The regulatory body, in terms of credit currency, is the Bank of Banks, while commercial banks specialize in currency trading.
Money creation ability is the ability to turn the initial deposit at the first deposit-receiving bank into a much larger amount of money, through the implementation of payment and credit operations at many banks.
Money creation is an important function, clearly reflecting the nature of commercial banks. With the goal of seeking profit as a main requirement for their existence and development, commercial banks with their specific business operations have invisibly performed the function of creating money for the economy. The function of creating money is implemented on the basis of two other functions of commercial banks: credit function and payment function. Through the credit intermediary function, banks use mobilized capital to lend, the loaned amount is used by customers to buy goods, pay for services while the balance in customers' payment deposit accounts is still considered a part of transaction money, used by them to buy goods, pay for services... With this function, the commercial banking system has increased the total means of payment in the economy, meeting the payment and spending needs of society. Commercial banks are credit institutions whose main activity is currency trading.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Factors affecting customer loyalty to international payment services at Asia Commercial Joint Stock Bank - 12 -
Factors Affecting International Trade Finance Activities According to the Documentary Credit Payment Method of Commercial Banks -
Development Orientation of International Payment Activities by Documentary Credit Method at Vietnam Joint Stock Commercial Bank for Investment and Development - Branch -
Solution to complete international payment activities by documentary credit method at ANZ Bank Vietnam - 2
From the three basic functions above, we can also see the great role of commercial banks in the economy. The activities of commercial banks speed up the payment process, reduce transaction costs and create a favorable environment for the capital circulation process of the economy, improve the quality of the process of concentration and distribution of capital. Commercial banks are also money-making machines, they play an important role in implementing monetary policy and contribute to macroeconomic regulation under the influence of the Central Bank and State policies.
In a market economy, the banking system is considered the “circulatory system” of the economy. Through the banking system, capital flows to where it is needed, meeting the needs of investment, production and circulation of goods of the whole society. An economy that wants to develop quickly and sustainably cannot lack a system.

Commercial banks are strong and widely developed. Therefore, the development of the banking system can be considered as a representative of the development of a country's economy.
1.1.3. Characteristics of commercial banks
First of all, commercial banking activities are a form of business for profit, pursuing the main goal of profit. Banks carry out two forms of activities: currency business and banking services. In which, currency business activities are expressed in capital mobilization activities in different forms, to provide credit to customers with capital requirements with the goal of seeking profit. Commercial banks are those who "borrow to lend" for the purpose of making profit. Banking service activities are expressed through available instruments of currency, payment, foreign exchange, securities, to commit to performing certain work for customers within a certain period of time for the purpose of collecting service fees or commissions.
Second, commercial banking activities must comply with the provisions of law, meaning that only when commercial banks fully satisfy the strict conditions prescribed by law such as capital conditions, business plans... will they be allowed to operate in the market.
Third, commercial banking activities are a form of business with a much higher risk than other forms of business and often have a profound impact on other sectors and the entire economy. The reason for this is that in banking activities, especially in monetary business activities, banks mobilize capital from others and then use that capital to provide credit to customers according to the principle of repaying principal and interest within a certain period of time, which creates risks for commercial banking activities. Risks come from the bank, customers borrowing money, risks come from objective factors. Therefore, commercial banks have to face high risks, leading to risks for depositors in commercial banks as well as risks for the economy. To avoid unfortunate risks, to control and mitigate the damage caused by bank insolvency, governments of countries have set up separate laws to ensure that this activity is operated safely and effectively in the market economy.
1.1.4. Main activities of commercial banks
Along with the development of commercial banks, the activities and services of commercial banks are increasingly expanded. But in general, the activities of commercial banks include three main activities: capital mobilization, capital use and intermediary activities.
Capital mobilization activities : This is the initial activity for other activities of commercial banks. Commercial banks are essentially financial intermediaries whose main operating characteristics are not based on equity capital. Therefore, in order to have operating capital and provide capital for the economy, in addition to equity capital, commercial banks must mobilize temporarily idle capital sources in the economy through activities such as receiving deposits, issuing bills, bonds, borrowing from other credit institutions or from the Central Bank.
