31
2.2. Evaluation of SHB's business performance after the merger according to the CAMEL model
2.2.1. Equity valuation
Table 2.2.: SHB's equity evaluation criteria for the period 2008 - 2014
Target
2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
VCSH | 2.266 billion | 2.417 billion | 4.183 billion | 5.830 billion | 9.506 billion | 10.355 billion | 10,480 billion |
Growth VCSH | - | 6.63% | 73.07% | 39.39% | 63.03% | 8.94% | 1.2% |
Safety factor Capital (CAR) | - | 17.06% | 13.81% | 13.37% | 14.18% | 12.38% | 11.39% |
Leverage ratio financial leverage | 5.34 | 10.36 | 11.20 | 11.17 | 11.26 | 12.87 | 10.20 |
Generation factor internal capital | 7.54% | 13.53% | 10.36% | 13.14% | 0.27% | 7.32% | 7% |
Investment Rate Fixed assets/equity | 4.98% | 36.78% | 37.84% | 40.45% | 47.52% | 40.09% | 44% |
Investment Rate finance/ equity | 107.49% | 202.14% | 211.96% | 259.30% | 133.79% | 180.42% | 212% |
Capital contribution and stock purchase ratio part / VCSH | 33.01% | 11.16% | 7.97% | 5.72% | 4.12% | 3.49% | 3.06% |
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Current Business Performance of Vietnam Joint Stock Commercial Bank for Investment and Development -
Improving the business performance of Saigon - Hanoi Commercial Joint Stock Bank after the merger - 12 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Improving business efficiency of Vietnam Technological and Commercial Joint Stock Bank - 2 -
Solutions to Improve Business Efficiency of Vietnam Technological and Commercial Joint Stock Bank
Source: SHB's financial statements and annual reports 2008 - 2014 Table 2.2 shows that SHB has a strong growth in equity in the year of consolidation. The merger of HBB into SHB has helped increase SHB's charter capital from VND 4,815 billion to VND 8,865 billion. This is the benefit that the merger brings to this bank when it nearly doubles its capital scale in just seven months at a reasonable cost, compared to normal growth which would take the bank at least 5 years with a larger investment capital, and the merger also puts SHB in the 8th/10th position with the largest equity in the entire system (see Appendix 5). SHB has always shown quite good capital growth over the years, both before and after the merger. However, since 2013, the bank has maintained a slower capital growth rate compared to the previous period, showing that the bank is entering a period of stability in capital growth.
Regarding the capital adequacy ratio, SHB before and after the merger maintained a higher capital adequacy ratio than the regulations of the State Bank and the industry average. Only in the first year of operation after the merger (2013), SHB's CAR decreased.
32
decreased and was lower than the industry average (12.38% compared to 13.25% in 2013, 11.39% compared to 12.75% of the industry in 2014). However, such a ratio is still quite good and meets the standards of equity capital safety.
In addition, SHB has always maintained a relatively stable financial leverage ratio from 2009 to 2014. According to convention, the best financial leverage ratio is from 10 to 14 times and SHB has always maintained this ratio between 11 and 12 times. This demonstrates SHB's solid financial capacity when it can ensure a reasonable correlation between liabilities and equity over the years.
SHB's internal capital generation ratio fluctuated erratically throughout the period. In the pre-merger period, the internal capital generation ratio was always maintained at an average level. However, in the year of merger (2012), this ratio suddenly dropped to 0.27%. In this year, SHB almost did not retain profits due to having to bear a large loss from HBB (VND 1,660 billion). At the same time, the strong increase in equity in 2012 also contributed to reducing this ratio to nearly zero. However, just one year after the merger, the internal capital generation ratio was significantly increased to 7.32%, showing that the bank's self-financing ability from retained profits had improved quite quickly.
Another noteworthy point in the capital assessment index of SHB is the ratio of financial investment/equity. This ratio of SHB is quite high and exceeds the equity level. However, the structure of the bank's financial investment portfolio does not focus entirely on long-term financial assets but is evenly distributed to short-term investments such as bills and certificates of deposit. These investments are considered safe and highly liquid.
33
120
100
80
60
40
20
0
2.2.2. Asset quality assessment


