R t

AR t
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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E ( R t | X t )
(1.4)



Where, AR it , R it , and E(R it |X t ) are the abnormal return, actual return, and expected return of stock i on day t , respectively . X t is the event information related to the price of the stock under study.
The expected return of stock i on day t is determined by the following market model

R it
ii R mt
E ( it
it

0) var(

it )
(1.5)
2
i
Where R it and R mt are the returns of stock i and of the market index in
i , i ,
2
i
day t . are parameters of the market model.
The time sequence used in this method is shown in Figure 1.3:

In which the period from (T 0 :T 1 ) is called the estimation window, which is the period of time with data used to estimate the parameters of the market model in formula (1.5). The length of this estimation window for studies using daily stock price data is usually 120 to 200 days. The period from (T 1 :T 2 ) is called the event window, in which time 0 is the time when the event occurs. The length of this window ranges from 1 to 5 days, a shorter time is considered to determine more accurately the impact of the event on the stock price. The stock price in this event window is used to determine the abnormal return in the event window in formula (1.5).
With the data in the estimation window, we can determine the parameters in formula (1.5), the abnormal return of stock i on day t of the event window is
AR it

R it
^ ^
ii R mt
(1.6)
The abnormal return is the residual of the market model calculated outside the estimation window. This abnormal return is normally distributed and when the length of the estimation window is large enough, the variance of the abnormal return will approximate the variance of the residual in the market model in formula (1.5).
For each individual security, the abnormal returns obtained from formula (1.4) can be summed and averaged for each day in the event window. For a given N events, the average abnormal return on day t in the event window is
AR t
1 N
N i 1
AR it
(1.7)
And with a sufficiently large number of days in the estimation window, the variance of the average abnormal return on day t in the event window is
1
N 2
N
2
i
var( AR t )
(1.8)
2
i
Since the total sample variance is unknown, we will use the standard deviation
Adjust the estimate obtained from the market model to the corresponding abnormal return.
^ 2
i
to calculate the variance of the
This average abnormal return can be summed over the event window to calculate the cumulative abnormal return for security i.
CAR ( t 1 , t 2 )
t 2
AR t
tt 1
(1.9)
var( CAR ( t 1 , t 2 ))
t 2
var( AR t )
tt 1
(1.10)
Similarly, for M different securities, the cumulative abnormal return can be averaged over the M securities and the corresponding variance is calculated as follows
CAR ( t , t )
( t , t )
(1.11)
1
M
M
CAR
i 1
i
1 2 1 2
var( CAR ( t , t )) 1 M var ( CAR )
(1.12)
M
1 2 2 it
i 1
Conclusions about the average cumulative abnormal return can be derived using the probability distribution
CAR ( t 1 , t 2 ) ~ N [0, var( CAR ( t 1 , t 2 ))]
(1.13)
With the hypothesis H 0 that the average cumulative abnormal return over the event window is zero. The test statistic in this case is
CAR ( t 1 , t 2 )
t
var( CAR ( t , t )) 1 / 2
~ N [0,1]
(1.14)
1 2
If there is evidence to reject the null hypothesis H 0 , we can conclude that stock prices have changed to reflect new information released to the market and that the market is averagely efficient [90].
For strong market efficiency, the tests involve examining whether trades by insiders or a group of fund managers who are better informed than ordinary investors can achieve results that are higher than the average market return.
Empirical studies in the field of finance have provided evidence in support of the efficient market theory (in the US). These results can be summarized as follows:
(1) The performance of professional investors and investment fund management companies is not better than the average performance of the market. This proves that the stock price has been determined efficiently by the market and there is no opportunity to seek profit from price differences;
(2) The stock price already includes information about expected profits, or information about expected stock splits, only information different from the expected will change the stock price on the market;
(3) Stock prices fluctuate in an unpredictable random sequence;
(4) and technical analysis does not yield results higher than the average market return.
However, there are also some phenomena that have been documented that show that the capital market (in the US) is inefficient. These phenomena include: small firms tend to have higher than average long-term earnings (small firms effect); stock prices tend to increase above average from December to January (January effect); stock prices in the market tend to overreact (market overreaction) and fluctuate greatly (excessive volatility) to new information in the market; and the mean reversion effect (mean reversion) [89].
The above evidence is collected based on stock data on stock markets in the United States. The empirical evidence of market efficiency is also extended to other commodity markets in many different countries.
1.2.3 Conditions for capital market development
From the perspective of capital market functioning, capital markets cannot develop without a solid foundation for their operation. These foundations and mechanisms are necessary to maintain public confidence and to encourage the efficient operation of capital markets.
1.2.3.1 Government administration:
Government regulation plays a key role in establishing the foundations for capital markets. These foundations include the enforcement of civil transaction commitments, a transparent operating environment, and the protection of property rights. Experience from developed countries shows that government regulation of financial markets should be based on the principle of supervision of decision-making and responsible entities, such as stock exchanges or brokerage firms. The autonomy of market entities is based on the capacity and decisions of individuals directly involved in market transactions, who have the most authentic knowledge of what is happening on a daily basis and thus are better than administrative regulation by government agencies.
1.2.3.2 Premises for capital market development:
The World Bank has laid out the foundations for the development of the financial system, in which issues directly related to the development of the capital market include:
