Factors affecting the application of management accounting in small and medium enterprises in Vietnam - 4


The system and the team culture must be compatible. Through an in-depth study of the specific case of Siemens, the author has shown that groups perceive that the group's individual and collective values ​​are closely linked to the management accounting system. In a recent study by Kober et al. (2007) on the management accounting system and its relationship to strategy, the authors have shown that the management accounting system and strategy have a dependent relationship and interact with each other. The research results show that interactive management controls in the system can affect strategic changes and from there, this strategic change is consistent with changes in the enterprise. Enterprises must accept that the strategy changes in accordance with the impacts of external changes, although the strategic change is affected by the senior management groups with different opinions, directions ... And in these cases, the management accounting systems are used to overcome these difficulties as well as support the strategic change (Naranjo and Hartman, 2006). During the period when Simonds (1981) introduced the concept of SMA, Shank and Govindarajan (1993) also developed a similar idea called strategic cost management. This application is developed based on Porter's theory, specifically generic strategy and value chain. Accordingly, strategic cost management is defined as " the management of the use of cost information decisively at one or more of the four stages of the strategic management cycle including: strategy creation, strategy communication within the enterprise, development and implementation of strategies to apply the strategy, development and application of control procedures to monitor the success of the application steps as well as the achievement of the strategy's objectives"According to Shank et al., strategic cost management is the integration of three elements: value chain analysis, strategic position analysis and cost driver analysis; this combination produces data for appropriate cost strategy (Shank and Govindarajan, 1993; Shank, 1996). The first element provides a broad focus including external factors affecting the enterprise for the purpose of effective cost management, the second element is identified by the question of what is the role of cost accounting in an enterprise? Cost analysis varies depending on the strategy chosen by the enterprise, for example, choosing a low-cost strategy or a differentiation strategy. Obviously, an analysis of marketing costs that plays an extremely important role for differentiation strategy is not appropriate in the case of


The enterprise chooses a low-cost strategy. The third factor is approached in a broader sense, including cost allocation criteria belonging to two areas: the structure and activities of the organization. For cost allocation criteria belonging to the structure of the organization, they include the size of the enterprise, the scope of operations, past experience, technology and the complexity of the product/service (Shank, 1996). As for the criteria belonging to the organization's activities, there are employee participation, total quality management (TQM) activities, taking advantage of expanding production capacity, product design and exploiting relationships with customers/suppliers (Shank, 1989).

Alawattage and Wickramasingh (2007) also commented based on their research that the change in management accounting as a research method to understand the impact of external factors on the internal orientation process of enterprises. According to them, the change process represents and reflects the issue of how management accounting technical tools are highlighted, applied and changed in response to the changing requirements of the environment in which enterprises operate.

Maybe you are interested!

According to Laitinen (2003), the causes of change in management accounting are labeled as “motivating factors”, and are specifically listed by researchers as factors that encourage change (e.g. market competition, enterprise structure, product manufacturing technology); catalysts for change (e.g. financial weakness, market share decline, organizational change, etc.); factors that facilitate the change process (e.g. accounting human resources, level of autonomy, accounting requirements, etc.). The interaction between the above factors encourages change not only in the field of management accounting but also in other related fields such as enterprise structure and strategy. Laitinen (2003) has arranged these factors into six different groups including: information needs, technological and environmental changes, readiness for change, resources for change, goals of change and external demands. In addition, the author also used four different categories of factors to explain the change of KA including: enterprise factors, financial factors, motivating factors and management techniques (Laitinen, 2003). Changes in the business environment and technology are used as incentive factors in explaining the change of KA and the change of other enterprise factors such as structure and strategy. Other studies have also shown the association


The close combination of factors that interact with each other in a chain and cause-and-effect when considering the change of management accounting. For example, the three factors considered here are driving factors, enterprise factors and financial factors: changes in the environment and technology are considered as driving factors to explain the change of management accounting and other enterprise factors such as structure and strategy. And besides, the structural and strategic factors of the enterprise are related to management accounting in the same context of change. As for financial factors, they play the role of output products for the change of management accounting and enterprise structure. Through his research, Grandlund (2001) has shown that weak financial indicators can put economic pressure on enterprises to force them to make changes in the application of management accounting techniques to create higher working efficiency. And also sharing the same view, Baines and Langfield-Smith (2003) pointed out that if the change of management accounting is based on reliable accounting information, it will create improvements in the performance of the enterprise. And that also means that financial achievements are also early indicators or outputs of the change in management accounting. In a synthesis of empirical studies conducted in Australia, the UK and the US, Lobo et al. (2004) identified the role of factors (factors belonging to the external environment and factors belonging to the enterprise) affecting the change of management accounting as follows:

Factors belonging to the external environment: globalization of markets, advancement of information and production techniques, increased competition.

