2013
81,545,968 | 14.99% | 384,889,836 | BIDV | 10,568,462 | SGB | 107,196,360 | |
2014 | 96,069,548 | 17.81% | 439,070,127 | BIDV | 11,139,340 | SGB | 124,400,565 |
2015 | 121,799,891 | 26.78% | 590,917,428 | BIDV | 11,520,181 | SGB | 158,546,015 |
2016 | 149,327,829 | 22.60% | 713,632,772 | BIDV | 12,430,861 | SGB | 191.375.840 |
2017 | 179,433,955 | 20.16% | 855.535.525 | BIDV | 13,988,536 | SGB | 227,932,575 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
Chart 2.2: Outstanding loans of 24 Vietnamese commercial banks from 2008-2017

Source: Author's statistics from the financial statements of 24 Vietnamese commercial banks from 2008-2017. From the collected data, from 2008 - 2017, the outstanding loans of banks have grown significantly. By the end of 2017, the average outstanding loan balance of Vietnamese commercial banks was 179,433,955 million VND, 6.5 times higher than in 2008, which was 27,532,918 million VND. Similar to the total assets that the author analyzed above, over the years, outstanding loans have increased, but it is still a growth.
uneven over the years.
The expansion of the banking network has brought in a large amount of idle money from the mobilization of the people, combined with the support of interest rates and stimulus policies from the Government to prevent economic recession, leading to massive credit growth in 2009 - 2010. It is estimated that in 2009, the growth rate of outstanding loans was 40.2% compared to 2008 and in 2010, it increased by 35% compared to 2009. With the above favorable conditions, lending activities for real estate investment, stock investment, consumption, etc. exploded, leading to the consequences of bad debt later. In that situation, the Government implemented a tight monetary policy by
Directive No. 01/CT-NHNN issued on March 1, 2011 required commercial banks to develop a credit growth plan of less than 20% compared to the debt at the end of 2010 and must be approved by the State Bank. This caused outstanding loans to grow more slowly in the following years, peaking in 2012, down to 14.78%. From 2015 to 2016, the outstanding loan situation has stabilized again due to the regulations from Circular 36/2014 effective from January 2015, creating favorable conditions for the real estate market to recover, specifically the ratio of medium and long-term loans increased from 30% to 60%, reducing the risk coefficient of real estate loans from 250% to 150%, limiting credit flows into the stock market, in addition, with the appearance of two credit packages: a credit package worth 30,000 billion VND to solve housing difficulties and a credit package worth 50,000 billion VND in the form of a normal commercial credit package and as a result, the credit growth rate in 2015 was 22.78% compared to 2014 and in 2016 was 22.66% compared to 2015.
Next, the author would like to present the lending situation of Vietnamese commercial banks in 2017. The leading ones in terms of outstanding loans are BIDV (VND 855,535,525 million), CTG (VND 782,385,236 million), VCB (VND 535,321,404 million) and the lowest are SGB (VND 13,988,536 million and approximately 61.2 times less than BIDV), PGB (VND 21,192,835 million and approximately 40.4 times less than BIDV), KLB (VND 24,465,617 million and approximately 35 times less than BIDV). And finally, we can clearly see the strong dispersion or the large difference in outstanding loans between the group of large banks and the group of small banks and it is tending to increase steadily over the years.
2.1.2 About capital
Equity analysis
The equity of a commercial bank includes the capital provided by the bank, or contributed by the bank owners when it was first established, plus the amounts set aside and retained from operating profits. The equity of a commercial bank accounts for a small proportion of the items that make up the capital source (usually only
Capital (accounting for 5% of total capital) but plays an extremely important role for banks. Due to its regular and stable nature, banks can use it for various purposes such as equipping technical facilities, creating fixed assets to serve the bank itself, and can be used for lending, especially for joint venture investment. On the other hand, with its protective function, bank-owned capital is considered as a collateral to create trust with customers, maintain the ability to pay customers when the bank operates at a loss. Moreover, it is a decisive basis for the scale and volume of mobilized capital as well as the lending and guarantee activities of the bank. The scale and growth of bank-owned capital will determine the development capacity of commercial banks.
Similar to the development of total assets, the equity of Vietnamese commercial banks increased continuously in the period 2008-2017 but the growth rate was uneven, in other words, the bank had an unstable growth rate of equity. The data has been summarized in Table 1.7 and that trend is shown more specifically in Chart 1.4.
Table 2.3 Average equity of 24 commercial banks from 2008-2017
(Unit: Million VND)
Year
Average | % Change | Highest | Bank Name | Lowest | Bank Name | Standard deviation | |
2008 | 4,692,383 | 13,790,042 | VCB | 1,020,728 | TPB | 4,399,643 | |
2009 | 5,568,186 | 18.66% | 17,639,330 | BIDV | 1,093,485 | PGB | 5,150,713 |
2010 | 7,551,119 | 35.61% | 24,219,730 | BIDV | 2,022,338 | NCB | 6,301,810 |
2011 | 9,384,230 | 24.28% | 28,638,696 | VCB | 2,590,976 | PGB | 7,982,249 |
2012 | 10,830,254 | 15.41% | 41,546,850 | VCB | 3,184,908 | NCB | 10,001,069 |
2013 | 12,496,852 | 15.39% | 54,074,666 | CTG | 3,203,537 | NCB | 12,911,405 |
2014 | 12,870,819 | 2.99% | 55,033,833 | CTG | 3,211,672 | NCB | 13.202.117 |
2015 | 14,410,347 | 11.96% | 56,110,146 | CTG | 3,217,325 | NCB | 14,323,864 |
2016 | 15,473,750 | 7.38% | 60,306,764 | CTG | 3,228,165 | NCB | 15,304,428 |
2017 | 17,586,790 | 13.66% | 63,765,283 | CTG | 3,218,141 | NCB | 16,803,591 |
Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
Chart 2.3: Average equity of 24 commercial banks from 2008-2017

