Solutions to Improve and Enhance the Investment Structure of IT and E-commerce in Vietnamese Enterprises

and become an obstacle for businesses. Regulations related to management, domain name transfer, website management, and commercial advertising management through electronic means need to be changed to further facilitate e-commerce.

Another important task for State Agencies is to widely publicize Plans or Projects for E-commerce development in Vietnam, helping businesses and consumers orient themselves in the right direction to apply E-commerce in production and business.

E-commerce is related to many subjects, from legislative, judicial and executive agencies to enterprises, universities, from central to local levels. E-commerce is also the intersection of many specialized fields such as IT, telecommunications, trade, intellectual property, etc. While a long-term strategy for e-commerce development has not been developed, it is necessary to urgently develop and issue a medium-term plan. Master plans as well as e-commerce development projects cannot be the product of just one agency but need to be participated in by many subjects nationwide, contributing ideas and working together to implement.

It is also necessary to clearly see that IT and communications, as well as all other commercial activities, take place very quickly, so when implementing the Master Plan, there needs to be high flexibility, regular assessment of the situation and annual adjustment of this plan to suit reality.

* Quickly provide and develop a network of online public services related to commerce

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State agencies need to promote the online provision of public services related to trade. Focus on public services that meet the increasing needs of society, have a large number of transactions or have a convenient implementation process for online transactions, especially services related to export, import, and investment. This work needs to start with reviewing

Control, compile statistics, and classify public services that each agency is providing, then publicize the process of handling these services on the agency's website.

Next, it is necessary to analyze the stages in the process to determine the possibility of bringing these public services online and develop a project for implementation.

In addition, state agencies need to increase the provision of economic and commercial information to businesses through websites and diversify forms of information exchange with businesses and citizens through forums on websites, online dialogues, and online video conferences.

* Develop and promote training programs on e-commerce

Faced with the growing popularity of e-commerce, skilled human resources in this field will be an important factor contributing to the success of businesses. A shortage of qualified human resources will occur if training and popularization of e-commerce are not promoted. Vietnam needs to have a strategy to raise awareness and train human resources in IT and e-commerce to serve the growing needs of e-commerce businesses through free training courses and seminars on e-commerce, security and privacy, award programs and information centers to support businesses.

In many Vietnamese enterprises, leaders do not have a deep understanding of the steps to implement e-commerce, they are hesitant when developing this type of business. Therefore, it is very necessary to build a program or an organization to train and support businesses to improve their awareness of e-commerce. Training, support and promotion programs for e-commerce must be linked to practical technical and technological problems in e-commerce business operations of enterprises, helping businesses to be confident when developing e-commerce business domestically as well as internationally.

The issue of training is an issue that must receive practical and strong attention and assistance from the State, so that we can have a sufficient generation of people.

ability to master technology, and actively participate in e-commerce, meeting the requirements of international economic integration.

* Development of information technology and telecommunications infrastructure

The government should actively encourage investment in information technology and telecommunications to serve the development of e-commerce. Modern telecommunications will increase the number of people connected to the Internet, improve customer service and reduce the cost of e-commerce for businesses. The important problem that needs to be overcome with our country's telecommunications today is low transmission speed and high cost.

In the context of limited capital and lack of technology, the solution of calling for foreign investment with appropriate incentive policies and increasing profits attractive enough is a measure that needs to be considered for implementation.

Currently in our country, Internet Service Providers (ISPs) are established by the State. The monopoly of ISPs is high, maintaining a low competitive environment, thus leading to limited service quality, high service fees and low service quantity. The State should expand further by allowing businesses to compete in this field. Thus, the quality and price of Internet services provided by Internet service providers will determine whether customers choose that service provider or not. The beneficiaries will be those who connect to the network, thereby partly stimulating the development of the Internet and e-commerce.

In addition, the State should focus on investing in the software industry and strengthening copyright protection for domestic software products. Only then can we encourage businesses to actively participate in this intellectual industry and promote the development of e-commerce.

* Perfecting the electronic payment system

To develop e-commerce comprehensively, it is necessary to have a complete electronic payment system. Up to now, although e-payment in Vietnam has received attention from the Government, this investment is still limited to create significant changes for a payment system that is too backward like in our country. To prepare a solid foundation for the widespread application of e-commerce, the State should invest more strongly in supporting in the following directions:

- Support, invest, and encourage the modernization of the banking system and raise awareness of this issue. The State should increase investment in developing information technology applications in banking activities, support training of bank staff to master knowledge of networks and information technology. In addition, it is necessary to raise awareness for the banks themselves, they must see the benefits and importance of urgently preparing and developing this form of payment.

- Support banks in promoting card payments in Vietnam. Focus on coordinating with the media in disseminating the benefits of card payments to encourage widespread use among businesses and consumers.

- Create a legal corridor for electronic payment activities to encourage banks to apply this form. When considering the study of the legal corridor for electronic payment, it is also necessary to pay attention to international practices in this field.

