Expected results
According to market research, based on the experience of previous businesses when implementing the above activities, considering the actual results the company has achieved in recent years, it is expected that the company's revenue after implementing this measure will increase by 15%, that is, it will reach 261,297,937,298 VND (2017).
The expected expenses will account for the following proportions: cost of goods sold increases by 15%:
213,968,914,512 x 115% = 246,064,251,689 VND
Selling expenses increased by 20%:
989,402,800 x 120% = 1,187,283,360 VND
Business management costs increased by 15%: 201,381,680 x 115% = 3,461,363,863 VND
Market research and marketing costs 150,000,000 VND other costs 50,000,000 VND
Total cost:
246,064,251,689 +1,187,283,360 +3,461,363,863 +150,000,000
+50,000,000 =250,912,898,912 VND
After deducting expenses, the increase in pre-tax profit causes the company's after-tax profit to increase, as shown in the following table:
Table 26: Table of expected results after implementing measures to promote revenue growth
Target
Unit | Before taking action | After taking the measure | Difference | ||
Value | % | ||||
1 Net revenue | Copper | 227.215.597.650 | 261.297.937.298 | 34,082,339,648 | 15 |
2 Cost of goods sold | Copper | 213,968,914,512 | 246.064.251.689 | 32,095,337,177 | 15 |
3 Profit after tax | Copper | 4,499,713,888 | 10,385,038,386 | 5,885,324,498 | 130.8 |
4 Profit after tax | Copper | 3,239,794,000 | 7,477,227,638 | 4,237,433,638 | 130.8 |
5 Working capital BQ | Copper | 77,563,563,282 | 83,923,775,471 | 6,360,212,189 | 8.2 |
6 Fixed capital BQ | Copper | 33,700,977,825 | 35,544,421,312 | 1,843,443,487 | 5.47 |
7Total capital turnover | Ring | 2.04 | 2.19 | 0.15 | |
8 VLD rotations | Ring | 2.93 | 3.11 | 0.18 | |
9 Rounds of VCĐ | Ring | 6.74 | 7.35 | 0.61 | |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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General Theoretical Basis of Corporate Finance and Corporate Financial Analysis. -
Financial statement analysis of VT Van Xuan Joint Stock Company - 1

The total cost of implementing the measure, including cost of goods sold, selling costs, business management costs, marketing costs and other costs, is estimated at VND 250,912,898,912.
After implementing this revenue promotion measure, the company's revenue will reach 261,297,937,298 VND. After deducting necessary expenses, the company's pre-tax profit will reach 10,385,038,386 VND. After-tax profit will reach 7,477,227,638 VND, an increase of 130.8% compared to before implementing the revenue promotion measure.
Thus, after the company's revenue was expected to increase by 15% compared to before implementation, the cost of goods sold factor also changed, the selling expenses and business management expenses both increased, other income and other expenses remained the same, the result was that pre-tax profit increased by VND 5,885,324,498, making after-tax profit also increase by VND 4,237,433,638, equivalent to 130.8%. Working capital turnover and fixed capital turnover both increased, working capital turnover increased by 0.18 times, fixed capital turnover increased by 0.61 times, total capital turnover also increased by 0.15 times.
By increasing revenue by attracting more customers and expanding the market, the company can improve capital efficiency, contribute to increasing profits, and expand production and business scale.
3.2.3. Perfecting the financial reporting system.
In fact, Dan Viet Steel Trading Co., Ltd., as well as other enterprises, do not have a complete financial reporting system. The company's current financial reporting system only includes: balance sheet, business performance report, and financial explanatory report. Although the company has done a good job of analyzing financial reports, to complete the financial reporting system, the company needs to add a cash flow report. Therefore, it is necessary to include a cash flow report in the company's reporting system. Because the cash flow report is a comprehensive financial report, reflecting the process of forming and using the amount of money generated during the reporting period of the enterprise. Information about the enterprise's cash flow helps users of financial statements have a basis to evaluate the ability to generate cash and use that cash in the enterprise's production and business activities.
The main effects of cash flow statements are:
- Provide information to assess the ability to generate cash, cash equivalents and the business's needs in using cash.
- Provide information to users of the analysis report to evaluate the timing and certainty of generating cash in the business.
- Provide information on cash sources generated from business and financial investment activities to assess the impact of those activities on the financial situation of the enterprise.
- Provide information to assess the solvency and determine the business's cash needs in the next operating period.
General comments:
Above are some measures to contribute to improving the efficiency of capital use of Dan Viet Steel Trading Company Limited. Based on the comments, assessments and theoretical basis when proposing the measures, we see that they are all feasible. After implementing these measures, the efficiency of capital use of the company will increase.
