Relationship marketing factors affecting customer loyalty to Vietnam Joint Stock Commercial Bank for Investment and Development in Ho Chi Minh City - 2
LIST OF TABLES Page Table 4.1: Characteristics of the study sample 38 Table 4.2: Cronbach Alpha of research concepts 39 Table 4.3: Table of results of relationship marketing factor analysis 42 Table 4.4: EFA results of loyalty scale 43 Table 4.5: Scale of relationship marketing factors affecting 44 ...












