All businesses operating under the market mechanism have their own economic structure, expressed through business organization models. These business organization models will automatically behave according to the market mechanism and have strong vitality in the environment of the market mechanism.
* Characteristics of KTTN in Vietnam:
- The private economy has been restored and developed thanks to the innovation initiated by our Party.
initiate and lead.
- The private economy was formed and developed in the conditions of the Socialist State under the leadership of the Communist Party of Vietnam. Through the Party Congresses, the private economy has increasingly affirmed its position and role in the economy and developed more and more deeply. Therefore, the private economy needs macro management. The private economy was born in the conditions of the Socialist State, all production activities and development processes must be suitable to the country's conditions, following the socialist orientation.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Number of Non-Agricultural Production and Business Units by Year -
Handling of Civil Debts of Private Business Owners and Partners in Partnership Companies -
Production and Business Performance Results of La Nga Forestry Company Limited -
Assessment of Production and Business Situation of An Giang Seafood Import-Export Company
- The private economy in our country was born and developed in socialist production relations, not capitalist production relations. The process of existence and development of the private economy in our country today is considered the driving force for economic development, a form of production and business organization according to the goals of socialism, and a component part of socialist-oriented production relations.
- The private economy in our country is developing in the context of the country promoting economic restructuring. The 12th National Party Congress (2016) affirmed: "Perfecting mechanisms and policies to encourage and facilitate the strong development of the private economy in most economic sectors and fields, becoming an important driving force of the economy. Perfecting policies to support the development of small and medium enterprises and start-ups. Encouraging the formation of multi-ownership private economic groups and private capital contribution to state economic groups" [10].

1.1.4. Content of private economic development
1.1.4.1. Developing the number of production and business establishments
Growth in the number of enterprises is one of the important criteria for studying and evaluating the development of the private economy. Growth in the number
The increase in the number of businesses is not only an increase in the number of registered businesses, but also an increase in the number of businesses operating substantially and stably; on the other hand, the increase in quantity must be consistent with the trend of socio-economic development.
The development of the number of enterprises needs to consider and evaluate the appropriate industry and regional structure to meet the needs of the domestic and export markets as well as the structure of technological level suitable for the rapid development of science and technology in the country and the world.
Growth in the number of enterprises must be verified through competition and brand reputation. In other words, only increasing the number of enterprises that stand firm and develop in competitive and integrated conditions can properly assess the development of the private economy.
1.1.4.2. Developing forms of production and business organization
The form of business organization of an enterprise directly affects the formation of the organizational structure of the administrative apparatus. Normally, this factor has a "compulsory" impact on designing the administrative apparatus according to certain criteria.
The form of organization of an enterprise will be regulated by the laws of each country.
determined, so between different countries are often not the same.
According to the current legal organization of enterprises, in our country there are currently the following types of enterprises in the private economic sector:
- Joint stock company.
- Limited liability company.
- Private enterprise.
- Partnership.
The specific characteristics of the legal form of business organization among the above enterprises affect the financial management of enterprises such as organization, capital mobilization, production and business, and profit distribution.
1.1.4.3. Exploiting and using resources in enterprises in the economic zone
a. Capital capacity
- Capital is one of the extremely important factors for the existence and development of all businesses. The increase in capital of each business in
The private economic sector partly reflects the scale of private economic development. However, to truly assess this development, it is necessary to evaluate based on the efficiency that this increased capital brings.
- The investment capital of an enterprise is the initial capital as well as additional capital during the operation of the enterprise. During the operation, depending on the production and business strategy in each stage, enterprises can mobilize capital based on family relationships, close friends or bank loans. In other words, the ability to borrow and the ability to self-finance greatly affect the ability to expand production and business of the enterprise.
b. Material resources
- Material resources are the entire physical facilities of the enterprise with all physical means used to participate in the production and business process, including: Land, business premises, factories, assets, equipment, machinery, raw materials, means of transporting and preserving goods and goods supplies.
- Material resources are the basic conditions for businesses to exist and develop, they determine labor productivity and the effectiveness of business activities. Businesses with good access to the above resources will have many advantages and opportunities for development.
