Current situation and solutions to improve corporate culture at Huong Duong International Village Joint Venture Company - 1

1.3 Impact of corporate culture on tourism business activities in Vietnam 16

1.3.1 Cultural factors in each enterprise's business strategy......

................................................................ ................................................................ ......... 16

1.3.2 The impact of corporate culture on tourism business activities in Vietnam 18

1.3.3 The role of corporate culture and its influence on the development of accommodation business enterprises 20

Chapter 2: Studying the current status of cultural factors in business activities of the Sunflower International Village Joint Venture Company 24

2.1 General introduction about GSHP Sunflower International Village joint venture company

.............................................................................................................................. 24 2.1.1 General introduction about the company ................................................................... 24

2.1.3 Company organizational structure 26

2.1.4 Business functions and tasks of each department in the hotel 28

2.3 Study the current status of cultural factors in business activities of the joint venture company Sunflower International Village GS – HP 35

2.3.1 Cultural factors in customer communication 35

2.3.2 Culture reflected in hotel business operations 39

2.3.3 Culture reflected in the management and operation activities of Huong Duong 52 International Village Joint Venture Company

2.3.4. Culture expressed through the overall architecture of the village 56

2.3.5. The impact of cultural factors on the business activities of Village 58

Chapter 3. Some proposals to improve and enhance corporate culture at the international village joint venture company Huong Duong 63

3.1 General comments on corporate culture at the joint venture company Sunflower International Village 63

3.1.1 Advantages 63

3.1.2 Limitations 65

3.3. Some proposals to improve culture in the international village joint venture company Huong Duong 67

3.3.1 Continue to build and strengthen the cultural environment within Village 67

3.3.2. Raising awareness and expertise for staff in Village 68

3.3.3 Bringing Vietnamese Cultural Elements into Village 70

3.3.4 Improving service standards in the village 71

3.3.5 Perfecting the system of labor regulations and discipline 71

3.3.6 Product diversification, enhancing product differentiation 72

3.3.7 Strengthen target market research 72

Conclusion 74

INTRODUCTION

1. Reason for choosing the topic

In Vietnam, corporate culture is still a very new concept. Therefore, it is increasingly receiving special attention from business managers. Entrepreneurs and managers increasingly recognize the influence of cultural factors on business efficiency and business success. Especially in the process of international economic integration, Vietnamese enterprises, especially service enterprises, have clearly recognized the importance of culture in business. Reality has proven that corporate culture is the foundation for improving competitiveness in the market, a basic factor to attract dedicated workers to the business. In the context of globalization of the world economy and increasingly fierce international competition like today, corporate culture is increasingly focused on and built. It becomes an intangible asset that plays an extremely important role in the business's asset warehouse. It becomes one of the most effective competitive tools for each business. However, in Vietnam, corporate culture is still in its early stages of development, so there are still many limitations that need more attention to achieve high efficiency from businesses in general and businesses in the service sector in particular.

Known as the smokeless industry, tourism is making a significant contribution to the overall development of the country's economy. Our Party and State have identified "Tourism as an important comprehensive economic sector with profound cultural content, interdisciplinary, inter-regional, and highly socialized. Tourism development aims to meet the needs of tourists for sightseeing and entertainment in order to improve people's knowledge, create jobs and develop the country's socio-economy". Therefore, in recent years, tourism has made great strides in becoming one of the strategically important economic sectors, actively contributing to the country's innovation and international integration.

Along with the continuous development of tourism is the strong development of the tourism support service industry. A series of hotels, resorts, and high-class resorts have sprung up all over the country. Hotels have grown strongly in quantity and quality, especially international luxury hotels to meet the increasing demands of tourists. The strong development of this service industry has brought many benefits but also many difficulties and challenges to those doing business in this field. The increase in competition in both the source of visitors and the management field. Therefore, many strict requirements have been set for businesses in all aspects: cost, service quality, technology, architecture, labor force, and management improvement process. All of the above factors create the competitiveness of each business. But the most important factor is the factor that affirms the identity of each business, which only when you come to that business can you feel, that is the corporate culture. Corporate culture is one of the important factors that determine the success of a business and contributes to affirming the brand of the business in the market.

With a solid foundation, Sunflower International Village Joint Stock Company or Sunflower International Village for short has affirmed its position in the tourism support service market. It is also thanks to the enterprise that it has determined that corporate culture is gradually becoming stable and solid in business activities. For the above reasons, I have chosen the topic "Current situation and solutions to improve corporate culture at Sunflower International Village Joint Venture Company" as my thesis topic to exploit something new about a special aspect at a hotel in Hai Phong.

2. Research purpose

Analyze corporate culture to systematize common business culture issues in hotels.

Penetrate practical activities and thereby learn about the cultural values ​​of the enterprise through the business activities of the enterprise. From there, there is

a more correct view of cultural values ​​in business in general and in the hotel business in particular.

Survey and analyze the basic conditions in building culture in hotel business enterprises.

Through practical business activities of the enterprise, some solutions are proposed to enhance the culture in hotel business activities, and create a unique cultural identity for each enterprise.

