Antidumping, Subsidy and Countervailing Measures in the US Market.

of a given territory or country is the only place where the product is wholly grown, processed or manufactured.

3.1.2.4 Consumer Protection Law.

- Obligations of manufacturers and sellers. Manufacturers and sellers have the obligation to provide customers with complete and honest information about the product, including quality, characteristics, price, etc. For textile products exported to the US, attention must be paid to the regulations on trademark protection laws such as: Law on defining textile fiber products, Law on defining wool fiber products, etc. In particular, manufacturers and sellers must comply with the provisions of the law on product warranty.

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- Customer benefits.

The customer's right to "not accept" the product. The customer has the right to not accept the goods if upon purchase, the goods are found to be defective.

Right to cancel after receiving the goods. When the customer receives the goods and then discovers that the product does not meet the desired needs as stated in the product purchase contract, the customer has the right to cancel the right to receive the goods and request a refund of the costs.

3.1.2.5 Trademarks in the US.

In reality, if we respect Vietnamese law and do business in the US as we do in Vietnam, there will be no difference. The only difference is that at some point someone will use our brand and we have to go to the competent authority to prove that it is our product.

Regarding registration, as a foreigner, you must have a representative who is an American citizen, you cannot register yourself.

As for the trade name, it is the name of the business establishment. Until now, it was only possible to register protection for trade names in the state.

3.1.2.6 Regulations on anti-dumping, subsidies and countervailing measures in the US market.

Dumping is the practice of selling imported goods at less than fair value, causing harm to that industry in the United States.

The determination of dumping is based on a comparison of the selling price in the US with the price of similar products in the domestic market or a third country.

3.1.2.7 Standards on social responsibility .

The US market requires businesses exporting products to the US market to be socially responsible by implementing ethical principles or social responsibility standards.

The US uses two sets of standards, SA 8000 and WRAP, as a measure of how businesses implement social responsibility.

3.1.3 Competitive situation in the US Textile and Garment market.

3.1.3.1 Chinese Garments.

China is known as the country with the ability to dominate the world's largest Textile market. According to statistics in the past few years, in 2003, China accounted for 17% of the world's Textile market share and this figure according to the WTO's forecast could be 50% of the world's market share in 2013.

In the next 3 years, that is, in 2006. In the US alone, Chinese Apparel manufacturers will increase from 16% to 60% in 2006.

To achieve the above achievements, China has had special difficulties. Chinese Garment products are considered to have diverse designs, good quality goods, especially Chinese goods are considered to have cheap prices. This threatens the Textile products of all countries with small Textile industries. The main reason for the above phenomena is that in China, input resources are always lower than its competitors. Moreover, the Chinese government is always interested in the increase of Textile products, aiming to dominate the world Textile market. And to consolidate its position, the Chinese government has introduced measures to maintain and increase its export capacity.

+ Encourage the export of high value products.

+ Various government departments will enhance information services for businesses.

+ Announce news about investment in the Textile and Garment industry. Provide warnings about risks to Chinese enterprises from investing too much and repeatedly in this field.

+ Encourage foreign investment enterprises and create favorable conditions for trade exchange. Provide policies to support cooperation.

+ Promote the use of ISO 9000 system and ISO 14000 environmental protection standards.

+ Encourage and facilitate businesses to build and protect their brands.

+ Strengthen bilateral foreign relations, exchange mutual understanding between governments, organizations, businesses, etc.

With such support policies, China is becoming a major force in the world's garment industry.

3.1.3.2 Indian Garments.

Rated as the second-best after China. Indian Textiles are making strong strides in the world's Apparel market. The Indian Textile industry attracts 35 million workers, currently estimated at 15 billion USD in Indian Textile exports and will be 65 billion USD in 2010. According to Wall Street Journal statistics, India's textile exports to the US are 2.76 billion USD. India's strength is due to the quality and design of its goods as well as the acceptance of low prices due to India's readily available supply of raw materials and relatively cheap labor....

Entering 2005, many Indian garment companies focused on linking from production to export. The Indian government urged businesses to invest in the garment industry to promote the existing advantages of the country. The Indian government also promoted and attracted foreign investors to invest in the garment industry.

With in-depth investment, India is expected to challenge the position of other textile and garment exporting powers, including China.