Developing production and business premises for enterprises is not simply expanding production and business areas but also building more suitable, convenient and effective production and business premises. In fact, favorable production and business premises are also a comparative advantage, creating a significant strength for enterprises.
Choosing and equipping suitable machinery and materials will help businesses produce quality products, meet the needs and tastes of consumers, while reducing production costs and increasing the competitiveness of the business. In addition, physical factors such as warehouses, means of transporting materials and goods of the business also partly reflect the development of the business.
c. Human resources
“Human resources are the sum of specific individuals participating in
Labor process is the sum of physical and mental factors mobilized in the labor process" [21].
Human is the core factor in all activities of all types of enterprises, deciding the success or failure of enterprises and organizations in each country. In enterprises, this factor is extremely important because all decisions related to the strategic management process are decided by people, the ability to compete in the market is strong or weak, good or bad organizational culture... all come from people. Therefore, human resources are the first factor in the resources that managers of enterprises with long-term business orientation need to consider and analyze to decide on tasks, goals and solutions to implement.
d. Scientific and technological capacity
The ability of enterprises to apply science and technology to production and business activities is important and decisive in improving the labor productivity of enterprises. Currently, enterprises in our country are mainly small and micro enterprises, many enterprises still use hand tools in production activities, at the same time, many enterprises have also focused on investing in equipment, machinery, and applying science and technology to production and business. Along with the use of machinery and application of science and technology, the situation of used machinery and equipment still accounts for a high rate and the investment level for renewing technological equipment of enterprises still accounts for a low rate of enterprise revenue. Therefore, in order to increase the labor productivity of enterprises, especially in the trend of competition and global economic integration, the issue of improving the level of technology, applying modern machinery and equipment to production and business is a matter of special attention and appropriate investment.
e. Business market output
Product market output plays an important role for businesses. Currently, the products of businesses mainly have to find their own output markets. However, this problem is very difficult when our businesses are small and micro businesses, with weak competitiveness, and having to proactively find market output has put businesses in a difficult position, while
must manage to have operating capital, on the one hand must proactively link and cooperate to
expand product market
To do this well, the state must play a role in supporting the output market. The state must work with businesses to support businesses in developing markets, especially markets for consuming products with advantages, quality and competitiveness. Only then will our businesses develop more and more sustainably, with their reputation and capacity gradually affirmed to be able to compete fiercely in the current period of deep international integration.
1.1.4.4. Production and business efficiency of the KTTN sector
For businesses, production and business efficiency is not only a measure of quality reflecting the level of organization and business management, but also a matter of survival, deciding the existence and development of businesses.
In a narrow sense, the production results of the private economy are the output of economic activities of the private economy, which are reflected by the following indicators:
- Net revenue of the enterprise
- Business profits
In a broad sense, the production and business efficiency of KTTN is also considered from the perspective of
socio-economic development
1.1.4.5. Contribution of the private economy to socio-economic development
- Promote economic growth, economic restructuring
The development of the private economic sector has contributed to promoting socio-economic development, especially contributing to maintaining and increasing economic growth. In Vietnam today, the private economic sector accounts for a high proportion of the country's GDP at about 40-45%, especially during the period when Vietnam was affected by the global financial crisis of 2008-2009, it is the component with the highest industrial production growth, an important factor helping the economy recover. In addition, the private economic sector has gradually affirmed its important role in the Vietnamese economy, contributing to a more harmonious connection between economic growth and progress, social equity, protection of resources and the environment, promoting the process of forming and developing a full market economy in Vietnam.
The private economic sector also contributes to the rapid transformation of the economic structure, especially with the development of diverse types of production and business, types of services on the basis of promoting and exploiting the potential strengths of each country and locality. The current transformation is tending to shift from the agricultural sector to the non-agricultural sector.
- Pay to the State budget
Payment to the State budget includes all revenue sources paid to the budget.
State from production and business units.
The increasing state budget obligations of enterprises in the private economic sector also demonstrate the development of enterprises in this sector, and it is also the obligation of this sector to the economy.
