direct investment orientation is extremely important in ensuring the interests of the host country in foreign direct investment projects.
to both gain the greatest benefit for yourself and minimize damage.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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