3. Research scope

Cultural values ​​are expressed through the business activities of an enterprise, including two forms:

Internal cultural values ​​(invisible): the hotel's business motto, principles and standards.

External cultural values ​​(visible): logo, architectural space, surrounding landscape of the hotel, brand image, reputation, communication style, behavior and service of hotel departments such as: reception, housekeeping, room service, kitchen and other additional business services.

4. Research methods

Field survey method

Methods of information collection and processing Methods of collection and selection

Comparison method

5. Thesis structure

Include:

Chapter I: General theoretical issues on corporate culture

Chapter II: Studying the current status of corporate culture factors in business activities in Huong Duong International Village Joint Venture Company

Chapter III: Some proposals to improve and enhance corporate culture at Huong Duong International Village Joint Venture Company

CHAPTER 1: GENERAL THEORETICAL ISSUES ON CULTURE

BUSINESS

1.1. Concept of corporate culture

1.1.1. Concept of culture

There are many different concepts of culture, each concept reflects a different perspective and evaluation. Culture is difficult to define because it has a broad connotation with many different understandings, related to all aspects of human material and spiritual life.

According to Eastern languages, culture is a general expression of two concepts of culture and education. The original meaning of culture in Chinese is the tattoos through which others look to recognize and distinguish themselves from others, expressing the integration into the gods and mysterious forces of nature, and the possession of supernatural power. According to Western languages, the word corresponding to culture in Vietnamese (culture in English and French, kultur in German,...) is derived from the forms of the Latin verb colere, colo, colui, cultus, with two meanings: (1) to preserve, care for, create in cultivation, (2) to pray.

In everyday life, culture is often understood as literature, art such as poetry, fine arts, theater, cinema... "Cultural centers" are everywhere, which is the understanding of this. Another common understanding: culture is a way of life including culinary style, clothing, behavior and also beliefs, knowledge received... Therefore, we say that someone is highly cultured, cultured or lowly cultured, uncultured.

According to anthropology and sociology, culture is understood in the broadest sense. Culture includes everything that is a part of human life. Culture is not only related to spiritual life but also includes material life.

In Vietnamese, culture is used in the common sense to refer to knowledge and lifestyle. In the specific sense, it refers to the level of development of a period. While in the broad sense, culture includes everything, from sophisticated, modern products to beliefs, customs, lifestyles... + According to the Great Vietnamese Dictionary of the Center for Vietnamese Language and Culture - Ministry of Education and Training, edited by Nguyen Nhu Y, Culture - Information Publishing House, published in 1998, "Culture is the material and spiritual values ​​created by humans in history". In the Vietnamese Dictionary of the Institute of Linguistics, published by Da Nang Publishing House and the Lexicography Center in 2004, a series of concepts about culture are given:

-Culture is the general sum of material and spiritual values ​​created by humans during the historical process. -Culture is an organic system of material and spiritual values ​​created and accumulated by humans through practical activities, in the interaction between humans and the natural and social environment.

-Culture is human activities to satisfy spiritual life needs (generally speaking);

-Culture is knowledge, scientific knowledge (generally speaking);

-Culture is a high level of social life, a manifestation of civilization;

-Culture is also a phrase to refer to a culture of an ancient historical period, determined on the basis of a collection of relics with similar characteristics, for example Hoa Binh Culture, Dong Son Culture

+In the book Cultural Sociology by Doan Van Chuc, Institute of Culture and Culture - Information Publishing House, published in 1997, the author stated: Culture - everywhere: Culture - everywhere! This shows that all human creations on the basis of the natural world are culture; wherever there are humans, there is culture.

+In the book Searching for Vietnamese cultural identity, Associate Professor, Dr. Tran Ngoc Them said: Culture is an organic system of material and spiritual values ​​created and accumulated by humans through practical activities, in the interaction between humans and their natural and social environment.

+According to the United Nations Educational, Scientific and Cultural Organization UNESCO: Culture includes everything that makes one nation different from another.

President Ho Chi Minh viewed culture in its broadest sense: for survival as well as for the purpose of life, humans created language, writing, ethics, law, science, religion, art, tools for daily life in terms of food, clothing, housing, transportation and methods of use. All of those creations and inventions are culture. Culture is the existence of all living methods and their manifestations that humans have produced to adapt to the needs of life and the demands of survival. Thus, all human activities and social activities are cultural.

In short, Culture is a product of mankind, culture is created and developed in the relationship between people and society. However, culture itself participates in creating people, and maintaining social stability and order. Culture is transmitted from generation to generation through the process of socialization. Culture is recreated and developed in the process of human action and social interaction. Culture is the level of development of humans and society expressed in the types and forms of organizing human life and action as well as in the material and spiritual values ​​created by humans.

1.1.2 Corporate culture

Concept

Building a business culture is essentially the implementation of subjective and objective conditions on the basis of promoting positive and voluntary factors to accelerate the cultural process in all elements that make up the production and business. More specifically, building a business culture contributes to the strategy of building a business culture, which cannot be other than improving the professional qualifications of the staff in the direction of becoming more and more "professional".

Corporate culture and building corporate culture is a very new issue in Vietnam as well as other countries in the world. In Vietnam, this issue