The issue at issue is Chile's tariff band system ("PBS") governed by Law 18.525 on the Rules for Importation of Goods. As described by the Panel and the Appellate Body, Chile's applied duty rates on wheat, wheat flour, sugar and vegetable oils were 8% ad valorem in 2001 and 7% in 2002.
- much lower than the bound rate in Chile's WTO commitments of 31.5%. However, the tax rate applied to these products through the price band system could be pushed up.
The belt system operates as follows:
First, an upper and a lower threshold are determined for each product on the basis of certain international prices. These "price bands" are established annually through a Presidential Decree, based on a defined formula. Second, Chile sets a weekly "reference price" for each product on the basis of prices in a number of foreign markets. Next, when a product subject to the price band system is imported, the customs authority determines the total tax rate applicable to that item through several steps. The first step is to apply a standard ad valorem import tax to the product. Next, the customs authority determines the weekly "reference price" applicable to the shipment. The total tax rate applicable to the shipment depends on a comparison of the "reference price" with the "price band". If the reference price is below the lower threshold of the price band, the customs authority applies the standard import tax and an additional tax equal to the difference between the reference price and the lower threshold of the price band. Conversely, if the reference price is between the lower and upper thresholds of the price band, the customs authority will apply the standard duty. Finally, if the reference price is higher than the upper threshold of the price band, the customs authority will allow a reduction in the applicable standard duty equivalent to the difference between the upper threshold and the reference price.
In practice, in cases where the reference price is below the lower threshold of the price band, the combined tax and additional tax imposed by the price band system can sometimes exceed the maximum tax rate of 31.5%. However, during the course of the Panel proceedings, Chile changed the operation of the price band system through
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Article 2 of Law No. 19,772 (effective from 19/11/2001) provides as follows: "The duties arising from the application of Article 12 of Law No. 18,525 plus the ad valorem duties shall not exceed the basic duty bound for Chile within the framework of the WTO in relation to the products referred to in this Article..." Therefore, with this amendment, the total duty applied does not exceed the bound duty (Panel Report, paras. 2.2-7, Appellate Body Report, paras. 9-30).
Argentina objected to Chile's price-fixing system under Article 41.2 of the Agreement on Agriculture and Article II of the GATT, and also objected to the safeguard measures applied to the products concerned under Article XIX of the GATT and the Safeguards Agreement. After unsuccessful consultations, Argentina requested the establishment of a panel on 19 January 2001. The panel found that Chile's price-fixing system was inconsistent with both Article 4.2 and Article II:1(b), sentence 2, and that the safeguard measures were inconsistent with several provisions of the GATT - Article XIX:1(a) of the GATT and Articles 2, 4, and 5 of the Safeguards Agreement.

Contents of the Panel's judgment:
- By maintaining measures that are subject to conversion to “ordinary customs duties”, Chile has acted inconsistently with Article 4.2 of the Agreement on Agriculture. In this regard, on appeal, the Appellate Body upheld the Panel’s ruling, although it criticized certain aspects of the Panel’s legal interpretation.
- By imposing “other duties or charges” not included in its Schedule, Chile acted inconsistently with Article II:1(b) sentence 2 of the GATT. In this regard, the Appellate Body, on appeal, held that the Panel’s decision to issue its ruling pursuant to Article II:1(b) sentence 2 of the GATT was inconsistent with Article 11 of the DSU.
- The Committee on Chilean Distortions ("CDC") failed to demonstrate that the safeguard measures applied were the result of "unforeseen developments", in violation of Article XIX:1(a) of the GATT.
- CDC failed to provide sufficient evidence and reasonable conclusions that "directly competitive or like products" violated Article XIX:1(a) of the GATT, Articles 2, 4, 5 of the Safeguards Agreement. CDC failed to demonstrate "increased imports" of products subject to safeguard measures as provided for in Article XIX:1(a) of the GATT, Articles 2.1 and 4.2(a) of the Safeguards Agreement.
- CDC failed to demonstrate the existence of a threat of serious injury, in violation of Article XIX:1(a) of the GATT and Articles 4.1(a), 4.1(b) and 4.2(a) of the Safeguards Agreement.
- CDC failed to adequately demonstrate the existence of a causal link between increased imports and the threat of serious injury, in violation of Articles 2.1 and 4.2(b) of the Safeguards Agreement.
- The CDC "does not ensure that safeguard measures are applied to the extent necessary to prevent or remedy serious injury" as provided for in Article XIX;1(a) of the GATT and Article 5.1 of the Safeguards Agreement. The Panel affirmed that a Member can only do so if "there is at least a reasonable relationship between the measure applied and the objective of preventing or remedying serious injury and facilitating adjustment".
