Factors affecting the application of management accounting in small and medium enterprises in Vietnam - 13


The core force in implementing and applying international economics, so if the professional level of international economics does not meet the requirements, the application of international economics in SMEs will not be implemented, or will be implemented but ineffectively.

This discussion result is consistent with previous research by Ismail and King (2007), McChlery et al. (2004). According to this result, the higher the level of accounting staff, the higher the possibility of success when applying management accounting in enterprises. In this aspect, most experts agree, however, when applying to the Vietnamese environment, the issue of how the level of accounting staff of enterprises is measured needs to be carefully considered. Therefore, in addition to the system of degrees issued by Universities and Colleges (professional and vocational), professional certificates specific to the accounting industry such as Chief Accountant certificate, CPA, ACCA, CMA

…etc. also need to be considered further. Therefore, the discussion results agree to use observed variables related to qualifications including bachelor's degrees, intermediate certificates, domestic vocational colleges and international accounting and auditing certificates to measure the qualifications of accounting staff in enterprises.

- Business strategy factor : a characteristic of SMEs is that they have a compact structure, so they can flexibly adjust prices, products can be specialized according to customer requirements (niche market) in terms of quantity, design, time... Therefore, a business strategy based on flexibility is considered one of the most powerful weapons of SMEs, especially in recent years when businesses have to meet the needs of the ever-changing market. According to experts, this will affect the application of international accounting in terms of content, choosing supporting technical tools to be able to pursue the above flexible business strategy. And in return, when choosing a flexible business strategy, SMEs will have a high demand for applying international accounting, creating a favorable premise for applying international accounting in the enterprise.

According to previous research by Tuan Zainun Tuan Mat (2010), flexible business strategy can be interpreted and measured through the following actions: creating changes in product design and quickly introducing them to the market; producing specialized goods and services according to customer requirements; the level of availability of goods (wide distribution system); the quality of providing after-sales support services; the enterprise can quickly change production output; the enterprise provides products with high quality;


Enterprises produce according to delivery requirements. For this scale, experts agreed to use available observation variables and had no comments or additions.

- The level of state ownership factor: this is also a new factor proposed by experts based on the current situation of applying international accounting in Vietnamese SMEs. Although accounting for a very small proportion of SMEs, most of the SMEs owned by the state are medium-sized, so the current trend is to transfer state ownership to the private sector through the equitization process. Because the management mindset is heavily influenced by the subsidized economy, as well as the bureaucracy and rigidity in economic management, the application of international accounting in state-owned enterprises is difficult. Only when transferring management rights to the private economic sector, due to the high requirements for corporate governance, can enterprises with the participation of state capital be able to flexibly apply modern management tools, including technical tools of international accounting. And along with the transfer of ownership from the state to the private sector, there is also the transfer of management and decision-making rights at some key positions in the enterprise to the private sector such as director, chief accountant... Therefore, experts suggest using observation variables such as the state capital contribution ratio not exceeding half, there are no people from state agencies coordinating enterprise management at key positions of the enterprise...

- Factors of market competition level and factors of environmental instability awareness : experts all agree that the more competitive and unstable the business environment is, the more Vietnamese SMEs need to apply technical tools of management accounting to forecast and collect information to make appropriate decisions to minimize business risks. In addition, the higher the level of competition, the more complex the application techniques are required. This is also consistent with the previous study of Tuan Zainun Tuan Mat (2010), in which the level of market competition can be interpreted and measured through the level of competitive actions as follows: price competition, competition in new product development, competition in distribution/marketing channels, competition in market share/revenue, number of competitors in the same market segment and competitive actions of competitors. For this scale, experts commented that the observed variables are relatively suitable.


suitable for Vietnamese business characteristics, so agree to have no further comments or additions.

However, for the factor of awareness of environmental instability , experts agree that this factor is actually similar and partly reflects (or is affected by) the factor of market competitiveness . This can be interpreted in the sense that the higher the level of market competition, the more difficult it will be for businesses to operate and the business owners themselves will feel the market is more unstable, however, this factor is heavily subjective from the business owners. In addition, the factor of awareness of environmental instability can also be affected by other factors such as ethnic conflicts, political parties, wars, etc. However, this reality is not suitable for the current situation in Vietnam, so it is possible to combine these two factors and measure them through a single representative factor, which is the factor of market competitiveness .

- The factor of awareness of international accounting of the business owner/manager : this is also a new factor proposed by experts based on the current situation of applying international accounting in Vietnamese SMEs. Due to the economic context of Vietnam recently transitioning to a market economy, most SMEs are not familiar with international accounting but only focus on financial accounting according to the requirements and orders of the management agency rather than the actual management needs of the enterprise. Therefore, the application of international accounting is difficult to succeed or even impossible if the business owner/manager does not understand the benefits of applying international accounting technical tools. And it is the understanding of international accounting technical tools that helps business owners/managers generate the need to apply international accounting in their enterprises, helping them appreciate the usefulness of international accounting technical tools and not hesitate to spend investment costs on applying international accounting.

- Decentralized organizational design factor : according to the specific organizational structure of SMEs, especially small and micro enterprises, most of them choose a centralized management form. In addition, the choice of management form is also affected by the corporate culture factor. Therefore, experts propose to eliminate the measurement of this factor separately, instead, the influence of this factor can be considered partly through the corporate culture scale mentioned above.


- Customer resource factor: through actual surveys as well as consulting experts, most agree that in reality in Vietnam it is almost impossible to determine and measure the criteria for the strength and weakness of customer resources. Therefore, measuring the impact of this factor on the ability to apply international accounting in SMEs in Vietnam is not feasible, so this factor should be removed from the survey.

