Overview of James Hardiman Library – National University of Ireland Galway and Information Center – Vietnam National University Library, Hanoi

Implementation must master marketing knowledge and skills and flexibly apply them in practice. Basically, marketing strategies do not fail in the creative stage. But they fail in the implementation stage. Even with a tight plan and careful preparation, the reality is that we still risk facing surprises during the implementation process. Situations that may occur include: promotional activities are not responded to and effective, products and services are not accepted by consumers, the cost of the advertising campaign is higher than estimated... Therefore, implementation needs to be closely monitored to promptly respond to situations that may arise, and at the same time, adjust the plan accordingly.

Check and evaluate implementation

Regularly checking and monitoring marketing activities can help detect problems and promptly resolve unexpected incidents during the implementation process. After each marketing campaign, summarizing and evaluating helps to review the implementation effectiveness on issues such as:

- Did the campaign achieve its intended goals?

- Have channels of interaction been established and relationships created with investors?

Maybe you are interested!

- Are the results of the campaign commensurate with the effort, time and budget spent?

- Effective use of funds?

…

From there, we can recognize strengths, weaknesses, what has been done, what has not been done to gain experience for future campaigns.

1.2 Overview of James Hardiman Library – National University of Ireland Galway and Information Center – Library of Vietnam National University, Hanoi

1.2.1 Overview of the James Hardiman Library – National University of Ireland Galway

1.2.1.1 Formation and development process

National University of Ireland, Galway (NUI Galway) is one of Ireland's largest and oldest universities. It is highly ranked in the world's most prestigious university rankings: It is one of only two universities to be rated 5 stars in the QS rankings; Times Higher Education ranks it as the 3rd best university in Ireland; it has five subjects listed in the QS World University Rankings by Subject. Rated Ireland's top university for student retention – Sunday Times 2011; The university is Ireland's top university with 96% of graduates in employment or further study within six months of graduation. NUI Galway comprises 6 colleges, 15 faculties, 49 institutes and research centres.

The James Hardiman Library (NUI Lib for short) is the main library at the National University of Ireland Galway. Dating back to 1849, the history and development of the Library is closely linked to the history and development of NUI Galway. The Library was originally known as the Queen's College Library, Galway. In 1908, with the renaming of the University to the University of Galway, the Library was also renamed after the University's first librarian and historian, James Hardiman, and has been so ever since. In October 2009, the Nursing Library, previously located in Dangan, and the Medical Library, located on the ground floor of the Institute of Clinical Sciences at University Hospital Galway, were merged into the present-day NUI Lib.

The Library holds the following archives: The John Huston Archive, The John McGahern Archive, The Brendan Duddy Archive, The Druid Theatre Archive, The Lyric Theatre Archive. The Library also holds large and important collections of national, local and regional literature, particularly those written in the Irish language.

The core objective of the Library is to provide a friendly and student-centered learning environment.

1.2.1.2 Functions, tasks, organizational structure

Function :

NUI Lib has information and library functions, cultural functions, and entertainment functions serving training, research, implementation and management, construction, and development of cultural and human environments.

Mission :

- Advise leaders on information and documentation activities, libraries serving training, research, application deployment, management and development of culture and people.

- Develop planning and operational plans for the Library, organize and coordinate the entire information, documentation and library system in the school; develop a plan to develop the Library into a modern information, documentation and scientific center of the university, aiming to develop a digital library.

- Supplement, develop and update domestic and foreign information resources; receive and deposit documents in NUI Galway, receive sponsored publications, gifts, and exchange documents between domestic and international libraries.

- Preserve, store and develop document repositories, especially national, local and regional document repositories in Irish.

- Organize, process, arrange, store and manage documents; build a suitable search system, establish an automated information access and search network; build databases.

- Research on information technology and communication, apply new scientific and technical achievements to process and serve readers' information needs.

- Building a team of high-quality staff, developing infrastructure, modernizing equipment according to functions and tasks.

- Maintain and develop relationships with media agencies and scientific organizations at home and abroad.

Organizational structure :

The structure of NUI Lib includes:

+ Board of Directors: 1 Director and 1 Deputy Director

+ Functional blocks: Planning and Project Department, Finance Department, Human Resources Development Department and Environmental Services.

+ Professional and operational blocks: Document processing department, Development and Performance department, Information Access and Learning Services department, Customer care department.

+ Reader service block: Hardiman service department, Nursing Library, Medical Library, Archives Department.

1.2.1.3 Facilities

NUI Lib has a spacious research space of 7668m2 with

2,245 individual study spaces along with 5 group study rooms.

