(smartphone) is only at 16% (about more than 22 million units) (according to research by
Ericsson ConsumerLab in August 2012) and is forecast to be 21% in 2013.
(Source: Forest Interactive Sdn, Bhd Malaysia, 2013)
Figure 1.1. Mobile phone penetration rate in Southeast Asian countries
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With the wave of shifting to using smartphones taking place strongly in the world (at a general level of 50% in the Southeast Asia region, with Malaysia and Singapore reaching up to 90%), Vietnam will witness this trend reoccurring in the mobile phone market, opening up many business opportunities for smartphone businesses.
In the first three months of 2017, Vietnamese people spent nearly VND20,000 billion on smartphones, with smartphone sales reaching 3.6 million units. Of the 347.4 million smartphones sold globally in the first quarter of 2017 (according to IDC), Vietnamese people consumed 3.6 million smartphones. Specifically, Vietnamese people spent VND19.8 trillion on 3.64 million smartphones in the first three months of 2017, according to data from GfK. This figure increased compared to VND17.8 trillion for 3.47 million smartphones in the same period in 2016.
As usual, the month before the traditional Tet (Tet Ta) is the time when Vietnamese people prefer to buy new mobile phones, and it gradually decreases in the following months. Notably, there is a shift in price range in the decision to buy a smartphone of Vietnamese people. Specifically, besides the low-cost smartphone segment from 23 million VND accounting for the highest proportion, the mid-range and high-end smartphones including 4.5-6 million VND and 6-10 million VND are often
The two smartphones ranked second and third respectively in the most purchased smartphone group.
In addition, the habit of using large screen smartphones from 5 inches and above is increasingly reflected in the sales of smartphones with screens from 5 inches and above, up to 5 times higher than smartphones from 45 inches. Smartphones using Android are still the most popular choice compared to smartphones using other operating systems such as iPhone (iOS). The rate of Android smartphones exceeds 90% compared to iPhone by nearly 8%.
According to data from the FPT Shop retail chain, the best-selling smartphone groups in Q1 2017 include: Samsung Galaxy J7 Prime, OPPO F1s, Galaxy J5 Prime, Galaxy J2 Prime, Oppo A39, iPhone 6 Plus 16GB, OPPO F1s (2017), OPPO Neo 7, OPPO A37 and iPhone 7 Plus 128GB. This list coincides with GfK's report on best-selling smartphone models in March and Q1, specifically, the two arch-rivals Samsung Galaxy J7 Prime and Oppo F1s in the 5.5-inch large-screen smartphone segment and the price segment of around 6 million VND lead the smartphone market in Vietnam.
In the global market, according to data released by IDC, the total number of smartphones sold in the first three months of 2017 (Q1) was 347.4 million units, up 4.3% over the same period in 2016. Some representatives are making waves in this mid-high-end segment, including Samsung Galaxy A 2017 series (Galaxy A5, Galaxy A7 2017) and Oppo F3 Plus, surpassing competitors in the same segment such as Sony Xperia Z5 Dual, Asus Zenfone 3, and HTC U Play. Leading the smartphone market in Q1 2017
Still Samsung with 79.2 million smartphones sold, almost no growth
year. Next is Apple with 51.6 million iPhones, and Huawei is third with 34.2 million smartphones. Top 5 best-selling smartphone brands in the world in Q1 2017
show the
go strong
of Chinese smartphone brands such as
Huawei, Oppo and Vivo, threaten the position and gain market share from the two leading "giants"
Samsung and Apple. (Source: http://nhipsongso.tuoitre.vn/thitruong/nguoivietchigan
20000timuasmartphonetrongquy120171312164.htm)
1.2.2. Overview of the global smartphone market
According to Android Authority, a research
Strategy Analytics has announced the launch
bag
high
Latest on the smartphone market. Research
bring
many
information about
trend
regional smartphone
and the whole
bridge, as shown
like
understand
which
developing and
house
understand
which
are meeting
difficult in this market
personality
this picture.
ok
Strategy
Analytics collects
many
area
: North America, Western Europe, Asia Pacific, Central America
and Latin America, Eastern Europe, Africa and the Middle East. The figures
now
address
out in the middle
head
2016, the trend of
it is related
strong for the future and very interesting.
At the school
highest level, global smartphone sales
bridge
yes
high, but sales are there
like
understand
again.
now
seems to be due to lack
growth
g more
ears
fish
market
Asia Pacific School.
Smartphone sales in the first quarter of 2016 were 333 million.
the
prison
3% year-on-year compared to Q1/2015 of 345 million
This is also a mark.
times
head
sales first
industry
smartphone sut
prison.