- Factor of foreign investors' ownership ratio in enterprises: according to the statistics of the General Statistics Office (2014) on the production situation of foreign-invested enterprises in the period 2000 - 2013, only about 17% are joint ventures with foreign countries. In addition, according to investment characteristics, most foreign investors have very strict requirements on financial transparency when investing in Vietnamese enterprises, large investment capital, which means that the proportion of SMEs participating in joint ventures with foreign investors accounts for an insignificant proportion. Therefore, most experts agree to eliminate this factor when examining the impact on the application of international accounting in SMEs in Vietnam.

- Business industry factors (or production technology factors) advanced (ATM), total management techniques (TQM), Just in time management techniques ... according to the random theory as well as previous research works of authors Khaled Abed Hutaibat (2005), Tuan Zainun Tuan Mat (2010), Abdel-Kader and Luther, R. (2008) are important factors affecting the application of management accounting in enterprises. However, the characteristics of these enterprises are operating in fields that apply a lot of advanced technology such as some specific industries such as pharmaceuticals, chemicals ... However, for the majority of SMEs in Vietnam, due to many factors such as technology, capital scale, management level ..., they do not participate in the above industries. Therefore, this factor is proposed by experts to be eliminated because it is not highly representative.

- Factor of ability to apply international accounting in Vietnamese SMEs: according to experts, the ability to apply international accounting in enterprises in general and SMEs in particular is shown in the ability to apply international accounting contents, or the application of international accounting technical tools. Therefore, the observed variables of this factor (scale) will be shown through


The management accounting section includes specific technical tools such as cost management accounting, performance evaluation, budgeting, decision support and strategic management accounting.

After synthesizing the corrections, additions and changes, the results are presented in the table as follows:

Summary table of discussion results with experts


Proposed model

Discussion results

Note

Image factor

enjoy

Study

origin

Image factor

enjoy

Hypothesis

study

How to measure

measure

Nest design

Tuan Zainun

Remove

Remove


Form

function

Tuan Mat

(2010)



Decentralization

right




high not fit





combine and occupy





minority in





SMEs

Resources

Tuan Zainun

Remove

Remove


Not feasible

client

Tuan Mat

(2010)



when evaluating





or measure





resources





client





of the





SMEs

Ownership ratio

Tuan Zainun

Remove

Remove


Form of association

of investors

Tuan Mat

(2010)



middle

outside inside




investors

DN




foreign and





Vietnamese SMEs





Men account for 100%





very low rate

Industry

Khaled Abed

Remove

Remove


Industry

business

Hutaibat

(2005), Tuan



business

(or the characters)

Zainun Tuan



advanced demand

technical factors

Mat (2010),

Abdel-Kader



ask technology

advanced

and Luther,



high density

(ATM), technology

R.(2008)



variable in the

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Factors affecting the application of management accounting in small and medium enterprises in Vietnam - 13


comprehensive management

(TQM), technique

Just in time management





SMEs

Perception of environmental instability

Tuan Zainun Tuan Mat (2010)

Correction

Correction


Combine measurement with competitive level factors

of the market

Human level

Ismail and

Agree

Accountant

Levels


accountant

King (2007),

McChlery et


ownership math

of the degrees

DN

al. (2004)


degrees,

certificate




certificate

profession, certificate




profession, certificate

accounting only




accounting only

professional




professional





will increase





ability to transport





international economic application





in SMEs





Vietnam


Enterprise size

Klaus Flacke

Agree

Enterprise size

Revenue, number



and Klaus

Segbers


the bigger will be

capital, quantity


(2005),


increase ability

staff, number


Khaled Abed

Hutaibat


applicability

department, branch


(2005)


International Economics in

branch




Vietnamese SMEs





Male


Corporate culture

Alper Erserim

Agree

In the enterprise there is

Supportive culture



(2012)


culture

support; culture




support/text

Manage by




management chemistry

target




by target





will increase





ability to transport






Application of international accounting in SMEs

Vietnam



Business strategy

Tuan Zainun Tuan Mat (2010)

Agree

Enterprises apply business strategy

Flexibility will increase the ability to apply international accounting in Vietnamese SMEs.

Male

Flexibility of strategy

business


Level of competition

Tuan Zainun

Agree

Business operations

Level of competition


painting

of the market

Tuan Mat

(2010)


in the lips

painting of the opponent

school



School of Economics

market share




business with level

price, product




competitiveness

product




the higher will be





increase ability





applicability





International Economics in





Vietnamese SMEs





Male


Spend

fee for

The

specialized

Agree

Cost requirements

Cost requirements


job

organization

family

additional


organization fee

investment fee

International Economics

new


International Economics in

technology, consulting




The lower the DN

question




will increase





ability to transport





international economic application





in SMEs





Vietnam


Level

degree

The

specialized

Agree

Cost requirements

Cost requirements


have

of the house

family

additional


organization fee

investment fee

water

in

new


International Economics in

technology, consulting

SMEs



The lower the DN

question





will increase the ability to apply international economics in small and medium enterprises.

Vietnam



Awareness of

The

specialized

Agree

People

Understanding of


International Economics of

family

additional


owner/person

KTQT, hit

People

new



business management

high price on quality

owner/person




have knowledge about

useful of

business management




KTQT will do

technical tools





increase ability

international economics,





manipulate

have need





International Economics in

high on luck





Vietnamese SMEs

using international economics,





Male

accept payment






high investment cost






for KTQT


Thus, from the initial research model, after discussing and consulting with experts, the research model was revised to include 08 factors affecting the application of management accounting in Vietnamese SMEs as follows: business size factor, cost of organizing management accounting, business culture factor, accounting staff qualification factor, business strategy factor, level of state ownership in the enterprise factor, level of market competition factor and awareness factor of management accounting of business owners/managers.

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