Bringing satisfaction to customers and also being a bridge of goodwill connecting
our country's culture with friends around the world.
2.2.3.3 Activities to end the tour program
(7) The sales department submits the price calculation to the Board of Directors for approval.
(8) The operating department submits the payment cost to the Board of Directors for approval.
services for suppliers
(9) Based on the approval of the Board of Directors, the Operations Department transfers the request to the Accounting Department to pay for related services according to the discounted price. At the same time, carry out the tour after the tour is completed and transfer it to the Accounting Department.
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(10) & (10*) Monthly, the Operations Department compiles statistics on all hotel bookings regarding room nights, as well as comments on related services and sends them to the Product Department & Board of Directors.
(11) Based on the information from the Operations Department, the Product Department plans the frequently booked hotels, negotiates the contract prices for the low & high season & the following year. At the same time, checks the comments above & surveys new products. Sends this information to the Sales Department & Board of Directors for updates to have the right business strategy.
(12) The sales department reports to the Board of Directors any problems (if any) during the tour implementation. At the same time, monthly sales reports are sent to the Board of Directors & accounting department.
2.3 Evaluation of business activities and organization of Inbound tourism programs at Lotus Tours Travel Company
2.3.1. Tour design and pricing
2.3.1.1 Strengths
The basic product has been shaped and completed in previous years, now it is expanding and diversifying services. From those basic programs
create a foundation to build increasingly perfect products to serve better. The content of the inbound tour program is suitable for the interests, free time and needs of inbound customers.
The existing strengths of the corporation's internal restaurant and hotel sector, with flexible price frames, create a strong advantage in competing with other travel companies. In addition, there are long-term relationships with partners that create favorable conditions to create tour programs with reasonable prices to attract customers.
2.3.1.2 Weaknesses
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The research phase to create new programs to renew the company's products has not been well developed. The company does not regularly organize field trips to find new routes suitable for new products.
2.3.2. Organizing promotion and marketing of tourism products
2.3.2.1 Strengths
With the location of Tour Desk in famous hotels such as Bong Sen, Palace, ... and in the city center, it is a great opportunity to contact foreign guests, and advertise our products to them. At the same time, the experience we have in contact with customers, we will understand more clearly about the needs of customers.
Lotus Tours has been, is and will continue to strive to further promote inbound market business activities in long-term cooperation with key partners with abundant customer sources in the Philippines, Thailand markets... ( Horizon Tours & Travel Inc, Grand Booking Thailand,... ) as well as expanding cooperation with many other equally potential partners ( Global Cebu, United Travel, Citimiles, Travel Plus, Charming Cambodia Tour, De Travel,...) . These partners are the opportunity to promote our company to foreign tourists right in their country.
2.3.2.2 Weaknesses
Although we have the above advantages, the company's promotion is still not strong. The Tour Desk's seating position is a bit hidden and the billboard outside is not enough to attract customers.
Lotus Tour has lost some partners sending customers from abroad due to changes in personnel. Besides, we lack funds to organize Famtrip tours to promote the reputation and quality of the company's products to partners.
2.3.3. Organization of CTDL implementation
2.3.3.1 Strengths
The company's management team has a lot of experience, handling bad situations that occur on the Tour quickly and maintaining the company's reputation.
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The company has a strict management system with basic templates to cooperate with partners who are suppliers to complete trips for customers in the best way possible to avoid errors.
2.3.3.2 Weaknesses
Company tour guides are often collaborators, so it is difficult for us to manage and not fully understand the capabilities of our employees. Because the tour guide will directly represent the company to resolve and serve customers on the trip.
The company still underestimates the post-trip reviews of tourists to the company in order to improve its shortcomings.
Customer care is still not taken seriously, we still do not have a separate department to carry out after-trip programs. If we can overcome this work, it will be the bridge connecting tourists with their company, which is a form of advertising that does not cost much but is effective in the long term.
