Tasks of each department in the management system:
- General meeting of shareholders: includes all shareholders with voting rights. This is the highest decision-making body in the entire banking system in deciding on the bank's development strategy, electing management agencies and the board of directors.
- Board of Directors: This is the bank's management body. The Board of Directors has full authority to decide on all matters relating to the bank's interests on behalf of the bank, except for the scope of the Shareholders' Meeting. The term of the Board of Directors is 4 years.
- Board of Supervisors: has the authority to inspect the legality and validity of the bank's management and business operations, accounting books and financial reports, to appraise the bank's annual financial reports, and to report to the Board of Directors on the results of operations.
- Executive Board: includes the General Director responsible for general operations and Deputy General Directors assisting the General Director. The Executive Board has the function of directly managing all Bank activities as well as concretizing the overall strategy and goals set by the Board of Directors through business plans, advising the Board of Directors on strategic and policy issues.
- Internal audit: ensures that the bank's operations comply with legal regulations, business ethics and the bank's operating regulations. Internal audit is responsible for detecting errors in the bank's business operations, acting as an advisor and orienting the executive board, supervisory board and board of directors on risk control, helping the bank operate safely, effectively and legally.
- Business Block: includes departments in charge of economic operations as well as issuing transaction procedures, regulations, and policies on deposits and loans for institutional customers; at the same time, supporting units in consulting and serving institutional customers.
- Banking and personal finance services: develop and implement retail operation plans: programs, personal deposit products, policies and customer care programs, etc. in the SCB banking system; at the same time, evaluate the implementation of business targets of the retail banking sector. From there, propose solutions and products to increasingly improve retail operations at SCB.
- Currency trading block: includes Foreign Exchange Trading Department, Currency Trading Department, Financial Institutions Department, Currency Trading Analysis and Supervision Department. The Currency Trading Block has the function of building, developing and managing foreign exchange, gold and derivative products trading activities in the entire system; conducting foreign exchange, gold and foreign exchange derivative products trading in accordance with regulations to bring profit and ensure liquidity for the bank...
- Business support & asset exploitation block: includes Direct Valuation Department, Valuation Policy & Monitoring Department, Headquarter Business Support Department. Each department has its own functions and tasks, aiming to support the development of policies related to valuation in the SCB system and organize direct valuation of valuation records in the entire system and other valuation records as assigned by competent authorities.
- Financial and capital management block: includes the Finance and Planning Department, Capital Management Department, ALCO Support Department, and Management Information System Department. The Financial and Capital Management Block is responsible for developing and perfecting policies and tools for financial and planning management; at the same time, coordinating and implementing the development and adjustment of the bank's development strategy; managing the entire bank's capital; managing the bank's Debt - Credit asset structure in accordance with the bank's business strategy, ...
- Accounting block: Departments and divisions of the accounting block have the function of organizing, managing and supervising the implementation of accounting work in the entire SCB system, and are the focal point for financial reporting, reporting to the Department of Statistics and the State Bank.
- Risk management block: includes Credit Risk Management Department, Market Risk Management Department. Operational Risk Management Department performs the function of checking and supervising compliance with SCB's internal regulations and procedures; monitoring and measuring
Measure, evaluate and control risks, and provide early warnings of risks in banking operations. The risk management department directly reports to the General Director and also reports to the Risk Management Committee under the Board of Directors, the Supervisory Board and internal audit.
- Legal and compliance block: includes the Legal Department which performs the function of developing, checking, supervising, supporting the implementation of regulations, rules, procedures, guidelines and legal policies and activities, and at the same time controlling legal compliance throughout the system to ensure that SCB's operations always comply with the provisions of law.
- Regional office: performs the functions of management, supervision, inspection, control and risk prevention in the operations of branches in the region.
- Area: includes branches and transaction offices, which are direct business units, directly selling bank products and services to customers transacting at the counter, ensuring compliance with the provisions of law and SCB.
