A cooperative environment can be characterized by the idea that tax authorities perform a service to the community and are part of the same community to which the individual taxpayer belongs. The approach of the authorities can be described as a “service and customer” attitude, as it is promoted in New Public Management. Authorities aim for transparent procedures and treat taxpayers with respect and support. For example, in Switzerland, friendly and respectful treatment of taxpayers by authorities has long been recognized as an important means of enhancing tax compliance (Feld and Frey, 2005). In such an environment, social distance is likely to be low, voluntary compliance is likely to prevail, and individuals are less likely to consider the opportunity for evasion and more likely to contribute their share of the obligation.
From that starting point, the SSF proceeds with the idea of tax compliance in terms of two main dimensions: tax authority power and trust in the tax authority. These dimensions and their interactions together influence the level of tax compliance (Kirchler, 2007). Here, it is assumed that tax compliance can be achieved through increasing levels of tax authority power and trust; however, increasing each dimension of tax authority power or improving trust in the tax authority will result in either mandatory compliance in the former case and voluntary compliance in the latter case. The impact of changes in one dimension is assumed to depend on the level of the other dimension, resulting in the stylized figure shown in Figure 2.4. The proposed SSF model of tax compliance is graphically represented in a three-dimensional space with tax authority power, trust in the tax authority, and tax compliance behavior as shown below:

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Factors affecting credit access of individual business households in Vietnam - 24 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Home business households and preferential loan procedures at banks today - 3 -
Research on the human resource capacity framework for business management in Vietnamese commercial banks - 22 -
Internal control of corporate income tax compliance of small and medium enterprises at the Tax Department of Bu Gia Map district, Binh Phuoc province - 18
Figure 2.5: The Slippery Slope Framework of Tax Compliance - SSF
Source: Kirchler, Hoelzl and Wahl (2008)
The SSF model shows that under conditions where trust in the tax authority is low and the authority of the tax authority is weak, taxpayers are likely to seek to maximize their personal benefits by evading taxes, bringing compliance to a minimum. In addition, the SSF model also shows that:
(i) Moving along the left edge, along the tax authority power dimension under conditions of low trust in the tax authority, compliance increases with the tax authority's power to increase the probability of inspection and detection and to impose heavy penalties. Taxpayers have less and less incentive to evade, because the expected outcome of non-compliance falls below the expected outcome of compliance. The increase in tax authority's power leads to compulsory compliance.
(ii) Moving from the front corner along the right edge, along the trust in tax authority dimension under low tax authority power, compliance increases with the level of trust in tax authority. Increasing trust in tax authority is likely to lead to voluntary compliance behavior.
(iii) Taxpayer compliance is high under the condition of strong tax authority as well as under the condition of high trust in tax authority. However, the reasons for compliance are different and there is a qualitative difference between compulsory and voluntary tax compliance among taxpayers.
(iv) The power of the tax authority and trust in the tax authority are mutually reinforcing. Changes in trust in the tax authority are most important when power is low; however, when power is at its maximum, changes in trust in the tax authority are irrelevant because the competent authorities can enforce maximum compliance. Conversely, differences in power of the tax authority are most important when trust in the tax authority is low; however, when trust in the tax authority is at its maximum, differences in power are not important.
As a result of an overview of related research works, the author found that the SSF model has been studied extensively, especially in recent studies on tax compliance behavior (See Table 1.1 and Appendix 01) and this is also a model commonly applied to modern tax management.
2.4. Factors affecting tax compliance behavior of taxpayers
2.4.1. Tax policies and laws
According to the Tax Management Textbook, tax policy is a system of viewpoints, guidelines, and principles for regulating the income of organizations and individuals in society.
through taxes. Tax law is a system of general mandatory rules of conduct. If the State wants policies to come into life, it must institutionalize those policies into tax laws (Le Xuan Truong, 2016)
With the above understanding, it can be seen that this is one of the extremely important factors affecting compliance. The system of tax policies and laws needs to be built in a synchronous, clear, simple, transparent and fair manner, with fewer exceptions to create a favorable environment for production and business development, reduce compliance costs, reduce risks of corruption and inconvenience for taxpayers, thereby also helping to better implement tax compliance. On the contrary, if the tax law system is complicated, asynchronous, lacking in rigor and overlapping, it will increase the opportunity for taxpayers to take advantage of loopholes in the law for personal gain, reducing the management and deterrence effects of the law.