* Propaganda and dissemination of network security and safety issues

The issue of security and safety in e-commerce is being assessed as the top obstacle for businesses and consumers. If the State tries to encourage and call on businesses to apply e-commerce in their business activities but does not have accompanying measures to limit the potential risks that this method will cause to businesses in particular.

and the entire economy in general, we have invisibly turned e-commerce into a double-edged sword with negative impacts on the economy and society.

Following the general trend of global e-commerce, in the coming years, the issue of personal data will emerge as one of the biggest obstacles to the development of e-commerce, especially transactions between businesses and consumers.

Vietnam needs to have a clear and timely plan to minimize the obstacles that businesses still face when implementing and developing e-commerce in production and business. In 2007, Vietnam actively participated with APEC members in implementing a number of specific activities on personal data protection. This year, the State and specialized agencies need to continue to promote dissemination and propaganda activities to organizations, businesses and the public on the issue of personal data protection through publishing documents, organizing seminars and courses, especially strongly implementing the activity of credit labeling e-commerce websites.

2.2. Solutions from the business side

Faced with the context of Vietnam becoming a member of the WTO, our enterprises need to quickly see their leading role in the country's modernization. E-commerce is the key for enterprises to enter the big race of global nature. However, e-commerce is still a hot and difficult issue in Vietnam. Our enterprises need to solve many immediate questions to overcome difficulties in the process of applying e-commerce to business activities. Success in e-commerce depends largely on the efforts of the enterprise itself. Therefore, no one else but the enterprise itself will be the one who directly decides whether to invest in improving the efficiency of applying e-commerce to its production and business activities to meet the country's deep integration needs or not.

2.2.1. Solutions to improve and enhance the structure of IT and e-commerce investment in Vietnamese enterprises

* Equip modern computer systems in the enterprise

Based on the survey results of the Department of E-commerce (Ministry of Industry and Trade), we know that in 2007, the rate of enterprises with more than 50 computers accounted for only about 10% of the total number of enterprises surveyed. Although there has been progress compared to previous years, this is still a rather modest rate in the context of global integration as it is today. Computers are indispensable equipment if enterprises want to implement e-commerce application plans. Therefore, to effectively implement the process of exploiting e-commerce applications, the computer system must be well-equipped and modern. The purchase of computers to serve the business process demonstrates the readiness of enterprises for e-commerce. Computers are also an important part of the technical infrastructure for e-business methods.

Another issue that needs attention is that the computer systems of enterprises must be upgraded regularly, grasping the advances of science and technology, avoiding being outdated and stagnant. Computer configurations for production and business must be high-configuration, fast and powerful computers so that the data processing process is not interrupted. When IT changes every hour like today, Vietnamese enterprises are required to quickly update modern products, meet the needs of consumers, and make production and business more convenient.

The equipment and upgrading of computers must take place widely and comprehensively in all industries and business fields. The disparity between industries makes the business process more difficult. In our country today, banks, law firms and consultants are the leading units in equipping technical infrastructure for IT and e-commerce applications. Therefore, the issue of awareness about

The role of e-commerce is extremely important for other businesses. Progressive and modern thinking about the times and the need to change or improve traditional business methods will help businesses make the right decisions to boldly invest in infrastructure for IT and e-commerce.

* Invest in high-speed Internet connection for your computer system.business

Once equipped with a computer system – essential hardware, businesses need to invest in Internet connection – the necessary environment for e-commerce applications.

However, to modernize the business process, businesses should focus on connecting to the Internet with high transmission speeds such as ADSL service, limiting the use of private lines or telephone. Most Vietnamese businesses are gradually switching to ADSL Internet connection methods. However, with the current rapid development of IT, businesses should also pay attention to promptly applying new and more effective connection methods.

* Build and develop business website

- Build effective website

Building a website is a mandatory condition for businesses to participate in global e-commerce. For Vietnamese import-export businesses at the present time, creating an impressive website is extremely important, because the website acts as a virtual office of the business, is the face of the business, it contributes to building the reputation and class of the business.

According to experts, designing a website is not difficult. The important thing is how to design a website that is attractive, convenient, and makes it easy for customers to recognize the business, remember the business website among millions of other websites. To build an effective website, businesses should pay attention to some points such as:

+ Create unique features:

+ Limit the number of mouse clicks

+ Shorten website download time

+ Website content design

Businesses can build their own websites or hire professional designers. First, businesses should introduce their products, services and information about their business; put on the website transaction information such as: phone number, fax number, email address or contact page, ... these are the minimum information that partners or customers want to know.

- Expand and develop website globally

For import-export businesses, the target customers are not only domestic consumers but also foreigners. However, to make the business website reach all visitors from different countries, businesses must pay attention to the language of the website. However, each language is associated with a different culture, so businesses must pay attention to building a website with the appropriate language according to the characteristics of each culture by: Determining the target market; Building the language for the website; Choosing a translator;...

In short, with a website rich in content, form and language, all online business activities of the enterprise such as trade promotion, trading, delivery and building community relationships are developed, expanded and enhanced due to the ability to reach customers around the world.

In addition, businesses must pay attention to updating their websites regularly so that customers can access the latest information about the business, its products and services. Businesses should invest in developing their websites so that the website becomes a regular communication channel with customers and an active salesperson for the business.

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