Capital use activities : After mobilizing capital, to offset the cost of capital mobilization and make a profit, commercial banks must find ways to effectively use these capital sources to earn interest. This is the main activity and brings the largest proportion of income to commercial banks. Commercial banks use capital in the following basic directions: credit activities, securities investment, investment in purchasing fixed assets and equipment, treasury activities, in which credit activities are the most important because they bring the majority of income to the Bank.
Intermediary activities of commercial banks include payment activities, asset management activities for customers, securities issuance activities, securities trading and preservation activities, information provision activities, business consulting and corporate governance... These intermediary activities do not bring the main source of income for commercial banks, but they are important in expanding capital mobilization and use activities, while diversifying activities, reducing risks and increasing income for banks.
Above are three basic groups of activities of commercial banks, each activity has different characteristics but is closely related, closely linked and complements each other. Therefore, for bank managers, no activity should be taken lightly.
but must always put the relationship between them while devising strategies as well as business plans to achieve efficiency in operations.
1.2 Non-credit services in commercial banks
1.2.1 Concept of non-credit services
Banking services are all activities that a Bank or credit institution provides to customers to meet their financial and monetary needs, contributing directly or indirectly to increasing the Bank's income.
Banking services include both credit services and non-credit services. Credit services are services provided by banks to customers to meet their capital needs for production, business, consumption, and investment. Credit services include: Loans, Guarantees, Overdrafts, Investments, Financial leasing, etc.
The concept of credit is agreed by many economists as: It is a transaction relationship between two entities in which one party transfers money or assets to the other party for use within a certain period of time. The party receiving the money or assets must commit to repay both principal and interest within the agreed term.
The concept of non-credit services has not been defined in any scientific research. According to the viewpoint of Deloitte Touche Tohmatsu organization when researching the project: "Survey and evaluation of non-credit services of Vietnamese banks", non-credit services are any services of banks or credit institutions that are not credit services.
Non-credit services are services that, when provided by a Bank or Credit Institution, do not generate transactions related to the provision and recovery of capital for customers.
There are many different views on non-credit services. Whether a banking service is considered a non-credit service or not depends on the perspective and assessment of each author. In addition to the above views, there is also a view that non-credit services are services provided by banks to customers to collect fees, commissions, differences or simply to enhance the reputation of the bank.
For convenience in the research process, in the author's opinion: Non-credit services are banking services that do not generate transactions related to the provision and recovery of capital for customers, provided by the Bank to customers to directly or indirectly bring the Bank a certain income through the form of fees and commissions.
1.2.2 Types of non-credit services
The types of services of commercial banks are increasingly diverse and rich. Besides the traditional credit service, non-credit services are developing strongly with many new types of services emerging.
The listing of non-credit services is only relative. Depending on the time and each Bank, the division may be different. Based on the nature of the service, non-credit services can be divided into the following types of services:
1.2.2.1 Domestic and international payment services
The development of market economy promotes trade relations within the country and between countries in the world. Banks act as payment intermediaries and bridges between market participants.
Payment services bring service fees to the Bank, on the other hand, they also bring many benefits to customers, moreover, they create a circulation of capital and goods in the economy, creating conditions for socio-economic development. For a country, when payment services through the Bank develop, it also contributes to implementing the monetary policy of that country.
Depending on the scope of transactions, payment services include domestic payment services and international payment services.
Along with the development of science and technology, especially information technology, the Bank's payment services are diversified and improved. Payment speed is increased along with high accuracy and security. Payment scale is expanded, not only serving customers who are businesses, socio-economic organizations but also individuals in all areas of people's lives. Payment tools
Payment is also increasingly diverse and complete, including: Payment by check, Payment by UNC, UNT, Payment by bill of exchange, promissory note, Payment by card, Payment via payment network connecting international banks (Swift), Payment by L/C,...
