- The financial and monetary market in Vietnam and Ho Chi Minh City in particular is still limited in terms of scale, goods and operations. The market segments and participating members are fragmented.
- The activities of the money market are still not professional, so
Low circulation, easily leading to local congestion or excess or lack of available capital.
-



, situational solutions are used more frequently.
The government bond and corporate bond markets are still in their infancy, small in scale with government bonds accounting for about 2% of GDP (see chart 2.2). Currently, although the financial market has been formed with basic components, it still lacks some important financial institutions such as: support investment funds, venture capital funds, credit rating companies... and derivative financial instruments have not been strongly developed (Swaps, forwards, futures, options) [1,61]
Chart 2.2: Vietnam bond market share by 2011

(Source: author's synthesis) [61]
Especially recently, the monetary market has been unstable when capital does not go into production of goods but circulates mainly in the interbank market. The monetary market is deeply affected by the weakness of the stock and real estate markets. The State Bank's policies and regulations are not seriously implemented by commercial banks, especially in terms of interest rates, exchange rates, credit and even investment trust. The supervision function of the state management agency has not been completed, causing the monetary market to develop in a distorted manner, seriously affecting economic growth in general and the banking and financial system in particular.
2.3.3. Limitations on organizational structure and personnel
The human resources and organizational structure of the local commercial banks still have issues that need to be adjusted from different perspectives, which first of all originate from the bank managers. Due to the intertwined mergers, the human resources often encounter situations such as:
- The Board of Directors has many concurrent members. They are both members of the Board of Directors and Chairmen of the Board of Directors or General Directors of other commercial banks, so it is difficult to focus on bank management.
- Not all managers are fully trained, experienced and have a thorough understanding of banking operations.
- Conflicts between bank managers and other shareholders arising from group interests, awareness levels, and expertise can lead to weakened operational capacity and loss of customer confidence.
- Another problem is that up to now, the banking system still does not have any ethical or professional standards for its staff while human resource risks are increasingly serious.
Regarding organizational structure, most Vietnamese commercial banks have a traditional organizational structure. Accordingly, the division of departments according to business type
services such as: credit department, foreign exchange department, international payment department, accounting department, while according to the model of TC-NH groups in the world, the organizational model is structured according to customer objects, taking customers as the center of service. The organizational model of classifying departments according to functions proves to be quite effective in the condition that the scale of operations of commercial banks is still small, but with the rapid growth rate, increasingly large scale, increasingly complex volume and nature of work, the above model gradually shows unreasonable points, internal control is reactive and risk management is not effective.
Regarding management capacity, according to the assessment of the state management agency, many bank leaders currently do not know the exact number of bad debt ratio of their bank (bad debt ratio is an indicator showing the level of safety or reflecting the credit risk of the bank). Not knowing the exact bad debt is a sign of very high risk because even the bank itself cannot control the level of bad debt, so it cannot be completely handled. The reason for the weakness is due to the experience and awareness of the management levels. This is not difficult to explain because Vietnamese commercial banks have been established for more than 20 years, Vietnam's economy has just joined the WTO and the level of the market economy is not yet complete, so it is difficult for joint stock commercial banks to have an excellent team, deep understanding of the bank as well as the ability to effectively manage risks. In general, the management and administration model of commercial banks still has many issues that need to be reformed and rearranged to be more scientific and approach the scientific management methods of large banks in the world.
2.3.4. Limitations on financial capacity of joint stock commercial banks
The financial capacity of Vietnamese commercial banks in general and joint stock commercial banks in Ho Chi Minh City in particular has grown quite well in recent times, but there are still many limitations reflected in the equity capital and profitability indicators of each joint stock commercial bank.
First of all, in terms of capital, with a small capital scale, the average equity capital of a joint stock commercial bank is about 5,000 - 10,000 billion VND, equivalent to about 500 million USD. After many times of capital increase, including selling shares to foreign investors and domestic public shareholders, Sacombank by the end of 2011 had only about 500 million USD, ACB was similar and Eximbank was also only about 600 million USD. The total charter capital of the joint stock commercial bank system in Ho Chi Minh City is equivalent to 8 billion USD, while Maybank of Malaysia alone has about 4 billion USD, Bangkok Thailand about 9 billion USD or DBS bank of Singapore also more than 9 billion USD.
In terms of total assets, the total assets of the Vietnamese banking system to GDP are only about 70%, much lower than Thailand (145.8%), Malaysia (193.5%) and only 1/3 of China (211.1%)[59]
If commercial banks are the core, when forming a TC-NH group, the total capital of the entire group still cannot compete with banking groups in the region because Vietnam does not have companies or corporations with capital of tens of thousands or hundreds of thousands of billions of VND, except for state-owned corporations such as Vinashin, Post and Telecommunications, Electricity, etc. If the members are founded by commercial banks, the capital will be even less because of the limitation of capital contribution to banks due to constraints by state regulations.
Table 2.11: Capital growth and profit of some joint stock commercial banks in Ho Chi Minh City
Unit: %
TT
Bank | Growth rate compared to 2008 | Rate of increase compared to 2009 | Rate of increase Compared to 2010 | ||||
Charter capital | Profit | Charter capital | Profit | Charter capital | Profit | ||
1 | ACB | 22.7 | 10.8 | 20 | 9.3 | - | 35 |
2 | EAB | 186 | 12 | 32 | 8.9 | - | 46.3 |
3 | Eximbank | 21.8 | 58.2 | 20 | 55 | 17 | 70 |
4 | Sacombank | 31 | 74 | 37 | 27.6 | 17 | 15 |
