Brand Association Scale Reliability Test Results
Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbachs Alpha if Item Deleted DISCOUNT MAI 1 6.67 3.256 .639 .786 DISCOUNT MAI 2 6.65 2,740 .733 .686 DISCOUNT MAI 3 6.68 2,882 .652 .773 3.5 RESULTS OF RELIABILITY TEST OF BRAND ...