3.1.4. Business performance
Table 3.1. SCB's main financial indicators for the period 2015-2019
Unit: billion VND, %
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | Growth rate (%) | ||||
2016/ 2015 | 2017/ 2016 | 2018/ 2017 | 2019/ 2018 | ||||||
Total TS | 311,514 | 361,682 | 444,032 | 508,954 | 567,913 | 50,168 | 16.10 | 58,959 | 11.58 |
VCSH | 15,240 | 15,461 | 15,530 | 16,578 | 16,648 | 221 | 1.45 | 70 | 0.42 |
Charter capital | 14,295 | 14,295 | 14,295 | 15,232 | 15,232 | 0 | 0.00 | - | 0.00 |
Profit before tax | 111 | 134 | 164 | 229 | 220 | 23 | 20.72 | -9.00 | -3.93 |
ROE | 0.54 | 0.49 | 0.78 | 1.38 | 1.32 | -0.05 | -9.26 | -0.06 | -4.35 |
ROA | 0.03 | 0.02 | 0.03 | 0.04 | 0.04 | -0.01 | - 33.33 | 0.00 | 0.00 |
Capital Adequacy Ratio (CAR) | 9.95 | 9.86 | 9.67 | 9.69 | 9.70 | -0.09 | -0.90 | 0.01 | 0.10 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Evaluation of Financial Indicators in the Credit Scoring System of Asia Commercial Joint Stock Bank for Corporate Customers -
Assessing the level of satisfaction of individual customers with savings deposit services at Saigon Commercial Joint Stock Bank SCB - Ninh Kieu Branch - 13 -
Improving the quality of financial appraisal of investment projects in medium and long-term lending at the Military Commercial Joint Stock Bank, Hoang Quoc Viet branch - 14 -
Solutions to Improve Owner's Equity Management Capacity at Military Commercial Joint Stock Bank
Source: SCB Consolidated Financial Report 2015-2019 and author's synthesis
3.1.3.1. Some main results
- Total assets index
Unit: billion VND

Figure 3.1. Total assets of Saigon Commercial Joint Stock Bank (2015 - 2019)
Source: SCB Consolidated Annual Report 2015-2019 SCB's total assets grew steadily during the period 2015-2019. In 2016, total assets increased by VND 50,168 billion compared to 2015, equivalent to an increase of 16.1% compared to 2015.
with last year.
As of December 31, 2019, SCB's total assets reached VND 567,913 billion with a growth rate of 11.58%. SCB maintains its leading position in total assets among private joint stock banks. Not only striving to increase asset value, asset quality is always a factor that SCB puts first.
The average growth rate of total assets in the period 2015-2019 reached 16.57%. The average growth rate of equity reached 6.06%. Charter capital growth allows SCB to increase its assets. This means that SCB will be able to push higher credit growth and have the opportunity to expand investment.
- Profit target
In the period 2015-2019, SCB's pre-tax profit increased gradually over the years. In 2019, pre-tax profit decreased slightly compared to 2018. The business results in 2019 recorded SCB's pre-tax profit reaching 220 billion VND. SCB's profit was somewhat modest compared to the size of the bank because in 2018,
SCB has balanced resources to set aside VND2,162 billion for credit risk provisions according to the bank restructuring project for the 2015-2018 period approved by the State Bank, as well as investing in information technology and upgrading system safety.
Besides, the performance indicators ROA and ROE also achieved many significant results.
ROA or return on total assets is an index measuring the efficiency of a business's use of assets.
Profit after tax
ROA= × 100%
Average total assets
ROE or return on equity is an indicator that measures the efficiency of using equity capital in a business. The ROE index reflects both the profit index, shown on the Income Statement (P&L) and the average equity index, on the Balance Sheet.
Profit after tax
ROE = × 100%
Average equity
According to international standards: ROE > 15% is considered a financially capable company, when ROA > 7.5%. At SCB, the ROA and ROE indexes are quite low, demonstrating that the efficiency of using equity and assets is not high.
SCB's operations in recent years show that the bank pays great attention to ensuring operational safety indicators as well as investing in IT to research and launch retail products, reduce dependence on credit activities and increase income from non-credit service activities, aiming to develop towards a modern retail bank.
- Minimum capital adequacy ratio
The minimum capital adequacy ratio (CAR) of credit institutions is a major issue that many financial experts have mentioned. According to Circular No. 36/2014/TT-NHNN dated November 20, 2014, the minimum capital adequacy ratio of commercial banks must reach over 9%. In 2017, credit growth was much faster than the growth rate of equity, causing the minimum capital adequacy ratio (CAR) of commercial banks to decline.
rapidly, leading to banks having difficulty expanding lending.
However, thanks to the growth of equity capital in recent years, SCB's minimum capital adequacy ratio has always met the regulations of the State Bank. With efforts in resource management and resource use, over the past year, all of SCB's operational safety ratios have been significantly improved and complied with the regulations of the State Bank. The minimum capital adequacy ratio (CAR) has always been maintained at over 9%. In 2018, SCB's CAR was 9.69%. As of December 31, 2019, the CAR ratio reached 9.7%.
- Capital mobilization activities
Table 3.2: Mobilization structure by customer of SCB in the period 2015-2019
Unit: billion VND
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | Growth rate (%) | ||||
2016/ 2015 | 2017/ 2016 | 2018/ 2017 | 2019/ 2018 | ||||||
Organization | 21,240 | 22,678 | 37,144 | 51,220 | 58,195 | 6.77 | 63.79 | 37.90 | 13.62 |
Individual | 236,180 | 278,384 | 316,183 | 367.119 | 429,896 | 17.87 | 13.58 | 16.11 | 17.10 |
Total mobilization | 257,420 | 301,062 | 353,327 | 418,339 | 488,091 | 16.95 | 17.36 | 18.40 | 16.67 |
Source: SCB Consolidated Financial Statements 2015-2019 & Author's calculations Mobilization products have always been one of SCB's strengths. In 2019, SCB's capital mobilization increased by VND 69,752 billion, equivalent to a growth rate of 16.67%. SCB's total mobilized balance as of December 31, 2019 amounted to
488,091 billion VND. With flexible product lines in terms of terms, types, and attractive interest rates, SCB not only attracts individual customers but also has impressive growth in mobilizing institutional customers. In 2019, mobilizing institutional customers increased by 13.62%, mobilizing individual customers increased by 17.1% compared to the beginning of the year.
