Brokerage services are mainly applied to listed securities products, in which the investment bank plays the role of an intermediary in receiving and matching orders for customers. Investment services are divided into investment services for customers and proprietary trading services.
Investment services for customers are applied to securities products traded on the OTC market. As a market maker with the function of creating liquidity, the investment bank conducts buying and selling transactions with customers passively or actively to seek price differences.
Proprietary trading is riskier for two reasons: the bank puts its own capital into trading and this applies to both listed and unlisted stocks. The investment bank then seeks to profit from price fluctuations by actively holding a “buy” or “sell” position and betting on market fluctuations.
c. Research operations
This is a task performed by research staff to monitor the performance of securities on the market to help investors make timely buying and selling decisions.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Financial activities of industrial enterprises on the stock market in Vietnam - 1 -
Financial performance of industrial enterprises on the stock market in Vietnam - 16 -
Characteristics Of Non-Financial Enterprises On The Vietnamese Stock Market With K Snb -
Activities of Financial Intermediaries in the Stock Market
Research products are diverse, including general research reports such as macroeconomics, industry research, investment strategy research and product research. In addition, research activities also include the construction and development of analytical tools and portfolio management for clients.
d. Wholesale banking operations

Wholesale banking is a type of investment business but mainly focuses on alternative products, including real estate investment, leveraged lending, large credit arrangements such as syndicated loans and project finance.
An important segment of wholesale banking in the capital market is private equity investment, which is the bank's investment in unlisted enterprises with the potential to develop and increase value through financial restructuring.
Investment in private equity businesses can be made from the start-up stage to the maturity and development stages of the business.
Wholesale banking is a highly risky proprietary trading activity because the product holding period is often longer than that of traditional securities investment products.
e. Investment management operations
Because it brings stable income and low risk, this is a business that is gradually becoming an important business segment of investment banks. Investment management can be divided into asset management and wealth management.
Asset management includes investment fund management, portfolio management for institutional clients.
Wealth management or private banking includes wealth management and advisory services for high-net-worth clients.
f. Principal Brokerage Business
The prime broker business was born to overcome the problem of using multiple brokers at the same time by hedge funds, leading to the dispersion of resources in carrying out support activities. Large investment banks will take advantage of their strengths with the available infrastructure system to provide a range of services from AZ to hedge funds, even providing some free support services to help these funds focus on their main business of investing. Using prime brokers does not mean that hedge funds do not have relationships with other brokers. This only means that funds outsource non-core activities and centralize transaction processing to prime brokers so that they can sign and execute transactions with other brokers on their behalf.
III. The role of financial institutions in the stock market
1. Commercial bank
Commercial banks and their affiliated securities companies play an important role in the stock market in many aspects: creating goods, acting as intermediaries, providing information, regulating supply and demand, and managing financial institutions in the market.
1.1. Creating goods for the stock market
The role of commercial banks in creating goods for the stock market is shown from two perspectives:
From a direct perspective, joint stock commercial banks participate as stock issuers to create capital when newly established or additional capital during operations. In addition, all types of commercial banks can issue bonds to mobilize capital from the economy and affiliated securities companies also sell other types of securities such as: government bonds, warrants, bond rights, futures contracts, options contracts... These have created a very large volume of goods in the secondary market for the stock market.
From an indirect perspective, a securities company under a commercial bank as an intermediary organization performing securities intermediary services such as securities brokerage, underwriting, securities investment consulting, etc. has contributed significantly to helping other economic organizations issue securities, creating diversity of goods for the stock market.
1.2. Securities intermediary
In a large and volatile stock market, it is difficult for investors to find partners who need to buy and sell securities to trade with each other. Moreover, not all investors are equipped with enough knowledge, accumulated enough experience and have enough information to invest successfully and gain the desired profits. Therefore, as an intermediary organization, commercial banks will help the two parties meet through their operations on the stock market. For example, when performing securities brokerage, affiliated securities companies have two main tasks: providing information and consulting customers; at the same time, providing products and services.
financial services, helping customers make transactions on demand and for their benefit.
Commercial banks have many advantages to act as financial intermediaries in the stock market such as: deposit account management operations create the premise for capital accumulation to buy and sell securities, experience in credit activities creates favorable conditions for buying and selling securities when there is an investment need and especially experience in payment organization helps commercial banks make good payments in securities trading.
1.3. Adjusting stock supply and demand
Commercial banks with two most basic activities of receiving deposits and lending have a great impact on the operation of the stock market, specifically the price, supply and demand of securities in the market. In fact, investors decide which areas to invest in with the potential for profit and acceptable risk level, so the deposit and lending interest rates of commercial banks also have a significant impact on the supply and demand of securities in the market and the prices of those securities.
Another role of commercial banks in the supply and demand of securities in the stock market is to provide a price mechanism for investments. In the secondary market, commercial banks will create a stock price mechanism through the Exchanges. Affiliated securities companies help investors evaluate the value of their investments, then all securities buying and selling orders are collected at the Exchange, and on that basis, the stock price will be determined according to the law of supply and demand. In the primary market, when performing securities underwriting operations, affiliated securities companies also play the role of creating a stock price mechanism by determining and advising the issuing organization on a reasonable issuance price for securities in the issuance. In addition, through proprietary trading activities, these securities companies also intervene in the market, contributing to adjusting stock prices.
