financial system development is a way to create and/or lose money. This implies that the government can safely ignore financial system development (i.e. without causing any harm to the economy), and even financial sector development is detrimental to growth and income distribution. (Kitchen, 1986) after studying the case of Nigeria wrote: “In general, the development of the financial system should follow rather than precede economic development. Political independence and the establishment of a central bank are not fundamental to development. The main trends of development are determined by the prosperity of export markets, foreign capital flows, fiscal policies and political events. The financial system plays an important role in promoting these influences”.
Second view : In contrast to the above view, this view (often called the Neo liberal view) argues that a developed financial system will have a positive impact on economic growth, thus playing an important role in stimulating economic growth. According to this view, the lack of a developed financial system will limit growth, therefore, government policies need to aim at encouraging the development of the financial system.
The Keynesian theory of investment, saving and growth is the basis of the first view. According to this theory, high economic growth is always accompanied by investment-induced inflation – not necessarily savings at a point in time. The government can actively influence the growth rate by pursuing an inflationary financial policy that forces people to save, called forced savings, to make up for the gap between investment and savings. Thus, the financial system plays a passive role in mobilizing savings and allocating resources. By dividing individuals into two categories: (i) those with income above wages and (ii) those with income above profits; Keynesian theory argues that a policy of high inflation and low real interest rates will be more attractive to individuals in the latter category and thus they will have an incentive to save for investment and reduce consumption. The first type will suffer a fall in real income, which encourages them to consume rather than save. The financial system is tasked with accepting deposits from the second type of individuals until they have enough resources to invest again. Thus, the financial system has a very passive role and it only develops later if the economy develops.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Improving credit risk management capacity at Vietnam Bank for Agriculture and Rural Development in the context of international integration - 22 -
Improving the management efficiency of Vietnam Joint Stock Commercial Bank for Foreign Trade in the context of international economic integration - 15 -
Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12 -
The role of the state in Vietnam's international economic integration - 3
sustainable. But the inflation-led growth policy has been criticized on many fronts: “There are unavoidable dangers associated with the inflation-led growth policy. The biggest threat is the balance of payments if foreign currency is scarce. High inflation will put a country's balance of payments under heavy pressure and necessitate import substitution or exchange control policies, which lead to inefficient allocation of resources. The threat to investment may be that when inflation is too high, investment in machinery and equipment becomes unattractive compared to speculative investment in inventories, foreign assets or real estate, etc.
Shaw and McKinnon's theory of a repressed financial system contrasts with the Keynesian theory of the passive role of the financial system in promoting economic growth. Theories that advocate the view that the financial system has an active role in promoting economic growth share the same assumptions that the financial system is the best allocator of financial resources through risk sharing and maturity transformation mechanisms and that under conditions of relatively scarce investment capital, especially in poor countries with low incomes, a liberalized financial system will allocate resources most efficiently. In 1973, in his work "Money and Capital in Economic Development", McKinnon, based on Shaw's views, put forward the theory of financial repression and liberalization. The focus of this theory is that the government should not intervene in the financial system but let it operate on the basis of the free market. Thus, the principle of efficiency will be respected and financial resources will be allocated in the best way. McKinnon's theory is based on the assumption that investment and savings both depend on interest rates, in which: High interest rates increase savings (positive dependence). In addition, savings also depend on income. Investment depends negatively on interest rates. (Some government investments with public welfare objectives are not considered in this theory). McKinnon also pointed out that in most developing countries, the Government often prefers to intervene in the financial system of that country to keep a real interest rate lower than the competitive level, causing the financial system to be constrained and unable to develop. When interest rates are constrained below the equilibrium level, there will be no allocation of resources, because some more profitable projects may not receive investment capital, causing the average efficiency of investment to decrease. Thus, the economy will achieve a slower growth rate than the others.

The results achieved when interest rate controls are partially removed. The analysis of McKinnon's theory proves that when the financial system is repressed (financial repression), investment will decrease and government intervention often does not bring economic efficiency. On that basis, McKinnon recommends that governments in developing countries should not intervene in their financial systems and should let them operate according to market rules or in other words, should let the financial system be free (financial liberalization). Thus, according to this theory, the financial system should develop first to promote economic growth rather than be a product of development. Today, this theory has been more or less accepted in developing countries and in the two decades of 1970 - 1989, a number of countries have reformed the financial sector in the direction of loosening government intervention in the financial system.
The Neoclassical school reflects a view that is contrary to McKinnon's theory of financial liberalization. Authors of this school argue that government impacts on the financial system are positive and have an impact on improving the efficiency of capital allocation. Stiglitz argues that the positive impact of government on the financial system is reflected in the following points: Low interest rates will improve the quality of loans; Financial repression will encourage capital raising by companies because the cost of capital is now lower; Financial repression can be combined with other structural changes such as changes in exports to encourage economic growth; Credit-directed programs encourage lending to high-tech industries.
