Tung "Protection of migrant workers in Southeast Asia", Pham Hong Thai - Vu Cong Giao "International legal framework for the protection of migrant workers".
As the specialized management and governing body for the protection of Vietnamese workers working abroad under contracts, the Ministry of Labor, War Invalids and Social Affairs has conducted many scientific research projects and organized many seminars on this issue: Report on the situation of loans for overseas labor export in countries in the North African and Middle Eastern regions, 2011; Report on the situation of Vietnamese workers working in Malaysia , 2009; Policy Dialogue Workshop on protecting the rights of female workers working abroad , Hanoi...
Realizing the importance of protecting Vietnamese workers working abroad under contracts, many authors have paid attention, studied and researched from many different perspectives such as: Doctoral thesis in economics: "Developing Vietnamese labor export in international economic integration" , 2010 - Author: Nguyen Tien Dung, Ho Chi Minh City National University
- University of Economics and Law; Graduation thesis: " Current situation and solutions for labor export in Vietnam" , 2010 author: Vu Thi Van; Graduation thesis: "Vietnam's labor export - current situation and prospects 2010" , 2003 author: Le Van Tung,... These studies mainly study labor export activities in Vietnam, reflect the current situation of legal regulations in the activities of sending workers to work abroad and propose many measures to improve the law on sending workers to work abroad.
As we know, labor export is a hot topic, on many mass media there are many articles and commentaries on this issue, however, up to now the number of comprehensive research works,
Maybe you are interested!
-
Social Insurance Law for Vietnamese workers working abroad in Japan - 8 -
Situation of Vietnamese Labor Working Abroad/Outside Territories and Average Monthly Income in May 2014 -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Protecting the interests of depositors at commercial banks according to Vietnamese law - 2 -
Protecting the rights of depositors at commercial banks according to Vietnamese law - 13
There are very few in-depth studies on the issue of protecting Vietnamese workers working abroad under contracts at each stage of the migration process. Therefore, the choice of this topic is quite new, having both theoretical value and practical significance as a necessary and scientific supplement to the Law on Vietnamese Workers Working Abroad under Contract.
3. Research purpose and tasks of the thesis

- Purpose:
Overview of the law on protecting Vietnamese workers working abroad under contracts, research on Vietnamese legal regulations on protecting workers working abroad in each stage of workers working abroad to find out problems and shortcomings to propose measures to improve the law on protecting workers working abroad under contracts to meet the requirements in the integration period.
- Mission:
To achieve the above purpose, the tasks of the Thesis are:
+ Research the theoretical basis of protecting Vietnamese workers working abroad under contract: Concept of workers working abroad under contract and protection of workers working abroad under contract, Necessity of protecting workers working abroad under contract, law on protecting workers working abroad under contract, brief history of Vietnamese law on protecting workers working abroad under contract.
+ Analyze and evaluate the current status of legal regulations and practical application of laws to protect Vietnamese workers working abroad under contracts in each stage of the migration process, what progress has been made and what problems still exist.
+ Propose measures to improve legal regulations and ideas
Resolution on the implementation of laws to protect Vietnamese workers working abroad under contracts
4. Theoretical basis and research methods
The thesis is researched based on the application of the basic viewpoints of our Party and State as well as legal regulations on protecting workers in general and protecting Vietnamese workers working abroad under contracts in particular and the viewpoint of Marxism-Leninism. The author uses the method of analysis and systematization throughout the process of implementing the topic to evaluate and comment on legal regulations as well as legal practices on protecting Vietnamese workers working abroad under contracts. In addition, the thesis also uses the method of comparison, statistics, and historical methods to evaluate the development, progress as well as the remaining limitations of legal regulations and practical application of principles.
5. Scope of the Thesis
The thesis mainly focuses on theoretical issues on protecting Vietnamese workers working abroad under contracts, the current status of regulations and implementation of laws on protecting Vietnamese workers working abroad under contracts in each stage of the process of working abroad; recommendations for improving legal regulations and measures to ensure the implementation of laws on protecting the rights of Vietnamese workers working abroad under contracts.
6. Theoretical and practical significance of the Thesis
The approach of the topic and the research direction of the topic have certain contributions to the legislative and executive research on the protection of Vietnamese workers working abroad under contracts, especially in the integration period.
- Research results can be used as documents for students and pupils' research.
- The research results can also be used as reference material for researchers, policy makers and those interested in Vietnamese workers working abroad under contract.
7. Structure of the Thesis
In addition to the Introduction, Conclusion and References, the content of the Thesis includes 3 chapters:
Chapter 1: Theoretical issues on protecting workers working abroad under contract
Chapter 2: Current status of laws on protecting Vietnamese workers working abroad under contracts
Chapter 3: Perfecting the law on protecting Vietnamese workers working abroad under contract
Chapter 1
THEORETICAL ISSUES ON PROTECTING WORKERS WORKING ABROAD UNDER CONTRACTS
1.1. Concept of workers working abroad under contract and protection of workers working abroad under contract
In the context of integration and globalization today, international labor migration has become one of the major issues of the era. According to estimates by United Nations agencies, there are currently nearly 200 million migrant workers in the world, accounting for about 3% of the global population, and this number is still increasing along with the development of population and the ability to solve employment of each country.