2.4.2. Tax management activities of tax authorities
Tax administration is understood as the process of organizing and implementing tax laws in economic and social life. The goal of tax administration is to ensure that all organizations and individuals of the taxpayer must fully exercise their rights and obligations according to the provisions of tax laws. To achieve that goal, the tax authority carries out the following activities:
Tax administrative procedures : according to Le Xuan Truong (2016), tax procedures are understood as the work that taxpayers need to perform, the records and documents that need to be submitted to the tax authority or kept and presented for tax management purposes according to tax law provisions to facilitate tax declaration and payment. Therefore, tax administrative procedures directly related to taxpayers include: Tax registration procedures; tax declaration procedures, tax payment procedures and tax inspection and audit procedures. Tax administrative procedures have the effect of promoting or inhibiting taxpayer compliance. Tax administrative procedures that are easy to understand and implement create favorable conditions for taxpayers to comply with taxes and vice versa.
Propaganda and support activities for taxpayers
Tax law propaganda is an activity aimed at conveying information about tax law accurately, fully, promptly and officially to all members of society through specific forms and measures.
Tax propaganda activities include: Propagating and explaining the nature and role of taxes, social benefits obtained from the use of tax money; propagating and disseminating the content of tax policies and laws; disseminating issues related to the obligations and responsibilities of tax authorities, taxpayers and other organizations and individuals in society in providing information and coordinating the implementation of tax laws; disseminating tax procedures, regulations on handling tax law violations; praising and rewarding taxpayers who comply well with tax laws...
Meanwhile, support activities for taxpayers include contents such as guidance and consultation on tax policies and regimes; guidance and consultation on procedures and processes for tax compliance such as tax registration procedures, tax declaration, tax payment, tax exemption and reduction... guidance and consultation on how to prepare tax reporting forms; consultation on tax-related issues such as accounting, how to use and manage invoices and documents; guidance and provision of warning information on cases of tax evasion, tax fraud, sanctions for tax law violations; answering questions arising in the process of tax obligations of taxpayers... This activity can be carried out through support forms such as services to answer taxpayers' questions by phone, through direct consultations, answering by mail...
Tax declaration management
Tax declaration management is a management activity to help tax authorities grasp the entire tax registration and declaration status of taxpayers.
Tax declaration is the act of a taxpayer basing on data and the actual situation of activities that generate tax obligations to declare and determine the amount of tax payable to the State budget during the tax period according to the provisions of law. Normally, tax declaration is carried out by filling in data and other data related to determining obligations in tax declaration forms and appendices, then submitting the tax declaration to the tax authority.
Accurate, complete and timely declaration and submission of tax declarations is a basic criterion for assessing the level of tax compliance of taxpayers and is also a reliable basis for tax authorities to develop appropriate management strategies and measures for each group of taxpayers, ensuring their maximum voluntary compliance.
Thus, through tax declaration management activities, tax authorities grasp the compliance situation in tax declaration of taxpayers such as: the number of taxpayers who must submit tax declarations, the number of taxpayers who submit tax declarations late, the number of taxpayers who do not submit tax declarations, the number of taxpayers with errors, mistakes or fraud in tax declarations... From there, tax authorities have measures such as urging, reminding, requesting explanations, supplementing documents or making decisions on tax determination, inspection at taxpayers' headquarters, tax inspection... to limit the above non-compliance.
NNT inspection and audit
The main purpose of tax inspection and audit activities is to control, compare, and evaluate the accuracy and honesty in tax declaration activities and tax obligations of taxpayers; promptly detect and strictly handle fraudulent acts in tax compliance of taxpayers.
Tax audit is the activity of the tax authority in examining the actual situation of the audited subject, from which it compares with the functions, tasks, and requirements set for the audited subject to have comments and assessments on the tax compliance situation of the audited subject (Le Xuan Truong, 2016).