1.4. Providing information on the stock market
Securities brokerage activities of affiliated securities companies always go hand in hand with consulting activities, so they also provide information upon request of customers, information on the prospects of securities in the future, information on the Government's monetary policy related to investments that customers are considering... In addition, the
Commercial banks also provide very reliable information on market developments to help market management agencies make the most appropriate adjustments.
1.5. Institutions governing the stock market
The activities of securities companies under commercial banks and their brokers are a factor contributing to the completion of the legal environment for securities trading activities. Along with performing their operations, they will help investors always comply with the law in the process of seeking benefits, and at the same time promptly reflect to lawmakers to promptly correct inadequacies in legal documents.
2. Securities investment fund
2.1. Increasing the supply of securities and creating product diversity contributes to the development of the primary market.
QDDTCK plays an important role in the development of the primary market as an issuing organization that attracts capital by issuing fund certificates. The issuance of fund certificates or fund shares by QDDTCK naturally increases the supply for the stock market because these are commodities traded on the market and also because the professional and scientific investment method of the fund will create investment habits for the public. In addition, investing in the fund's securities has created demand for the stock market, making the securities of other issuing organizations easily consumed.
2.2. Contribute to stabilizing transaction prices in the secondary market
As an investor in the market, QDTCK must spend most of its assets to invest in the stock market according to the selected portfolio. By concentrating a large amount of capital from many small idle sources in society, QDTCK has the ability to buy and sell a large volume of a certain type of stock, so it often has a great impact on the fluctuations of the stock market. It contributes to stabilizing transaction prices in the secondary market, helping the development of this market through professional investment activities with scientific investment methods.
3. Insurance company
The financial market will truly exert its full power when the financial market with complete mechanisms is established, the foundation of which is the stock market. Indeed, the stock market contributes to the development of the insurance market in general and of insurance companies in particular, while insurance companies with effective stock investment activities also have a positive impact on the stock market.
3.1. Unleashing a large source of circulating capital, supplementing capital for the stock market
Insurance companies have the ability to accumulate and concentrate capital from thousands of small insurance contracts of all operations into a huge source of capital. Second only to commercial banks in terms of the size of mobilized capital, insurance companies, together with commercial banks and other credit institutions, perform well the role of providing capital for the stock market. Moreover, by concentrating many sources of capital from insurance customers, from small individuals to important legal entities, insurance companies invest effectively in the stock market, proving that this financial institution has the ability to attract and meet capital needs, promoting the circulation and use of capital in the market.
3.2. Expanding market participants
The participation of insurance companies in the stock market shows that within the framework of the law, many entities in an economy can find a source of capital mobilization on a large scale and effectively. The stock market with its smooth capital circulation activities can help the Government reduce budget deficit, implement monetary policy, enterprises mobilize capital for development investment, improve financial situation, enhance management capacity and the public also enjoys the achievements of the economy.
Above all, the insurance company also plays a role in reducing the risk of power concentration in the financial sector. Because the insurance company has a large capital scale for securities investment, the State needs to monitor the diversification of the investment portfolio of this institution to prevent the control and domination of the insurance company with the
other financial institutions and avoid the phenomenon of monopoly in acquiring large businesses through this investment activity.
3.3. Contribute to the socialization of securities investment activities
Along with the role of expanding the participants in the stock market, insurance companies contribute significantly to the socialization of stock investment activities through protecting the rights of insurance participants.
Under the strict management of the State on insurance activities, the activities of insurance companies preserve investment capital, avoid capital loss and ensure the rights of insurance participants. The insured is not only committed to payment in case of risks but also receives profits from the investment results on the stock market of the insurance company.
4. Securities companies and investment banks
Securities companies can perform many operations at the same time, so they have a direct impact on market participants and play an important role in the stock market.
4.1. Creating a capital mobilization mechanism for businesses and the economy
Through securities companies, investors can access securities of issuing organizations, which are then circulated on the market. Thanks to the presence of securities companies, small, idle capital sources are gathered into a large amount of capital to invest in businesses and the economy.
4.2. Contribute to stabilizing stock prices on the market
Through proprietary trading activities, securities companies act as market makers, thereby contributing to stabilizing stock prices and creating a market for newly issued stocks.
4.3. Contribute to creating new products and services on the market
This role is clearly demonstrated in the brokerage activities of securities companies. Specifically, the company's brokers have direct contact with customers, so they can grasp their needs and transfer them to the company's product research and development department, from which new products and services are born. As a result, there are more products
Products and services, a diverse customer base and increasingly low service fees contribute to attracting more capital sources.
4.4. Help market management agencies manage and monitor market activities effectively.
Securities companies are both underwriters of new securities issuances and intermediaries in buying and selling and conducting transactions on the market, so they grasp most of the information about the issuer, information related to securities transactions, etc. In addition to directly helping investors access in-depth and timely market information sources, securities companies are also obliged to provide that information to management agencies for the purpose of market management. Thanks to that, market management agencies can control and prevent acts of manipulation, market manipulation, and market distortion, grasp the market situation to then propose appropriate policies and development measures.
4.5. Contribute to reducing transaction costs, reducing risks and improving efficiency for investors
Buying and selling securities through a securities company will help investors save on transaction costs because the cost of finding a partner has been significantly reduced. Thanks to the securities company, investors also reduce risks in the process of buying and selling securities when the buyer is guaranteed to receive real securities and the seller is guaranteed to receive real money after delivering the securities.
In addition, securities companies also help investors find effective investment opportunities, use real stock investment knowledge and participate in the market in a timely and convenient manner, thereby contributing to stimulating demand for the stock market.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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