Source: Author's statistics from the financial statements of 24 Vietnamese commercial banks from 2008-2017. Evidence for this instability, the average equity from 2008 to 2010 grew steadily and stably, in the period from 2011 to 2014 witnessed a decline in the growth rate of equity, peaking in 2014 (growth of 2.99% compared to 2013), by 2015, equity grew rapidly again and then decreased again in 2016. The explanation for the sudden growth of equity from 2008 to 2010 is: first, due to the State's regulations on legal capital of banks according to Decree No. 141/2006/ND-CP dated November 22, 2006 and Decree No. 10/2011/ND-CP dated 26/01/2011 of the Government; second, banks want to expand their scale, increase their competitiveness with other banks; third, because retained earnings are included in equity. In addition, the average equity of Vietnamese commercial banks increased slightly and decreased sharply in the remaining years due to the restructuring process of the banking industry, specifically the provisioning
risk to handle bad debts before.
As of the end of 2017, the banks with the largest equity capital are still the group of State-owned commercial banks in descending order: CTG (VND 63,765,283 million), VCB (VND 52,557,959 million), BIDV (VND 48,834,010 million), VPB (VND 29,695,710 million). In addition, we can also mention banks such as NCB, SGB, KLB which currently have very little equity capital compared to State-owned commercial banks.
Analysis of the ratio of equity to total capital
Self-financing ratio (CAP) = owner's equity/total capital. This indicator reflects the financial self-sufficiency and financial independence of the enterprise. This indicator shows how much of the total capital to finance the enterprise's assets is owner's equity and how much is debt. The larger the value of this indicator, the higher the financial self-sufficiency, the higher the financial independence of the enterprise, and vice versa, the smaller the value of the indicator, the lower the financial self-sufficiency of the enterprise, the lower the financial independence of the enterprise.
Table 2.4 Equity/total capital of 24 commercial banks from 2008-2017
(Unit: %)
Year
Average | % Change | Highest | Bank Name | Lowest | Bank Name | Standard deviation | |
2008 | 14.92% | 42.20% | TPB | 5.46% | BIDV | 9.78% | |
2009 | 10.93% | -26.74% | 22.04% | LPB | 5.16% | CTG | 5.03% |
2010 | 10.67% | -2.43% | 25.54% | KLB | 4.94% | CTG | 5.15% |
2011 | 10.23% | -4.08% | 21.51% | SGB | 4.26% | ACB | 4.63% |
2012 | 11.76% | 14.91% | 23.83% | SGB | 5.47% | BIDV | 5.25% |
2013 | 10.39% | -11.59% | 23.84% | SGB | 5.84% | BIDV | 3.72% |
2014 | 9.18% | -11.71% | 22.03% | SGB | 5.12% | BIDV | 3.49% |
2015 | 8.93% | -2.69% | 19.11% | SGB | 4.89% | SCB | 3.29% |
2016 | 8.11% | -9.20% | 18.45% | SGB | 4.27% | SCB | 3.52% |
2017 | 7.64% | -5.82% | 16.03% | SGB | 3.46% | SCB | 3.03% |
Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
Chart 2.4: Average equity/total capital of 24 commercial banks from 2008-2017

Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
The average equity/total capital ratio has been decreasing continuously over the years and gradually approaching 7%, showing that most of the existing capital comes from mobilization from the population. However, during the decrease, there was also a slight increase in 2012. This ratio is quite low for large banks such as BIDV, CTG, VCB, ACB, TCB and remains in the range of 6% - 8%. Notably, in small banks such as KLB, NAB, OCB, PGB, SGB, VIB, this ratio is quite high and is in the range of over 10%, the reason is that according to the Government's capital increase roadmap, the business activities of these banks have not kept up with the growth rate of capital. By the end of 2017, the banks with the lowest ratio were SCB (3.46%), BIDV (4.06%), NCB (4.48%), and the highest were SGB (16.03%), MSB (12.23%), PGB
(12.51%).
2.1.3 About profit
Analysis of return on assets (ROA)
This ratio is calculated by dividing the profit after tax by the total assets, which means how much net profit is generated for every 100 dong of assets, or in other words, the company's efficiency in using assets to make profit. The average result of this ratio over the years from 2008 to 2016 and the fluctuation trend are shown in Table 1.6 and Chart 1.6.
Table 2.5 Average ROA of 24 Vietnamese commercial banks from 2008-2017
(Unit: %)
Year
Average | % Change | Highest | Bank Name | Lowest | Bank Name | Standard deviation | |
2008 | 1.08% | 2.10% | ACB | 0.165% | NAB | 0.005 | |
2009 | 1.31% | 21.69% | 3.11% | LPB | 0.514% | NAB | 0.006 |
2010 | 1.29% | -1.33% | 4.73% | SGB | 0.462% | SCB | 0.008 |
2011 | 1.19% | -8.20% | 2.54% | PGB | 0.659% | VIB | 0.004 |
2012 | 0.89% | -24.85% | 2.00% | SGB | 0.010% | NCB | 0.005 |
2013 | 0.63% | -29.25% | 1.47% | KLB | 0.024% | SCB | 0.004 |
2014 | 0.58% | -8.40% | 1.25% | MBB | 0.022% | NCB | 0.004 |
2015 | 0.47% | -17.88% | 1.24% | VPB | 0.013% | NCB | 0.003 |
2016 | 0.49% | 3.04% | 1.34% | TCB | 0.016% | NCB | 0.003 |
2017 | 0.71% | 44.88% | 2.39% | TCB | 0.028% | SCB | 0.006 |
Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
Chart 2.5: Average ROA of 24 Vietnamese commercial banks from 2008-2017

Source: Author's statistics from financial statements of 24 Vietnamese commercial banks from 2008-2017
From the financial statements of Vietnamese commercial banks, we can see that the average ROA of Vietnamese commercial banks in the period from 2008 to 2017 is not high and fluctuates around 1%, especially growing from 2009 - 2010 and showing signs of decline from 2011-2015, in general, ROA is on a downward trend, proving that the business performance of Vietnamese commercial banks is not good during this period. Thanks to the stimulus package launched by the Government in 2009, it contributed to increasing the profits of commercial banks in that year. Besides, the reason for the decline is due to the economic situation.
Our country's economy is not good, originating from the effects of the world economy; due to the high bad debt ratio, reducing the source of lending capital, plus the provision for risk to handle bad debt, reducing after-tax profits, plus the total assets increasing over the years, leading to a decrease in ROA; in addition, the appearance of foreign banks increased competition in banking activities, dividing the profits of domestic banks. In the period from 2013 to 2015, ROA tended to decrease slowly, due to the process of handling bad debt. By the end of 2016, for the first time, ROA increased slightly after a continuous decline over the years. In 2017, the ROE index increased sharply, the process of handling bad debt has had certain successes and our country's economy is gradually recovering. The highest ROA index this year is in mid-range banks such as TCB (2.39%), closely following TCB are VPB (2.32%), MBB (1.11%), HDB (1.02%), and OCB (0.97%). It can be seen that non-state-owned banks have a large advantage in this index and the lowest are SCB (0.02%), NCB (0.031%), MSB (0.1%), VAB (0.15%).
Return on equity (ROE) analysis
Similar to the return on assets (ROA), the return on equity (ROE) is calculated by dividing the profit after tax by the equity, which means how much net profit is generated from 100 dong of equity. The higher the ROE ratio, the more it proves that the enterprise is using shareholders' capital effectively, which means that the enterprise has harmoniously balanced shareholders' capital with borrowed capital to exploit its competitive advantage in the process of capital mobilization and expansion. The average result of this ratio over the years from 2008 to 2017 and the fluctuation trend are shown in Table 1.7 and Chart 1.7.
Table 2.6 Average ROE of 24 Vietnamese commercial banks from 2008-2017
(Unit: %)
Year
Average | % Change | Highest | Bank Name | Lowest | Bank Name | Standard deviation |





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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