Treasury bills are issued in 3-month, 6-month, and 1-year terms through weekly auctions held on Mondays and paid on Thursdays. Since 1929, the US has not set fixed interest rates on Treasury bills.
3.2.3. East Asian bond markets
Throughout the 1990s, Asia was the focus of attention, with the decade starting on a positive note for most of the region’s high-growth economies. By 1997, the region was hit by a full-blown crisis that began in Thailand and spread to South Korea, Malaysia, Indonesia, the Philippines, Hong Kong and Singapore, but to a lesser extent. One of the reasons for the crisis was that in most Asian countries, banks played a dominant role in channeling domestic savings into investment, with the sector providing about 80% of financial debt, while the bond market accounted for just over 20%. For countries with developed economies such as Japan and Australia, this figure is 30-40%, especially up to more than 60% in the United States ( Source: vneconomy.vn/70490P7C708/thi-truong-trai-phieu-phat-trien-cach-nao.htm) . Too much foreign debt leads to the situation that when these investors withdraw their capital, Asian countries do not have cash to pay, which has caused many banks to go bankrupt. After the crisis, Asian countries realized the need for a more diverse capital market and especially a bond market with scale and depth to better support the long-term investment capital needs of the economy. Long-term capital needs should be best satisfied by long-term investments of lenders in the form of stocks or long-term bonds. With efforts to reform and reorganize the financial system, build infrastructure, legal documents, improve macro policies... Asian stock market has had many positive changes. The infrastructure of secondary stock market in East Asian countries is being gradually built and improved. However, in the East Asian market, secondary transactions are heavily dependent on
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Summary of Ranking Results of Vietnam's Import Market of Traditional Goods -
Development Orientation of Vietnam's Real Estate Market -
Forecast on Automobile Market in 2008, Prospects for the Coming Years and Development Orientation for Vietnam's Automobile Industry -
Goals and Development Orientation of Vietnam's Foreign Exchange Market
into the primary market. The activity of the secondary market tends to increase or decrease according to the primary market. In recent years, East Asian countries have made progress in market institutions. For example, Hong Kong has used a system of central money market units to perform clearing and settlement functions. Credit rating companies have also been established and put into operation in many countries. Countries have built a system of benchmark interest rates based on government bonds (especially interest rates on long-term instruments). Singapore issued 10-year bonds in 1998, Korea issued 10-year bonds in 2000, China issued 20-year bonds in 2001. Although there are many maturities for domestic currency bonds, liquidity tends to focus on short-term bonds [15; page 46].
The anticipated rapid growth of East Asia's GDP depends on continued implementation of sound macroeconomic policies and institutional reforms.

The reality of the development of the US and East Asian countries shows that although each country has different characteristics, they all have common strengths that our country needs to learn from:
- Modern infrastructure of the bond market, human resources, management level and high payment speed, strong development of the bond market on the basis of synchronous development of primary and secondary markets to develop bond liquidity.
- Government bonds hold a key position in the bond market, forming a standard interest rate, reflecting the actual supply and demand for capital in the market, serving as a reference for other interest rates in the financial market. Government bonds have the highest credit rating, with a risk level of nearly 0. The superior safety of bonds will attract investors to diversify their investment portfolio risks.
- The increase in foreign capital flows into securities investment is based on national prestige, open capital market, stable exchange rate, macroeconomic situation, achievements in foreign debt payment, and the country's growth potential.
- Perfecting the legal system, developing and improving the quality and efficiency of credit rating companies and non-bank investment organizations, improving the efficiency of the payment system...
3.3. Some proposals to develop Vietnam's bond market.
3.3.1. Stabilize the macroeconomic environment, encourage savings and investment
To promote investment in the bond market in particular and the stock market in general, first of all, the Government must stabilize the macro economy. A stable macro environment and controlled inflation will create peace of mind for the entire investment public in society. People can stabilize their lives, do business, and improve their living standards. From stabilizing their daily lives, they will be able to increase savings through bank deposits or investing in bonds and stocks, thereby promoting market development. A stable environment, production and business activities of enterprises will also be more favorable, enterprises will have a greater need for capital, encouraging them to diversify capital mobilization channels, one of which is the bond market. This is especially important in the period when the world economy and Vietnam are dealing with the current financial crisis.
To stabilize the macro economy, the State needs to have economic policies and monetary and financial policies suitable for each period, promote economic development, create more jobs and control inflation.
The State also needs to improve the efficiency of financial market operations by developing an information system to provide timely information between those with capital and those in need of capital; gradually transferring resources from the banking system and financial institutions to the capital market; enhancing the service provision capacity and financial capacity of financial intermediaries; loosening strict regulations on capital flow control so that capital flows can move to the most effective investment areas, bringing benefits to both borrowers and lenders.
3.3.2. Diversify types of bonds, increase market liquidity
Diversified bonds ensure different benefits for investors, will create many choices for investors, on the basis of which investors compare, analyze, evaluate and make investment decisions. This will stimulate and attract investors, promoting the bond market to be more vibrant.
For Government bonds
Diversifying the form of Government bonds , diversification is not only about issuing many types of Government bonds with many different terms but also must combine diversification in interest rates, types and methods of payment of principal and interest of Government bonds. Besides traditional types of Government bonds, the Government needs to develop some more types of bonds:
- Zero-coupon bonds, also known as discount bonds: are bonds that sell for less than their face value. Investors will receive accumulated profits in the form of capital gains when the bond matures.
- Multi-maturity bonds: bonds with different maturity dates.
- Partial payment bonds: this is a type of bond in which the interest is paid at maturity but the principal of the bond is paid in installments periodically every year. This type of bond will reduce the pressure of increasing interest and minimize the risk of reinvestment, increasing the safety for bondholders.