(1) Company law: the operations of joint stock companies are related to the interests of shareholders, creditors, and other interested parties, including employees. In joint stock companies, there is a separation between owners and company managers, creating a control structure through representatives of owners (such as the board of directors or independent auditing companies). With hundreds or even millions of shareholders, individual shareholders have little influence on the company's business operations. Therefore, it is necessary to have regulations on the responsibilities and powers of parties related to the company's operations to resolve conflicts of interest that arise between related parties.
(2) Bankruptcy and reorganization law: when a company goes bankrupt, there must be clear regulations on the order and procedures for bankruptcy and on the rights of shareholders.
creditors. When a company is having difficulty paying its debts, restructuring the company may be more beneficial to creditors than closing down and selling the troubled company’s assets. Restructuring may involve adjusting the schedule of principal and interest payments, reducing the company’s debt obligations (by converting debt into equity), or reducing or canceling the company’s debt. Restructuring also creates conflicts of interest between creditors and current managers, as weak managers may lose their jobs if the company defaults and has to undergo a restructuring. Restructuring also becomes more difficult as the number of creditors increases. Therefore, regulations are needed to ensure that a small number of creditors cannot block a restructuring plan for the benefit of the majority of creditors. Bankruptcy and corporate restructuring laws are poorly developed and implemented in very few developing countries.
(3) Timely and accurate accounting: investors need to have accurate information about the financial situation of enterprises to make appropriate investment decisions. Accounting standards, “generally accepted accounting principles”, have been applied by many countries such as the US, Europe, and Japan to provide information to investors outside the company. “Accounting and auditing activities in developing countries are sometimes weak, financial reports are not prepared on time and accurately… Therefore, developing a team of accounting and auditing professionals is extremely important to establish effective financial markets” [36].
(4) Prudential regulations for financial markets: these regulations relate to the disclosure of information about companies; regulations on granting business registration to securities companies, the charter capital of securities companies; regulations to prevent insider trading. These regulations are necessary to further strengthen the confidence of investors.
(5) Prudential regulations for the operations of financial intermediaries, especially those governing the operations of commercial banks: regulations governing commercial banks include the following aspects: regulations on remote and on-site supervision; granting of business licenses; regulations on capital adequacy ratios, asset classification and provisioning, solvency, investment concentration; regulations on bank restructuring; auditing standards and financial information disclosure. These regulations are important because financial intermediaries play an important role in the capital market. Banking crises can cause serious declines in the capital market and are very costly to restore [36].
In addition to the foundations of the financial system, the World Bank also found that the causes of underdevelopment of capital markets in many developing countries are the absence of appropriate legal regulations, market governance and tax policies [36].
1.2.3.3 Regulations on investor protection
In addition to legal regulations in the securities sector, regulations protecting investors also play an important role in the development of capital markets. La Porta and the authors found evidence that legal regulations protecting investors are important factors determining the development of capital markets [97].
The rights of investors or owners in joint stock companies can be divided into the following 6 basic groups:
1. The right to vote for the board of directors as well as important corporate matters such as mergers or dissolutions. The right to vote is exercised at annual or extraordinary general meetings of shareholders. If investors are unable to attend the meeting, they can send their ballots in advance by mail or authorize one or more other people to vote who will attend the meeting. The voting mechanism can be implemented according to the election principle
majority or cumulative voting. The majority voting mechanism makes it impossible for small investors to elect managers according to their wishes because they account for less than 50% of the total votes. In the cumulative voting mechanism, small shareholders can elect the management position they want by accumulating votes from other positions.
2. Partial ownership of a company in proportion to the number of shares held. This right is linked to the distribution of remaining assets when the company goes bankrupt, liquidates or dissolves. In many cases, current shareholders also have priority in purchasing newly issued shares to ensure their respective ownership ratio in the issuing company.
3. Right to transfer shares held by investors. Except in cases of specific transfer restrictions, shareholders can freely transfer the shares they hold in the financial market.
4. Right to receive dividends. The dividend rate is decided by the board of directors, however, when the company pays dividends, all shareholders receive them.
5. The right to inspect the company's books and financial statements. In public companies, financial statements and annual reports are often required to be made publicly available to investors. This right is more important for non-public joint stock companies.
6. The right to sue managers for wrongdoing. Conflicts of interest between managers and shareholders can lead to wrongdoing by the board of directors. Shareholders of a company may have the right to sue the board of directors, as was recently the case in the fraud cases at WorldCom and Enron in the US in 2002.
Investor rights may vary by country or region. Although shareholders are the ultimate beneficiaries of a company when it goes bankrupt or is dissolved, owning a portion of the company still has good opportunities such as stock price appreciation. Investors who understand their rights can avoid risks, while the authorities always try to protect shareholder interests to a certain extent.





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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