Branch
SHB
10
8
6
4
2
0
Branch
Chart 2.1: SHB's credit growth rate compared to the industry (Unit: %)
SHB
2009
2010
2011
2012
2013
2014
Chart 2.2: SHB's bad debt ratio compared to the industry (Unit: %) Source: Compiled from SHB's annual report 2008 - 2014
34
Table 2.3.: Asset quality indicators of SHB in the period 2008 - 2014
Unit: %
Target
2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
Loan balance growth | 103.97 | 89.76 | 19.52 | 93.32 | 35.25 | 38.20 | |
Loan to Asset Ratio | 43.30 | 46.24 | 47.23 | 40.58 | 47.79 | 52.44 | 61.58 |
Investment/TTS ratio | 65.44 | 65.01 | 65.26 | 62.35 | 59.04 | 65.70 | 69.15 |
Fixed assets/total assets ratio | 5.73 | 3.11 | 2.99 | 3.18 | 3.54 | 2.89 | 2.43 |
Profitable assets / TTS | 87.90 | 92.01 | 89.45 | 89.54 | 87.68 | 88.53 | 89.05 |
Non-Profitable Assets/TTS | 12.10 | 7.99 | 10.55 | 10.46 | 12.32 | 11.47 | 10.95 |
Credit/Funding | 51.40 | 50.70 | 52.46 | 45.74 | 52.03 | 57.43 | 65.97 |
Overdue debt ratio/Total outstanding debt | 3.26 | 3.89 | 6.06 | 16.65 | 7.13 | 3.93 | |
Bad debt ratio in total outstanding debt | 2.82 | 1.41 | 2.23 | 8.80 | 4.06 | 2.02 | |
Credit DPRR ratio on total outstanding debt | 1.13 | 1.23 | 2.25 | 1.58 | 1.20 |
Source: Financial statements and SHB Annual Report 2008 - 2014 Observing the calculated indicators combined with analyzing the information provided in SHB's annual report during the evaluation period, it can be seen that:
In the pre-merger period, SHB achieved impressive credit growth, higher than the industry average (see Figure 2.1). Before 2010, the credit growth rate was maintained at about 100% per year. The growth rate slowed down to 19.52% in 2011. The credit growth rate was quite high but did not greatly affect SHB's credit quality, the bad debt ratio in the period 2008 - 2011 was always maintained at below 3%. The bank's provision for credit risk at the end of 2011 for the credit portfolio according to Decision 493/2005/QD-NHNN and Decision 18/2007/QD-NHNN was only 1.23% of total outstanding debt.
For many years before the merger, SHB has shown improvements in diversifying its asset portfolio to minimize risks. In the investment portfolio, in addition to long-term investments aimed at expanding the network of strategic partners, bonds, promissory notes and deposit certificates account for a large proportion. Investments in these interest-bearing assets are considered safe and meet the requirements of increasing profits, in line with the nature and characteristics of the operations of credit institutions. Credit institutions are also encouraged to invest in these assets.
35
encourage investment in these types of assets to diversify the portfolio and prevent risks that may appear in the market during business operations.
In the post-merger period, SHB's total assets growth rate remained quite good compared to the industry average (SHB's total assets growth rate in 2013 was 23.24%, 5 times higher than the industry's 4.37%). In the context of the banking industry facing challenges from the macro economy, SHB still has to improve its financial capacity and competitive position, while focusing on stabilizing operations after the merger. However, SHB's asset quality indicators are still generally quite positive: In terms of credit quality, the economic context in 2013 and 2014 has had positive changes but still contains many potential risks due to difficulties in business operations, high bad debt ratio, etc. However, SHB's credit growth by the end of 2013 still reached 35.25%. This result is quite good when the credit growth rate of the whole system only reached 12.51% . This outstanding growth partly comes from the incentives that SHB received from the State Bank after the merger, for example, SHB has a higher credit growth limit than most other equivalent banks (group 1 banks are only allowed to have a maximum credit growth of 17% because during this period, the State Bank proactively applied credit growth limits to each group of banks to ensure credit quality and limit the increase of bad debt). The bank still maintained this rate stably at 38.2% in the third year after the merger (2014).
36
Chart 2.3.: SHB's loan structure classified by industry 2009 - 2014
Unit:%

