Marketing mix solution at Ho Nui Coc Trade Union Hotel and Tourism Joint Stock Company - 16

Evaluation criteria

Overall rating

fit

5

4

3

2

1

IV. Entertainment activities

15

Types of entertainment have been diversified and rich.

rich in quantity and quality?

16

Quality of service of staff

V. Some common Marketing-mix elements for all destinations

17

Infrastructure of the entire HNC tourist area

(roads, electricity, water, parking, etc.)

18

Natural ecological environment (landscape, scenic spots)

The landscape retains its wild, original beauty)

19

Sanitary environment in the tourist area

20

Political environment, social security (theft, robbery)

please, solicit tourists)

21

Products are goods, souvenirs are abundant

Not yet?

22

Staff and workers have completed well

work? (answer questions, complaints promptly, listen to visitors' opinions)

a) Good

b) Fair

c) Average

d) No opinion

2a) Accommodation services

2b) Food service

2c) Entertainment services

2d) Technical facilities

2e) Travel services

a) Expensive

b) Acceptable

c) Cheap

d)No

opinion

3a) Accommodation services

3b) Food service

3c) Entertainment services

3d) Travel services

a) Complete

totally agree

b)Copper

idea

c)No opinion/

Disagree

Sentence 4 : You are proud to tell others about your company.

Working?

Question 5 : Do you have information?

full report on the company's operations?

Sentence 6 : Cooperation between departments/groups is always appreciated.

encourage

Sentence 7 : Everyone in your group works very well and

get along?

Sentence 8 : You always receive

support from other team members?

Sentence 9 : The direct manager always listens and respects opinions.

your opinion

Question 10 : The direct manager always supports and encourages you.

You at work?

Question 11 : Are you satisfied with?

current job?

Question 12 : Are you satisfied with?

Salary policy and other benefits of the company?

Agree

Disagree

Sentence 14 : The company always rewards

outstanding achievements?

Question 15 : The company always encourages you to improve your knowledge and skills.

professional skills?

Question 16 : The company provides full range of

training for you during your work?

Sentence 1

Sentence 2

Sentence 3

a

b

c

d

a

b

c

a

b

c

d

Number of cases

54

86

46

14

24

89

77

30

2

43

115

Percentage

28

45

24

3

13

47

40

16

1

23

60

Evaluation criteria

Overall rating

5

4

3

2

1

I. Food service

36

121

23

1

The number of dishes is diverse and rich.

3

50

111

22

4

2

Quality of food products

7

50

84

39

10

3

Dining room facilities

2

59

71

45

13

4

Attitude of service staff

10

49

97

18

16

5

Price of food vs quality

34

99

42

15

6

Food hygiene and safety

22

141

27

II. Accommodation services

23

141

26

7

Number and structure of rooms have met

Is it as requested?

7

44

89

42

8

8

Room quality

2

59

71

45

13

9

Service quality of staff (attitude,

spirit of service)

11

45

67

13

54

Evaluation criteria

Overall rating

5

4

3

2

1

10

Room rates are reasonable compared to quality.

amount not yet

23

23

96

22

16

III. Travel services

10

129

51

11

Travel products and services are diverse and rich.

rich?

68

47

67

8

12

Did the tour guide meet your requirements? (knowledge, skills, appearance, health, spirit and work attitude)

job)

78

88

24

13

Conditions of technical facilities serving tourism at the destination (ships, boats, vehicles)

transfer during the visit)

68

110

12

14

Is the tour price reasonable?

46

20

96

22

6

IV. Entertainment services

21

137

32

15

The forms of entertainment have diversified,

rich in quantity and quality?

5

95

67

13

10

16

Quality of service of staff

40

88

35

27

V. Some common Marketing-mix elements for both

destination

63

106

17

4

17

Infrastructure of the entire HNC tourist area

(roads, electricity, water, parking, etc.)

3

50

111

22

4

18

Natural ecological environment (landscape, scenic spots retain their wildness,

original)

7

44

89

42

8

Evaluation criteria

Overall rating

5

4

3

2

1

19

Sanitary environment in the area

tourism

2

59

71

45

13

20

Political environment, social security (theft)

stealing, begging, soliciting tourists)

11

45

77

33

24

21

Products are goods, souvenirs that have been

rich yet?

23

23

96

22

16

22

Do the staff do their job well? (answer questions and complaints promptly, listen to customer opinions)

tourist)

5

30

34

76

45

Sentence 1

Sentence 2a

Sentence 2b

Sentence 2c

a

b

c

a

b

c

d

a

b

c

d

a

b

c

d

Number of cases

7

21

72

68

24

9

0

12

44

30

14

38

44

9

9

Percentage

7

21

72

68

24

9

0

12

44

30

14

38

44

9

9

Sentence 2d

Sentence 2e

Sentence 3a

Sentence 3b

a

b

c

d

a

b

c

d

a

b

c

d

a

b

c

d

Number

case

29

44

15

15

21

38

15

29

32

44

9

15

35

47

0

18

Percentage

29

44

15

15

21

38

15

29

32

44

9

15

35

47

0

18

Sentence 3c

Sentence 3d

Sentence 3e

Sentence 4

a

b

c

d

a

b

c

d

a

b

c

d

a

b

c

Number of cases

24

47

0

29

18

62

0

21

21

38

0

41

15

82

6

Percentage

24

47

0

29

18

62

0

21

21

38

0

41

15

82

6

Sentence 9

Question 10

Question 11

Question 12

a

b

c

a

b

c

a

b

c

a

b

c

Number of cases

18

35

47

15

26

59

26

15

59

12

21

68

Percentage

18

35

47

15

26

59

26

15

59

12

21

68

Sentence 5

Sentence 6

Sentence 7

Sentence 8

a

b

c

a

b

c

a

b

c

a

b

c

Number of cases

9

12

79

6

76

15

29

50

24

6

41

53

Percentage

9

12

79

6

76

15

29

50

24

6

41

53

Question 13

Question 14

Question 15

Question 16

a

b

c

a

b

a

b

a

b

Number of schools

fit

12

18

71

12

88

88

12

32

68