Chapter 2 Conclusion
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After analyzing the current state of business operations and organizing the implementation of inbound tourism programs. At the same time, there are also assessments of strengths and weaknesses in each stage of travel business and organizing the implementation of tourism programs to have a basic view of the company's situation. This is also a part of the basis to help me come up with solutions to improve the company's business operations in chapter 3.
CHAPTER 3: SOLUTIONS TO IMPROVE BUSINESS ACTIVITIES AND IMPLEMENTATION OF INBOUND TOURISM PROGRAM AT LOTUS TOURS COMPANY
3.1 Development orientation and goals of the company in the coming time
3.1.1 Orientation
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:
. Strengthen training of sales staff to promote and advertise brands and services.
, specifically as the market is quite
,
advertising with partners abroad.
.
,
.
Developing new and potential tour models such as Madagui with rafting, paintball... Mekong tour sleeping on high-class Mekong Queen, Cai Be Princess ship..., Vincom shopping mall tour, XQ embroidery, lacquer painting workshop...
Organize survey programs to test, adjust and upgrade service quality while helping to train sales staff in practice.
Develop transportation business, utilize and exploit company vehicles to the fullest. Develop additional services besides inbound tours such as: room booking, air tickets, transportation, visa, etc.
3.1.2 Company objectives
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, Lotus
Tours 
2012 as follows:
Table 3.1 – Expected targets 2012
Office block | Tour Desk Block Palace | Tour Desk Cotton Block Lotus | |
REVENUE (VND) | 2,000,000,000 | 3,500,000,000 | 1,500,000,000 |
|
COLLECT | 6,000,000,000 | ||
GOP | 18% | ||
|
BUSINESS | 15% | ||
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3.2 Some solutions to improve business operations and implement Inbound tourism programs at Lotus Tours travel company
3.2.1 Completing tour design and pricing organization activities
As we know, the process of designing tourism programs at travel companies
Conduct is a process that includes many stages from market research,
construction process, implementation process of tourism programs and services
after doing the travel tour.
3.2.1.1Solution Strengthen market research efforts
3.2.1.1.1 Solution basis
The company has been training a team of professional market research staff, capable of quickly adapting to the tourism market, flexible, sensitive to changes in the tourism market and capable of analyzing and processing information from tourists, with foreign language and communication skills so that when interacting with foreign tourists, they can understand and discover their main tourism behaviors.
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The company needs to make a list of suppliers that can best meet the needs of the company or the needs of tourists through the quality, richness and diversity of the services they provide. It can be through the reality of proving when tourists consume it or through the reputation of these companies.
Continue to invest in technical facilities to serve tourists such as: means of transportation, provide additional services for customers such as visa services, insurance services, airline ticket purchasing services... to enrich the tourism program.
3.2.1.1.2 Implementation plan
Market research
The company needs to continuously update and analyze data related to tourists coming to Vietnam as well as to other travel companies. Data can be collected from sources of the General Department of Tourism, through newspapers, magazines, through comments from consumers or through tour guides who directly contact tourists.
The company needs to maintain these relationships closely to create the best opportunities to reduce the price of travel programs to the maximum for tourists. At the same time, constantly expand new relationships with other partners through fairs, tourism exhibitions abroad, through the introduction of regular customers, or through advertising information...
Research suppliers
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Supplier research is the study of hotels, restaurants, travel agencies, facilities or other additional services that can best meet the needs of tourists. Carrying out this market research process requires the company's ability to closely relate to suppliers, continuously expanding relationships with international travel agencies sending tourists from Vietnam as well as from abroad, and hotels and other suppliers.
Competitor research
A new product cannot be sure that there are similar products on the market that are or will be competing with it. To know this information, the travel and tourism business must research who their competitors are, what characteristics their competitive products have, what advantages or disadvantages they have compared to their company's products, and must know the quality of their competitors' travel programs or the reputation of their company.
For each existing company in general and travel companies in particular, there are certain competitors, especially in the travel business with its own characteristics such as: products in the travel business are mainly services, products are easy to imitate, at the same time a supplier can provide its services to many travel companies receiving guests. Regularly, continuously update the content, prices of the market as well as of direct competitors with you. Through relationships to learn about goals, directions