Cost report by product group/shipment
(Non-financial indicators)
Month……..
Target
Estimated cost | Actual cost | |
Percentage of employees attending training courses | ||
Product quality index | ||
………………. | …….. | …… |
Add |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Completing the organization of accounting for revenue, sales costs and determining business results at Hai Phong Paint Joint Stock Company - 1 -
Accounting for revenue, expenses and business results at Long Bien Industrial Gas Joint Stock Company - 2

(Source: Author's synthesis from research)
This report is prepared based on the estimated and actual costs for each group of goods/shipments. Depending on management requirements, cost reports can be prepared weekly, monthly, quarterly, or yearly.
1.3.2. Revenue center measurement and reporting
1.3.2.1. Revenue Center Measurement Indicators
To evaluate the effectiveness of sales revenue targets, it is necessary to first compare actual revenue with estimated revenue according to the estimated criteria to determine the difference, at the same time find the cause of the difference and distinguish between objective and subjective causes to have appropriate measures to increase sales revenue. When evaluating the implementation of revenue estimates, compare actual revenue with the estimate to determine the difference and find influencing factors such as sales volume, unit price of sales.
D T – D D = D = L + K + G
In which: D T is actual revenue; D D is estimated revenue;
D is the difference between actual revenue and budgeted revenue;
Then, identify the factors affecting revenue to have a correct conclusion about the implementation of revenue estimates. Factors affecting revenue include:
-Factors affecting the quantity of products and goods sold: ( L )
L = (L T - L D ) x K T G T
-Product structure factor, sold goods ( K)
K = (K T - K D ) x L T G T
-Product and goods price factor ( G).
G = (G T - G D ) x L T K T
In which: L T ; L D are the actual and estimated quantity of goods sold, respectively; K T ; G D are the structure of actual goods sold, respectively;
GT ; GD are the actual selling price and the estimated selling price, respectively ;
Under normal conditions, sales revenue is proportional to the number of products and goods sold, meaning that when the number of products and goods sold increases (decreases), total revenue will increase (decrease);
When the structure of goods sold changes, increasing (decreasing) products and goods with high (low) selling prices will cause total revenue to increase (decrease) and vice versa;
When the average selling price of products and goods increases (decreases), total revenue will increase (decrease) and vice versa.
Revenue difference = Actual revenue – Estimated revenue
To evaluate non-financial indicators at the revenue center, it is necessary to compare the performance indicators with the budgeted indicators. For example, evaluating indicators reflecting the growth rate of sales contracts. This case needs to be considered from two perspectives: the number of contracts and the value of the contracts. If this ratio increases in both the quantity and value aspects, it is a good sign, otherwise, or only completed in one aspect, it needs to be considered specifically for an accurate assessment.
1.3.2.2. Types of Revenue Center Responsibility Reports
The revenue center's responsibility report reflects actual revenue compared to the budget and the level of influence of factors on the implementation of revenue budget according to certain management criteria. If revenue management is required by product group, it is necessary to determine the influencing factors such as the quantity of goods sold by each product group, the average selling price and the structure of goods sold. If revenue management is required by business location, it is necessary to determine the corresponding factors for each location... Thus, at the revenue centers, there will be the following reports:
- Revenue report by product group;
- Revenue report by business location;
………….
Based on the revenue center report, the administrator grasps the revenue performance according to business management requirements.
Table 1.3. Revenue responsibility report by product group/shipment
(Financial indicators)
Month……..
Target
Revenue estimate (1) | Revenue reality (2) | Difference deviation (1-2) | Due to the influence | ||
Quantity factor | Price factor | ||||
Product group….. | |||||
Product group….. | |||||
………………. | …….. | …… | ……. | …… | ….. |
Add | |||||
(Source: Author's synthesis from research)
Revenue report by product group/shipment
(Non-financial indicators)
Month……..
Target
Estimated revenue | Actual Revenue | Fluctuation/ Difference | |
Compound growth rate sales contract | |||
Sales staff ratio updated knowledge | |||
………………. | …….. | …… | |
Add |
(Source: Author's synthesis from research)
This report is prepared based on the estimated and actual sales revenue for each product group. Depending on management requirements, the sales report can be prepared weekly, monthly, quarterly, or yearly.
1.3.3. Profit center measurement and reporting
1.3.3.1. Profit Center Measurement Indicators
To evaluate the indicators at the profit center, it is necessary to compare the actual indicators with the budgeted indicators to determine the difference and find the causes affecting the profit budget implementation.
LNT – LND = LN = L + K + t
In which: LNT is realized profit; LND is estimated profit;
LN is the difference between realized profit and estimated profit. Factors affecting profit realization include:
- Factor of quantity of goods sold ( L)
L = ( L T - L D ) x K T t T
-Structure of goods sold ( K)
K = (K T - K D ) x L T t T
-Profit rate of each batch of goods sold ( t ).
t = ( t T – t D ) x LTKT
Under normal conditions, when the quantity of products and goods sold increases (decreases), total profit will increase (decrease);
When the structure of goods sold changes, there will be two directions: (1). If the business sells many product groups, goods with high profit margins will increase profits and (2) If the business sells many product groups with low profit margins, total profits will decrease;
When the average profit margin of products and goods increases (decreases), the total profit earned will increase (decrease) and vice versa.