In general, the trend toward financial liberalization is a larger trend toward reducing direct state intervention in the economy. However, in some developing countries, financial liberalization is also a deliberate attempt to move away from “financial repression,” a policy that previously aimed at financing government budget deficits and subsidizing favored sectors. The move from financial self-repression to financial liberalization was strongly promoted by the influential works of McKinnon (1973) and Shaw (1973). According to McKinnon and Shaw, financial repression, through the mechanism of forcing financial institutions to pay low and often negative real interest rates, reduces private financial savings, thereby reducing the resources available for capital accumulation. Viewed from this perspective, through financial liberalization
In the main, developing countries can stimulate domestic savings and growth, while reducing their over-reliance on foreign capital flows.
The work of (McKinnon and Shaw, 2004) also sparked a rapidly growing stream of research that analyzes how financial development can promote economic growth through productivity gains rather than savings mobilization. This includes a number of empirical studies on the relationship between financial development and growth; most studies have found that various measures of financial development are positively correlated with both current and future GDP growth rates, suggesting that financial liberalization, by enhancing financial development, can increase the long-run growth rate of the economy (Robert G. King and Ross Levine, 1993).
However, the positive view of financial liberalization was somewhat undermined by the marked increase in financial fragility experienced by both developed and developing countries in the 1980s and 1990s. In particular, the banking sector worldwide was rocked by severe problems, some of which turned into systemic crises as documented extensively by (Gerard Caprio, Daniela Klingebiel, 1996). These experiences suggest that one needs to weigh the benefits of financial liberalization against the costs of increased financial fragility. And some compelling voices in the policy debate have argued for a certain degree of financial control rather than hasty liberalization in developing countries (Wassim Shahin, Elias El-Achkar, 2016).
2.2.1.2. Basic contents of international integration in the banking sector
Based on the economic theory of international integration and the trend of financial liberalization, many domestic and foreign studies have been conducted to determine factors to measure the level of international financial integration such as (Baele, L., Ferrando, A., Hördahl, P., Krylova, E. and Monnet, C., 2004), or the study of (Saab, SY and J. Vacher, 2007) on the contents of integration and competition in the banking industry. In Vietnam, many studies have been conducted to assess the level of financial integration such as the study of (Tran Thi Thu Huong, 2018), the training documents of (Center for Training Elected Representatives) on the basic contents of banking integration. In general, the above studies focus on determining the main factors and contents.
used as a measure to assess the level of international integration in the financial sector in general and the banking sector in particular. The basic content of international integration in the banking sector can be summarized as follows:
Firstly , it is the level of financial liberalization in the banking sector. Financial liberalization in the banking sector is the process of transforming from a rigidly and tightly regulated banking and financial system using mainly administrative tools to a flexible banking and financial system using economic tools, based on factors of the market economy; with such a transformation, it will create a financial system that is mainly influenced and governed by market factors with little or no direct intervention from authorities and the Government. The deeper the level of financial liberalization in banking, the faster the international integration in banking will be, because at that time the domestic banking and financial system will be more consistent with international practices.
Second , it is the issue of international relations and openness of the domestic banking system to the region and the world. This is measured by the level of removing the limits and barriers separating the domestic banking and financial system from the region and the world, there is no longer a clear boundary between the domestic banking system and the world banking system; the level of penetration of banking activities of that country in the foreign market. International integration in banking helps domestic commercial banks through a competitive environment that is increasingly freer and in line with international practices. At the same time, it helps domestic banks to be aware of the new situation to improve themselves and improve in order to cope with competition and maintain the stability of the banking and financial system in the context of integration with the region and the world.
Thus, the basic contents of international integration in the banking sector include the following contents:
Interest rate liberalization
Interest rate liberalization is an interest rate mechanism in which there is little or no intervention by authorities in the formation of interest rates, but interest rates are formed on a market basis, operating according to the law of supply and demand. Interest rate liberalization is understood as interest rates being completely adjusted according to market requirements. Intervention of the central bank (CB)
Market interest rates are managed through indirect tools such as rediscount or refinancing rates to influence the supply and demand of capital in the money market to establish an equilibrium interest rate. Thus, interest rate liberalization can be understood as the complete removal of interest rate constraints, allowing interest rates in the economy to reach their equilibrium point.