3.3. Some recommendations to facilitate the implementation of measures in a convenient and effective manner
3.3.1. For the state:
There are policies and incentives to encourage production and business activities, contributing to improving production and business efficiency.
The State should consider state-owned enterprises on the way to equitization such as policies on capital, taxes, etc.
Recommend to the government and relevant departments such as transportation, import-export market management, and tax to strengthen inspection and supervision of other businesses to create a healthy playing field. Establish a specific, clear, and strict legal mechanism.
3.3.2. For businesses
Strengthen management training, improve workers' qualifications, and better meet today's innovative needs.
Implement policies that link rights and responsibilities to each individual department, with transparent and appropriate reward and punishment policies.
Review and rearrange the appropriate labor structure, right people, right jobs. Resolutely and strictly handle officers and employees who lack awareness and expertise.
Improve the capacity and practical level of management, production and technical staff, directly impact the thinking and working style of the production team, ensure efficiency and savings, and meet the requirements of managers.
Implement customer policies well, attract large customers, and retain new customers. Conduct financial analysis more deeply and regularly through a number of indicators appropriate to the analysis purpose. The company's financial analysis should be assigned to competent, qualified and professional staff to evaluate and make the most accurate comments on the company's financial situation and recommendations to help managers make recommendations related to production and business activities.
CONCLUDE
Finance is a very important field in the production and business activities of each enterprise. Financial analysis helps business owners have a deeper insight into the financial situation of their enterprise. Thereby, they can see the strengths, weaknesses, or untapped potential, thereby making the right financial decisions to bring profits to the enterprise, improving the competitiveness of the enterprise in the market.
Based on the importance of financial analysis in enterprises, with the knowledge that has been equipped along with the practical activities of Dan Viet Steel Trading Company Limited, I have completed my graduation thesis with the topic "Analysis of the financial situation at Dan Viet Steel Company".
Due to the short time of studying and learning about the reality at the company and my limited knowledge, my thesis is inevitably flawed and lacking. I look forward to the comments and criticisms of teachers, uncles and aunts in Dan Viet Steel Trading Co., Ltd. and of you so that my thesis can be more complete.
Finally, I would like to sincerely thank the help of the company's management board, the finance and accounting department of Dan Viet Steel Trading Limited Company and the dedicated and close guidance of teacher Pham Thi Nga and other teachers who created conditions to help me complete this thesis.
Thank you very much!
Hai Phong, October 26, 2017
REFERENCES
1. Financial report of Dan Viet Steel Trading Company Limited 2014-2016
2. Nguyen Tan Binh, Business performance analysis, Statistical Publishing House 2005
3. Ngo The Chi, Nguyen Trong Co, Textbook of Corporate Financial Analysis, Academy of Finance
4. Ngo Ngoc Mai, Corporate Finance Management, Finance Student
5. Le Thi Xuan, Analysis and use of financial statements , Banking Academy 2010
No. 108B Chua Hang, Ho Nam Ward, Le Chan District, Hai Phong City
DAN VIET TRADING COMPANY LIMITEDFINANCIAL REPORT For the fiscal year ended December 31, 2016 |
BALANCE SHEET
As of December 31, 2016
Unit: VND
ASSET
Code | Explanation | Year-end number | Beginning of year number | |
A. Current assets 1) Cash and cash equivalents 2) Short-term financial investments 3) Short-term receivables 4) Inventory 5) Other current assets B. Long-term assets 1) Long-term receivables 2) Fixed assets 3) Investment real estate 4) Long-term financial investments | 100 110 120 130 140 150 200 210 220 240 250 | V.01 V.02 V.03 V.04 V.05 | 110,198,491,178 3,719,455,730 - 19,100,260,271 80,357,375,594 7,021,399,583 32,607,614,499 - 32,607,614,499 - - | |
TOTAL ASSETS | 142,806,105,677 | 79,722,976,536 | ||
CAPITAL SOURCE | ||||
A. Liabilities I) Short-term debt 1) Short-term loans and financial leases 2) Short-term payables to suppliers | 300 310 | 96,298,437,465 90,935,325,788 87,321,435,159 3,375,042,629 | 37,608,202,828 25,379,647,872 24,523,000,000 |
II) Long-term debt
1) Long-term loans and financial leases
B. Equity
I) Owner's equity
1) Owner's equity
2) Undistributed profit after tax
330 334 400 410 411 420 | V.22 | 5,363,111,677 5,363,111,677 46,507,668,212 46,507,668,212 42,000,000,000 4,499,713,888 | 12,228,554,956 12,228,554,956 42,114,773,708 42,114,773,708 42,000,000,000 106,819,384 | |
TOTAL CAPITAL | 142,806,105,677 | 79,722,976,536 |



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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