The steady growth in deposits over the years shows that SCB has maintained the trust of its customers. In addition, the growth rate of deposits from institutional customers has shown positive signs. This shows that SCB has increased the trust and confidence of institutional customers - one of the factors
success factors of large commercial banks.
- Credit activities
In recent years, with the orientation of becoming a modern multi-functional Retail Bank, SCB continues to diversify its credit products, meeting the constantly changing needs of customers. The lending products and customers that SCB targets are in many different fields such as agriculture, forestry, aquaculture; accommodation and catering services; wholesale and retail; arts, entertainment; construction; warehouses, etc.
With a diverse customer segment, loan products suitable for the business cycle and borrowing needs of customers, the quality of SCB's lending activities is increasingly improved. At the end of 2019, SCB's outstanding customer loans reached VND 333,879 billion, an increase of VND 31,987 billion, an increase of 10.6% over the previous year. In addition to developing lending activities, SCB always controls credit quality well by continuing to improve standards and regulations in risk prevention and control; improving appraisal quality, strictly implementing credit granting procedures; and promoting recovery of overdue debts and bad debts. Thanks to that, SCB maintained the bad debt and overdue debt ratio at low levels, reaching 0.49% and 0.90% respectively at the end of 2019.
Table 3.3: SCB's loan structure in the period 2015 - 2019
Unit: billion VND
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | Growth rate (%) | ||||
2016/ 2015 | 2017/ 2016 | 2018/ 2017 | 2019/ 2018 | ||||||
Short term loans | 34,825 | 65,911 | 109,438 | 100,689 | 106,568 | 89.26 | 66.04 | -7.99 | 5.84 |
Medium term loans | 52,184 | 66,915 | 75,384 | 116,426 | 139,679 | 28.23 | 12.66 | 54.44 | 19.97 |
Long term loans | 83,453 | 89,357 | 81,679 | 84,778 | 87,632 | 7.07 | -8.59 | 3.79 | 3.37 |
Total Loans | 170,462 | 222,183 | 266,501 | 301,892 | 333,879 | 30.34 | 19.95 | 13.28 | 10.60 |
Source: SCB Consolidated Financial Report 2015-2019 & author's calculation Retail orientation was concretized in 2016 with strong growth of the credit segment for individual customers and businesses.
small and medium enterprises. Accordingly, SCB's outstanding loans at the end of 2016 reached VND222,183 billion, an increase of VND51,721 billion, an increase of 30.34% compared to the beginning of the year. In 2016, SCB maintained the ratio of overdue debt and bad debt at a very low level compared to regulations, only 0.79% and 0.68% of total outstanding loans, respectively.
At the end of 2019, SCB's outstanding loans to customers reached VND333,879 billion, an increase of VND31,987 billion, an increase of 10.6% over the previous year. In addition to developing lending activities, SCB always controls credit quality well, ensuring that SCB's bad debt and overdue debt ratios are both low, reaching 0.49% and 0.90% respectively at the end of 2019.
In recent years, SCB's lending structure has been gradually changing in a positive direction, increasing the proportion of short-term loans from 20.4% in 2015 to 31.9% in 2019 and reducing the proportion of medium and long-term loans from 79.6% in 2015 to 68.1% in 2019. This change will help SCB control risks, ensure capital safety while cash flows are circulated more, bringing higher profit efficiency to the bank.
3.1.3.2 Business performance
Table 3.4: SCB's business performance in the period 2015-2019
Unit: billion VND
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | Growth rate (%) | ||||
2016/ 2015 | 2017/ 2016 | 2018/ 2017 | 2019/ 2018 | ||||||
Total income work | 5.008 | 4,041 | 4,536 | 6,532 | 6,583 | -19.31 | 12.25 | 44.00 | 0.78 |
Net profit | 4,509 | 2,935 | 1,891 | 2,907 | 4,029 | -34.91 | -35.57 | 53.73 | 38.60 |
Operating costs | 2,619 | 2,440 | 3.343 | 4.141 | 4,538 | -6.83 | 37.01 | 23.87 | 9.59 |
Net profit from operations service | 338 | 567 | 871 | 1,064 | 1,420 | 67.75 | 53.62 | 22.16 | 33.46 |
Net profit before CP reserve RRTD | 2,390 | 1,601 | 1,054 | 2,309 | 2,593 | -33.01 | -34.17 | 119.07 | 12.30 |
Contingency costs RRTD | 2,279 | 1,465 | 890 | 2,162 | 2,373 | -35.72 | -39.25 | 142.92 | 9.76 |
Profit before tax | 111 | 136 | 164 | 227 | 220 | 22.52 | 20.59 | 38.41 | -3.08 |
Source: SCB Annual Report 2015 – 2019 & author's calculation

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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