Disagreeing with the Panel's findings, on 24 June 2002, Chile notified its decision to appeal to the Appellate Body certain of the Panel's findings and interpretations of law. Chile argued that the Panel's findings under Article 4.2 of the Agreement on Agriculture and Article II:1(b), second sentence of the GATT were erroneous. In addition, Chile alleged that the Panel's findings regarding Article II:1(b) of the GATT, the second sentence of which is inconsistent with Article 11 of the DSU. The Panel also erred in choosing to consider Article 4.2 before considering Article II:1(b).
On 23 September 2002, the Appellate Body circulated its report to the parties and to the DSB. After considering and concluding on other issues, the Appellate Body made no ruling on the conformity of the price-ring system with Article II:1(b) of the GATT. The main contents of the Appellate Body's report are as follows:
- Upheld the Panel's finding that Chile's price band system is "a border measure similar to a 'variable import duty' and a 'minimum import price' within the meaning of Article 4.2 and the footnotes of the Agreement on Agriculture. It concluded that "the fact that the import duty arising from the application of Chile's price band system would have the same form as a 'normal customs duty' does not imply that the measure is consistent with Article 4.2".
- Uphold the Panel's finding that the price-tag system is contrary to Article 4.2 of the Agreement on Agriculture.
- Rejected the Panel's finding that "ordinary customs duty must be understood as referring to a customs duty that is not imposed on the basis of factors of an extrapolative nature".
- Reversed the Panel's finding of violation of Article II:1(b) sentence 2 of the GATT because it found that Argentina had not made a claim under Article II:1(b) sentence 2 above. The Panel therefore considered a provision that "was not part of the matter before it". The Appellate Body concluded that "the Panel acted excessively and inconsistently with Article 11 of the DSU". In addition, the Appellate Body concluded that, in rendering its findings, the Panel failed to accord Chile "an equitable right to a response to the decision", thereby denying Chile the due process it was entitled to under the DSU.
The Appellate Body report recommended that Chile bring its policies and regulations, as concluded in its report and the Panel report, into conformity with the Agreement on Agriculture. At its meeting on 23 October 2002, the DSB adopted the Panel report and the Appellate Body report.
With regard to the implementation of the ruling, at the DSB meeting of 11 November 2002, Chile stated that it would comply with the recommendations and rulings of the DSB. At the end of the meeting, Chile made efforts to consult with Argentina with a view to reaching a mutually satisfactory solution to the dispute. Chile further stated that it needed a reasonable period of time to bring its measures into conformity with the DSB's recommendations and rulings.
on 6 December 2002, Chile informed the DSB that, to date, Chile and Argentina have not been able to agree on a reasonable period of time and that Chile therefore proposes that the determination of a reasonable period of time be made by arbitration. Pursuant to Article 21.3(c) of the DSU, on 16 December 2002, Argentina and Chile informed the DSB that they had agreed to postpone the final deadline, with the arbitration award to be completed within 90 days from the date of appointment of the arbitrator (instead of 90 days from the date of adoption by the DSB of the panel and Appellate Body recommendations and rulings). On 16 December 2002, Argentina and Chile requested Mr. John Lockhart, a member of the Appellate Body, to serve as arbitrator pursuant to Article 21.3(c) of the DSU. On 17 December 2002, Mr. John Lockhart accepted to serve as arbitrator.
On 17 March 2003, the arbitral tribunal rendered its award. The arbitral tribunal concluded that the “reasonable period” for Chile to implement the DSB ruling in this dispute was 14 months (until 23 December 2003).
At the meeting on 2 October 2003, Chile announced that on 25 December 2003, Law No. 19.897 on the establishment of a new tariff was adopted, replacing Law No. 18.525. The new law will enter into force on 16 December 2003, before the end of the reasonable period for Chile. Argentina has submitted questions regarding the details of the new law. Chile has requested Argentina to submit its questions in writing.
At the DSB meeting on 7 November 2003, Chile stated that Law 19.897 was scheduled to enter into force on 16 December 2003, before the end of the reasonable period of time for Chile. With this new law, Chile had complied with the recommendations and rulings of the DSB (the new law retains most of the essential elements of the old law). Chile expressed its desire to receive comments on the new tariff schedule. Argentina further stated that, given the close relations between Argentina and Chile, it remained ready to explore the possibilities of reaching a mutually satisfactory solution to the dispute.
At the DSB meeting on 1 December 2003, Chile announced that it had adopted a number of measures to comply with the DSB's recommendations as stated.
referred to above. Argentina reiterates its view that the measures taken by Chile to comply with these recommendations have not been implemented in this case because the tariff has been maintained. Brazil considers that the measures taken by Chile remain inconsistent with the provisions of the Agreement on Agriculture.