Tax inspection is an inspection activity of a specialized organization performing the inspection work of the tax authority with the inspected subject to detect, prevent and handle illegal acts (Le Xuan Truong, 2016).
The contents of the inspection and audit work for taxpayers include: (i) Checking and auditing tax registration; (ii) Checking and auditing compliance with accounting, books, documents, and invoices; (iii) Checking and auditing tax declaration, calculation, and payment.
In the context of implementing the self-declaration and self-payment mechanism, tax inspection and audit activities are a very basic content in performing the functions of tax administration agencies. Tax authorities no longer directly intervene in the tax declaration and payment process of taxpayers, except in cases where errors, violations or signs of non-compliance with tax laws are detected. Tax authorities are responsible for disseminating, supporting and guiding taxpayers to clearly understand and voluntarily fulfill their tax obligations, while closely monitoring taxpayers' compliance with their tax obligations and, through inspection and audit activities, promptly detecting and handling taxpayers' non-compliance with tax laws.
Through tax inspection and audit activities (inspection and audit of tax registration, tax declaration, tax payment, compliance with accounting regime, invoices and documents, etc.), non-compliance with tax regulations by taxpayers will be detected and handled promptly. The forms of handling corresponding to the level of violation, strictly and fairly implemented, will be a great warning, prevention and deterrent tool to prevent taxpayers from re-offending. Therefore, tax inspection and audit activities conducted effectively and using appropriate penalties will contribute significantly to improving taxpayers' transparency.
Tax debt management and tax debt enforcement
Tax payment is the act of a taxpayer transferring the amount of tax payable into the State account in the State Treasury. To ensure that taxpayers pay the State budget in full and on time, the tax authority must manage tax debts and enforce tax debts.
Tax debt management is the work of monitoring and grasping the status of tax debts and other revenues managed by tax authorities and implementing measures to urge the collection of tax debts of taxpayers. Through tax debt management activities, tax authorities accurately grasp the situation of taxpayers' performance of obligations, determine the amount of tax paid to the State budget, the amount of tax
outstanding debts of each taxpayer; thereby, taking measures to encourage taxpayers to pay taxes fully and promptly to the State budget; ensuring strict compliance with tax laws. Through that, the management of taxes paid and tax debts of taxpayers has contributed to raising taxpayers' awareness of tax compliance.
Tax debt enforcement
Tax debt enforcement is the application of measures by tax authorities and law enforcement agencies to force taxpayers to fulfill their tax obligations.
Tax debt enforcement includes the following contents: (i) Notifying taxpayers of their responsibility to fulfill tax obligations and the consequences they may suffer if they do not fulfill their tax obligations; (ii) Using coercive measures such as stopping the sale of invoices, suspending business operations, etc. to force taxpayers to fulfill their tax obligations. Tax debt enforcement can be considered the final step in the tax management process.
Tax enforcement represents the compulsory compliance nature of tax by the state power. With such a nature, tax enforcement has a great impact on taxpayers' tax compliance. This activity not only directly impacts and compels taxpayers who have opposing behavior to strictly comply, but also impacts the compliance consciousness of all taxpayers with tax laws.
2.4.3. Professional qualifications and ethics of tax officials
The professional qualifications and professional ethics of tax management officers and civil servants will contribute to ensuring the strictness of the law. The professional qualifications and professional ethics of tax officials on tax compliance of taxpayers are shown in that if the professional qualifications of tax officials are high and professional ethics are good, there will be the following positive impacts: (i) Quickly and conveniently resolving tax procedures for taxpayers, thereby creating satisfaction for taxpayers, making taxpayers willing to comply with taxes;
(ii) Do not cause trouble or harassment, thus not preventing taxpayers from complying with taxes; (iii) Do not collude to help taxpayers commit tax fraud.
2.4.4. Material and technical facilities of tax authorities
Technical facilities are factors that are material prerequisites for tax declaration and payment activities of taxpayers and tax management activities of tax authorities.
The more advanced and modern the tax industry's facilities and techniques are, the faster tax officials will perform their professional operations to better serve taxpayers, thereby reducing the time spent on tax procedures, reducing compliance costs, making taxpayers more satisfied with the assistance of tax authorities, and helping taxpayers comply with taxes better.
