Table 3.13: Mobilized capital, outstanding loans to GDP growth
Unit: Percent (%)
Target
Year | ||||||
2012 | 2013 | 2014 | 2015 | 2016 | 2017 | |
1. GDP growth rate of Ho Chi Minh City | 09.20 % | 09.30 % | 09.60 % | 09.85 % | 08.05 % | 7.76 % |
2. Capital growth rate dynamic | 09.20% | 11.15% | 14.41% | 14.78% | 16.60% | 15.0% |
3. Credit growth rate | 11.97% | 11.00% | 09.04% | 12.06% | 15.6% | 18.5% |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Outstanding Loans on Mobilized Capital of Acb – Hue Branch -
Completing the appraisal of loans for additional working capital for corporate customers at Vietnam Joint Stock Commercial Bank for Industry and Trade - Dong Anh Branch - 5 -
Completing the appraisal of loans for additional working capital for corporate customers at Vietnam Joint Stock Commercial Bank for Industry and Trade - Dong Anh Branch - 1 -
Outstanding Debt and Proportion of Outstanding Debt for Personal Loans at Joint Stock Commercial Bank for Foreign Trade of Vietnam - Thanh Xuan Branch

Source: Compiled from reports of the State Bank of Ho Chi Minh City and the Ho Chi Minh City Statistics Office [35]
The above table shows that the capital mobilization and lending rate of credit institutions in the area increases annually at a rate higher than the economic growth rate. This shows that the criteria for the operation of credit institutions to serve the economic growth of the city are very effective.
* Capital mobilization situation to serve the demand for CD CCKT loans.
Mobilizing capital to serve credit investment for economic restructuring and economic development is one of the issues that the system of credit financial institutions and economic entities in the area are particularly interested in. For credit institutions in Ho Chi Minh City, effectively attracting capital sources is to solve the "input" problem, creating a favorable basis to serve the implementation of lending and investment plans.
Solving the problem of capital mobilization is different on a national and local scale. In fact, in addition to difficulties such as: negative impacts of the regional economic crisis, shortcomings in economic and financial activities of the whole country, limitations on the accumulation of local economies, difficulties also arise even in cases where the accumulation of capital of economic organizations and people is still very large, especially in the rural agricultural sector, those who have capital do not invest in production and business and do not deposit in banks for many different reasons. However, capital mobilization of credit institutions in Ho Chi Minh City in recent years has still achieved many significant results. On the basis of capital mobilization forms that are always improved and diversified to suit each situation and each period, it has met the requirements of expanding credit activities to serve the development of the economy in general and CD CCKT in particular.
The reason why in recent years, local credit institutions have expanded their scale and increased their lending growth rate to meet the needs of economic restructuring and development is because credit institutions have concentrated resources and promoted the attraction of idle capital locally and outside the locality.
Table 3.14: Capital mobilization and supply of credit institutions in Ho Chi Minh City
Target Capital mobilized | ||||||
2012 | 2013 | 2016 | 2017 | |||
1,156,051 | 1,301,127 | 1,113,635 | 1,306,775 | 1,566,876 | 2,044,000 | |
Growth rate | 9.20% | 11.15% | 14.41% | 14.78% | 16.60% | 15.0% |
Outstanding Loans | 733,867 | 833,645 | 916,497 | 1,042,185 | 1,234,816 | 1,746,600 |
Growth rate | 11.97% | 11% | 9.04% | 12.06% | 15.6% | 18.5% |
Unit: Billion VND and percentage (%)
2014
Year
2015
Source: State Bank of Vietnam, Ho Chi Minh City Branch [33]
Through table 3.14, it shows that the capital mobilization situation of some credit institutions in recent years has been growing continuously over the years, with each year being higher than the previous year. In 2012 - 2017, the total capital of these institutions has increased significantly. This strong increase is most importantly reflected in the increase in capital of commercial banks.
In 2012 - 2017, credit investment serving the economic restructuring process in Ho Chi Minh City mainly depends on commercial bank branches in the area, while people's credit funds only account for a small part. Thus, credit investment for the economic restructuring process in the city is mainly invested by commercial banks as follows: mobilized capital in 2017 had a growth rate of 15.0%, outstanding loans in 2017 had a growth rate of 18.5%.
The current situation of bank credit for CD CCKT in Ho Chi Minh City is examined through the following main CCKTs:
3.3.3 Bank credit criteria for economic restructuring
The industry economic structure is a key structure in the process of economic restructuring in Vietnam in general and Ho Chi Minh City in particular. Ho Chi Minh City is expanding bank credit in the direction of
CD CCKT first needs to closely follow the content of industry CCKT transformation as the target of economic restructuring of Ho Chi Minh City.