- Option bonds: allow the bond buyer to claim debt from the issuer at any time in the future.
- Variable interest rate bonds: their interest rates can be changed and adjusted from time to time when market interest rates fluctuate, ensuring positive real interest rates for investors because of the interest rate target. This type of bond will attract investors who enjoy interest rates and attract investors who enjoy price differences, promoting the vibrant operation of the government bond market.
Issuance method : The plan for issuing government bonds needs to be built in a unified and scientific manner and avoid overlapping and cancelling each other out between issuances or between issuance methods. Promote the issuance of government bonds through bidding and underwriting methods, however, there should be a division of issuance volume for each method according to bond maturity, avoiding the situation where issuances take place too close together, reducing the effectiveness of the issuances. On the other hand, when issuing government bonds through bidding through the stock market, it is necessary to limit the subjective imposition of interest rates.
In addition, to create a standard yield curve for the market, it is necessary to establish a plan for issuing Government bonds, choosing the type of Government bonds with appropriate terms to focus on issuing large lots to create standard issued Government bonds and form a standard yield curve, creating a basic foundation for standard interest rates for debt instruments. Promoting the issuance of large lots of Government bonds will reduce the number of types of Government bonds circulating in the market, helping investors as well as intermediary organizations to easily monitor and grasp the price movements of Government bonds. At the same time, gradually reduce and end the retail issuance through the State Treasury system.
Interest rate mechanism , the Government should apply floating interest rates for government bonds. To increase the attractiveness of government bonds, it is necessary to apply inflation-adjusted interest rates and apply flexible interest payment methods such as prepayment, periodic interest payment, etc. so that investors can minimize risks and diversify their investment portfolios. Build an interest rate mechanism that is truly attractive to investors even in inflationary conditions.
inflation or deflation to maximize investor profits on the basis of reconciliation with the Government's interests.
For corporate bonds
In fact, the corporate bond market accounts for only over 10% of the Vietnamese bond market. The participation of domestic enterprises in the bond market is only the first steps on a small scale, so initially, Vietnamese enterprises have only issued bonds to the domestic market and mainly choose the form of private issuance, meaning that enterprises can negotiate directly with capital suppliers. Regulations on conditions for enterprises to issue private bonds are also simpler than those for enterprises wanting to issue bonds to the public. Currently, there are two main types of corporate bonds issued: fixed interest rate, paying interest annually (coupon interest rate) and floating interest rate according to market interest rates. Except for some banks that issue bonds that can be converted into shares such as the Military Bank or the Foreign Trade Bank. In the context of Vietnam's economy strongly integrating into the world economy, being increasingly affected by macroeconomic fluctuations from the US economy or Asian countries, ensuring the relative stability of bond prices is an important condition to attract investors. To develop the corporate bond market, there needs to be reforms from the Government and businesses.
The Ministry of Finance needs to have stronger reforms in policy and technical mechanisms to support businesses, focusing on disseminating and training businesses on capital mobilization methods, fund management experience... To develop the corporate bond market, we must first develop the government bond market.
The State accelerates the equitization process of state-owned enterprises. There should be policies to encourage state-owned corporations to issue bonds to mobilize long-term capital investment for technological innovation and product creation.
for the stock market. In the immediate future, sectors such as aviation, electricity, oil and gas, and post and telecommunications are sectors in which the economy is currently in dire need of increased investment and development to create momentum for industrialization.
For businesses to be successful in issuing bonds, they need to develop a plan to mobilize and use capital effectively to ensure solvency and create attractiveness to investors as well as ensure the interests of the business. To do so, businesses need to do well a number of issues:
- First of all, businesses must build a long-term development strategy that includes capital mobilization. Businesses need to determine the need and purpose of capital mobilization, and need to link capital mobilization with capital use.
- Second, good treasury management is a complex issue. Businesses must simultaneously raise a large amount of capital; pay off debts and have money to produce and do business or to invest.
- Third, the disclosure of information related to bond issuance must ensure transparency to create trust among investors.
In addition, to increase attractiveness and diversity, enterprises can issue bonds that can be converted into shares or bonds with purchase rights; to ensure stability in the face of economic fluctuations, enterprises can issue bonds with gold-backed interest rates or real interest rates guaranteed to be positive in the event of high inflation to attract investors. The development of the corporate bond market is meaningful for enterprises in improving their capital mobilization capacity, increasing flexibility in capital management, and increasing the ability to accumulate, concentrate and distribute low-cost capital sources for Vietnam's economic development at the present stage.
3.3.3. Developing market makers to promote bond market activities
In the context of the infancy of the capital market, the formation and development of a team of market makers is necessary. There needs to be a team of competent experts to advise the Government to build a policy of synchronous coordination between capital mobilization channels. In order to build a team of market makers with strong financial potential, ready to buy and sell a certain amount of bonds when requested by investors, there needs to be a policy to encourage commercial banks and insurance companies with large financial potential to participate.
It can be said that commercial banks are still considered the main market makers in the future, along with insurance companies or securities companies. Currently, these candidates are still busy with brokerage activities or securities trading or consulting on enterprise equitization. They have not yet found the motivation to become bond market makers. Legal documents need to be issued to encourage these candidates to become market makers. In the context of the stock market sinking to the bottom in recent months, promoting the development of the "dormant" bond market is becoming more urgent.
Specialists can also become "market makers" for a particular security under strict control. This control will limit violations if they abuse their monopoly power on the Exchange. In addition, market makers tend to compete with each other because there are always many market makers for a security, so the OTC market is considered to have better self-regulation than the centralized securities trading market. Both securities specialists and market makers have access to special information because they often have direct access to information on the order book, so they are more likely to "leak" information when there is market volatility.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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