3.1.3.3 Apparel from countries in the North American Free Trade Area (NAFTA)

The North American economic bloc, including the United States, Canada and Central American countries including Honduras, Mexico, etc., is becoming a supplier of US garments. With its advantages in the US's preferential export policies for countries in the bloc, these countries have formed long-term export programs and are becoming suppliers.

Large Garment Export to the US. In 2005, this group exported a large volume of Garment to the US worth about 12.6 billion USD.

The garments of these countries are considered suitable for the consumption needs of Americans. Moreover, these countries have a long-standing garment industry and are equipped with high technology. They always innovate designs, technology as well as always organize market surveys.

More importantly, these countries are completely tax-free when exporting garments to the US.

3.1.3.4 Garments of ASEAN countries .

ASEAN countries have similar conditions to Vietnam when exporting garments to the US. They have a large labor force and abundant raw materials. But they have one important thing that Vietnam does not have: they are recognized by the US as a country with a market economy, a member of the WTO and some countries are allies of the US in some fields such as Thailand, the Philippines, etc. Therefore, they enjoy some benefits that Vietnamese enterprises do not have. Regarding garment imports, ASEAN countries account for nearly 35% of imports into the US, with the Philippines and Indonesia leading the way.

3.1.3.5 Competitor Evaluation

Advantage:

In these countries, the Textile and Garment industry is concentrated in industrial zones, which leads to efficiency of scale, reduces fixed costs per unit of product, creates close links between businesses in the industry, and improves the competitiveness of goods.

These countries have abundant labor resources, cheap labor costs and importantly, they can proactively source quality raw materials. In addition, these businesses are proactive in marketing, they have creative marketing measures to attract consumers.

In these countries, the government always helps businesses in trade promotion, provides trade information and warns of risks for businesses wishing to do business in the US market. This not only helps businesses successfully access the US market, but also helps the government attract a huge amount of foreign currency, ensures jobs, controls unemployment, etc.

Garment products from these countries focus on developing brands and until now, products bearing the brand names of Chinese, Indian, etc. have been recognized in this demanding market, where world-famous brands have been present since their inception.

Disadvantages:

Labor costs in some countries such as China, India... are increasing rapidly, combined with the short career life of garment workers, so businesses have to spend a lot of money on investing in training and developing workers, which increases product costs and reduces product competitiveness. Some countries also cannot take the initiative in product materials.

Most of the countries exporting to the US market export in the form of processing, receiving orders from businesses in the US, the added value of the products is very little, understanding the customs and dressing style of the American people is very difficult because this country is mostly immigrants, concentrating many different cultures, this is difficult for businesses.

3.2 Solutions to promote garment exports to the US market .

3.2.1 Invest in market research.

Market research aims to identify the target market and thereby have marketing measures to bring products to consumers in the target market.

Market research is a necessary task for any company that wants to expand its market. The US market is a very difficult market, because the majority of the US population is immigrants, so the US has many different cultures, different styles of dress, many classes living in the same society, different income levels and needs. So, in order to facilitate the consumption of products in the US market and avoid risks in business, Hanoi Textile and Garment Company needs to thoroughly understand the US market. That requires businesses to do a good job of market research.

In recent years, Hanoi Textile and Garment Company has tried to research and capture the international market, including the US market. Information on product demand that Hanoi Textile and Garment Company collects mainly through direct import and export activities with the Company or through trade fairs and embassies or trade organizations. This information is often limited, incomplete and difficult to systematize as well as not updated. Moreover, the market research staff is small and is distracted by other jobs, so it is often unprofessional and not very effective.

To solve the problems that exist in market research activities, the company needs to.

+ Better implement the process of collecting information about product demand in the market. This is systematic information collected directly or indirectly through different information channels.

+ To improve professionalism in information processing activities, it is necessary to set out specific criteria to classify information and collect information accurately.

+ Market capacity research.

Market capacity is the volume of goods traded in a given market during a given period of time. Market research needs to determine customer demand in terms of both inventory and demand trends at the same time.

+ The company must organize a separate professional market research department under the market planning department. When conducting research, it is necessary to answer the questions: production and installation, how much volume, who are the customers, transaction methods, payment methods, business strategies, etc.

Doing well in this job, the company will have useful policy information to serve the decision-making process in business operations as well as in maintaining and expanding the product consumption market to suit the needs of the US market.

3.2.2 Investing in improving workers' skills

Labor is always considered a factor that has a decisive meaning for all business activities in using input factors to create material wealth. Therefore, to effectively use labor in the company, Hanoi Textile and Garment Company needs to implement.

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