To evaluate non-financial indicators in a profit center, it is necessary to compare the actual indicators with the budgeted indicators. For example, evaluate the indicator reflecting the rate of improvement of product designs. If this indicator is higher than the budget, it means that
Enterprises have made many efforts to improve the design of export goods to suit consumer tastes in each market, which will increase profits. This needs to be promoted... On the contrary, it is necessary to find the cause to propose timely solutions. This needs to be promoted...
1.3.3.2. Types of Profit Center Responsibility Reports
The TTCP's responsibility report reflects the implementation of profit estimates and determines the level of influence of factors on the implementation of profit estimates. Depending on management requirements, the profit report at TTLN may include:
- Profit report by product group/shipment;
- Profit report by business location; etc.
Table 1.4. Profit report by product group/ batch
(Financial indicators)
Month……..
Unit:…..
Target
Profit estimate | Profit reality | Difference | ||
Amount | % | |||
Product group….. | ||||
Consumption quantity | ||||
Revenue | ||||
Variable cost | ||||
Profit on variable costs | ||||
Fixed costs | ||||
Profit | ||||
Profit report by product group/ batch
(Non-financial indicators)
Month……..
Unit:…..
Target
Estimate | Reality | Fluctuation/ Difference | |
Employee class attendance rate train | |||
Product quality index goods | |||
………………. | …….. | …… | …… |
Add |
(Source: Author's synthesis from research)
This report is prepared based on the estimated and actual profit figures for each product group/shipment. Depending on management requirements, profit reports can be prepared weekly, monthly, quarterly, or yearly.
1.3.4. Investment center measurement and reporting
1.3.4.1. Measurement indicators of the Investment Center
At the end of the business period or any time the administrator needs data to serve decision making, the professional department needs to calculate and evaluate the indicators by comparing the performance indicators with the estimates to consider the differences and the impact of each factor. For example:
ROI T – ROI D = ROI = L + K + t
In which: ROI T is the actual return on investment; ROI D is the estimated return on investment;
ROI is the difference between the actual investment rate and the budget.
Factors affecting the implementation of the investment return rate estimate include:
- Average profit factor of each type of product, goods ( Lb )
Lb = ( Lb T - Lb D ) x K T Vb T
-Structure of goods sold ( K )
K = (K T - K D ) x Lb T Vb T
-Total average capital used ( Vb ).
Vb = (Vb T – Vb D ) x LbTKT
When the profit of each type of product or goods sold increases (decreases), it will affect the return on investment rate, causing the return on investment rate to increase (decrease) in the same direction.
When the structure of each type of product or goods sold changes, it will affect the return on investment rate. Specifically, when increasing (decreasing) the types of products or goods with high (low) profit margins, the return on investment rate will increase (decrease) in the same direction. If during the period, the enterprise increases the sale of products or goods with high profit margins on the basis of cost savings, the return on investment rate will increase.
When the average total capital used for each type of product or commodity increases (decreases), it will affect the return on investment rate, causing the return on investment rate to decrease (increase) in the opposite direction. If the same amount of capital brings higher profits, leading to an increase in the return on investment rate, it means that the business's use of capital is highly effective.
To evaluate non-financial indicators at the investment center, it is necessary to compare the performance indicators with the budgeted indicators of these indicators. For example, when considering the level of investor satisfaction with the profitability of the investment center or the whole enterprise, whether it is good or not, it is necessary to compare the satisfaction rate of investors in the implementation period with this rate in the budgeted period. If this rate ≥ 0, it means that the level of investor satisfaction with the profitability is better and needs to be promoted, and vice versa, if this rate ≤ 0, it means that the level of investor satisfaction is not as expected by the enterprise. This can be considered whether the budgeting process is correct and accurate or whether there are any shortcomings in the implementation process to promptly correct them.
1.3.4.2. Types of investment center responsibility reports.
The Center's Responsibility Report reflects the actual situation compared to the estimates of financial and non-financial indicators of this center. Thereby, the administrator understands the level of influence and the reasons for completing or not completing the proposed indicators. This is the most important report for senior managers in the enterprise. Based on this report, the administrator has a reward system appropriate to the results of departments or individuals in the enterprise.
Table 1.5. Investment center responsibility report
(Financial indicators)
Month……..
Target
Year N | Year N-1 | Difference | ||
Amount | % | |||
ROA | ||||
ROE | ||||
ROD | ||||
RI | ||||
Investment Center Responsibility Report
(Non-financial indicators)
Target
Year N | Year N-1 | Volatility/Spread | |
Investor satisfaction rate with profit margin | |||
Number of new projects | |||
………………. | …….. | …… | |
Add |
(Source: Author's synthesis from research)
This report is prepared based on the estimated and actual figures according to the above indicators. Depending on the management requirements, the investment center's report can be prepared monthly, quarterly or annually.



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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