Source: SHB Annual Report 2009 – 2014
Regarding the loan structure: if we base on the loan classification by customer group, we can see that the loan structure has changed since the merger. The SOE loan portfolio increased from 14.5% in 2011 to 19.2% in 2013. If we include the 1.6% of Vinashin's pending debt, the SOE loan proportion in total debt will account for 20.8%. SHB's SOE loan proportion is slightly higher than the industry average of about 18% 2 . On the other hand, the proportion of personal loans has decreased from 31.1% in 2011 to 23.2% in 2013. Such a change in customer structure
not very suitable for SHB's strategy of becoming a leading bank in the retail segment.

2 See Appendix 8: Loan classification by customer group of SHB in the period 2011-2013
37
Chart 2.4.: Debt structure classified by maturity of SHB

Unit: million VND
150000000
100000000
50000000
Long-term debt
Medium term debt
Short-term debt
0
200920102011201220132014
Source: SHB Annual Report 2009 – 2014 In terms of the term structure of loans, the term of SHB’s loan portfolio has been lengthened recently, for example, the proportion of short-term loans decreased from 63.5% in 2011 to 51.7% in 2013 and 43.5% in 2014, while the proportion of long-term loans increased from 14.6% to 31.9% and medium-term loans increased from 21.9% to 24.9% (see Figure 2.4.). This is contrary to the general trend of the banking system. Compared to MBB, SHB has a lower proportion of short-term loans and a much higher proportion of medium- and long-term loans. This term structure helps SHB obtain a higher average income interest rate because long-term loans often bring higher profit margins. In fact, SHB's longer-than-industry average loan term is more beneficial to the bank as it is still maintaining the ratio of short-term capital used for medium- and long-term loans lower than the prescribed level of 30% (see table 2.8.).
In terms of lending sectors (see chart 2.3), SHB's credit portfolio structure in recent years has been diversified by sector, with higher proportions in some low-risk sectors such as: export production and business, production and business of goods in the agricultural and rural sectors... In 2013, SHB's lending proportion to agriculture, forestry and fishery was 21.6%, twice as high as the industry average of 10.5%. In recent years, the agricultural and rural development sector has been given priority in accessing bank loans while non-production sectors have been subject to tight monetary policies. In addition,
38
The SBV also introduced more flexible policies and incentives related to required reserves or refinancing to support banks to expand lending to encouraged sectors. The recent increase in SHB's lending proportion in these sectors is in line with the trend and takes advantage of SBV's incentives.
Regarding the issue of bad debt handling : after the merger, SHB paid special attention to the collection and handling of overdue and bad debts, so the debt collection has achieved positive results. As analyzed in section 2.1.1., HBB was forced to restructure in a state of financial exhaustion, the merger of HBB had a significant impact on SHB's financial safety indicators in 2012, such as the bad debt ratio reaching a very high level: 8.8%. However, just one year after the merger, SHB brought this bad debt ratio down to 4.06% at the end of 2013, and just one year later (2014), SHB reduced the bad debt ratio by half to 2.02%, to the safe level according to the regulations of the State Bank (below 3%). The overdue debt ratio also decreased sharply from 16.65% in 2012 to 7.13%. To solve the problems from HBB, SHB has implemented a series of synchronous measures: First, SHB participated in restructuring loss-making and insolvent enterprises to help them overcome difficult times and strengthen their financial health to repay debts; some successful restructuring cases are Bianfishco Joint Stock Company, Thanh Dat Paper Company Limited and Quoc Bao Joint Stock Company.
Regarding bad debt, SHB sold VND1,800 billion of bad debt to the Vietnam Asset Management Company (VAMC) in exchange for VND1,665 billion of special bonds. SHB also used nearly VND188 billion of its previous provision to write off bad debt in 2013. This is a significant figure because in the past 5 years, SHB has not had to write off bad debt. Another measure is that SHB has liquidated the collateral of customers who are unable to repay their debts to recover as much as possible.
For Vinashin's VND3,345 billion debt, SHB converted VND1,103 billion of debt into bonds and the remaining VND1,419 billion was set aside for provision and allocated within 5 years. DATC bought Vinashin's debt at 30% of its value.



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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