The process of interest rate liberalization, in addition to positive impacts, also has negative impacts, affecting many aspects of the economy. However, in the context of integration, countries need to liberalize interest rates. The problem is which way should countries choose to suit the current market economy and how to take advantage of and maximize the positive aspects that interest rate liberalization brings as well as minimize the negative impacts of this mechanism. Interest rate liberalization is considered the core, the core issue of financial liberalization in the banking sector, because it makes financial flows operate smoothly. Interest rate liberalization is an objective trend in the integration process. To liberalize interest rates, the following conditions are needed: First , the legal corridor for financial economic activities is relatively synchronous and complete. Second , the financial market including the money market and the stock market has been established and operates effectively. Third , economic organizations have ensured the ability to use capital thoroughly and effectively. Fourth , the macroeconomic environment has been stable and relatively secure. Fifth , the banking system has been stable and operating effectively. Sixth , domestic resources such as capital, resources, labor, etc. have been distributed and used relatively reasonably. Liberalization of credit mechanisms
Credit liberalization requires the removal of restrictions, orientations or constraints on quantity in the process of providing and distributing credit in order to improve the efficiency of credit activities for all economic sectors. The content of credit liberalization does not mean completely lowering the role of the Government. In developing countries, to maintain the necessary and important ratio of credit for the economy as designated by the Government, the Government can intervene in the investment structure as well as ensure the health of financial intermediaries. However, credit liberalization, recognizing the main role, is not consistent with the Government's too deep intervention because its consequences can lead to financial market distortion, low efficiency in using financial resources, and even waste.
As analyzed above, credit liberalization does not mean that the Government has no role in the use of financial resources, leaving the market to self-regulate. If so, it will lead to misguided investment, capital sources are concentrated in profitable sectors, while other sectors lack capital due to low profitability or lack of attractiveness and slow capital recovery, especially those sectors that play an important role in the development of the economy, related to the interests of the nation and people, and public interests. The State should not intervene too deeply in the field of credit distribution to create conditions for capital flows to find where they are needed, according to the principle of taking full responsibility for the capital received, ensuring the ability to recover and make profits. Specifically: First , completely abolish the setting of credit limits and related rates. Second , eliminate subsidies in credit activities. Third , expand credit to all economic sectors to take advantage of existing and potential resources in the economy. Fourth , remove constraints of the banking system in credit activities, enhance self-responsibility and autonomy, and create an open environment for capital supply to the economy.
Exchange rate liberalization
Liberalizing the exchange rate is to let the exchange rate on the market fluctuate mainly under the influence of supply and demand, the State management agency avoids direct and excessive intervention. The exchange and trade of goods between countries is increasing day by day. The exchange rate is one of the factors that strongly and directly affects that activity. Therefore, it is required that countries gradually abandon the overly tight control of exchange rates, making the local currency highly convertible.
When the government and central bank give up their intervention and let the exchange rate be determined freely in the market, that country is pursuing a free exchange rate policy. Therefore, exchange rate liberalization is a process towards allowing the exchange rate to be determined freely in the market. Exchange rate liberalization includes the following main contents:
First , abolish the fixed exchange rate with the announcement of the official exchange rate.
Second , loosen the trading band and move towards eliminating the exchange rate trading band in the business activities of commercial banks.
Third , let the exchange rate fluctuate according to supply and demand in the market and only intervene with limits when deemed necessary.
Exchange rate liberalization also has potential instabilities, especially for developing economies. For example, high exchange rates affect imports, low exchange rates affect exports... In addition, other economic issues will have negative developments when exchange rates change too suddenly, such as inflation rates and foreign currency supply and demand. Therefore, most countries that apply financial liberalization mechanisms will have exchange rates that are floated but managed, meaning not completely floated.
To implement exchange rate liberalization, certain conditions must be met: First , the exchange market must be formed in advance and operate smoothly. Second , domestic currency circulation must be relatively stable and well controlled. Third , foreign economic and financial activities must be relatively stable.
Fourth , foreign exchange reserves must be large enough, the current account balance must be in surplus and relatively stable.
Fifth , the banking system in the economy operates effectively and stably.
Liberalization of foreign exchange management and international capital flows
In essence, it is the activity of making foreign and domestic capital sources circulate freely, creating effective absorption of capital sources from outside for economic development, besides expanding economic and trade exchanges with countries around the world, especially in the field of finance and banking. Financial resources for economic development are not only mobilized from within each country but also from outside from bilateral and multilateral relations with other countries. Foreign trade relations are necessary and objectively inevitable, especially in the current context where countries tend to participate in free trade and trade blocs, the liberalization of foreign exchange activities will help trade relations take place more smoothly and quickly.
With the trend of movement and development of the world economy, gradually integrating into the world economy in the spirit of "building an open economy", "accelerating the process of regional and world economic integration". The problem is: "how to integrate but not dissolve". The general trend of countries in the world is opening borders, abolishing trade barriers and gradually loosening financial control measures to integrate globally if they do not want to fall behind, standing on the sidelines of the economic growth race. With the important position of financial resources, the banking sector plays a vital role in the economy, through policies and tools to manage the economy. To integrate successfully, it is necessary to create a legal corridor.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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