Enterprise factors: core competencies, relationships with customers and suppliers, downsizing, outsourcing, flattening of enterprise structure and teamwork within the enterprise.

Many businesses have experienced important changes in the business environment such as technological advances, increased competition in the business environment, new management strategies or the trend of focusing on customer care services... And there are many related studies on the changes in management accounting that also show that changes in the operating environment will have an impact on the selection of management accounting systems or management accounting technical tools that are considered the most effective, leading to businesses having to reconsider strategies and re-organize.


structure to achieve higher performance (Burns and Vaivio, 2001; Choe, 2004; Gomes et al., 2007).

Second, the related research on the application of ITA in SMEs. Although the number of studies on ITA has increased over the past decades, there is still very little research on the application of ITA in SMEs (McChlery et al., 2004). This stems from the belief that ITA is best studied in leading companies, and examples of successful ITA implementation can only be found in leading Western or Japanese companies (Mitchell et al., 1998). As a result, large enterprises are always given priority according to previous research experience and experts' opinions on the improvement and development of ITA in these enterprises (Mitchell and Reid, 2000). This creates many challenges for the research on ITA activities in SMEs. However, due to the increasingly strong impact of globalization, in the later stages, there has been an increasing number of studies on the application of international economics to small and medium enterprises.

In studying the need for the application of management accounting in enterprises, Nandan (2010) noted that because SMEs are often prone to similar problems, leading to more failures, management accounting information is extremely important to them, especially in resource management as well as resource allocation decisions. Given the importance of their contribution to the economy, it is understandable that SMEs need timely, accurate and reliable management accounting information. That also means that management accounting plays an important role for SMEs. And according to Birkett et al. (1992), the need for the application of management accounting of SMEs depends on the random complexity of business that they have to face at different times with different situations, created by changes in strategy, structure and finance of the enterprise, from the beginning to the end. At each stage of development, SMEs often change a lot in terms of scale as well as resources used, so the need for general accounting application - including financial accounting and cost accounting, as well as the level of detail, will be affected by the random complexity in each stage of development of the enterprise. However, many managers lack the capacity for management accounting, so to meet the need for management accounting application, business owners often have to find


seek advice from external professional accounting organizations or associations (Mitchell and Reid, 2000).

In a study conducted in Northern Thailand on the relationship between awareness (understanding) of international accounting and the need for international accounting of owners/managers in small and medium enterprises, the difference in awareness (understanding) of international accounting and the need for international accounting of owners/managers in small and medium enterprises, Kosaiyakanont (2011) pointed out the following results:

- For SMEs, the higher the awareness (understanding) of the importance and usefulness of international accounting by the business owner/manager, the higher the need for applying international accounting (the awareness/understanding of the business owner/manager about international accounting is based on their skills, knowledge and education);

- There is a difference in awareness (understanding) of the importance and usefulness of international accounting and the need to apply international accounting between small and medium-sized enterprises; accordingly, medium-sized enterprises have a higher awareness (understanding) of the importance and usefulness of international accounting as well as the need to apply international accounting than small-sized enterprises.

Later in 2012, when Ahmad conducted a survey on the current status of applying management accounting in SMEs in Malaysia, it was shown that traditional technical tools were more commonly used than modern technical tools (decision support techniques, strategic management accounting, etc.) and the application of management accounting was highly appreciated in the role of business administration. In addition, this study also showed that the application of management accounting plays a supporting role in increasing the efficiency and effectiveness of business administration.

Recently, when Armitage and Webb (2013) conducted a study on the application of international accounting tools in Canadian SMEs, the results showed some "surprising" points as follows:

+ There is the establishment and use of a basic cost and price accounting system in SMEs. In addition, SMEs also implement other technical tools of management accounting such as financial statement analysis (including working capital analysis), budgeting and order deviation analysis. However, SMEs do not use dynamic budgeting for deviation analysis, and the analysis is not comprehensive but only focuses on a number of indicators. Thus, SMEs use budgeting and deviation analysis mainly for planning purposes, not focusing on the function as a control tool.


+ Strategic management accounting tools such as quality costing, target costing, activity-based costing or balanced scorecard… are rarely or not used.

+ Discounted cash flow analysis, CVP analysis and some analytical tools for decision making are hardly used.