To increase the State budget revenue, in addition to implementing the State's tax policies, it is necessary to reduce the time for tax declaration and tax procedures for enterprises in the private economic zone. In addition, implementing tax policies must also create fairness and create conditions for enterprises to operate normally and develop further.
- Solving employment, increasing income for workers
Employment is always an important issue in the process of socio-economic development. The development of all types of enterprises is always associated with employment for workers. Employment plays an important role, it governs all activities of individuals and society. Specifically, for individuals, having a job goes hand in hand with having income to support themselves. For the economy, labor is one of the important resources, an irreplaceable input for some industries. For society, each individual and family is a constituent element of society, so employment also has a direct impact on society. Therefore, to meet the need for employment, it is necessary to pay attention, create conditions and have strategies for sustainable development of all types of enterprises; There are policies to attract investment to develop many businesses and create conditions for businesses to operate more and more effectively to closely link economic efficiency and solve employment problems for workers, contributing to increasing workers' income.
1.1.5. Trends in private economic development in Vietnam
In Vietnam, private economic development is a long-term strategy in developing a multi-sector socialist-oriented economy, contributing significantly to the successful implementation of the central task of economic development, industrialization, modernization, and enhancing the country's internal strength in international economic integration.
In the coming time, the private economy will operate and develop according to the following trends:
1.1.5.1. Development in scale and quantity, especially strong development of small and medium enterprises
Currently, our country's enterprises are mainly medium, small and micro-sized, especially in terms of capital, labor and premises, which are not really commensurate with other economic sectors.
With the goal of having about 1 million enterprises by 2020, and more than 1.5 million enterprises by 2025; of which, large and medium enterprises account for about 5-6%. Thus, the development trend of our enterprises is still mainly small and medium enterprises, so it is necessary to focus on creating all conditions for all types of enterprises in the private economic zone to develop strongly in the coming time, especially access to open mechanisms and policies, access to favorable capital sources and an open business environment are prerequisites for enterprises to expand production and business, improve efficiency and competitiveness.
1.1.5.2. Trends in business relocation by business type
According to the Vietnam Chamber of Commerce and Industry's 2016/2017 Annual Report on Vietnamese Enterprises, by type of enterprise (legal form when registering a business), the number of enterprises operating in the form of LLCs and JSCs is increasingly high. If in 2007, only 52.08% of enterprises were operating in the form of LLCs, by 2015, this type of enterprise accounted for the majority with 65.04% of the total number of enterprises operating in Vietnam. Similarly, the proportion of enterprises operating in the form of JSCs increased from 15.06% in 2007 to 20.70% in 2015 [13].
1.1.5.3. The private economic trend continues to improve its competitiveness, develop strongly and become an important driving force of the socialist-oriented market economy.
To improve the quality, efficiency and competitiveness of the economy, the private sector must constantly restructure its sectors and fields, aiming for in-depth development to gradually improve quality, efficiency, improve financial capacity, access capital resources to promote and improve operational efficiency. At the same time, it is necessary to increase the application of scientific and technological advances; innovate technological equipment to put into production and business activities, and improve the competitiveness of enterprises. In addition, to improve competitive efficiency, the State must play a role in creating favorable conditions for the development of the private sector.
1.1.5.4. Trend of association with enterprises of other economic sectors
to form multi-ownership enterprises
This is the trend of our country's economy in the process of deep integration into the world economy. This trend will develop strongly when the state-owned enterprise sector is reorganized, innovated, and plays a leading role in the national economy, when the state's economic institutions and policies are built and perfected, the Party's leadership, the state's management and the role of people's organizations are strengthened and their effectiveness and efficiency are enhanced.
The types of businesses are interwoven, the forms of ownership can be interwoven.
life in the directions:
- Private economy participates in buying shares of state-owned enterprises during equitization or divestment.
- Forms of production, business and service provision linkages appear according to production networks and market value chains between the private economy and the state economy, cooperative economy and foreign direct investment enterprises to spread and transfer technology and develop supporting industries.
- Households voluntarily associate to form cooperative organizations; individual households and small owners operate according to the enterprise model.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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