Table 3.15: Loans for CCKT transformation by industry
Unit: Trillion VND and percentage %
Year
Total outstanding loans | Service lending | Loans for agriculture, forestry and industry | Industrial and construction loans | ||||
Outstanding debt | Proportion | Outstanding debt | Proportion | Outstanding debt | Proportion | ||
2012 | 733,867 | 27,780 | 3.79% | 315,269 | 42.96% | 390,818 | 53.25% |
2013 | 833,645 | 28,588 | 3.43% | 343,211 | 41.17% | 461,846 | 55.40% |
2014 | 916,497 | 29,899 | 3.26% | 369,073 | 40.27% | 517,525 | 56.47% |
2015 | 1,042,185 | 60,632 | 5.82% | 423,439 | 40.63% | 558,114 | 53.55% |
2016 | 1,234,816 | 82,344 | 6.67% | 486,517 | 39.40% | 665,955 | 53.93% |
2017 | 1,746,600 | 129,001 | 7.39% | 646,099 | 36.99% | 970.010 | 55.54% |
Source: Report of State Bank of Vietnam, Ho Chi Minh City Branch 2012-2017 [33]
In addition to state credit sources, credit capital flows for investment in economic restructuring in Ho Chi Minh City are also implemented by credit institutions (state-owned commercial banks, joint-stock commercial banks, People's Credit Funds, and Social Policy Bank) in the area. Reality shows that this is the main capital flow, with the largest scale and the most positive impact on the economic restructuring of the city.
Chart 3.2: Lending for CCKT transformation by industry
Outstanding loans by industry
2000000.00
1500000.00
1000000.00
500000.00
0.00
1
2
Total outstanding loans
3
4
5
6
Service lending
Loans for agriculture, forestry, industry and construction
Unit: Trillion VND and percentage %
Source: Report of State Bank of Vietnam, Ho Chi Minh City Branch 2012-2017 [33]
Through graph 3.2, it can be seen that, according to the chosen strategy, the criteria for the city's economic structure are determined to be the most correct path. In fact, credit investment of credit institutions in the area has clearly grasped the spirit and implemented in accordance with this strategy.
Table 3.15 shows that, in general, credit capital of credit institutions investing in economic restructuring has increased steadily over the years. For example, in 2012, outstanding loans were 733,867 trillion VND, in 2013 it was 833,645 trillion VND, in 2014 it was 916,497 trillion VND, in 2015 it was 1,042,185 trillion VND, in 2016 it was 1,234,816 trillion VND and in 2017 it was 1,746,600 trillion VND. However, investment by industry and production sector has different levels of increase and decrease: Investment capital for the industrial and construction sectors tends to decrease in state-owned enterprises. Notably, the agricultural and industrial sectors have increased rapidly in both capital scale and ratio. In 2012, the outstanding debt of the agricultural sector was 315,269 trillion VND, by 2017 it was 646,099 trillion VND, an increase of 39.35% compared to 2012, mainly due to the implementation of Decision 67/TTg of the Prime Minister on a number of credit policies for rural agricultural development, through which households can borrow up to 10 million VND without having to mortgage assets. Next is the industrial sector, which has grown rapidly in scale and proportion, in 2012 it was 390,818 trillion VND, by 2017 it was 970,010 trillion VND, an increase of 55.54% compared to 2012, due to the city focusing on investment in industrial parks with many large projects.
The proportion of credit for industry and construction is higher than that for agriculture and trade and services, which is in line with the city's economic development policy.
3.3.4 Criteria for bank credit investment for economic restructuring
Besides paying attention to changing the investment structure to promote the transformation of industry structure according to economic structures, credit investment of credit institutions in the city is also carried out in accordance with the multi-sector economic development policy as the economic development policy that our Party has chosen.
Table 3.16: Credit capital investment for economic components of credit institutions.
Unit: Trillion VND and percentage (%)
Target
2012 | 2013 | 2014 | 2015 | 2016 | 2017 | |
Total outstanding debt | 733,867 | 833,645 | 916,497 | 1,042,185 | 1,234,816 | 1,746,600 |
1. Short-term loans | 396,289 | 413,579 | 481,161 | 614,890 | 728,541 | 1048,541 |
State economy (%) | 27.40% | 35.31% | 29.72% | 20.59% | 20.57% | 21.21% |
Collective and individual economy (%) | 72.60% | 64.69% | 70.28% | 79.41% | 79.43% | 79.11% |
2. Medium and long term loans | 337,578 | 420,066 | 435,336 | 427,295 | 506,275 | 698,275 |
State economy (%) | 51.5% | 46.17% | 49.02% | 42.48% | 42.47% | 43.72% |
Collective and individual economy (%) | 48.5% | 53.83% | 50.98% | 57.52% | 57.53% | 51.25% |
3. Medium-term ratio | 46% | 50.4% | 47.5% | 41% | 41% | 40% |
Source: Report of State Bank of Vietnam, Ho Chi Minh City Branch 2012-2017 [33]
Through table 3.16, it can be seen that credit institutions in the area have paid special attention to increasing the scale and quality of capital investment for the process of restructuring and improving the business efficiency of state-owned enterprises, while restructuring and expanding investment for the collective and individual economy, increasing investment to encourage the development of the private and individual economy. However, for Ho Chi Minh City to promote economic restructuring, the most important thing for economic transformation is long-term capital. On the contrary, short-term capital in recent years has always been higher than medium and long-term capital, which is a limitation for Ho Chi Minh City to promote economic restructuring.