Also in 2013, the group of authors Michael Lucas, Malcolm Prowle and Glynn Lowth conducted a survey on the current status of applying management accounting in SMEs in the UK. The study showed that in SMEs, the application of management accounting focuses more on information control than decision support, and the smaller the SME, the more often the owner (operator) of the enterprise is responsible for management accounting.

Third, research on factors affecting the application of international accounting in enterprises in general and SMEs in particular.

Along with the changes and development of the economy, international accounting has also undergone many changes, however, the change in international accounting is not a uniform phenomenon. Studies have shown that changes in new international accounting systems or new technical tools are influenced by both external factors (environment) as well as internal factors (related to enterprises). According to Shields (1997), potential factors leading to change include competition, technology, corporate structure and strategies. These factors influencing change also show different roles in influencing the process of international accounting change.

Abdel-Kader and Luther, R. (2008) in a study on the application of management accounting in 658 enterprises operating in the food and beverage industry in the UK examined the impact on the complexity of the application of management accounting in enterprises with ten different influencing factors including: enterprise awareness of environmental instability, enterprise organizational design, enterprise size, complexity of the processing system, advanced manufacturing techniques (AMT), total quality management (TQM), Just in Time (JIT) management, enterprise strategy, strength of customer resources, and perishability of goods. However, the research results after the survey showed that only the factors of enterprises' awareness of environmental instability, decentralized organizational design of enterprises, enterprise size, advanced production techniques (ATM), total quality management (TQM), Just in Time management (JIT), and customer resource strength have an impact on the application of international accounting with the following details:


Enterprises with high awareness of environmental instability will choose to apply international accounting at a more complex level than enterprises with low awareness of instability;

Enterprises facing stronger customer resources will choose to apply management accounting at a more complex level to improve decision-making and control processes to better satisfy customer needs;

Enterprises that apply decentralized organizational design will choose to apply international accounting at a more complex level than enterprises that apply centralized organizational design;

Large-scale enterprises will choose to apply international accounting at a more complex level than small-scale enterprises;

Enterprises that apply advanced manufacturing techniques (ATM), total quality management (TQM), and Just in Time (JIT) management will choose to apply international accounting at a more complex level than enterprises that do not apply them.

Tuan Mat (2010) when conducting a survey at manufacturing enterprises in Malaysia pointed out that changes in enterprise structure as well as enterprise strategy have an impact on the application of international accounting in enterprises. And continuing to develop the research of Abdel-Kader and Luther (2008), in 2012 Erserim conducted a study at manufacturing enterprises in Turkey on the impact of factors including corporate culture, enterprise characteristics and external environmental factors on the application of international accounting. The research model and variables are as follows:


Environmental factors

school :

Perception of environmental instability

Perception of the level of competition

Enterprise factors : Corporate culture

Organizational design

right

Formalized organizational design


Applying KTQT :

+ Determine costs and control finances

+ Information for management planning and control

+ Reduce waste of business resources

+ Create value by using resources efficiently


The research results show that there is only an impact on the application of international economics from the


The factors are as follows: supportive organizational culture, rule-based organizational culture, goal-oriented organizational culture, and formalization.

Also in 2012, Ahmad conducted a survey of SMEs in Malaysia with the conclusion that the application of management accounting in SMEs is influenced by factors such as scale, level of market competition, level of participation of business owners/managers, and advanced production techniques. In addition, the research results once again demonstrated that the application of management accounting plays a supporting role in increasing the efficiency and effectiveness of business management.

Later, the group of authors Lucas, Prowle and Lowth (2013) conducted a survey on the current status of applying international accounting in SMEs in the UK and published research results indicating that the application of international accounting in SMEs is influenced by factors such as: scale, financial limitations, requirements from external stakeholders, knowledge base and experience of the management team and finally the business environment and industry in which the enterprise operates.

In addition, there are many in-depth studies in the world on international accounting and the application of international accounting in enterprises in general and small and medium enterprises in particular. The author summarizes some outstanding studies including doctoral theses, works, and scientific research articles as follows:

Appendix 1.1: Summary table of some typical foreign publications researching the application of international accounting in enterprises in general and SMEs in particular


1.1.2. Comments

Through the study of research works in the world, the author found that previous studies have shown the progress and development trends of QT from the application of initial rudimentary management technical tools to today's complex development planning systems, changes in QT to meet the increasingly diverse needs of enterprises and the causes leading to the changes in the application of QT in the above enterprises. In addition, although not many researchers have previously paid attention to the current status of applying QT in SMEs, however, with the increase in competition brought about by the process of flattening the world, there are more and more studies on the current status of applying QT in SMEs.

Comment


Agree Privacy Policy *