On 24 December 2003, Argentina and Chile informed the DSB that they had agreed to the procedures under Articles 21 and 22 of the DSU.
At the DSB meeting of 23 January 2004, Chile and Argentina agreed on the procedures under Articles 21.5 and 22 of the DSU.
It can be said that this is a lawsuit that has been going on for a relatively long time and has many complicated factors. All parties have tried to implement the recommendations of the DSB, but this implementation process is also relatively complicated and time-consuming.
2.4.3 Case DS231: Peru - Sardines (Export-Related Trade Measures)
This dispute concerns the marketing of preserved sardines from Peru within the European Community (EC). The issue at issue is the trade description of two varieties of sardines that Peruvian exporters export to the EC market in relation to Article 2.4 of the TBT Agreement (Agreement on Technical Barriers to Trade).
Dispute content and resolution process
On 20 March 2001, Peru requested consultations with the European Community (EC) on Regulation EC 2136/89, considering that this Regulation was preventing Peruvian exporters from continuing to use the commercial description of sardines for their products.
Peru contends that the standards of STAN 94-181 set out in the EC's list of sardine species permitted for trade constitute an unjustifiable trade barrier and are in violation of Articles 2 and 12 of the TBT Agreement and Article XI.1 of the GATT 1994. Furthermore, Peru argues that the Regulation is
inconsistent with the principle of non-discrimination and therefore violates Articles I and III of GATT 1994.
At the request of Peru, the DSB established a panel at its meeting on 24 July 2001. Canada, Chile, Colombia, Ecuador, Venezuela and the United States reserved their third-party rights. On 11 March 2002, the Panel informed the DSB that it would not be able to adopt its report in June due to the complexity of the matter and scheduling constraints. The Panel expected to complete its work by the end of April 2002. On 3 May 2002, the parties to the dispute requested that the Panel suspend its proceedings under Article 12.12 of the DSU until 21 May 2002.
The Panel report was circulated to Members on 29 May 2002. The Panel concluded that the EC's regulation was inconsistent with Article 2.4 of the TBT Agreement.
On 28 June 2002, the EC notified its decision to appeal to the Appellate Body the conclusions of the Panel Report and the Panel's interpretation of the law.
On 26 September 2002, the Appellate Body submitted its final report with the following contents:
content:
The EC's appeal dated 28/06/2002 is admissible;
Upholds the Panel's conclusion in paragraph 7.35 of the Report, that the EC Regulation is a “Technical Regulation” within the meaning of the TBT Agreement;
Upholds the Panel's conclusion in paragraph 7.70 of the Report, that Codex Stan 94 is an “international standard” consistent with Article 2.4 of the TBT Agreement;
Upholds the Panel's conclusion in paragraph 7.112 of the Report, that Codex Stan 94 cannot be used as a “basis” for the EC Regulation within the meaning of Article 2.4 of the TBT Agreement;
Rejected the EC's claim that the Panel had failed to “conduct an objective assessment of the facts of the dispute” as required by Article 11 of the DSU;
Rejects the EC's claim that the Panel has reached its decision in paragraph 1.127 of the Report, that the EC Regulation is a trade-restrictive Regulation, and that the disputed and legally binding declaration has been made through two steps in paragraph 6.11 and in footnote 35 of the Panel Report and through the trade-restrictive nature of the EC Regulation;
Finds that it is not necessary to complete the analysis under Article 2.2 of the TBT Agreement, Article 2.1 of the TBT Agreement, or Article III.4 of GATT 1994;
Upholds the Panel's conclusion in paragraph 8.1 of the Report, that the EC Regulation is inconsistent with Article 2.4 of the TBT Agreement. At the same time, the Appellate Body recommends that the DSB request the EC to amend the EC Regulation as reported by the Appellate Body and the Panel;
On 23 October 2002, the DSB adopted the Appellate Body report and the Panel report as modified by the Appellate Body report;
At the DSB meeting of 11 November 2002, the EC stated that it would endeavour to implement the recommendations and rulings of the DSB in a manner consistent with the provisions of the DSB and the WTO, in particular Article 2.4 of the TBT Agreement. However, the EC considered that to achieve this, it would need a reasonable period of time to bring its Trade Regulations into conformity with the provisions of the TBT Agreement. The deadline for completing this adjustment was 23 April 2003. On 14 April 2003, the parties informed the DSB that an agreement had been reached to extend the reasonable period of time until 1 July 2003.
On 25 July 2003, the EC and Peru informed the DSB that they had reached a mutual agreement on a solution consistent with Article 3.6 of the DSU.





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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