All three library facilities are equipped with modern facilities and equipment: Computer rooms and multimedia rooms are equipped with computers and audio-visual equipment; free wifi network system; photocopiers, printers, scanners are equipped to serve the needs of printing and copying documents; digital scanners; automatic document checking machines, document borrowing and returning systems... NDT's library card is also integrated with student cards, creating consistency and convenience for all transactions in NUI Galway. The costs of borrowing, returning overdue books, or document printing and copying services... are all deducted from NDT's account using the integrated machine system. In addition to modern equipment, the Library also focuses on facilities and learning spaces. Each Library is designed with its own interior style but still harmonious overall.

and suitable for the learning environment, attracting users and creating excitement in the research and learning process. In each library, in each learning space, there is an area for the disabled with supporting equipment, the design of the buildings also has calculations suitable for the disabled.

1.2.1.4 Human resources

In 2009, after a comprehensive investigation of the Library's operations, finding inadequacies in its organization and operations, NUI Lib implemented a drastic staff reduction, reducing the number of employees by 12%. Currently, the Library has 84 staff including: 3 PhDs, 18 Masters, 57 Bachelors and 6 colleges. In addition to the Board of Directors, the Functional Department has 15 staff, the Professional Department has 23 staff, and the Service Department has 44 staff. All staff speak English and Irish, and can also speak other languages such as German, French, Russian, Spanish, Portuguese, etc.

1.2.1.5 User information

NUI Galway has a huge and diverse NDT volume which the Library must organise to best satisfy demand.

NUI Lib's NDT can be divided into 4 groups:

- NDT is a leader and manager: According to statistics in 2014-2015, NUI Galway has 283 leaders and managers, accounting for 1.5% of the Library's NDT.

- NDT are lecturers and researchers: The number of NDT is 1,515 people, accounting for 7.8%. The division of concepts of lecturers and researchers is very vague, because there are many people who both conduct research and application work and participate in teaching.

- Students, graduate students, and researchers: There are about 17,000 students, graduate students, and researchers, accounting for 87.6% of the total number of NDT of the Library. Of which, there are about 2,000 international students from 92 countries.

in the world. In addition, NUI Galway also has about 2,000 students and trainees belonging to the disabled group.

- Training support staff: They are staff doing administrative work and service work to support training activities, accounting for 3.1% with 602 people.

Among the above groups of users, the two groups with the largest numbers are students, trainees, postgraduates and researchers and lecturers. These are also the two target user groups that receive the most attention in university libraries and are given priority for service and research.

1800

7000

2500

2000

3000

College of Arts, Social Sciences & Celtic Studies

College of Medicine, Nursing, and Health Sciences

University of Business and Policy

Public and Law

University of Science

University of Information Technology

Adult & Continuing Education School

700

Figure 1.1: NDT members are students, trainees, and postgraduates of NUI Galway

1.2.1.6 Products and services

The Main Library, together with the Medical Library and Nursing Library, houses the major collections that support teaching and learning at NUI, Galway. With one of the longest histories of any library in Ireland, NUI Lib now houses a

A huge knowledge repository with a total of more than 880,000 documents and 355 electronic databases, including:

- Over 500,000 printed books

- Over 70,000 full-text electronic journals available

- Over 400,000 e-books

In addition, the Library also preserves and serves:

- DVDs, videos, audio tapes, CDs: Including feature films for learning and foreign language materials.

- Maps: Available in paper, microform or online.

- European Documentation Centre and collection of official publications held in law collections.

- Publications on microfilm and microfiche. There are a number of readers and printers available for use.

- Collection of Student Topics

- Collection of theses and dissertations

- Exam Collection available online.

- Special collections include old, rare documents as well as old newspapers and books, magazines on local studies.

- The Library also holds large and important collections of national, local and regional documents, particularly those written in Irish.

To create the best conditions for users to use the Library, the Library is open 94 hours a week. Coming to the Library, users will be able to use a series of services:

- The library provides learning spaces including shared spaces or 2,245 private spaces for individuals, 5 group study rooms.

- Loan and return service with the support of automatic checking machines.

- Interlibrary loan service in the UK and Ireland library system. Overdue fine is €1 per day.

- Document digitization service.

- Use internet service, refer to archived documents with pre-installed computer system and internet connection. Watch DVD and other multimedia services at Multimedia Room.

- Photocopying service to copy documents in the Library according to regulations, copying will be charged. This amount will be deducted from each user's library account.

- The NUIGWiFi service is designed to provide students, staff and registered users with the Library easy access to the Internet through a user account via a web browser.

- Library Service Desk and IT Support: The first point of contact if you have any questions or need help from the library. Users can contact directly, by phone or email for guidance and assistance.

- The Archives Service is established to acquire, organise, preserve and access collections to support research, teaching, learning and other information needs. The Archives Service acquires materials through donations, loans and sales. The Archives Service has a particular interest in acquiring collections relating to the West of Ireland in general, and in collecting in a number of specific subject areas targeted by NUI Lib.

- The library provides Subject-Based NDT Support services with each librarian in charge of certain topics, supporting NDTs according to their fields of research.

- Support services for people with disabilities: Currently, the Library is helping 492 registered disabled people to improve their skills, promote their learning spirit and support difficulties in the process of studying, researching,

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