If previously, credit borrowers were mostly state-owned enterprises, now the number of customers is the collective and individual economy, which has increased significantly. The scale of credit balance of economic organizations has increased steadily over the years, besides that, there is always a change in the investment proportion according to each economic sector. The investment proportion for the state economy tends to decrease both short-term and long-term loans. In 2012, short-term state economic sector outstanding debt accounted for 27.40%, long-term 51.5% of total outstanding debt, by 2016 the outstanding debt decreased, short-term to 20.57%, long-term outstanding debt to 42.47% of total outstanding debt, in 2017 the total outstanding debt increased by 21.21%, short-term to 43.72%, long-term outstanding debt to 40% of total outstanding debt. At the same time, the collective and individual economic sector increased.
Such a change in credit scale and structure can be considered an achievement because it is consistent with the city's economic development path in the CD CCKT and consistent with the general development trend of the whole economy.
3.3.5 Credit investment criteria for industrial programs and projects
Shifting the economic structure of Ho Chi Minh City towards industrialization and modernization with the structure of industry - trade - services - agriculture, mainly based on implementing the investment portfolio of the industrial sector, thereby contributing to promoting the formation of industrial zones, clusters and traditional craft villages. Although the factor of bank credit capital is sometimes not presented separately in the projects, it always has a particularly important position because it is one of the conditions for implementation for the majority of projects.
Through table 3.16, it can be seen that investment projects have been implemented and credit institutions in the area have participated in lending capital in the recent past. Thereby, credit institutions in the area have contributed to investing in economic restructuring in the city. The HCM City Development Support Fund Branch has also focused state credit capital on investing in projects and subjects of planned economic programs. Thereby, providing us with detailed information on the number of projects and the scale of annual investment credit. Most of the capital of the Development Support Fund Branch is invested in projects. In which, investment is mainly for industrial-construction projects; Agriculture and rural areas are also focused on investment but the scale is still very limited.
3.4 SURVEY RESULTS ON FACTORS AFFECTING BANK CREDIT EXPANSION ON ECONOMIC STRUCTURAL TRANSFORMATION IN HO CHI MINH CITY
3.4.1. Research design
The study was conducted based on a combination of quantitative and qualitative methods. The author used qualitative methods and consulted experts' opinions to survey factors affecting the expansion of commercial banks with CD CCKT TP. HCM.
3.4.1.1. Preliminary research
This step uses qualitative methods, from theoretical basis, and evaluation criteria through data collected over the years 2012 - 2017, from which the author proposes to study the impact factors of bank credit expansion on economic restructuring in Ho Chi Minh City, consulting the opinions of (10) experts, the author builds a draft scale through a questionnaire. The results are discussed in groups with experts.
specializing in bank credit and economic restructuring, calibrating scales and designing main scales for official surveys.
3.4.1.2. Official research
Using quantitative methods, conducted through direct interviews with detailed questionnaires to assess the reliability and validity of the designed scale through Cronbach's Alpha coefficient, EFA exploratory factor analysis method, and at the same time verify the suitability of the research model that has been adjusted in the qualitative research part through running a multivariate linear regression model.
After obtaining the results, the author analyzes and evaluates the results, thereby giving policy implications suitable for the factors affecting bank credit on economic restructuring in Ho Chi Minh City.
The entire research process will be carried out as follows:
3.4.1.3. Research process
The research process is carried out on the basis of preliminary research and formal research is carried out as follows:
Figure 3.1: Research process
Theoretical basis, research model, model
Suggested image
Descriptive statistics, frequencies
Draft scale
Cronbach's alpha test
Test survey
EFA Factor Analysis
Adjust the scale
Correlation analysis
Main scale
Perfect scale
adjust
Survey information collection
Multiple linear regression analysis
variable
ANOVA analysis
3.4.2. Qualitative research
The purpose of the qualitative research is to develop a questionnaire and adjust the scale to suit the survey subjects who have been working and transacting with commercial banks. Based on the theoretical basis of the research model of the impact of bank credit on economic restructuring in Ho Chi Minh City, a draft scale was formed and the next steps were continued.
3.4.2.1. Group discussion and interview
Exploratory research was conducted through qualitative research methods, discussing and interviewing experts with many years of experience as experts.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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