Remittance service is a type of international payment service. The service meets the needs of receiving and transferring money for individual customers. The service ensures convenience, speed, cost savings and accuracy, meeting the needs of transferring remittances to the country of all customers through a global network including correspondent banks and money transfer companies and a network of branches, transaction offices and payment agents nationwide.
Remittance service allows customers to fully enjoy the conveniences based on modern electronic money transfer technology, allowing money transfers from anywhere in the world to every province in Vietnam. Remittance service focuses especially on serving overseas Vietnamese who transfer money to the country and Vietnamese people who work abroad.
1.2.2.2 Card services
Card service is a modern banking product and service for individual customers in addition to traditional products and services.
Card is a payment tool, there are 2 main types of cards: Payment card (Debit Card) and credit card (Credit Card).
A payment card is a type of card that allows the cardholder to pay for goods and services, withdraw cash, etc. based on the balance in the cardholder's payment account. There are many types of payment cards, allowing transactions at different limits, with rich and diverse forms, suitable for consumer tastes.
Credit card is a type of card that allows the cardholder to pay for goods and services, withdraw cash, etc. based on the credit limit of the card issuing organization for the cardholder. Nowadays, credit cards are developing strongly. It is a tool to encourage people to consume goods and services, thereby stimulating economic development.
production development. In the world, international card organizations have been formed such as: VISA,
MasterCard, Amex, DinnerClub.
In addition, some banks also offer a mixed card that is both a payment card and a credit card, bringing many benefits to customers. This type of mixed card is being widely replicated in some banks and can suit the needs of customers because it combines many features on the same card.
1.2.2.3 Electronic Banking Services
According to Clause 6 and Clause 10, Article 4 of the Law on Electronic Transactions passed by the National Assembly of Vietnam on November 29, 2005, electronic transactions are transactions conducted by electronic means. In which, electronic means are means that operate based on electrical, electronic, digital, magnetic, wireless transmission, optical, electromagnetic or similar technology.
Based on the above regulations, transactions for purchases at the counter and payment by credit card, that is, swiping the card into the POS machine to automatically print out the card statement and sales invoice, are considered electronic transactions because credit cards are electronic means.
Thus, the concept of electronic transactions is not only limited to the Internet and other information networks, but also extends to all transactions carried out by electronic means.
Electronic transactions in Banking services are transactions by electronic means in Banking services, in other words, Banking services are transacted by electronic means (abbreviated as "Electronic Banking services").
Electronic banking services are services that are transacted by electronic means, and their development depends on the development of electronic means - that is, on the achievements of science and technology, especially information technology and telecommunications. Therefore, new achievements of science and technology have a certain impact on the development of electronic banking services and pose new problems for the legal environment. Therefore, research on electronic banking services must be closely linked to research on the legal environment.
Accordingly, the most popular e-banking services at Vietnamese banks today are: SMS via mobile network (BSMS), information via internet (Directbanking), Homebanking, POS, VnTopup, Vnmart, bill payment,... Other banks also have similar services but under different names.
E-Banking service allows customers to query or pay for services via text messages or online transactions, at ATMs without having to go to the Bank.
1.2.2.4 Treasury services
Including cash collection and delivery services for customers, exchange of unqualified money (both domestic and foreign currencies), storage of valuable assets and valuable papers as requested by customers.
Banks all have warehouses designed according to the standards of the State Bank to keep cash, valuable assets, valuable papers, etc., ensuring they are dry, airy, and protected from outside intrusion.
Banks may accept cash counts at the request of customers and charge a fee when customers deposit money that is not intended for payment or deposit purposes. Banks may also charge a service fee when paying money at the request of customers. Paying money to locations requested by customers. Holding cash for customers overnight.
In addition, the Bank can use its warehouse to receive and store valuable assets: precious metals, precious stones, ... Valuable papers, important documents according to customer requirements.
1.2.2.5 Other services
In its operations, the Bank also provides many other types of services such as: Consulting services, collection and payment services, check services (some banks classify collection and payment services and check services as payment services), insurance business services, investment,... capital contribution to buy shares.
However, this is not a regular service of the Bank. There are services that do not bring significant revenue to the Bank, the Bank maintains

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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