2.4.5. Group of factors belonging to the taxpayer 13
The approach from the perspective of taxpayers' social psychology and the overall research results have shown that (i) social psychological factors (tax spirit, subjective norms, perception of fairness, perception of tax authority's power, tax awareness, trust in tax authority); (ii) institutional factors (tax complexity, tax information); (iii) economic factors (penalties, possibility of tax audit, inspection); (iv) demographic factors (age, gender, education); (v) other factors (income, number of years in business) all have certain influences on tax compliance behavior.
2.4.6. Development of the tax agent system
Tax agents are organizations established under the provisions of law to perform tax services for remuneration such as: performing tax procedures on behalf of taxpayers (preparing tax declaration dossiers and performing tax declaration procedures, paying taxes, explaining to tax authorities for taxpayers, etc.), providing tax consultancy (advising on choosing the most beneficial investment projects in terms of tax, consulting on tax law). In terms of impact on tax compliance, the development of the tax agent system helps taxpayers who are not familiar with tax law to still comply with tax law because the preparation of tax declaration dossiers and implementation of tax procedures are performed by a professional tax service organization. Thus, the more the tax agent system develops, the more it contributes positively to improving taxpayer compliance. However, this impact will only be truly promoted under the condition that tax agents are strictly managed to ensure that acts of consulting for taxpayers to violate the law are effectively controlled and prevented.
2.4.7. Characteristics of the socio-economic environment
This group of factors includes factors such as economic growth rate, interest rates, inflation, political and diplomatic situations, etc. These are macro factors that affect the compliance of all tax groups. Practice shows that as the economy develops, the living standards of the people increase, and the level of tax compliance tends to increase.
Social factors also have an impact on tax compliance. This group includes: Social norms, social influence and responsibility of each subject in a social community; public opinion, reputation, position and role of each subject in a social community.
13 The influence of these factors will be presented in more detail in section 2.5.2.
2.5. Research model
2.5.2. Basis for model construction
Based on the research objectives, research questions, theoretical basis of tax compliance and research overview results, research gaps, the bases for building the research model of the thesis include:
Firstly , the SSF model on tax compliance is a model that has been applied by many studies on tax compliance behavior from 2010 to present. In the SSF model, tax compliance behavior is classified into voluntary tax compliance behavior and compulsory tax compliance behavior. This is also the approach of the thesis on tax compliance behavior of taxpayers.
Second, the theory of planned behavior (TPB) is a theory applied by many studies on taxpayers' tax compliance behavior. TPB indicates that an individual's intention about a behavior will affect the behavior performed. Behavioral intention is influenced by three factors: Attitude towards the behavior, subjective norms and perceived behavioral control. While taxpayers' perceptions of the fairness of the tax system, the power of tax authorities, tax awareness... are the convergence of cognitive processes, motivation and emotions related to tax compliance behavior. Therefore, the factor of perceived behavioral control is often not directly applied to the research model on factors affecting tax compliance behavior but is replaced by factors such as taxpayers' perceptions of the fairness of the tax system, the power of tax authorities, and tax awareness. Therefore, the thesis uses TPB theory with two components: attitude (tax spirit), subjective norms and extends cognitive factors (perceptions) about fairness, power of tax authorities, trust in tax authorities, tax awareness, awareness of the possibility of being audited, inspected, awareness of penalties, awareness of tax complexity to taxpayers' information processing behavior (called TPB theory extended with some factors).
Third , the overall research results indicate that no research has been conducted on tax compliance behavior among individual business households (working and doing business in craft villages).
Fourth, the results of previous studies have not been in complete agreement on the influence (positive or negative; direct or indirect; or there is no basis to confirm the relationship) of factors (tax spirit, subjective norms, perception of the fairness of the tax system, trust in tax authorities, power of tax authorities, tax awareness, tax complexity, tax information, penalties, possibility of being audited, tax audited, age, gender, education level, income, number of years of business operation) on taxpayers' tax compliance behavior. Therefore, it is necessary to continue studying the influence of these factors.


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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