Migration for work contributes to the dynamism of economic activities of the world in general, the national economy in particular, as well as for many workers and families. However, it also contains many difficulties and challenges that governments and migrant workers everywhere have to face. This is an injustice of global scope, because migrant workers are a force that has made and is making great and undeniable contributions to the economy and social prosperity of both the receiving country and the country of origin [22, p. 3]. To have the most general view of protecting workers working abroad under contract, we will first find out what workers working abroad under contract are, how to classify and what are the characteristics of workers working abroad under contract.
1.1.1. Workers working abroad under contract
There are many terms used to refer to workers who go abroad to work.
such as “migrant workers”, “labor migrants”, “employment migrants”,
“workers going to work abroad under contract”... and over time,
Views of international organizations and countries on migrant workers
Working abroad also has many changes and additions. Each country
different then the recognition of a person as a worker working abroad
outside is also different.
Concept of workers going to work abroad for the first time
provided for in Article 11 of ILO Convention 97 of 1949, when the ILO used
use the term employment migrants to refer to this group of people. Accordingly,
An employment migrant is understood to be a person who migrates from one country to another.
another country to seek employment including any person recruited
long-term use as an employment migrant. This concept
does not include: workers crossing borders, artists and
freelance professional who comes to work in another country for a period of time
short-term workers and seafarers. With that explanation, the ILO considers workers
The movement to work abroad is quite broad, not raising the issue of whether immigrants have
nationality or not, whether the movement needs to originate from the country of origin or not,
Living and working abroad is temporary or permanent.
Because of such a general and general concept, it has caused
management and protection of workers working abroad during the period
This is more difficult and in practice difficult to implement because of nationality issues.
not set. Because nationality is a legal status that represents the relationship between citizens of a certain state, nationality allows workers working abroad the right to be protected by the state of their nationality when participating in labor relations with foreign elements.
Inheriting and promoting the concept of ILO, in 1990, the United Nations specified the concept of workers going to work abroad in the International Convention on the Rights of Migrant Workers and Members of Their Families (Abbreviation: MWC). The United Nations calls workers going to work abroad
In addition to being a “migrant worker”, a “migrant worker” is defined as a person who has been, is doing or will be doing a remunerated activity in a country of which he or she is not a national (Article 2.1 of the MWC).
This concept affirms that working abroad is a process from preparation for departure, on the way to abroad, during the time working abroad and even after working abroad. Workers working abroad are not only those who are working abroad but also those who are preparing, on the way to abroad, and those who have returned home, these are also the subjects that need to be protected. This concept has helped international organizations and related countries easily propose appropriate measures to protect workers for the period.
The United Nations concept has mentioned the issue of nationality of workers. Stateless people, who are not bound by legal obligations and enjoy the protection of a country, are not considered as workers working abroad. Working abroad here is understood as working in a country of which the worker is not a citizen.
The United Nations also believes that the purpose of migration to another country of workers must be to find work and receive salary in another country for a certain period of time. The view that the purpose of finding work and receiving salary in another country is to exclude those who migrate abroad for other purposes such as studying, researching, traveling, avoiding disaster, doing charity, etc., thereby providing the most appropriate protection measures for this group of people. Determining the working period of workers abroad is also to exclude those who go to work and settle abroad.
Based on the legal status of residence and work, the United Nations
has divided workers working abroad into two categories:
legal migrant workers (or legal migrant workers) and workers
undocumented migrant workers (or illegal migrant workers), including
Legal migrant workers are those who are allowed to enter a country,
stay and get a paid job in that country, while the worker
Illegal immigration is not granted the same rights. To clarify
The concept of migrant workers , the United Nations also lists and defines
Who are considered migrant workers and who are not?
considered migrant workers based on the nature of their occupation. Accordingly, those
The subjects considered as migrant workers (Article 2, Clause 2 of MWC) include 8 types: Border workers, Seasonal workers, Seafarers (including fishermen), Workers working at an offshore construction site, Itinerant workers, Project workers, Specialized workers, and Self-employed workers.
Persons who are not considered migrant workers (Article 3 MWC) include:
There are six main types: Persons sent or recruited by international agencies and organizations, or persons sent or recruited by one State to another State to perform official functions, whose recruitment and status are regulated by general international law or specific international agreements or conventions; Persons sent or recruited by or on behalf of a State abroad to participate in development and other cooperation programs, whose admission and status are regulated by agreement with the State of employment and under which agreement they are not considered migrant workers; Persons permanently resident in a State other than their State of origin for the purpose of working as investors; Refugees and stateless persons; Students and trainees; Seafarers or offshore installations who are not admitted to reside and engage in a remunerated activity in the State of employment.



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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