5 | SaigonBank | 47 | 28 | 64 | 216 | 23.3 | -0.5 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Increasing capital mobilization from individual customers of commercial banks - Case study of Vietnam Joint Stock Commercial Bank for Investment and Development, Phu Tho Branch - 1 -
Comparison of the Income Growth Rate of Employees and Profit Growth of 3 Joint Stock Companies. -
Solutions to enhance capital mobilization at Lien Viet Post Joint Stock Commercial Bank - Hai Phong Branch - 9 -
Completing the appraisal of loans for additional working capital for corporate customers at Vietnam Joint Stock Commercial Bank for Industry and Trade - Dong Anh Branch - 5
(Source: State Bank of Vietnam, Ho Chi Minh City branch, Summary report 2000-2011 and synthesis
by the author) [22,61]
Small capital size limits the following problems:
- Firstly , capital scale greatly affects the overall operation of the bank. It limits the ability to expand the network internationally, as well as the ability to invest in developing modern banking technology.
- Second, because the capital scale is still small, it limits the bank's ability to provide capital to customers and the economy. With the condition that lending to a customer does not exceed 15% of equity capital as prescribed, all 5 largest joint stock commercial banks in the area only provide syndicated loans to a customer of a maximum of about 5,000 - 7,000 billion VND - a number that is not much for key projects of the economy.
- Third, small capital scale also creates higher risks in bank business operations because it is difficult to ensure operational safety according to the CAR coefficient.
Regarding profitability, as stated in section 2.2.2.2, the business efficiency of the banking system is not high. Profitability is low, the average net profit after tax on total assets (ROA) is only 1%. In Ho Chi Minh City since 2011, ROA has shown signs of decline due to high bad debt that has not been resolved, banks have to set aside more credit risk provisions.
Meanwhile, the ROA rate of Southeast Asian countries is 1.5%. If comparing the average ROA with the world's ROA, in Vietnam it only reaches 88%. The average return on equity (ROE) of Vietnamese commercial banks is only 11.86% compared to the international standard (average from 12% - 15%) [59]
2.3.5. Restrictions on banking products and services
Compared to before, the banking product and service system has increased in both quality and quantity but cannot be compared with the products and services of countries in the region and other developed countries.
Banking products and services are still heavily focused on transaction forms and complicated procedures, which is a weakness of current joint stock commercial banks. In terms of quantity, some large banks such as ACB and Sacombank only have more than 100 banking products and services, both traditional and derivative. Such quantity is still not enough to meet domestic demand as well as the ability to compete with foreign banks because these banks themselves have more than 1,000 different products and services [30] (see table 2.9).
Vietnamese commercial banks still focus on providing traditional products such as: capital mobilization in the form of deposits (accounting for 94% of total mobilized capital) and credit granting (credit revenue accounts for over 80% of total income).
Modern banking products related to securities (lending for enterprise equitization, lending for securities trading, securities advance lending, options and futures contracts), related to insurance (export credit insurance, goods and property insurance, guarantees, collection and payment on behalf of customers)
insurance premiums...), or related to investment activities (consulting, trust, brokerage, investment management, research, wholesale banking...)... have not developed strongly due to incomplete guidance. Revenue and profit from these operations account for a small proportion of bank revenue and profit.
Regarding the quality of banking services, the basic criterion for evaluation is customer satisfaction, which most have not achieved. The speed of service implementation is better but still cannot be compared with foreign banks. This is also a reason why customers are increasingly turning to foreign banks. According to the survey results of the United Nations Development Program, 45% of customers will switch to foreign bank loans, 50% choose foreign bank services, 50% choose foreign banks to deposit money [21,61] .
Domestic banks have not yet had a close connection in providing retail banking products and services, especially card products. Although banks have recently joined banknet and smartline to use a common card payment system, previously there were problems due to incompatible software and data.
2.3.6. Limitations on asset quality
Bank asset quality affects the capacity and performance of commercial banks, including both assets and liabilities of commercial banks.
Regarding assets, the quality of assets of local commercial banks largely depends on the quality of credit, guarantees and investments. According to the report of the State Bank, in recent years, the credit growth rate of commercial banks in Ho Chi Minh City has always been above 25%, and in 2011, it decreased according to the direction of the State Bank. Bank credit in recent times has contributed to promoting economic growth and increasing bank income, but it has also revealed dangerous risks, which are excessive concentration on real estate, securities and especially the deviation in granting credit to the wrong subjects, giving priority to "the yard".
shareholders, which has increased systemic risks. This is reflected in the increasing trend of overdue debt ratio of joint stock commercial banks in the area, weakening the asset quality of joint stock commercial banks themselves (see chart 2.1).
Chart 2.1: Bad debt ratio of banking industry 2005 – 2011 (%)

(Source: State Bank of Vietnam, Ho Chi Minh City branch, Summary report 2000-2011) [22] Report of State Bank of Vietnam, at the end of 2011, bad debt of banks accounted for
3.3% according to credit classification and Vietnamese accounting standards, however
Credit classification has not fully reflected the actual credit quality because commercial banks are concerned about the impact on their operations and shareholders, so according to the estimates of many experts as well as Fitch Rating, the bad debt of the whole system is about 11% of the total outstanding debt, which is about 270,000 billion VND, more than 3 times higher than the announced rate. Similarly, in Ho Chi Minh City, it can be predicted that bad debt of joint stock commercial banks also accounts for no less than 10%, which is an inevitable consequence of the overheated credit growth in previous years, combined with the fever of massive real estate and securities lending in the period of 2006-2007.
As for debt assets, most of them depend on deposits from the population in the economy. Most commercial banks focus on mobilizing deposits from the population and businesses and have not boldly issued bank bills or other debt assets to increase capital.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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