(Source: Strategy Analytics 2016)
Chart 1.2. Quarterly smartphone sales
Regionally, the Middle East and Africa is growing fastest, with
10%/year. Areas
co
hybrid
or
is not increased, or
prison
light according to the order. Specifically,
Bac
US up 0%, Asia down
2%, Western Europe detained
up to 10%, Central Eastern Europe and Central America are
the most difficult places, with the most difficult
13 and 15%. Wear
despite change
examination
h in the year
Today, Samsung is still the manufacturer.
smart phone exports, with sales of 79 million
on the bridge, land
24% market share. Apple is second with 52.1 million
machine sold, market share 16%. Two brands
next
news
regional governance
North America and Western Europe, but still accused
h painting
h ear
Asia
5 out of 10 houses
largest smartphone manufacturer
is now witnessing major demand.
originating from the Asian market, especially
know
is China. But the house
understand
China
like
OPPO, Xiaomi and Vivo are coming out
on canvas
bridge, clearer than the house
understand
although
familiar but fading are HTC, Sony and BlackBerry. Smartphones are low cost, effective
High yield has attracted millions
online users, and
force
development
main
market
Asia in the lows
last century. Samsung is also committed
feel hot
competition from this market.
Global market share in Q4/2015. Current
Samsung is holding
, Samsung is warming up
Din
from a high of 33% in Q2/2013 down to only 24% now at 24% market share.
(Source: Strategy Analytics 2016)
Chart 1.3. Global smartphone sales in Q1/2016
Samsung's declining market share is also a result of lack of growth in other markets.
Western markets, including Europe and North America, are slowing down. On the contrary, Apple is
saw year-on-year growth, driven by consumer demand in Europe and North America for premium products. Interestingly, Apple also faces a business cycle
border
high movement, but not falling
decline like Samsung.
Chart 1.4. Global smartphone market share
(Source: Strategy Analytics 2016)
demand of top 10 brands
Huawei has been a classic success story over the past few years, and is now the
number 3 smartphone manufacturer in the market
school g. Exam
part of Huawei
rain
9% in the market
school
bridge. Part of this success
Thanks to Huawei, we have diversified out of
exam
Asian markets are competitive.
can, while Asia is
big school
crab
Huawei, a company with a significant presence in Western Europe, Central America, and the Middle East and Africa.
Company sales increased 64%/year, Q1 growth in Western Europe was 344% and 100% in other regions.
Central and Eastern European territories. The US is next on the list of companies, with Huawei recently
The Honor 8 and X5 are showing promise at 41%.
My.̃ Huawei's growth in
Asia is smaller, but still
LG, one of the few successful manufacturers that also has a significant market share, has a similar strategy. LG has a good presence in North and Central America, and has smaller sales in other territories. However, unlike Huawei, LG has not achieved a large market share in the most lucrative markets in Asia.
The entry of several newcomers into the market is also worth mentioning. Lenovo,
Xiaomi, TCLAlcatel, Vivo and OPPO are all new names in the mobile market.
the movement has entered
top 10
biggest brand. OPPO has the 4th market share with the
High-end and mid-end products are focusing on China, and are entering Europe.
Xiaomi also continues to maintain its strength in China and India.
The growth of these brands has significantly eroded Samsung's market share in the region.
Asia. Although Samsung's S and J models sell well in South Korea, the company still
failure to win
meet the needs of the Chinese market
and India. Consumers
choice
level
low-cost, mid-range products. Meanwhile, Apple is consolidating its position
in the region by continuing to target the high-end market.
Obviously, there is a difference.
increasingly different
between houses
largest effect in the direction
West and east
effect
best in the East. With a diagram of the top 5 brands in
By region and brand sales, we can see that the Asian market is currently
more diverse than North America and Western Europe.
Chart 1.5. Houses
(Source: Strategy Analytics 2016)
most popular smartphone brands by region
Samsung and Apple are present in all markets, but very few brands have
Between North America and Western Europe, we see brands trying to capture
narrowing the gap with Apple and Samsung. In North America, LG still has a significant position, while
Those other brands are very few. Meanwhile in Western Europe, Huawei is in third place, followed by
are Microsoft and TCL Alcatel. But in Asia, both ZTE and Huawei have significant market shares.
In total, there are at least 10 highly rated brands operating in the three markets.
big smartphone market
world. In contrast, there are only 6 houses
big brand is having business
numbers in other areas
crab
world. With Asia slowing down and the
exam
The lack of demand in Central America and Europe cannot spur large investments, so investors
The brand is looking at the opportunity to overthrow Apple and Samsung in the West, or at least
is to consolidate their remaining market share. This process has already begun, low-cost producers are
compete with others
house
other high level export.
North America, it's ZTE
Central
In Western Europe, Huawei is trying to "squeeze in".
(Source: Strategy Analytics 2016)
Chart 1.6. Smartphone market share in Western Europe